What Franklin Fueling Systems does

Franklin Fueling Systems is a division of Franklin Electric Co., Inc. (NASDAQ: FELE), a publicly traded diversified industrial company headquartered in Fort Wayne, Indiana, that operates its fueling systems business from Madison, Wisconsin. The unit designs, manufactures, and supports integrated fuel management systems for underground fuel storage at convenience stores, retail petroleum marketers, and fleet operators, marketing what it describes as the world's most complete line of fueling equipment spanning submersible pumping, EV systems, integrated electrical controls, fuel management systems, piping and containment, wire management, service station hardware, dispensing, transport, system solutions, and corrosion control.

The product architecture centers on the EVO Series of Automatic Tank Gauges (EVO ONE, EVO 200, EVO 400, EVO 600, EVO 6000) which provide inventory management, compliance monitoring, leak detection with automation, and remote access. Supporting technologies include the OVERSITE remote power cycling and sequencing for the Power Integrity Remote Control Solution, AUTO-LEARN pressure-based leak detection tuning, SCALD statistical continuous leak detection, and the Turbine Pump Interface that links EVO consoles with FE PETRO and Guardian Series submersible pump controllers. Connectivity is delivered via MQTT publish/subscribe, MODBUS, Veeder-Root protocol, optional onboard WiFi, and the FFS PRO Connect browser-based remote monitoring interface, with documentation available for developer integration.

Revenue is generated across three streams: (1) hardware sales of fueling equipment routed through direct field sales and a global authorized distributor network, (2) software/services revenue from FFS PRO Connect and add-on modules such as ELLD, SCALD, and enhanced logic condition licensing, and (3) professional services delivered through FFS PRO University certification plus technical sales engineering. The go-to-market combines enterprise field sales with channel partners and a self-service online quote builder at builder.ffspro.com. Named enterprise and mid-market deployments include Wawa (1,000+ sites using OVERSITE), a large 1,000+ site fuel marketer, and regional marketers in Georgia (70+ sites) and Alaska (30+ sites spanning 1,200+ miles), distributed across convenience retail, petroleum marketing, and fleet segments.

Name

Franklin Fueling Systems

Legal name

Franklin Electric Co., Inc.

Website

https://franklinfueling.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Franklin Fueling Systems, a division of Franklin Electric Co., Inc., manufactures integrated fuel management hardware and software for convenience stores, retail petroleum marketers, and fleet operators, including automatic tank gauges, submersible pumps, and remote monitoring systems.

Ownership category

akta.pro rank

Product category

Fuel Management Systems

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Relay and Industrial Control Manufacturing (335314), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Pumps & Pumping Equipment (3561), Electrical Industrial Apparatus (3620), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Fuel Systems Service (Diesel/Gas/CNG/LNG, Injectors, Tanks) (TLAKABAH)

akta.pro secondary industries

Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Fuel management systems
• Automatic tank gauges
• Submersible pumping equipment
• Fuel leak detection
• Remote fuel monitoring

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fuel Management Hardware: Sale of fueling equipment including automatic tank gauges (EVO series), submersible pumps, leak detection systems, sensors, containment monitoring equipment, and associated hardware. Equipment is sold through direct sales and authorized distributor network.
2. Remote Monitoring Software/Services: FFS PRO Connect provides remote web-based monitoring capabilities. Software features like SCALD, reconciliation/autocalibration, electronic line leak detection, and enhanced logic conditions may be sold as add-on software licenses or subscriptions.
3. Professional Services and Training: FFS PRO University provides certification and training services for installation professionals. Technical sales engineers provide training and certification sessions to customers and business partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Franklin Fueling Systems, a division of Franklin Electric Co., Inc., manufactures and integrates a complete line of fueling equipment for underground fuel storage systems serving convenience store operators and retail petroleum marketers. Core offerings span automatic tank gauges (EVO Series), submersible pumping systems, line leak detection, corrosion control, piping and containment, and integrated electrical controls with remote monitoring and power cycling capabilities.

