Liaison Artists
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Liaison Artists firmographics
Firmographics- Name
- Liaison Artists
- Legal name
- Liaison Artists
- Website
- https://liaisonartists.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Liaison Artists industry classification
Industry- Product category
- Artist Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Talent Agency & Representation Services (HSACAHAK), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Liaison Artists is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liaison Artists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Artist Booking Commission: Commission-based revenue from booking artists for live performances at venues, festivals, and events. Agency books 5,000 shows per year with artist fees ranging from $40,000 for underground acts to Madison Square Garden level fees for top artists.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Liaison Artists product offering
Product offeringCore offering
Liaison Artists is an independent booking agency that represents international electronic music artists (house, techno, indie electronic) for live performances. The agency manages a roster of over 140 artists, negotiating and booking approximately 5,000 shows annually at major festivals, clubs, and venues across North and South America. Its core business is artist representation, career development, and booking coordination.
Product overview
Liaison Artists is a full-service independent booking agency based in San Francisco, founded in 2004. The company specializes in representing international talent in electronic music, with a focus on house, techno, and indie electronic artists. Their core offering is artist booking and representation services, placing artists in music scenes across North and South America. The company manages a roster of over 140 artists and books approximately 5,000 shows annually at major festivals and venues. As a booking agency, Liaison Artists does not offer discrete software products but rather provides services centered on artist management, booking coordination, and career development for electronic music performers.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking and Representation
Quantifiable outcome
- 5,000 shows booked per year
- +2 more outcomes
Companies that use Liaison Artists
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Liaison Artists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liaison Artists partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Temporary SecretarycoreGerman artist management group managing clients including Dixon and Âme, represented by Liaison Artists in North America. Partnership exemplifies Liaison's model of working with regional partners worldwide.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Liaison Artists competitors and assessment
Company assessmentDirect peers
- Paradigm Talent Agency: One of the largest independent talent agencies in North America, with a significant electronic/dance music booking division (including the former AM Only roster) representing artists across festivals like Coachella and clubs. Direct competitor to Liaison for electronic music bookings on the same major festival lineups.
- Primary Talent International: UK-based independent booking agency with a globally recognized electronic and dance music roster. Directly comparable as a mid-sized, genre-focused agency booking electronic artists into major international festivals and clubs.
- Coda Agency: Independent music booking agency with a strong electronic and dance music roster in North America and Europe. Competes for the same festival headlining slots and club bookings that drive Liaison's revenue.
- Little Empire Music: Boutique electronic music agency and label collective representing indie and underground electronic acts in North America. Highly comparable in size, scope, and genre focus to Liaison's roster.
- MUTEK Agency: Agency arm of the MUTEK electronic music festival network, representing avant-garde and experimental electronic artists for live bookings and festival appearances. Overlaps with Liaison in booking cutting-edge electronic talent for international audiences.
- Earth Agency: Independent electronic music booking agency with international reach, representing artists for tours and festivals across Europe and the Americas. Comparable boutique agency model focused exclusively on electronic music talent.
Broad incumbents
- WME (William Morris Endeavor): Global mega-agency representing talent across music, film, TV, sports, and live events. Its music division books electronic and dance artists into the same festivals Liaison targets, but as part of a much broader portfolio including non-music clients.
- Creative Artists Agency (CAA): One of the world's largest talent and sports agencies, with a touring and live music division that books electronic artists into festivals and venues. Competes for the same bookings, but as a full-service agency rather than a boutique electronic specialist.
- United Talent Agency (UTA): Major talent representation firm with a music division representing artists across genres including electronic music. Pursues similar festival and arena bookings for crossover electronic acts, but alongside its film, TV, and broader entertainment portfolio.
Others
- Insomniac Events: Major electronic music festival promoter and venue operator (producer of EDC Las Vegas and many other dance festivals) that actively books Liaison artists. It is a buyer/partner of Liaison's services rather than a direct competitor, but its acquisitions of smaller promoters make it a structurally important counterparty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Liaison Artists social profiles
Digital presenceLiaison Artists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liaison Artists leadership team
Management profileNumber of profiles
Profiles11 records
Liaison Artists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liaison Artists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liaison Artists
What does Liaison Artists do?
Liaison Artists is an independent booking agency that represents international electronic music artists (house, techno, indie electronic) for live performances. The agency manages a roster of over 140 artists, negotiating and booking approximately 5,000 shows annually at major festivals, clubs, and venues across North and South America. Its core business is artist representation, career development, and booking coordination.
Is Liaison Artists a public or private company?
Liaison Artists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liaison Artists founded?
Liaison Artists was founded in 2004. It employs 11 to 50 people.
Where is Liaison Artists based?
Liaison Artists is headquartered in San Francisco, United States, in the North America region.
How does Liaison Artists make money?
One revenue line is on record: artist Booking Commission.
Who are Liaison Artists's main competitors?
Direct peers on record are Paradigm Talent Agency, Primary Talent International, Coda Agency, Little Empire Music, MUTEK Agency and Earth Agency. Broad incumbents are WME (William Morris Endeavor), Creative Artists Agency (CAA) and United Talent Agency (UTA). Insomniac Events is listed as an others.
Does Liaison Artists have an API?
No public API is recorded for Liaison Artists.
What industry is Liaison Artists in?
Liaison Artists's product category is Artist Booking Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 7114 and its SIC code is 7900.