What Styleheads does

Styleheads is a Berlin-based, full-service communication agency founded in 2001 and acquired by Havas in March 2026, at which point it was integrated into the Havas Play network within Havas Media Network Germany. The agency specializes in cultural marketing, creator and influencer relations, experiential activations, and content production, targeting enterprise and mid-market brands in lifestyle, fashion, food and beverage, beauty, automotive, technology, and entertainment. Its service portfolio comprises ten pillars: Strategy & Consulting, Creative, Campaign Development, Public Relations, Creators & Influencer Relations, Social Media, Events, Media Planning, Content Production, and Paid Media & Data. Named clients include Carlsberg, Red Bull, Johnnie Walker, ROSSMANN, New Balance (since 2009), Ford, Amazon Music, Charlotte Tilbury, and HMD, alongside startup engagements such as Pizza Wolke and Cookie Bros.

Styleheads has no proprietary technology platform; its competitive differentiation rests on its curated creator network, in-house production studio, and award-recognized content capabilities (Grimme Online Award, Grimme Prize, Golden Camera). The business model is professional services revenue via retainer agreements, project-based work, and campaign engagements, priced on a quote basis typical of DACH B2B agencies. The agency is DACH-focused, with the Berlin headquarters at Frankfurter Allee 13-15 serving as the sole disclosed office. Post-acquisition, Managing Director Eike Faecks assumed strategic and operational leadership of Havas Play across all German locations, signaling continued operational independence within the Havas holding structure.

The customer base is diversified across verticals but skewed to enterprise brands with multi-year relationships. Notable campaign outcomes cited include +200% TikTok and +85% Instagram follower growth for Hero. Cosmetics, 5.5M combined Instagram/Facebook reach for Somersby, and 10M+ earned reach plus 200+ media clippings for ROSSMANN House. The agency operates with 51-100 employees and no disclosed funding history, consistent with its status as a privately-held, profitable services firm prior to the strategic sale to Havas.

Name

Styleheads

Legal name

Styleheads Gesellschaft für Entertainment mbH

Website

https://styleheads.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Styleheads is a Berlin-based, full-service communication agency specializing in cultural marketing, creator relations, experiential activations, and content production for enterprise and mid-market brands across lifestyle, fashion, beverage, beauty, automotive, and technology verticals in the DACH region. Acquired by Havas in March 2026.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Cultural marketing services
• Influencer relations agency
• Content production services
• Experiential marketing agency
• Brand communications agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communications Services: Professional services revenue generated through retainer agreements, project-based work, and campaign engagements. Services include cultural marketing, PR, influencer/creator relations, social media management, content production, events, and campaign development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Styleheads is a Berlin-based full-service communication agency delivering integrated brand communications through ten service pillars: Strategy & Consulting, Creative, Campaign Development, Public Relations, Creators & Influencer Relations, Social Media, Events, Media Planning, Content Production, and Paid Media & Data. The agency specializes in cultural marketing, lifestyle communications, and storytelling for brands seeking authentic engagement with Gen Z and Millennial audiences across sectors including lifestyle, fashion, food & beverage, beauty, automotive, and entertainment.

