Smile Together

What Smile Together does

Smile Together is an employee-owned Community Interest Company (CIC) registered in the UK that operates a regional dental care network spanning eight clinics across Cornwall and the Isles of Scilly, plus a mobile dental unit used for community outreach. Founded in 2015 and headquartered in Bodmin (with its registered office in Truro), the company delivers general, cosmetic, specialist, orthodontic, emergency, and urgent dental services directly to patients through its owned practices, and operates three branded community programmes: Smiles at Sea (annual harbourside mobile dental care for fishermen and their families), Smarter Smiles (oral health promotion for children and vulnerable adults, launched January 2024 to replace the Brighter Smiles programme), and the Cornwall Health for Homeless Partnership pop-up clinics with Cornwall Partnership NHS Foundation Trust.

The business operates a hybrid revenue model anchored on recurring NHS dental contracts (subscription-style commissioning for emergency, urgent, and routine care) and supplemented by fee-for-service private dental work, cosmetic treatments, private orthodontics, and subscription private payment plans. Distribution is direct-to-consumer across the owned practice network and through referral relationships with NHS England, the Fishermen's Mission, SeaFit, the Seafarers Hospital Society, Peninsula Dental Social Enterprise, Cornwall Council Public Health Team, and St Petrocs; sales and awareness are generated through community outreach, an active website and social channels, and patient referral loops.

Smile Together is the first UK dental practice to achieve B Corp certification (July 2022, B Impact Score 122.9), and successfully recertified in December 2025. The employee-ownership structure is supported by a Shareholder Impact Board, and over £7 million of profits have been reinvested into patient facilities, community, and environmental initiatives since inception. Leadership transitioned in November 2024 with the appointment of Jasem Greval as Chief Executive Officer. The subsidiary Smile Together Commercial Limited runs the commercial arm of the operation.

Name

Smile Together

Legal name

Smile Together Dental CIC

Website

https://smiletogether.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Smile Together is an employee-owned Community Interest Company operating eight dental clinics across Cornwall and the Isles of Scilly, delivering NHS, private, and emergency dental care alongside community outreach programmes including the Smiles at Sea mobile dental unit.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• NHS dental services
• Private cosmetic dentistry
• Emergency dental care
• Orthodontic treatments
• Oral health programmes

Headquarters

HQ city

Truro

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. NHS Dental Services: Primary revenue stream from NHS dental care contracts providing emergency, urgent, and routine dental treatments through owned and operated clinics across Cornwall and the Isles of Scilly.
2. Private Dental Care: Private and routine dental care services including cosmetic treatments, orthodontics, and elective procedures offered alongside NHS services.
3. Dental Plans: Private payment plans allowing patients to spread the cost of dental care through subscription-type arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smile Together is a Community Interest Company that operates eight dental practices across Cornwall and the Isles of Scilly, delivering NHS and private dental care including general dentistry, cosmetic and orthodontic treatments, and emergency/urgent dental services. In addition to fixed-site practices, it runs a Mobile Dental Unit that delivers outreach dentistry to underserved communities, complemented by community health programmes such as Smiles at Sea, Smarter Smiles, and a homeless health partnership.

Product overview

Smile Together is a dental practice network offering a comprehensive portfolio of dental services across Cornwall and the Isles of Scilly. The core offering includes General Care Services (examinations, check-ups, extractions, fillings, root canal therapy), Cosmetic Dentistry (bridges, crowns, veneers, teeth whitening, orthodontics), and Emergency/Urgent Dental Care. Alongside clinical services, the company operates community health programs including Smarter Smiles (oral health promotion for children and vulnerable populations), Smiles at Sea (mobile dental care for fishermen at harboursides), and partnerships with Health for Homeless initiatives. Services are delivered through multiple physical locations (Bodmin, Falmouth, Gloucester, Isles of Scilly, Newquay, Penzance, Saltash, Truro) and a Mobile Dental Unit for outreach.

Differentiator

Problem solved

Functional benefit

Brands

• Smarter Smiles: Oral health promotion service across Cornwall and the Isles of Scilly, engaging with children in schools, care facilities, vulnerable adults, and various community groups to promote good oral health practices.
• Smiles at Sea
• Brighter Smiles
• Keast Mews Dental Centre

Products and services

• General Care Services Routine NHS and private general dentistry including examinations, check-ups, extractions, fillings, and root canal therapy, provided to patients at Smile Together's practices across Cornwall and the Isles of Scilly.
• Cosmetic Dentistry Private cosmetic dental treatments including bridges, crowns, veneers, and teeth whitening, offered to adult self-paying patients seeking aesthetic improvements beyond NHS scope.
• Emergency and Urgent Dental Care Same-day and urgent dental treatment delivered at Smile Together's Harleigh Road site and other locations, serving NHS patients with acute dental needs; Cornwall's first Urgent Dental Care Hub designation in 2020.
• Specialist and Referral Dental Services Specialist dental treatments including CBCT scanning, oral surgery, endodontics, periodontics, and sedation dentistry provided by Smile Together clinicians, both for direct patients and on referral from other dentists.
• Private and Routine Care Private routine dental care delivered outside the NHS contract, with treatment plans and pricing offered directly to self-paying patients; complement to NHS general care for patients who want non-NHS options.
• Teeth Straightening (Private Orthodontics) Private orthodontic teeth-straightening treatment for adults and young people seeking alignment correction outside NHS orthodontic pathways.
• Mobile Dental Care (Mobile Dental Unit) Dental care delivered via Smile Together's Mobile Dental Unit at harbours, community venues, and remote sites, enabling treatment for patients who cannot easily attend a fixed practice.
• Smile Together Dental Plans Subscription-based dental plan covering routine private dental care for a recurring monthly or annual fee, providing private patients with planned preventive care and budgeting predictability.
• Smiles at Sea Community dental outreach programme providing free dental care and oral health advice to commercial fishermen and their families at UK fishing ports, delivered through Smile Together's Mobile Dental Unit.
• Smarter Smiles (Oral Health Promotion Service) Oral health promotion service delivered in primary schools and nurseries, providing supervised toothbrushing, fluoride varnish application, and oral health education to children to prevent tooth decay. Successor to the Brighter Smiles campaign.
• Cornwall's Health for Homeless Partnership Partnership-led dental access programme providing dental care and oral health support to people experiencing homelessness in Cornwall through Smile Together's Mobile Dental Unit and outreach teams.

