Lopito Ileana & Howie

What Lopito Ileana & Howie does

Lopito, Ileana & Howie is a full-service advertising agency headquartered in Puerto Rico (Guaynabo/San Juan), founded in 1972 and operating with 51 to 100 employees. The agency delivers end-to-end creative and marketing services including brand design, strategic planning, creative concept development, media services, digital strategies (web design, online advertising, mobile apps), video and audio production, social media management, events and promotions, and public relations. Its underlying technology footprint is not publicly disclosed; the firm functions as a traditional professional services creative agency rather than a software or platform business, with services delivered through human-led creative and production teams supported by standard digital tooling.

The agency's go-to-market is sales-led and direct, engaging enterprise and nonprofit clients through pitches, proposals, and long-standing relationships. Revenue is generated via professional services fees, structured as project-based engagements and likely retainer arrangements typical of advertising agencies; no pricing is publicly disclosed. The customer base is diversified across industries and includes Universal, Oriental, JetBlue, Nissan, Microsoft, GE Appliances, DirecTV, Rooms To Go, MetaMed, NUC University, MMM, Point Guard, Voces PR, El Horno de Pane, Sociedad Americana Contra El Cáncer, and United Way Puerto Rico. The agency differentiates through award-winning creative work (Cannes Lions, FIAP, New York Festivals, El ojo de Iberoamérica) and through network memberships in ICOM and the International Public Relations Network (IPRN), which provide international reach and capabilities beyond its core Puerto Rican market. Geographic scope is regional, focused on Puerto Rico and the broader Latin American/Caribbean market.

Name

Lopito Ileana & Howie

Legal name

Lopito, Ileana & Howie

Website

https://lih.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1972 in Puerto Rico, Lopito, Ileana & Howie is a full-service advertising agency offering brand design, creative, media, digital, social media, events, and PR services to enterprise brands and nonprofits across multiple industries.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Advertising services
• Brand design
• Creative campaigns
• Media planning
• Public relations

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Marketing Services: Revenue is generated through professional services fees for advertising campaigns, brand design, strategic planning, creative concept development, media services, digital strategies, production, social media management, events and promotions, and public relations services. The agency likely operates on project-based fees or retainer arrangements typical of advertising agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lopito, Ileana & Howie is a full-service advertising agency providing brand design, strategic planning, creative concept development, media services, digital strategies, production, social media management, events and promotions, and public relations. The agency serves enterprise clients and nonprofit organizations primarily in Puerto Rico and the broader Caribbean/Iberoamerican market, producing brand campaigns, digital content, video/audio production, and corporate communications.

Product overview

Lopito, Ileana & Howie is a full-service advertising and marketing agency that offers a comprehensive portfolio of services spanning brand design, strategic planning, creative concept development, media services, digital strategies, production, social media management, events and promotions, and public relations. The agency serves a diverse client base including Universal, Oriental, JetBlue, Nissan, Point Guard, GE Appliances, Microsoft, and various non-profit organizations. As a creative services firm rather than a software platform, the agency operates as a unified service offering rather than a modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Provides logo design, packaging, signage, and ambient design services to establish and reinforce brand identity for corporate clients and brands.
• Strategic Planning Offers market analysis, consumer studies, and strategic consulting to guide brand positioning and business decisions for clients.
• Creative Concept Development Develops brand and product campaigns, manages retail studio operations, and oversees print production for advertising clients.
• Media Services Provides competitive monitoring, media planning and purchasing, and leverages latest technology for media strategy execution.
• Digital Strategies Delivers web design, online advertising, and mobile app development services for digital brand presence.
• Production Handles video and audio production along with post-production editing for multimedia advertising content.
• Social Media Manages brand engagement and monitoring across social media platforms for advertising clients.
• Events + Promotions Licensed to produce public events, promotions, trade shows, seminars, and concerts for brand clients.
• Public Relations Manages corporate image, crisis management, and community programs for brand reputation and communications.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ICOMcoreStrategic or Co-development PartnerICOM is a global network of independent advertising agencies. Partnership with ICOM provides Lopito, Ileana & Howie with access to international resources, best practices, and collaboration opportunities with agencies worldwide.
• W-CertifiedminorStrategic or Co-development PartnerW-Certified partnership provides additional agency credentials and access to specialized marketing resources and certifications.
• IPRN (International Public Relations Network)coreStrategic or Co-development PartnerIPRN is an international public relations network. Partnership enhances the agency's PR capabilities and provides global reach for public relations and communications services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McCann Worldgroup: Global advertising holding company with deep Latin American operations, including McCann Worldgroup Puerto Rico. Directly comparable as a full-service integrated agency serving enterprise brands across the same geographies and verticals.
• Ogilvy: Global creative network with strong Latin American presence. Competes for the same enterprise brand assignments and offers a comparable full-service creative, media, and PR portfolio at global scale.
• BBDO Worldwide: Major global advertising network with established Hispanic/Latin American operations. Offers similar full-service capabilities to enterprise brands and competes for multi-market brand mandates.
• Leo Burnett: Global creative agency network with operations throughout Latin America. Comparable as a brand-building, full-service integrated agency serving similar enterprise verticals.
• Publicis Worldwide: Global advertising and communications network with significant Caribbean and Latin American footprint. Competes for enterprise brand assignments across creative, media, and digital services.

Direct peers

• Casanova//McCann: Hispanic-focused creative agency within the McCann network, specializing in U.S. Hispanic and Latin American markets. Highly comparable given its focus on Spanish-language brand work for major enterprise clients.
• ALMA DDB: Independent Hispanic creative agency known for award-winning multicultural advertising. Directly comparable as a creative-led agency serving Hispanic/Latino markets with enterprise clients.
• Dieste Inc. U.S.-based Hispanic and multicultural advertising agency. Directly comparable as a culturally fluent creative agency serving enterprise brands targeting Hispanic/Latino consumers, a core audience for Lopito, Ileana & Howie.
• DAVID Miami: Independent creative agency known for award-winning campaigns targeting Hispanic and Latin audiences. Comparable as a culturally rooted, creative-led agency serving global enterprise brands.

Regional players

• DDB Latina: Latin American-focused arm of the DDB global network. Directly comparable as a regional full-service agency operating in overlapping geographies and serving enterprise brands across the Latin American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LopitoIleanaHowie
• Facebookfacebook.com/lihadvertising
• LinkedInlinkedin.com/company/lopito-ileana-&-howie
• Instagraminstagram.com/lihadvertising
• Xx.com/lihadvertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lopito Ileana & Howie