Myriad Botanical Gardens

What Myriad Botanical Gardens does

Myriad Botanical Gardens is a 15-acre public botanical garden and urban green space located in downtown Oklahoma City at 301 W. Reno, managed by the Myriad Gardens Foundation, a 501(c)(3) nonprofit organization governed by a Community Board of Directors. The Garden's anchor product is the In44 Foundation Crystal Bridge Conservatory — a 224-foot-long, 70-foot-diameter tropical conservatory with 13,000 square feet of plant display area split into Tropical Wet and Tropical Dry climate zones, covered by 3,028 sections of translucent double-layered acrylic panels. The Conservatory underwent a complete $11 million interior renovation from 2021 to fall 2022, adding new exhibits, ADA accessibility, a new gift shop, and improved water and circulation features. Outdoor grounds are free and open to the public daily from 6am to 11pm, while Conservatory admission is ticketed (adults $10.50, seniors/military $9, students $7, youth $5.50, children under 5 and members free).

The organization operates a diversified product portfolio spanning recreation (Mo's Carousel, Devon Ice Rink, splash features), seasonal events (Tulip Festival with 100,000+ tulips, Pumpkinville, summer movies), educational programming (Oklahoma Gardening School, youth and family workshops, Reading Wednesdays, cooking and nature classes), wellness (Myriad in Motion free yoga and Zumba), guided group tours, and event venue rentals for weddings, receptions, and corporate gatherings. It runs 400+ events annually and reaches consumers through its website, email newsletter, and social channels (Facebook, Twitter, Instagram) alongside a deep sponsorship and partner network including Devon Energy, Oklahoma's Credit Union, Fowler Automotive, Meinders Foundation, Chickasaw Nation, City of Oklahoma City, TSET, BancFirst, YMCA, and the Downtown Library.

Revenue is generated through a hybrid model combining one-time transactions (conservatory admission, venue rental fees, workshop tuition ranging $10-70, gift shop sales), recurring membership subscriptions (individual and a newer corporate membership tier), and charitable donations/fundraising that underwrite free public programming and capital projects. Technology infrastructure is limited to a website, online event registration through Blackbaud, and standard marketing/CRM tooling; there is no proprietary technology platform. The organization has 11-50 employees led by a new President and CEO, Michelle Furrer, appointed in March 2025.

Name

Myriad Botanical Gardens

Legal name

Myriad Gardens Foundation

Website

https://myriadgardens.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Myriad Botanical Gardens is a 15-acre public botanical garden in downtown Oklahoma City, operated by a 501(c)(3) nonprofit, offering a tropical conservatory, seasonal festivals, educational and fitness programs, and venue rentals to the public, families, and event clients.

Ownership category

akta.pro rank

Product category

Public Botanical Gardens and Community Recreation

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAJACAH

Parks, Gardens & Botanical Attractions

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJADAL

Zoos, Aquariums & Botanical Gardens (Educational Collections)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Public botanical garden
• Tropical conservatory exhibits
• Horticultural education programs
• Event venue rentals
• Community green space

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Conservatory Admission: Paid admission to the In况且 Foundation Crystal Bridge Conservatory with tiered pricing for adults, seniors, military, students, youth, and free admission for members and children 4 and under.
2. Membership Program: Annual membership program providing free conservatory admission and other benefits to members.
3. Venue Rentals: Rental of indoor and outdoor spaces for weddings, receptions, corporate events, and private gatherings.
4. Gift Shop Sales: Retail sales at the Myriad Gardens Gift Shop featuring botanical-themed merchandise.
5. Educational Programs: Revenue from workshops, classes, and youth programs including gardening, cooking, and nature-themed activities.
6. Donations and Fundraising: Charitable contributions from donors and supporters to maintain grounds and fund events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Myriad Botanical Gardens operates a 15-acre public botanical garden in downtown Oklahoma City centered on the Inbal Foundation Crystal Bridge Conservatory, offering free outdoor grounds access and ticketed conservatory admission. It sells memberships, hosts seasonal attractions and festivals, runs fee-based educational and fitness programs, operates an on-site gift shop, and rents indoor and outdoor venue spaces for weddings, corporate events, and community gatherings.

Product overview

Myriad Botanical Gardens is a 15-acre public botanical garden and urban green space in downtown Oklahoma City, managed by the Myriad Gardens Foundation (a 501(c)(3) nonprofit). The core product is the Inasonry Foundation Crystal Bridge Conservatory, a renovated tropical conservatory featuring tropical wet and dry zones. The organization offers a diverse portfolio of seasonal attractions (Devon Ice Rink, Mo's Carousel), annual festivals (Tulip Festival, Pumpkinville), educational programming (Oklahoma Gardening School, Youth and Family Workshops), fitness programming (Myriad in Motion), community events (Summer Movies, Calderón Dance Festival), and venue rental services. The product portfolio spans recreation, education, wellness, and event hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Inquiry Foundation Crystal Bridge Conservatory: The main conservatory featuring tropical plant displays in two distinct climates.
• Mo's Carousel
• Devon Ice Rink

Products and services

• Inbal Foundation Crystal Bridge Conservatory Ticketed indoor tropical conservatory attraction, 224 feet long and 70 feet in diameter, with 13,000 square feet of plant display area in two distinct climates (Tropical Wet Zone and Tropical Dry Zone) under 3,028 translucent double-layered acrylic panels. Open to general public visitors with tiered admission pricing.
• Devon Ice Rink
• Mo's Carousel
• Myriad Gardens Gift Shop
• Tulip Festival
• Pumpkinville
• Oklahoma Gardening School
• Youth and Family Education Programs
• Summer Movies at Myriad Gardens
• Myriad in Motion Fitness Program
• Event Venue Rentals
• Group Tours
• Annual Membership Program
• Corporate Membership Program

Quantifiable outcome

• 15 acres of public garden space maintained in downtown Oklahoma City
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and supporting.

