What Giant Interactive Group does

Giant Interactive Group (巨人网络, Shenzhen Stock Exchange: 002558.SZ) is a Chinese developer and operator of large-scale multiplayer online games headquartered in Shanghai. Founded in 2004 under the legal entity Shanghai Giant Network Technology Co., Ltd. (上海巨人网络科技有限公司), the company operates a portfolio spanning national warfare MMORPGs, casual competitive mobile titles, social deduction games, and indie card games. Its flagship franchise is 征途 (Zhengtu), China's longest-running national warfare MMO brand, extended across PC and mobile with titles including 征途, 征途2, 绿色征途, 征途怀旧, 原始征途, and 王者征途. Complementary franchises include 球球大作战 (Battle of Balls), a casual competitive mobile title with hundreds of millions of users; 超自然行动组 (Supernatural Operations Group), a 2025 multiplayer horror-comedy release that surpassed 1 million concurrent users and 10 million DAU; 太空杀, a social deduction game; and 月圆之夜 (Night of Full Moon), a roguelike card title. The company reports products collectively covering more than 1 billion users.

The company's platform architecture relies on self-hosted PC clients distributed via proprietary portals (ztgame.com and subdomains) for the 征途 franchise, and mobile distribution through iOS and Android app stores for titles such as 球球大作战, 超自然行动组, and 太空杀. Giant Interactive employs a free-to-play business model monetized through in-game purchases of virtual items, cosmetics, and premium content across its titles. Player acquisition is predominantly product-led, leveraging App Store rankings and Chinese social channels including WeChat, Douyin, Bilibili, Xiaohongshu, and Weibo, supplemented by live events such as the 2026 Zhengtu Carnival. Leadership consists of founder Yuzhu Shi and CEO Wei Liu, supported by a talent strategy that emphasizes post-95s production teams, a flat organizational structure, and active campus recruitment.

In June 2026, Giant Interactive announced strategic minority investments in 光轮智能 (Guanglun Intelligent), an AI infrastructure provider, and 硅基流动 (Silicon Flow), a large model inference company, signaling an intent to integrate AI across game development and operations. The company is publicly listed in mainland China, having previously been NYSE-listed under ticker GA prior to delisting.

Name

Giant Interactive Group

Legal name

Shanghai Giant Network Technology Co., Ltd. (上海巨人网络科技有限公司)

Website

https://ga-me.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Giant Interactive Group (002558.SZ) is a Shanghai-headquartered Chinese developer and publisher of large-scale multiplayer online games, including the flagship Zhengtu MMO franchise, Battle of Balls, and 2025 hit Supernatural Operations Group, monetizing through free-to-play in-game purchases across a portfolio covering more than one billion users.

Ownership category

akta.pro rank

Product category

Online Gaming

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

PC Digital Game Stores & Launchers (MPAFACAA)

akta.pro secondary industry

Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF)

Keywords

• MMO game development
• Mobile game publishing
• Casual competitive games
• Freemium gaming
• Online multiplayer games

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-Game Purchases (Freemium): The company operates free-to-play games monetized primarily through in-game purchases. Players download and play games for free; revenue is generated from virtual item purchases, cosmetics, battle passes, and premium content. This is the dominant revenue model across the 征途 series, 球球大作战, 超自然行动组, and other titles. 59% of global MMORPG players favor in-game purchase monetization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Giant Interactive Group (巨人网络, Shenzhen Stock Exchange: 002558.SZ) is a Chinese developer and operator of online games. Its portfolio centers on three core tracks: national warfare MMO games (the Zhengtu/征途 franchise), casual competitive games (Battle of Balls/球球大作战, Space Kill/太空杀), and multiplayer horror games (Supernatural Operations Group/超自然行动组). Games are distributed across PC client and mobile platforms and are monetized primarily through free-to-play downloads with in-game purchases.

Product overview

巨人网络是A股上市游戏公司(002558.SZ)，采用单一平台+多产品组合架构。核心产品分为三大赛道：国战MMO（征途系列）、休闲竞技（球球大作战）、推理派对（太空杀）。公司拥有征途系列全系产品（PC端游+手游）、球球大作战、超自然行动组、月圆之夜、名将杀等游戏，覆盖用户超过10亿人。2025年现象级产品《超自然行动组》由95后制作人领衔打造，同时在线突破100万、DAU突破1000万。

Differentiator

Problem solved

Functional benefit

Brands

• 征途系列: National warfare MMORPG game series including Zhengtu, Zhengtu 2, Green Zhengtu, and Zhengtu Mobile versions
• 球球大作战
• 超自然行动组
• 太空杀
• 月圆之夜