Product overview

Franklin Fueling Systems, a division of Franklin Electric, provides the world's most complete line of fueling equipment products and designs integrated system solutions for convenience store operators and retail petroleum marketers. The core product portfolio centers on the EVO Series Automatic Tank Gauges (including EVO ONE, EVO 400, EVO 600, and EVO 6000 models) which provide inventory management, compliance monitoring, leak detection, and remote access capabilities. The system is complemented by Guardian Series Variable Frequency Pump Controllers for submersible pumping optimization, OVERSITE Remote Control Solutions for remote power management and monitoring, and the Corrosion Control System for tank and sump protection. Key supporting products include Probes & Sensors, Piping & Containment solutions, Dispensing equipment, and EV Systems. The FFS PRO Connect platform enables remote web-based access to all connected systems. FFS PRO University provides training and certification services. The Total System Solution architecture ensures all products work together to deliver lowest total cost of ownership.

Differentiator

Problem solved

Functional benefit

Brands

• FFS PRO: Integrated platform for system design, quoting, certification, and remote monitoring/control of fueling systems.
• Corrosion Control™ System
• EVO™ Series
• Turbine Pump Interface™
• Guardian Series™
• OVERSITE™
• FE PETRO®
• FFS PRO® Connect
• UPP®
• APT® XP Pipework
• SCALD®
• AUTO-LEARN®

Products and services

• EVO Series Automatic Tank Gauges (ATG) Family of ATG consoles (EVO ONE, EVO 200, EVO 400, EVO 600, EVO 6000) providing inventory management, compliance monitoring, leak detection, and remote access for underground fuel storage systems at convenience stores and fuel retail sites.
• EVO ONE Economical turnkey ATG solution bundling console, sensors, probes, and installation hardware for sites with up to 4 tanks and 4 lines, providing inventory management, compliance monitoring, and leak detection with remote access.
• EVO 400 ATG console for small to mid-size fuel systems supporting up to 14 tanks with 14-28 sensor inputs, providing inventory management, compliance monitoring, leak detection, advanced automation, remote access, and optional Electronic Line Leak Detection.
• EVO 600 & EVO 6000 Larger capacity ATG consoles for comprehensive fuel management with enhanced monitoring, automation, and scalability for complex multi-tank fueling operations.
• Guardian Series Variable Frequency Pump Controller Intelligent variable frequency pump controller that adjusts submersible pump motor speeds in real time to optimize flow rates and maintain consistent fuel flow during peak demand while reducing mechanical stress and energy consumption.
• Submersible Pumping Systems (FE PETRO) Complete line of submersible turbine pumps and pumping equipment including FE PETRO brand pumps with multiple horsepower options for fuel delivery at service stations.
• OVERSITE (Remote Control Solution) Remote monitoring and control technology built into the Power Integrity Remote Control Solution (RCS), powered by EVO Series consoles, enabling remote power cycling, sequencing, and reset of fuel dispensers, pumps, and site equipment to maximize uptime.
• Corrosion Control System Integrated in-tank and in-sump corrosion prevention system with Water Separator, Corrosion Detection Sensor, Desiccant Pack, Multiplexing Sensor Hub, and Advanced Protection e-coated submersible pumps, automated and monitored via EVO 600/6000 ATG.
• Turbine Pump Interface (TPI) Networking module that creates a communication link between EVO Series ATG and FE PETRO or Guardian Series submersible turbine pump controllers, enabling remote troubleshooting, enhanced monitoring, automated pump fault responses, and pump-in-water prevention.
• EVO LLD (Electronic Line Leak Detection) Stand-alone electronic line leak detection system using AUTO-LEARN technology to automatically learn pipework pressure characteristics for precise, low-false-alarm leak detection; available as a software option on EVO 400 and 600 consoles.
• Probes & Sensors Digital and analog inventory probes, flexible inventory probes, containment monitoring sensors, corrosion detection sensors, water float kits, and phase separation detection sensors for fueling system monitoring.
• Piping & Containment (UPP and APT XP) UPP electrofusion semi-rigid pipework and APT XP flexible pipework solutions for fuel transport and containment applications in underground fuel systems.
• Dispensing Equipment Complete fuel dispensing solutions for service station applications including fuel dispensers and related dispensing hardware.
• Service Station Hardware Comprehensive hardware solutions for service station operations including emergency stops, alarms, and site equipment.
• EV Systems Electric vehicle charging solutions integrated with fueling infrastructure for convenience stores and fuel retailers.
• Transport Products Products designed for transport and refueling applications.
• Integrated Electrical Controls Complete line of electrical control systems including configured controls, enhanced uptime solutions (OVERSITE), and remote control solutions for fuel site management.
• FFS PRO Connect Remote web browser interface enabling secure remote access to EVO Series consoles from any web-enabled device, providing real-time data display, immediate alarm notifications, centralized compliance monitoring, and system configuration.
• FFS PRO University Online training and certification platform for installation professionals, providing certification courses and training resources covering technical proficiency in equipment installation.