• The Meinders FoundationflagshipGTM or Marketing Partner · 1 January 2025Presenting sponsor of Oklahoma Gardening School annual symposium, supporting horticultural education programming.
• Devon EnergycoreGTM or Marketing Partner · 27 December 2024Sponsor of Devon Ice Rink seasonal operation and summer movie series, providing financial support for community programming.
• Oklahoma's Credit UnioncoreGTM or Marketing Partner · 1 January 2024Presenting sponsor of Summer Movies at Myriad Gardens series, supporting free family-friendly movie programming.
• Fowler AutomotivecoreGTM or Marketing Partner · 1 January 2024Presenting sponsor of Myriad in Motion fitness programming including free yoga classes.
• TSETsupportingGTM or Marketing Partner · 1 January 2024Supporting sponsor of Myriad in Motion fitness programming.
• BancFirstsupportingGTM or Marketing Partner · 1 January 2024Supporting sponsor of Myriad in Motion fitness programming.
• YMCAcoreStrategic or Co-development Partner · 1 January 2024YMCA instructors provide free yoga classes at Myriad Gardens as part of Myriad in Motion program.
• Downtown LibrarysupportingStrategic or Co-development Partner · 1 January 2024Guest readers for Reading Wednesday story time program at the Gardens.
• Calderón Dance FestivalsupportingStrategic or Co-development Partner · 1 January 2024Community dance festival produced at Myriad Gardens celebrating dance, community, and diversity.
• ADG Blatt ArchitectssupportingTechnology or Integration · 5 December 2021Architecture firm that redesigned the Visitor Center of Crystal Bridge Conservatory and classroom spaces for John Rex Middle School at Myriad Botanical Gardens.
• Charles Sparks + CompanysupportingTechnology or Integration · 5 December 2021Design firm responsible for interior design and visual experience of the Crystal Bridge Conservatory renovation.
• Exhibit ConceptssupportingTechnology or Integration · 5 December 2021Design and production firm for experiential environments working on the Crystal Bridge Conservatory.
• Gecko GroupsupportingTechnology or Integration · 5 December 2021Education interpretive design firm designing exhibits, interpretive and educational signage in the Crystal Bridge Conservatory.
• Murase AssociatessupportingTechnology or Integration · 5 December 2021Landscape architecture firm with work featured at Devon Energy headquarters and Meinders Terrace at Myriad Gardens.
• Lingo ConstructionsupportingImplementation/ SI/ Consulting Partner · 5 December 2021Oklahoma City-based construction company that served as general contractor for the Crystal Bridge renovation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Longwood Gardens: Major public botanical garden with a signature conservatory, extensive educational programming, ticketed admissions, memberships, and venue rentals. Highly comparable operating model and revenue mix to Myriad Botanical Gardens.
• Chicago Botanic Garden: Large public botanical garden with conservatory, horticulture education, youth programs, venue rentals, and membership programs. Closely mirrors Myriad's blend of gardens, education, and events.
• Missouri Botanical Garden: Historic public botanical garden with ticketed admissions, memberships, festivals, education programs, and gift shop revenue. Directly comparable nonprofit garden operator with similar programming breadth.
• Denver Botanic Gardens: Urban botanical garden offering conservatory, educational workshops, venue rentals, and seasonal events. Comparable mid-sized city garden with a membership-driven operating model.
• Phipps Conservatory and Botanical Gardens: Historic glasshouse conservatory plus gardens with education programs, exhibitions, and events. Direct peer given similar conservatory-centric operating model and educational mission.
• Como Park Zoo and Conservatory: Combined zoo and conservatory public attraction in Saint Paul, MN — the prior institution of Myriad's incoming CEO. Highly comparable operating model: free outdoor access, ticketed conservatory, education, events.
• Atlanta Botanical Garden: Urban botanical garden with conservatory, seasonal festivals, education programs, and venue rentals. Comparable mid-sized city garden operator with diverse programming.
• San Diego Botanic Garden: Public botanical garden offering ticketed admissions, memberships, educational programs, and seasonal events. Directly comparable operating model and visitor experience.

Broad incumbents

• New York Botanical Garden: Larger, internationally recognized botanical garden with similar programming (education, exhibitions, venue rentals, memberships). Comparable business model at significantly greater scale.
• United States Botanic Garden: Public botanical garden with conservatory, educational programming, and seasonal exhibitions. Comparable institutional operating model, though federally operated rather than nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myriadgardens
• Facebookfacebook.com/MyriadGardens
• Instagraminstagram.com/myriadgardens
• LinkedInlinkedin.com/company/myriad-gardens-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myriad Botanical Gardens