Products and services

• 超自然行动组 (Supernatural Operations Group) First multiplayer team-based joyful horror game from Giant Interactive. After launch it was positioned as 'the most joyful multiplayer team horror game in history' and rapidly went viral, surpassing 1 million concurrent online users and 10 million daily active users (DAU), and consistently holding top positions on the App Store free and paid charts. Targets mass market mobile gamers seeking social horror-comedy gameplay.
• 原始征途 (Original Zhengtu) Mobile entry in the Zhengtu series delivering the original national-warfare MMO gameplay in its classic form. Continues the classic national warfare (国战) MMO mechanics for mobile players and serves as the authentic rendition of the franchise's long-running PvP and guild-war systems.
• 王者征途 (King Zhengtu) Mobile entry in the Zhengtu series featuring a more accessible national-warfare experience, including an idle/AFK (挂机) Zhengtu mode. Targets mobile gamers who want a lighter national-warfare MMO with casual progression options.
• 球球大作战 (Battle of Balls) One of the most popular casual competitive mobile games in China with hundreds of millions of players. A large-DAU casual competitive title chosen collectively by its player base, targeting mass market casual mobile gamers.
• 太空杀 (Space Kill) Social deduction/推理 party game (推理派对) targeting 200 million young players. Social deduction mobile game aimed at younger demographics seeking party-style gameplay.
• 名将杀 (Famous General Kill) Strategy card mobile game (策略卡牌手游) marketed as fair, non-pay-to-win, and offering a relaxed experience with full general/武将 rosters. Targeted at mobile strategy and card game players.
• 月圆之夜 (Night of the Full Moon) Single-player indie card game described as 'a free-exploring fairy-tale book' in a dark fairy-tale style. Standalone indie card/roguelike title for players seeking a self-contained, exploratory single-player experience.
• 征途系列端游 (Zhengtu PC Series) Classic national-warfare MMO PC game lineup including Zhengtu (征途), Zhengtu 2 (征途2), Green Zhengtu (绿色征途), and Zhengtu Reminiscence (征途怀旧). The PC backbone of the company's flagship franchise and longest-running national-warfare MMO series.
• 征途系列手游 (Zhengtu Mobile Series) Mobile national-warfare MMO lineup including Original Zhengtu (原始征途), King Zhengtu (王者征途), Zhengtu 2 Mobile (征途2手游), and Green Zhengtu Mobile (绿色征途手游). Brings the franchise's national-warfare and guild gameplay to mobile devices.

Quantifiable outcome

• 超自然行动组 reached 1 million+ concurrent users and 10 million+ DAU within its launch window
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered strategic.

• 光轮智能strategicTechnology or Integration · 23 June 2026Giant Interactive Group invested in 光轮智能 (Guanglun Intelligent) to expand its AI infrastructure capabilities. This investment supports the company's broader strategy to integrate AI technologies into its game development and operations.
• 硅基流动strategicTechnology or Integration · 23 June 2026Giant Interactive Group participated in an investment round in 硅基流动 (Silicon Flow), extending its AI deployment to large model inference infrastructure. This aligns with the company's stated focus on AI integration across its gaming platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NetEase: Major Chinese game developer and publisher (Fantasy Westward Journey, Marvel Rivals, Naraka). Directly comparable as a large-scale MMO and mobile game publisher headquartered in China, competing for the same mass-market gamer segments and platform distribution.
• Shanda Games: Early Chinese online game publisher (Legend of Mir, World of Legend) founded by Yuzhu Shi — the same founder as Giant Interactive. Closely comparable heritage as a Chinese MMO and online game operator with overlapping genre focus and founder DNA.
• Perfect World Games: Chinese game publisher (Perfect World, CS:GO China, Dota 2 China) operating MMOs and competitive multiplayer titles. Directly comparable as a Chinese MMO publisher with both PC and mobile presence and freemium in-game purchase monetization.
• miHoYo / HoYoverse: Chinese-founded game developer (Genshin Impact, Honkai: Star Rail). Comparable as a Chinese game publisher with a freemium gacha-driven model targeting mass-market and core gamers, and successful in mobile and cross-platform gameplay.
• NCSoft: Korean game publisher (Lineage, Aion, Throne and Liberty). Comparable as a long-running MMORPG specialist with a franchise-driven portfolio and freemium monetization serving the Asia-Pacific regional market.
• Kingsoft (Seasun): Chinese game subsidiary (JX Online series, Seasun MMO portfolio). Directly comparable as a Chinese-listed MMO game developer and publisher with domestically produced PC and mobile MMORPG franchises.

Broad incumbents

• Tencent Games: Dominant Chinese and global game publisher (Honor of Kings, PUBG Mobile partnership, WeGame platform). Overlaps with Giant Interactive in MMO and mobile gaming categories, but operates at much broader scale and across a global footprint.
• ByteDance Gaming (Nuverse): ByteDance's gaming arm publishing casual and mid-core titles globally, leveraging Douyin for distribution. Comparable as a Chinese publisher using social/short-video channels to drive large-DAU mobile game adoption, similar to Giant Interactive's organic Douyin and Bilibili strategy.
• Electronic Arts: Major global game publisher (Apex Legends, FC/FIFA, The Sims). Comparable business model as a large multi-genre publisher using freemium and in-game purchase monetization, though operating at significantly larger global scale and in Western markets.

Regional players

• Nexon: Japanese/Korean game publisher (MapleStory, Dungeon Fighter Online). Comparable as a major Asia-based free-to-play MMO and casual game publisher, though predominantly operating in Korea/Japan rather than China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/giant-interactive-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Interactive Group