What Matthew 25 Ministries does

Matthew 25: Ministries is an international humanitarian aid and disaster relief nonprofit founded in 1991 by Reverend Wendell Mettey in Blue Ash, Ohio. The organization recovers excess products from U.S. corporations and distributes them to disaster-affected communities domestically and to impoverished populations across approximately 70 countries. Its core operating model combines (1) in-kind product recovery from corporate partners such as Procter & Gamble, Cintas, Walmart, Duracell, Gorilla Glue, and Whirlpool; (2) a specialized disaster response fleet including Tide Loads of Hope mobile laundry units (up to 300 loads/day), Duracell PowerForward battery/charging trucks (20,000 batteries), ice emergency relief vehicles (nearly 10,000 lbs of ice/day), shower trailers, and cleanup supply trucks; and (3) deployment through Walmart's 4,700+ U.S. store network and forty-foot seagoing containers internationally.

The organization's revenue model is that of a 501(c)(3) nonprofit, funded through individual donations, corporate grants (notably a $10.8M Walmart grant in June 2026), merchandise sales, and product donations. Go-to-market combines event-driven disaster deployment with community-led engagement via volunteers (63,000+ in 2019) and recurring fundraising events like the Hunger 5K Run/Walk. Beneficiary segments include disaster victims in the U.S. and internationally and chronically impoverished communities in long-term program geographies including Haiti and Nicaragua. Since founding, the organization has distributed more than 300 million pounds of aid with a fair market value exceeding $2.5 billion, helped over 30 million people annually in recent years, and shipped more than 12,000 cumulative truckloads. Leadership transitioned in October 2025 following the passing of founder Reverend Wendell Mettey, with CEO Tim Mettey continuing operations. The organization maintains top-tier charity evaluator ratings (Charity Navigator 4-star, BBB Wise Giving Alliance, TIME101 Honoree 2025).

Name

Matthew 25 Ministries

Legal name

Matthew 25 Ministries

Website

https://m25m.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Matthew 25: Ministries is a 501(c)(3) humanitarian aid and disaster relief nonprofit that recovers excess corporate products and deploys a specialized mobile fleet (laundry, shower, power, ice) to serve disaster victims in the U.S. and impoverished communities across ~70 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Donations: Matthew 25: Ministries recovers excess products deemed no longer useful by U.S. corporations and redistributes these items to people in need. The organization receives donated products from corporate partners including P&G, Cintas, and others.
2. Financial Donations: The organization accepts monetary donations from individuals, corporations, and foundations. Donors can make one-time or recurring donations, with options to designate funds for specific disasters or general operations.
3. Merchandise Sales: Online store selling branded merchandise including clothing, ornaments, books, and souvenirs. Proceeds support the organization's humanitarian aid and disaster relief programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Matthew 25: Ministries is a humanitarian aid and disaster relief nonprofit that recovers excess products from U.S. corporations and redistributes them to people in need nationally and internationally. Its primary offering is a mobile disaster response fleet delivering free laundry, hot showers, ice production, power and charging, and essential supplies to communities affected by hurricanes, tornadoes, floods, wildfires, and earthquakes. The organization also ships humanitarian aid (clothing, food, medical supplies, school supplies, building materials) via seagoing containers and semi-trailers to approximately 70 countries worldwide.

Product overview

Matthew 25: Ministries operates as a humanitarian aid and disaster relief nonprofit offering a portfolio of interconnected programs and services. The core offering is its Disaster Response Program, which deploys a national fleet of specialized vehicles providing mobile laundry (Tide Loads of Hope units), shower trailers, power/charging stations (Duracell PowerForward Truck), ice production (Ice Emergency Relief Vehicle), and cleanup supplies (Gorilla Glue truck). These mobile units are supported by product partnerships with P&G (product kits), Cintas (first aid kits), and Lamar (billboard advertising), all coordinated through Walmart retail locations. The organization also runs humanitarian aid distribution (shipping over 25 million lbs annually to ~70 countries), special programs (Pack a Backpack, Back to School Giveaway, Hunger 5K, Community Giveaways, The Mettey Chapel & Event Center, Global Village Experience), and an online retail store selling merchandise and published books. The portfolio is unified by the organization's mission to serve 'the least of these' through both immediate disaster response and long-term development programs in Haiti and Nicaragua.