Quantifiable outcome

• 99.8% Friends & Family recommendation rate
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Seafarers Hospital SocietycoreStrategic or Co-development Partner · 1 January 2017Funding partner for Smiles at Sea initiative, providing free dental treatment to fishermen and their families at harbourside. Long-standing partnership supporting maritime healthcare.
• The Fishermen's MissioncoreStrategic or Co-development Partner · 1 January 2017Delivery partner for Smiles at Sea as part of their national SeaFit service, coordinating harbourside visits and referring fishermen to dental services.
• SeaFitcoreGTM or Marketing PartnerNational SeaFit programme partner network providing healthcare services to fishermen, integrating dental care into broader health and wellbeing services.
• Peninsula Dental Social EnterprisecoreStrategic or Co-development PartnerPartnership for Smarter Smiles oral health promotion programme across Cornwall, working together to create fun and engaging environments for oral health education.
• Cornwall Council Public Health TeamcoreStrategic or Co-development PartnerPartnership with Cornwall Council's Public Health team for the Smarter Smiles oral health promotion programme tackling preventable tooth decay.
• Plant OneminorStrategic or Co-development PartnerEnvironmental partnership bringing businesses, individuals and landowners together to plant trees in Cornish soil, creating habitat for native wildlife.
• Cornwall Wildlife TrustminorStrategic or Co-development PartnerReserve Guardian partnership to protect trees and create a Cornwall where nature thrives, complementing the Plant One tree-planting initiative.
• Social Enterprise UKcoreOthersProud member since 2016, supporting national campaigns and regularly commended in annual SEUK awards.
• Association of Dental GroupscoreOthersProud member of the Association of Dental Groups.
• Employee Ownership AssociationcoreOthersProud member of the Employee Ownership Association, celebrating EO Day annually.
• Cornwall Health for HomelesscoreStrategic or Co-development PartnerPartnership with Cornwall Partnership NHS Foundation Trust's integrated health improvement initiative, providing dental care at pop-up clinics across the county.
• St PetrocscoreStrategic or Co-development PartnerCornwall-based charity working to end homelessness. Corporate charity of the year from April 2024, partnering through Cornwall Health for Homeless and other initiatives.
• Healthy CornwallminorGTM or Marketing PartnerHealthcare partner providing free health checks, advice and guidance at Smiles at Sea harbourside locations.
• Healthwatch CornwallminorGTM or Marketing PartnerHealthcare partner network providing information and support at Smiles at Sea and other community events.
• Colgate TerraCycleminorStrategic or Co-development PartnerEnvironmental partnership for toothbrush and toothpaste packaging recycling programme, with Bodmin practice as a registered drop-off point.
• The Oral Health FoundationcoreStrategic or Co-development PartnerCharity partner for Mouth Cancer Action Month, providing resources and support for oral cancer awareness and screening initiatives.
• Mouth Cancer FoundationcoreStrategic or Co-development PartnerCharity partner for Mouth Cancer Action Month, raising awareness about oral cancer and supporting early detection.
• Children's Hospice South WestminorStrategic or Co-development PartnerCorporate charity of the year from 2022-2024, supporting families with children who have life-limiting conditions. Raised £25,365 over two years.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• mydentist: UK's largest dental chain with 500+ practices providing NHS and private dentistry. Most directly comparable in multi-site NHS-plus-private model and subscription dental plans, though geographically distributed and corporate-owned rather than employee-owned.
• Rodericks Dental Partners: Private equity-backed dental group operating NHS and private practices across the UK. Comparable in offering comprehensive dental services across multiple sites, with similar NHS dependency but contrasting ownership structure and growth capital.
• Portman Dental Care: UK dental group with ~200 practices focused on private and mixed NHS/private dentistry. Comparable multi-site operator with similar service breadth including cosmetic and orthodontic treatments.
• Community Dental Services CIC: CIC-structured dental services provider offering NHS dental care with a social mission focus. Closely matches Smile Together's employee-owned CIC structure, NHS dependency, and community-outreach orientation.
• Genix Healthcare: UK dental group operating NHS and private practices across multiple regions. Comparable in mixed NHS/private service model and multi-site operations.
• Peninsula Dental Social Enterprise: Social-enterprise dental provider partnered with Smile Together on Smarter Smiles. Comparable in CIC/social enterprise status, oral health promotion focus, and Cornwall footprint.
• Dental Partners: UK dental group offering NHS and private dentistry across multiple practices. Comparable multi-site dental service operator with similar patient demographic focus.

Broad incumbents

• Bupa Dental Care: Health insurance-owned dental chain with 300+ UK practices offering NHS and private dentistry as part of Bupa's broader healthcare portfolio. Provides overlapping services but operates within a much larger healthcare group with different capital and strategic priorities.

Regional players

• Cotswold Dental Care: South West England-based dental practice offering NHS and private services. Comparable as a regional dental operator in Smile Together's broader geographic area, though without the CIC or outreach model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmileTogetherUK
• Xx.com/SmileTogetherUK
• LinkedInlinkedin.com/company/smile-together-dental-cic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Together