Quantifiable outcome

• Reduced service truck rolls by 30% of total service requests
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Erdem Kebude (Technical Sales Engineer)coreOthers · 22 April 2026Erdem Kebude joined as Technical Sales Engineer working with Regional Sales Manager Ugur Cavdaro, focusing on West Asia and Middle East region. Holds bachelor's degree in mechanical engineering from Middle East Technical University with expertise in energy and petroleum industries.
• WawaflagshipTechnology or Integration · 1 January 2021Wawa, a convenience store and gas station chain with over 1,000 locations, partnered with Franklin Electric to develop and deploy the Power Integrity Remote Control Solution with OVERSITE technology. Collaboration focused on enhancing operational resilience and streamlining power restoration processes across Wawa's East Coast network.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OPW (a Dover company): OPW designs and manufactures fueling hardware including nozzles, swivels, breakaways, vapor recovery, and underground containment products. Its portfolio directly overlaps FFS's Piping & Containment and Dispensing categories at retail fueling sites.
• Bennett Pump Company: Bennett manufactures commercial and retail fuel dispensers and related fuel site equipment. It competes with FFS in dispenser hardware targeted at c-stores, truck stops, and retail petroleum marketers.
• Gilbarco Veeder-Root: Gilbarco Veeder-Root is the leading integrated provider of fuel dispensers, point-of-sale systems, and tank gauges for retail petroleum sites. It overlaps with FFS across dispensers, submersible pumping interfaces, and ATGs, competing for the same large c-store and petroleum marketer accounts.
• Wayne Fueling Systems (Dover): Wayne, part of Dover Corporation, manufactures fuel dispensers and payment/forecourt electronics for service stations. It competes with FFS in dispenser hardware and integrated forecourt solutions sold to the same retail petroleum and c-store customers.
• Husky Corporation: Husky is a leading manufacturer of nozzles, swivels, and dispensing equipment for fuel retailers. It overlaps with FFS's Dispensing and Service Station Hardware categories and targets similar convenience store and fuel marketer customers.
• Veeder-Root (Gilbarco Veeder-Root): Veeder-Root is the dominant global supplier of automatic tank gauges and fuel management systems for retail fueling sites, directly competing with Franklin Fueling's EVO Series ATGs. The two vendors' products interoperate via the Veeder-Root protocol that FFS products explicitly support, underscoring head-to-head competition for tank gauging and leak detection incumbents.

Others

• Franklin Electric (Parent): Franklin Electric Co., Inc. (NASDAQ: FELE) is the parent of Franklin Fueling Systems and operates water systems, agricultural, and other industrial segments. It is included as the corporate parent context for the subject company rather than a peer.

Broad incumbents

• Emerson (Rosemount / Fisher) Process Management: Emerson offers industrial tank gauging, leak detection, and process automation used across oil & gas terminals and storage. While broader in scope and focused on midstream/refining, it overlaps with FSS on leak detection and remote monitoring use cases for hydrocarbon storage.

Emerging players

• Xerxes Corporation (now ZCL Composites / Shawcor): Shawcor/Xerxes manufactures underground fiberglass storage tanks used at retail fuel sites. It is an upstream complement rather than a direct competitor, but its tanks are the assets FSS's ATGs, leak detection, and corrosion control systems are designed to monitor and protect.
• Tuthill Corporation: Tuthill manufactures industrial pumps and pump-related equipment including models used for fuel and chemical transfer. It is an adjacent equipment maker relevant to FSS's submersible pumping category though not typically a direct bidder on integrated fuel management systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@FranklinFueling/videos
• Xx.com/franklinfueling
• Facebookfacebook.com/franklinfueling
• LinkedInlinkedin.com/company/franklin-fueling-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Fueling Systems