Product overview

Styleheads is a Berlin-based full-service communication agency specializing in lifestyle marketing, cultural relevance, and entertainment-focused brand communication. The agency operates as part of Havas Play network following its acquisition by Havas in March 2026. Styleheads offers an integrated portfolio of ten service pillars: Strategy & Consulting, Creative (Kreation), Campaign Development, Public Relations, Creators & Influencer Relations, Social Media, Events, Media Planning, Content Production, and Paid Media & Data. These services work together to deliver holistic brand experiences, from brand identity development and campaign creation to creator partnerships, live events, and multi-channel content production. The agency's approach centers on cultural marketing, community building, and authentic storytelling to drive brand relevance and impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting Brand strategy, positioning, target audience analysis, community building, launch/relaunch strategies, platform strategy, consumer journeys, competitive analysis, brand architecture, KPI definition, persona development, trend analysis, and content strategy for enterprise and mid-market clients.
• Creative (Kreation) Brand identity design, corporate design, editorial design, packaging, UX/UI, motion design, illustration, advertising materials, campaign assets, naming, and design systems with a focus on storytelling.
• Campaign Development (Kampagne) Campaign strategy, storyline development, launch strategies, cross-media campaigns, creator co-creation, community activation, tracking, reporting, and conversion funnel management across TVC, OOH, DOOH, TikTok, YouTube, and other channels.
• Public Relations Media relations, press work, thought leadership, PR stunts, trend scouting, brand ambassadors, CSR communication, B2B and B2C PR, lifestyle and general interest media coverage.
• Creators & Influencer Relations Creator pool management, influencer matching, TikTok stars, micro/macro influencers, brand ambassadors, UGC creation, creator management, paid collaborations, and whitelisting for brand campaigns.
• Social Media Social media management, content strategy, community building and management, social ads, engagement, analytics, paid performance, real-time communication, and trendscouting for brand audiences.
• Events Event conception and staging including tastings, creator events, talks, shows, festival activations, venue sourcing, staging, production management, guest management, hospitality, brand activation, and content documentation with highlight videos.
• Media Planning Media buying, TV, radio, OOH, DOOH, social ads, programmatic advertising, dynamic creative optimization, regional planning, budget splitting, targeting, and reach optimization.
• Content Production Moving image content production from 9:16 clips for TikTok/Instagram Reels to image films, YouTube content, streaming, documentaries, and entertainment formats. Includes studio production, direction, post-production with editing, motion graphics, voiceovers, subtitles, color grading, and behind-the-scenes content.
• Paid Media & Data Paid media campaigns, data-driven optimization, A/B testing, audience segmentation, attribution, tracking, ROI optimization, real-time optimization, dashboards, and performance reporting.

Quantifiable outcome

• Hero. Cosmetics achieved +200% follower growth on TikTok and +85% on Instagram within campaign period
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HavascoreStrategic or Co-development Partner · 11 March 2026Havas acquired Styleheads in March 2026 to boost Havas Play's experiential marketing capabilities in Germany. Styleheads joined Havas Media Network in Germany, with Managing Director Eike Faecks assuming strategic and operational leadership of Havas Play across all German locations. The combination merges Styleheads' expertise in cultural marketing, creator relations, and live activations with Havas Media's integrated approach across media, data, and strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Largest independent German agency group with full-service capabilities across creative, media, digital, and content. Closely comparable to Styleheads' integrated ten-pillar model and DACH enterprise client base.
• Kolle Rebbe: Hamburg-based creative agency with a strong track record in brand experience, content production, and integrated campaigns. Comparable to Styleheads in its emphasis on cultural relevance, creative storytelling, and production quality.
• Scholz & Friends: German creative agency group offering brand strategy, campaigns, PR, digital, and content. Comparable to Styleheads as a German-headquartered full-service communications agency serving enterprise consumer brands.
• Grabarz & Partner: Hamburg-based independent creative agency known for integrated, culture-driven campaigns for major German and international brands. Comparable to Styleheads in its full-service creative model and focus on culturally relevant storytelling.
• Antoni: Berlin-based creative agency within the Omnicom network, known for integrated campaigns, content production, and entertainment-driven storytelling. Comparable to Styleheads in geography (Berlin), creative DNA, and entertainment/cultural-marketing positioning.
• Jung von Matt: One of Germany's leading independent creative agencies headquartered in Hamburg, offering integrated brand strategy, advertising, digital, and content production. Directly comparable to Styleheads as a German full-service creative agency competing for the same lifestyle, fashion, and consumer-brand briefs.

Broad incumbents

• DDB Germany: German operations of DDB Worldwide (Omnicom). Competes for the same enterprise creative briefs as Styleheads but as part of a global network with broader media and data capabilities.
• Ogilvy Germany: German arm of WPP-owned Ogilvy, a global creative, PR, and experience network. Directly comparable to Styleheads' campaign, PR, and content offerings but operating at network scale with cross-border capabilities.
• Publicis Groupe Germany: German operations of Publicis Groupe, one of the 'big four' global agency holding companies. Overlaps with Styleheads in integrated communications, media, and content, but at vastly greater scale and international footprint.
• TBWA\Germany: German arm of TBWA\Worldwide, a global creative network within Omnicom. Comparable as a much larger player offering overlapping capabilities but with broader geographic reach and deeper media-buying scale than Styleheads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/styleheads
• LinkedInlinkedin.com/company/styleheads-gmbh
• Instagraminstagram.com/styleheads_de
• TikToktiktok.com/@styleheads_entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Styleheads