What 034Motorsport does

034Motorsport is a privately held automotive aftermarket company founded in 2005 and headquartered in Fremont, California, that designs, engineers, manufactures, and sells performance upgrades and tuning for Audi and Volkswagen vehicles, with secondary coverage of BMW and Porsche platforms. The company is organized around three product pillars: (1) Dynamic+ Performance Software, a proprietary ECU and transmission tuning line supporting multiple engine platforms including the EA825 4.0T, EA839 3.0T and 2.9T, EA837 3.0T, and CREC systems; (2) ZTF Forged Wheels, an in-house forged-wheel line; and (3) a broad hardware catalog covering cold air intakes, exhausts, control arm kits (Density Line), chassis mounts, springs and sway bars, brake rotors, catch can kits, injector upgrades, and chassis inserts. All design, manufacturing, and calibration are conducted under one roof at the Fremont facility, differentiating 034Motorsport from drop-ship or outsourced competitors.

Revenue is generated through three streams: one-time hardware sales priced publicly from roughly $88 to $990 per SKU; one-time ECU/transmission tuning software licenses and bundles priced from $130.50 to $1,642.50; and a Bay Area service department providing dealer-alternative maintenance, repair, and performance installation. The go-to-market mix combines a direct-to-consumer e-commerce storefront with a dealer-locator reseller network and a regional physical service location in Fremont. Marketing is concentrated in enthusiast communities through long-running sponsorships of major Audi and VW forums (Audizine, Fourtitude, GolfMkVI, VWvortex, QuattroWorld) and Audi Club North America chapters.

Customer segments are primarily individual Audi and Volkswagen enthusiasts seeking motorsport-proven upgrades, with secondary segments in BMW and Porsche owners. The company is bootstrapped and founder-operated, with no disclosed external funding, no public listing, and no parent company, operating as a vertically integrated niche manufacturer in the U.S. automotive aftermarket.

Name

034Motorsport

Legal name

034Motorsport

Website

https://store.034motorsport.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

034Motorsport is a privately held, Fremont-based aftermarket company that designs, manufactures, and sells performance parts, ECU tuning software, and forged wheels for Audi and Volkswagen vehicles, with secondary BMW and Porsche support, via direct e-commerce, a dealer network, and a Bay Area service department.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

Keywords

• Automotive performance parts
• ECU tuning software
• Audi Volkswagen upgrades
• Forged performance wheels
• Aftermarket suspension components

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Parts Sales: One-time hardware sales of performance upgrades including cold air intakes, exhaust systems, control arm kits, chassis mounts, wheels, brake rotors, catch cans, crankshaft pulley bolts, and injector upgrades for Audi, Volkswagen, BMW, and Porsche vehicles.
2. Tuning Software (Dynamic+): ECU and transmission tuning software sold as one-time purchases or bundles, including Stage 1, Stage 2, and advanced tuning packages for specific engine platforms (EA825 4.0T, EA837 3.0T, EA839 3.0T, 2.9T, etc.).
3. Service Department: Bay Area service facility providing dealer-alternative maintenance, repair, and performance installation services including wheel alignments, brake service, carbon cleaning, clutch replacement, diagnostics, oil changes, suspension installation, and track day preparation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

034Motorsport designs, engineers, manufactures, and sells motorsport-quality performance hardware and ECU/transmission tuning software, primarily for Audi and Volkswagen vehicles with additional coverage for BMW, Porsche, Cupra, Seat, and Skoda. The portfolio centers on the proprietary Dynamic+ tuning suite, ZTF forged wheels, and a broad range of in-house manufactured components (cold air intakes, exhausts, suspension, brake, and engine hardware). The company also operates a Fremont, CA service department for installation, diagnostics, and performance work, and distributes branded merchandise through 034 Gear.

Product overview

034Motorsport is a performance parts and tuning company specializing in Audi and Volkswagen vehicles (with additional support for BMW and Porsche). The company operates a vertically integrated model under one roof in Fremont, CA, handling engineering, manufacturing, and tuning. The product portfolio centers on three main pillars: Dynamic+ Performance Software (ECU tuning for various engine platforms including EA825 4.0T and EA839 3.0T/2.9T, sold as standalone tunes or bundled with transmission tuning), ZTF Wheels (proprietary forged performance wheels), and a comprehensive range of hardware components including Cold Air Intakes, Control Arm Kits, Chassis Mounts, Springs & Sway Bars, Inserts, Exhaust Upgrades, Brake Rotors, Catch Can Kits, and Injector Upgrades. The company also offers a Service Department for installation, maintenance, and repairs, sells 034 Gear branded apparel, and distributes the RacingLine brand. The products are primarily sold directly through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• ZTF Wheels: Forged wheels product line for automotive enthusiasts
• Dynamic+
• Density Line

Products and services

• Dynamic+ Performance Software Proprietary engine control unit (ECU) and transmission tuning software sold for Audi and Volkswagen platforms, with Stage 1, Stage 2, CREC, and engine-platform-specific packages (EA825 4.0T, EA839 3.0T/2.9T, EA837 3.0T), accompanied by a mobile app for monitoring and management. Targeted at enthusiast owners seeking warranty-conscious, motorsport-quality calibration.
• ZTF Wheels Proprietary line of forged performance wheels designed and manufactured by 034Motorsport for Audi, Volkswagen, BMW, and Porsche applications, providing improved durability, reduced unsprung weight, and motorsport-grade fitment.
• Cold Air Intakes High-flow cold air intake systems engineered to increase engine airflow, improve induction sound, and support horsepower gains on supported Audi and Volkswagen platforms.
• Control Arm Kits (Density Line) Performance control arm kits featuring upgraded bushings and revised geometry for improved handling and suspension response, including Density Line variants for Audi C8 and other models.
• Chassis Mounts Performance chassis mounts that reduce powertrain and suspension deflection to improve handling feel and drivetrain response.
• Springs & Sway Bars Performance lowering springs and sway bars engineered to reduce body roll, lower center of gravity, and improve cornering performance on supported chassis.
• Inserts Performance inserts designed to reduce unwanted component movement and improve rigidity across various chassis and subframe applications.
• Exhaust Upgrades Performance exhaust systems and components engineered for improved flow, sound, and power delivery on supported Audi and Volkswagen platforms.
• 034Motorsport 1-Piece Brake Rotors Performance one-piece brake rotors designed for track and street use with improved thermal capacity, cooling characteristics, and wear resistance versus OE rotors.
• RS+ Injector Upgrade Kit High-flow fuel injector upgrade kit engineered for EA839 3.0T and 2.9T engines to support higher fueling demands associated with performance tuning.
• Catch Can Kit Crankcase ventilation catch can kit engineered to capture oil vapor and reduce carbon buildup in direct-injected engines, with fitments for B9/B9.5 Audi SQ5 and additional platforms.
• High-Strength Crankshaft Pulley Bolt Kit High-strength replacement crankshaft pulley bolt kit for EA837 3.0T engines, addressing a known OE failure point and improving durability under elevated power output.
• C8 Audi RS6 & RS7 EA825 4.0T Dynamic+ ECU & 8HP95 ZF8 Transmission Tuning Bundle Combined Dynamic+ ECU and 8HP95 ZF8 transmission tuning bundle for C8 generation Audi RS6 and RS7 vehicles with the EA825 4.0T engine, sold as a bundled software license across multiple tuning stages.
• D+ Tuning Mobile App Mobile application that allows Dynamic+ tuning customers to flash, manage, and monitor their performance software on supported Audi and Volkswagen vehicles.
• 034 Gear (Apparel) Branded apparel and merchandise including clothing items featuring the 034Motorsport logo, sold to enthusiasts and customers through the storefront.
• CREC Stage 2+ Tune Stage 2+ Dynamic+ performance calibration targeting Audi A6, A7, and Q7 vehicles equipped with Cylinder on Demand (CREC) engines to deliver increased power while preserving street driveability.
• 034Motorsport Service Department Dealer-alternative service facility providing all-wheel alignments, brake service, carbon cleaning, clutch and flywheel replacement, diagnostics, oil changes, performance upgrade installation, scheduled maintenance, suspension installation, timing belt and chain replacement, pre-purchase inspections, and track day preparation for Audi, Volkswagen, and BMW owners in the San Francisco Bay Area.

Quantifiable outcome

• Proprietary Dynamic+ ECU tuning available for latest Audi EA825 4.0T engines (RS6, RS7, etc.)
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Audi Club North America Golden Gate ChaptercoreGTM or Marketing Partner034Motorsport is a proud sponsor of Audi Club North America's Golden Gate Chapter, supporting their events and track days. This partnership connects the company with dedicated Audi enthusiasts in the Bay Area.
• AudizinecoreGTM or Marketing Partner034Motorsport sponsors Audizine, a major online Audi community and enthusiast forum. This sponsorship builds brand awareness and credibility within the core Audi enthusiast demographic.
• FourtitudeminorGTM or Marketing Partner034Motorsport sponsors Fourtitude, an Audi news and enthusiast forum providing community engagement and brand visibility among dedicated Audi enthusiasts.
• GolfMkVIminorGTM or Marketing Partner034Motorsport sponsors GolfMkVI, an online community for MkVI Volkswagen Golf/GTI enthusiasts, reaching the VW tuning community.
• VWvortexminorGTM or Marketing Partner034Motorsport sponsors VWvortex, a major Volkswagen enthusiast website and forum community, building awareness among VW owners.
• QuattroWorldminorGTM or Marketing Partner034Motorsport sponsors QuattroWorld, an Audi enthusiast platform covering news, discussion forums, media, and events, with focus on Audi's quattro all-wheel-drive system.
• NorCal Audi ClubminorGTM or Marketing Partner034Motorsport supports NorCal Audi Club, a Northern California Audi enthusiast group, frequently hosting events and get-togethers for members.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ECS Tuning: ECS Tuning is a large online retailer and manufacturer of OE-replacement and performance parts for Audi, Volkswagen, BMW, and Porsche vehicles, serving the same enthusiast buyer with similar catalogs of branded and OEM parts.
• APR (APR LLC): APR is one of the leading Audi and Volkswagen performance tuning and parts companies, offering ECU software, intakes, exhausts, and supercharger systems — overlapping directly with 034Motorsport's core product portfolio and customer base.
• Burger Motorsports (BMS): BMS develops and sells Burger Tuning JB4 tuners, intake, and performance products for BMW, Audi, and VW platforms — directly overlapping 034Motorsport in ECU tuning hardware/software and VW Group enthusiast markets.
• Integrated Engineering (IE): IE is an in-house engineered performance brand for Audi and Volkswagen vehicles, offering ECU tuning, intake manifolds, turbo upgrades, and hardware kits — a direct match for 034Motorsport's vertical-integration approach and VW Group focus.
• Unitronic: Unitronic develops ECU and transmission tuning software, intakes, and intercoolers specifically for Volkswagen and Audi platforms (EA888, EA839, etc.), making it a directly comparable performance brand serving the same enthusiast audience as 034Motorsport.
• AWE Tuning: AWE Tuning manufactures exhaust systems, intake, intercoolers, and chassis components targeted at Audi, Volkswagen, BMW, and Porsche enthusiasts — directly overlapping 034Motorsport's hardware product lines and VW Group customer base.
• RacingLine: RacingLine is a UK-based performance brand for VW Group vehicles (intakes, intercoolers, exhaust, downpipes) and is already distributed by 034Motorsport, making it an exact-portfolio counterpart to 034Motorsport's own in-house products.
• GIAC: GIAC is a long-established performance tuner offering ECU calibrations, software, and hardware for Audi, VW, Porsche, and Bentley vehicles — covering the same VAG platforms and enthusiast tuning use cases as 034Motorsport.

Broad incumbents

• Cobb Tuning: Cobb Tuning is a larger performance brand known for the Accessport ECU tuner and a broad aftermarket catalog across Subaru, Ford, VW/Audi, BMW, and other platforms — a broad incumbent competitor in the same ECU tuning and performance parts category.

Emerging players

• Turner Motorsport: Turner Motorsport is an online retailer and parts manufacturer specializing in BMW performance — operating an analogous DTC + dealer model for an adjacent premium brand, making it a close structural analog to 034Motorsport's Audi/VW focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/034motorsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 034Motorsport