Differentiator

Problem solved

Functional benefit

Products and services

• Disaster Response Program Rapid deployment of relief supplies and mobile services to communities affected by hurricanes, tornadoes, flooding, wildfires, earthquakes, and other disasters domestically and internationally. Includes mobile laundry, shower facilities, power/charging, ice production, and essential supplies distribution.
• Tide Loads of Hope Mobile Laundry Units Mobile laundry units that provide free laundry services (up to 300 loads per day, up to two loads per household) to disaster-affected communities. Equipped with high-efficiency Whirlpool washers and dryers.
• Mobile Shower Trailers Trailer-mounted shower facilities providing hot showers to disaster victims, offering a sense of normalcy and refreshment during difficult recovery periods as part of the expanded fleet partnership with Walmart and P&G.
• Duracell PowerForward Truck Specialized disaster response vehicle loaded with up to 20,000 Duracell batteries, hundreds of personal charging banks, and on-board charging stations enabling disaster victims to recharge phones and essential devices through the PowerForward program.
• Ice Emergency Relief Vehicle Mobile ice production unit capable of producing nearly 10,000 lbs of ice per day, equipped with state-of-the-art filtration systems. Provides essential cooling capability for areas with extended power outages to preserve food and medicines.
• Gorilla Glue Cleanup Supplies Truck Disaster response truck and trailer featuring Gorilla Glue adhesives, tapes, and cleanup supplies alongside other essential items like power tools, equipped to transport critical cleanup materials for immediate disaster recovery needs.
• Humanitarian Aid Distribution Global humanitarian aid program distributing recovered excess products from U.S. corporations to people in desperate poverty and disaster victims. Ships aid via forty-foot seagoing containers and semi-trailers to approximately 70 countries worldwide, distributing over 25 million pounds annually.
• P&G Product Kits Pre-assembled kits containing P&G brand products (Always, Bounty, Crest, Secret, Pantene, Pampers, Tide, etc.) distributed following mid- and large-scale disasters to provide personal care items and essentials that help restore a sense of normalcy.
• Cintas First Aid and Safety Kits Safety kits distributed during disaster response containing safety glasses, dust masks, latex gloves, wipes, and other protective equipment to help people safely clean up homes and properties after disasters.
• Clothe the Kids Program Cintas-led corporate donation program engaging employee-partners across the U.S. to collect new and gently used clothing for children in need. Provides approximately 25% of children's clothing distributed by Matthew 25 annually.
• Pack a Backpack School Supply Drive Annual school supply drive benefiting the Back to School Giveaway, collecting fully-packed backpacks with essential supplies (backpacks, notebooks, pencils, colored pencils, and more) for children in the Greater Cincinnati community.
• Back to School Giveaway Annual event providing free school supplies to children in the Greater Cincinnati area, ensuring students have necessary tools to succeed academically.
• Hunger 5K Run/Walk Annual fundraising event held at Summit Park in Blue Ash, OH with registration fees ($50 individuals, $45 teams, $40 virtual, free for active military/veterans), proceeds benefiting Matthew 25's humanitarian work.
• Community Giveaway Events Drive-thru community events providing free supplies, bagged lunches, and essential items to Greater Cincinnati area residents. Includes personal care items, stuffed animals, laundry products, and Kroger gift cards.
• The Mettey Chapel & Event Center Event venue and chapel at 11040 Kenwood Rd, Blue Ash, OH available for weddings, ceremonies, and community events. Completed in 2024, dedicated to Reverend Wendell and Michelle Mettey.
• Global Village Experience Educational immersive experience showcasing global poverty and Matthew 25's humanitarian work. Welcomed over 100,000 visitors since 2009, helping raise awareness about international need.
• Online Store - Merchandise E-commerce store selling branded merchandise including handcrafted glass ornaments ($25-$35), reusable water bottles ($5), kids hooded sweatshirts ($15), and volunteer t-shirts ($10).
• Books by Rev. Wendell Mettey and Tim Mettey Published books and audiobooks by Rev. Wendell Mettey and Tim Mettey including 'Are Not My People Worthy?' ($5), 'What God Desires' ($5), 'Meet Those Who Met the Master' ($10 hardcover), and Tim Mettey's 'The Hero Chronicles' series.
• Disaster Relief Resource Maps Online resource maps compiled for major disasters, providing locations where affected individuals can receive supplies, services, or additional support. Maps are updated daily during recovery for at least one month after disasters.

