Rehatch

What Rehatch does

REHATCH is a Japan-based marketing technology company founded in 2019 and headquartered in Akihabara, Tokyo, with 11-50 employees. The company delivers data-driven digital marketing services and proprietary AI-powered marketing software to B2B clients, with particular depth in B2B SaaS, fintech, D2C/e-commerce, and large enterprise segments. Its named client base spans 25+ logos including Panasonic, Toyota Financial Services, NewsPicks, Appier, UPSIDER, DMM, and COZUCHI.

The company's product portfolio centers on three core offerings: (1) ENSOR, a Marketing AI OS launched in November 2025 that generates ad banners and copy, integrates fragmented advertising/CRM/SFA/EC data, and provides AI-driven analysis — claiming to reduce creative and data workflows to one-fifth of traditional time; (2) ONE, an advertising BI platform that consolidates ad-platform data with CRM/SFA data (Salesforce, HubSpot, GA4, BigQuery) to enable LTV-based ROAS optimization and creative-level performance analysis; and (3) Digital Marketing agency services providing full-funnel campaign management. Underlying capabilities include a proprietary creative fatigue prediction model with 85%+ stop-decision accuracy, computer-vision-based element replacement in ad banners, and rapid integration of third-party generative AI models (e.g., Nano Banana 2 in February 2026). Specialized subsidiaries include OMOUMAMA (financial influencer network of 300+ influencers) and LEAPLACE (job/freelance matching platform).

REHATCH generates revenue through professional services retainers, tiered SaaS subscriptions for ENSOR and ONE, and success-based placement fees for LEAPLACE. GTM is sales-led and consultative, combining enterprise field sales, inbound lead capture via website and whitepaper downloads, event-based demand generation (webinars, offline meetups), and referral-driven enterprise wins. The company holds Google Partner and TikTok for Business Gold certifications and was named to Tsūshin Web's "Best Venture 100." No external funding rounds, parent company, or institutional investors are disclosed in available material; ownership is concentrated among the three co-founders.

Name

Rehatch

Legal name

REHATCH株式会社

Website

https://re-hatch.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

REHATCH is a Tokyo-based marketing technology company (founded 2019) that sells the ENSOR AI Marketing OS, the ONE advertising BI platform, and full-service digital marketing to B2B clients across SaaS, fintech, D2C, and enterprise verticals in Japan.

Ownership category

akta.pro rank

Product category

Marketing Technology / Advertising Analytics Software

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Marketing technology platform
• AI advertising software
• Digital marketing services
• Marketing analytics platform
• Ad creative automation

Headquarters

HQ city

Tokio

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Consulting & Advertising Management Services: Full-service marketing consulting including digital advertising campaign planning, execution, and management across Google, Meta, TikTok, and other platforms. Revenue is generated through service retainer fees and performance-based arrangements. REHATCH acts as a marketing partner, providing strategy, creative production, and data-driven optimization.
2. SaaS Subscriptions - ENSOR AI Marketing OS: AI-powered marketing OS platform subscription providing automated creative generation, data integration, and AI-driven analytics. Sold on a per-seat or organization-level subscription basis with tiered pricing.
3. SaaS Subscriptions - ONE BI Platform: Advertising BI platform subscription that integrates ad data with CRM/SFA data for unified reporting and analysis. Provided as a customized dashboard solution with ongoing subscription fees. Includes GA4 integration capabilities.
4. LEAPLACE Job/Freelance Platform: Job and freelance matching platform (LEAPLACE) operated as a subsidiary. Generates revenue through success-based placement fees when candidates placed through the platform are hired by client companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rehatch (REHATCH Inc.) develops and operates an AI-powered marketing technology stack anchored by ENSOR, a generative-AI Creative OS that automates advertising banner and copy production, and ONE, an advertising BI platform that unifies ad data with CRM/SFA data for LTV- and ROAS-based optimization. The company also delivers full-service digital marketing consulting and operates specialized subsidiaries including OMOUMAMA (financial influencer affiliate network) and LEAPLACE (job/freelance matching platform).

Product overview

REHATCH operates as a marketing technology company offering a portfolio of three core services: (1) ENSOR — an AI-powered Marketing Creative OS that generates ad banners and copy, integrates fragmented marketing/CRM/SFA/EC data, and provides AI-driven analysis and strategy recommendations; (2) ONE — an advertising BI platform that consolidates advertising media data with CRM/SFA data for LTV/ROAS-based optimization; and (3) Digital Marketing — a full-service digital marketing agency covering strategy, advertising operations, and creative production. REHATCH also offers THE MODEL (B2B lead generation and sales optimization consulting) and standalone services such as Google Ads AI Diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• ENSOR: Marketing AI OS — a learning marketing operating system that supports creative planning, integration, generation, and brand checking, reducing creative production workflow to 1/5 of traditional time. Features include AI banner generation, Element Replacement for ad banners, and integration with latest image generation models like Nano Banana 2.
• ONE
• GOEN
• GOEN_BUZZ
• OMOUMAMA_affiliate
• LEAPLACE
• Google広告AI診断
• THE MODEL支援

Quantifiable outcome

• 90% reduction in creative production and data analysis workload using ENSOR
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Nano Banana 2 (Image Generation Model Provider)coreTechnology or Integration · 26 February 2026REHATCH incorporated the latest image generation model 'Nano Banana 2' into its ENSOR AI Marketing OS immediately after its public release. This represents rapid integration of cutting-edge generative AI capabilities into REHATCH's core product, part of their strategy to continuously update and incorporate new generative AI models for marketing applications.

Scale indicators12 records

Direct peers

• Septeni Holdings: Japanese digital marketing agency group with proprietary ad tech products and data-driven media buying operations. Closely comparable to REHATCH as a hybrid agency + ad tech platform serving enterprise clients in Japan.
• Appier: Taiwan-headquartered AI marketing platform offering predictive analytics, cross-channel campaign management, and AI-driven creative optimization. Notably an existing REHATCH client, indicating direct product overlap in AI marketing SaaS.
• FreakOut Holdings: Japanese ad tech company operating DSPs (FreakOut) and digital advertising solutions. Comparable to REHATCH as a Japan-focused ad tech/marketing platform combining proprietary technology with managed services.
• MicroAd: Japanese ad tech firm providing DSP, data management platform, and digital marketing services. Directly comparable to REHATCH's GOEN DSP and ONE BI platform offerings within the Japanese market.
• Geniee: Japanese ad tech company operating DSP, SSP, and digital advertising solutions. Comparable technology stack and Japan-focused market positioning to REHATCH.
• VALIS Corporation: Japanese digital marketing and advertising technology company providing SaaS marketing tools and agency services. Direct peer in the Japan marketing technology and agency hybrid space.

Broad incumbents

• CyberAgent: One of Japan's largest internet advertising firms with proprietary ad tech (Dynalyst, AIR TRACK), digital agency operations, and AI marketing capabilities. REHATCH COO Yamazaki is a former CyberAgent employee, indicating direct talent flow and competitive overlap.
• Dentsu Digital: Digital arm of Dentsu Group, Japan's largest advertising holding company. Operates full-service digital marketing with proprietary data and BI platforms serving enterprise clients across all major verticals.
• Hakuhodo DY Holdings: Major Japanese advertising group with digital marketing capabilities and proprietary data platforms (including Sixty). Serves large enterprise clients with integrated marketing transformation, similar to REHATCH's enterprise segment.

Regional players

• AdRoll: Global marketing technology platform offering AI-driven advertising, retargeting, and BI for D2C and B2B brands. Comparable to ENSOR/ONE in product positioning but serving markets outside Japan.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rehatchinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehatch