Audi Club North America

What Audi Club North America does

Audi Club North America is a non-profit membership organization founded in 1985 and headquartered in Hershey, PA, that operates as the largest and most diverse club for Audi enthusiasts in North America. The club serves Audi owners and fans across the U.S. and Canada through a chapter-based community network spanning four U.S. regions plus Eastern and Western Canada, with 40+ active chapters driving local engagement, events, and rallies.

The core product is an annual membership that bundles access to a Member Hub community platform (groups, forums, social feed), a quarterly print publication called quattro Magazine (100 pages per issue, described as award-winning), exclusive member discounts, and a classifieds marketplace. Monetization comes from recurring membership dues, event registration fees (driver skills events priced at $105–$185, simpler events free or as low as $5), merchandise sales through the club shop, and magazine subscription included with membership. The organization also runs European driving tours as a higher-end experiential product.

Go-to-market is community-led and content-driven: the club operates an Audi News blog, two podcasts (All-Wheel Driven and The Unfair Advantage), social channels, and a chapter network that drives both acquisition and retention. The technology stack is a standard WordPress-based website with no developer-facing API, no mobile app, and no proprietary platform IP — the asset value is the community, the brand, and the event infrastructure rather than technology. Sponsorship relationships span 11 industry partners across parts, tuning, detailing, tires, insurance, and protection films, including Continental, APR, ABT, Unitronic, FCP Euro, 034 Motorsport, XPEL, Griot's Garage, Hagerty, Amica, and Lockton Affinity, providing both member benefits and incremental revenue.

Name

Audi Club North America

Legal name

Audi Club North America

Website

https://audiclubna.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Club North America is a non-profit membership organization founded in 1985 serving Audi enthusiasts across the U.S. and Canada through 40+ regional chapters, an annual membership with bundled benefits, quarterly quattro Magazine, driving events, and a community Member Hub.

Ownership category

akta.pro rank

Product category

Automotive Enthusiast Membership Club

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Automotive enthusiast club
• Car club membership
• Driving education events
• Automotive community network
• Motorsport enthusiast events

Headquarters

HQ city

Hershey, PA

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to exclusive events, discounts on new Audi models, chapter participation, and subscription to quattro Magazine quarterly publication.
2. Event Registrations: Fees for high-performance driving educational events, road rallies, driving tours abroad, and other club-organized activities.
3. Merchandise Sales: Apparel and merchandise sold through the club shop.
4. Magazine Subscription: quattro Magazine - award-winning quarterly print publication included with membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Audi Club North America is a non-profit membership organization that sells annual memberships to Audi vehicle enthusiasts across the U.S. and Canada, granting access to a network of 40+ regional chapters, the award-winning quattro Magazine quarterly print publication, exclusive events (High Performance Driving Education, road rallies, driving tours abroad), and member-only discounts on Audi vehicles, parts, accessories, and services. The club also operates a community Member Hub with forums and groups, an online classifieds section, and produces podcasts and editorial content covering the Audi brand.

Product overview

Audi Club North America operates as a unified membership club platform offering multiple interconnected products and services. The core offering is the membership program, which bundles access to the quattro Magazine quarterly publication, exclusive events (HPDE, road rallies, driving tours), a Member Hub social platform, and the Classifieds marketplace. Members also gain access to regional chapters and groups across the continent, plus member-exclusive discounts on Audi models and parts. The organization publishes news content and produces podcasts covering Audi news, motorsport, and member features.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi Club North America Annual Membership Annual membership subscription granting access to the quattro Magazine quarterly print publication, exclusive events (HPDE, road rallies, driving tours abroad), the Member Hub community platform, online classifieds, regional chapters across North America, and member-exclusive discounts on new Audi models, parts, accessories, and services.
• quattro Magazine Award-winning quarterly print publication (100 pages per quarter) dedicated to Audi cars, owners, activities, history, and lifestyle. Included with annual membership and distributed to members as a physical print subscription.
• Events Program Curated calendar of High Performance Driving Education (HPDE) events, road rallies, lifestyle events, owner gatherings, and European driving tours organized through regional chapters. Event pricing varies from free to $185 depending on event type (e.g., Driver Skills at $105-$185, Float Trip at $5).
• Driving Tours Abroad European travel experiences organized by the club, allowing members to participate in international driving tours in Audi vehicles.
• Club Merchandise Apparel and branded merchandise sold through the club shop, available via the audiclubna.org website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• XPELminorGTM or Marketing PartnerAutomotive paint protection film manufacturer; sponsor displayed on the club's sponsors page.
• Griot's GarageminorGTM or Marketing PartnerAutomotive detailing and car care products; sponsor displayed on the club's sponsors page.
• ContinentalminorGTM or Marketing PartnerTire manufacturer; sponsor displayed on the club's sponsors page.
• APR (Advanced Petrol Racing)minorGTM or Marketing PartnerPerformance software and tuning; sponsor displayed on the club's sponsors page.
• ABTminorGTM or Marketing PartnerAudi tuning and performance parts specialist; sponsor displayed on the club's sponsors page.
• UnitronicminorGTM or Marketing PartnerPerformance software and hardware for Audi/VW vehicles; sponsor displayed on the club's sponsors page.
• FCP EurominorGTM or Marketing PartnerEuropean car parts specialist; sponsor displayed on the club's sponsors page.
• 034 MotorsportminorGTM or Marketing PartnerPerformance parts and tuning for Audi/VW; sponsor displayed on the club's sponsors page.
• AmicaminorGTM or Marketing PartnerInsurance provider; sponsor displayed on the club's sponsors page.
• HagertyminorGTM or Marketing PartnerCollector vehicle insurance specialist; sponsor displayed on the club's sponsors page.
• Lockton AffinityminorGTM or Marketing PartnerInsurance affinity group; sponsor displayed on the club's sponsors page.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Volkswagen Club of America: Enthusiast club for Volkswagen owners in North America with chapters, events, and a member magazine. Comparable as a single-marque enthusiast organization with overlapping tuning/aftermarket culture given Audi-VW platform sharing.
• Jaguar Clubs of North America: Federation of North American Jaguar clubs with regional chapters, concours events, and member activities. Comparable single-marque enthusiast organization with a print magazine and event-driven engagement model.
• BMW Car Club of America: Largest single-marque BMW enthusiast club in the U.S., offering membership, chapters, HPDE events, and a magazine (Roundel). Most directly comparable peer in structure, audience (premium German brand enthusiasts), and revenue model.
• Porsche Club of America: Premier single-marque Porsche enthusiast organization with regional chapters, driver education, concours events, and a monthly magazine (Panorama). Directly comparable membership-club structure aimed at premium-brand enthusiasts.
• Ferrari Club of America: Single-marque Italian sports car enthusiast organization with regional chapters, driving events, and concours. Comparable membership-club structure focused on a premium performance brand, though at a higher price point.
• Mercedes-Benz Club of America: Single-marque enthusiast organization for Mercedes-Benz owners with chapters, events, and a print magazine (The Star). Closest structural analog within the same German-premium-brand enthusiast category.
• Corvette Club of America / National Council of Corvette Clubs: Federation of regional Corvette enthusiast chapters with events, drag races, and concours. Comparable as a long-standing single-marque enthusiast organization with a strong performance/track-day culture.

Emerging players

• Tesla Owners Club (global network of regional clubs): Network of regional Tesla-owner clubs offering meetups and online community for EV-brand enthusiasts. Emerging analog for what a brand-specific enthusiast membership club looks like in the EV era.

Broad incumbents

• Sports Car Club of America (SCCA): Long-standing multi-marque motorsports organization offering driver schools, road racing, autocross, and rally events across the U.S. Comparable as an enthusiast membership body focused on performance driving, though not single-marque.
• Hagerty (Hagerty Drivers Club): Specialty insurer and media brand for collector and enthusiast vehicles, also operating a drivers club with member benefits and events. Comparable as an enthusiast community/membership operator with overlapping sponsor overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AudiClubNorthAmerica
• LinkedInlinkedin.com/company/audi-club-of-north-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Club North America