Quantifiable outcome

• Over 13 million people helped in 2026
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered featured, key, core and supporting.

• Gorilla GluefeaturedStrategic or Co-development Partner · 1 January 2025Featured partner since 2025, joining disaster response efforts with adhesives, tapes, and clean-up supplies. Added as featured partner on clean-up supplies truck and trailer equipped to transport Gorilla Glue products alongside power tools and recovery supplies for direct distribution in disaster-affected communities.
• DuracellkeyStrategic or Co-development Partner · 1 January 2020Duracell PowerForward program partnership began in 2020 with Rapid Responder truck added to Matthew 25's disaster response fleet. Vehicle carries up to 20,000 Duracell batteries and hundreds of personal charging banks, with on-board charging stations for mobile devices.
• WalmartcoreStrategic or Co-development Partner · 1 January 2015Partnership began in 2015 to provide locations for Matthew 25's disaster response fleet and Tide Loads of Hope laundry vehicles. With over 4,700 stores across the U.S., Walmart locations provide centrally located, easily identifiable deployment sites. In 2022, partnership expanded to include new laundry and shower trailers. Walmart also committed $10.8 million grant in June 2026 for fleet expansion.
• Tide (Procter & Gamble brand)coreStrategic or Co-development Partner · 1 January 2015Tide Loads of Hope mobile laundry units added to Matthew 25 fleet in 2015 and expanded with second unit in 2018 and third co-branded trailer. Units equipped with Whirlpool high-efficiency washers and dryers, capable of up to 300 loads per day. Program launched in 2005 in response to Hurricane Katrina.
• WhirlpoolsupportingStrategic or Co-development Partner · 1 January 2015Donates high-efficiency washers and dryers for Tide Loads of Hope mobile laundry units, enabling disaster relief laundry services up to 300 loads per day.
• Procter & GamblecoreStrategic or Co-development Partner · 1 January 2012P&G has been a valued corporate supporter since 2005, with major disaster response partnership beginning in 2012. P&G provides product donations from brands including Always, Bounty, Crest, Secret, Pantene, Pampers, and Tide. Kits are distributed by Matthew 25's Disaster Response Team following mid- and large-scale disasters in the U.S. and internationally. P&G sponsors a co-branded, customized panel truck and most recently collaborated on shower trailers for the disaster response fleet.
• Lamar AdvertisingsupportingGTM or Marketing Partner · 1 January 2010Partner since 2010 providing digital billboard space for disaster response calls to support within minutes of event occurrence. Also provides used vinyl billboards for distribution during deployments for recipients to use as tarps for homes and weather protection.
• CintascoreStrategic or Co-development Partner · 1 January 1998Longstanding partnership dating back to early 1990s when M25M's founder first contacted Cintas seeking excess supplies. Cintas has donated more than 20 million pounds of clothing, fabric, linens, soap, medicine, first aid supplies, and other materials since 1998. Key disaster response partner since 2013, sponsoring a disaster response vehicle and providing first aid and safety kits. Also supports the 'Clothe the Kids' campaign which raised nearly $1 million in FY2025.

Scale indicators30 records

Recent moves11 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/m25m_org
• YouTubeyoutube.com/user/matthew25ministries
• Facebookfacebook.com/m25m.org
• LinkedInlinkedin.com/company/838457
• Instagraminstagram.com/M25M_org

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matthew 25 Ministries