Maverick Boats

What Maverick Boats does

Maverick Boat Group, Inc. (DBA Maverick Boats) is a privately held, Fort Pierce, Florida-based manufacturer of technical poling skiffs for shallow-water saltwater fishing. Founded in 1984 by brothers Scott and Troy Deal after they acquired the original Maverick hull and deck tooling, the company operates from a single headquarters and manufacturing facility and has remained in continuous operation for over 30 years. Its product line consists of three specialized models, the 17 HPX-S (6-inch draft, 70 hp max), the 17 HPX-V (8-inch draft, 90 hp max), and the 18 HPX-V (9-inch draft, 150 hp max), each engineered for ultra-shallow sight fishing for bonefish, permit, tarpon, and redfish. Core technology centers on the HPX hull architecture, advanced composite lamination schedules built to NMMA/ABYC standards, and a Carbon Edition variant that reduces total skiff weight by 175 lbs. The company also offers a 7-inch Garmin GPSMAP 743XSV as an optional electronics package, and supports accessories through its MBG Gear subsidiary.

Maverick generates revenue primarily through one-time sales of new boats via a national authorized dealer network, with the website's "Build & Price" tool driving prospects to dealers for final pricing, sea trials, and closing. Pricing is not publicly disclosed; MSRP is referenced but dealers determine final price. Secondary revenue comes from aftermarket parts, trailers (via preferred partner Ameratrail), and accessories (cushions, covers via Sorite Cushions and Canvas; branded apparel via MBG Gear). The customer base is concentrated in professional fishing guides and serious recreational anglers in the Florida Keys, Charleston SC, Mosquito Lagoon, Everglades, Louisiana, and other shallow-water fisheries, with brand credibility reinforced through a documented track record of tournament wins (including a record-setting 2026 Gold Cup Tarpon Tournament victory) and high-profile guide endorsements. Go-to-market blends digital/social content (Instagram, YouTube, Vimeo), boat show presence (Miami International Boat Show), factory tours, and an annual Maverick Owners' Tournament. The company is operationally U.S.-only and privately held with no disclosed funding history.

Name

Maverick Boats

Legal name

Maverick Boat Group, Inc.

Website

https://maverickboats.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverick Boats is a privately held Fort Pierce, Florida manufacturer of technical poling skiffs for shallow-water saltwater fishing. Founded in 1984 by brothers Scott and Troy Deal, the company sells three HPX models (17 HPX-S, 17 HPX-V, 18 HPX-V) primarily to professional fishing guides and serious recreational anglers through a U.S. authorized dealer network.

Ownership category

akta.pro rank

Product category

Recreational Fishing Boats

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYIMAJAEAH

Recreational Fishing & Sportfishing Boat Manufacturing

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Yacht & Leisure Craft Manufacturing

Keywords

• Technical poling skiffs
• Shallow water fishing boats
• Composite boat manufacturing
• Flats fishing skiffs
• Custom boat building

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Boat Sales: Maverick generates revenue from the manufacture and sale of three technical poling skiff models (17 HPX-S, 17 HPX-V, 18 HPX-V) through its dealer network. Boats are sold with base MSRP excluding motor packages, with extensive optional equipment for upsell. Each model supports multiple engine options (Yamaha and Mercury).
2. Aftermarket Parts & Accessories: Parts, trailers, and accessories sold through dealers and partner companies (e.g., Ameratrail Trailers, Sorite Cushions and Canvas for replacement cushions/covers).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Maverick Boats designs and manufactures advanced technical poling skiffs for shallow-water fishing. The company produces three HPX-platform models (17 HPX-S, 17 HPX-V, 18 HPX-V) built with proprietary composite lamination schedules and hull geometry optimized for 6–9 inch drafts and quiet poling. Boats are configured online and sold exclusively through a U.S. authorized dealer network that handles pricing, sea trials, financing, and delivery.

Product overview

Maverick Boats is a boat manufacturer specializing in technical poling skiffs for shallow water fishing. The company produces three distinct HPX model skiffs: the 17 HPX-S (super skinny water focused), the 17 HPX-V (tournament versatility), and the 18 HPX-V (larger guide/three-person configuration). All models are built with advanced materials, lamination schedules, and construction techniques. The company offers boat customization through an online build configurator and sells accessories and gear through its subsidiary MBG Gear.

Differentiator

Problem solved

Functional benefit

Products and services

• Maverick 17 HPX-S Technical Poling Skiff 17 ft 08 in LOA technical poling skiff with a 6-inch draft and 70 hp maximum engine capacity, designed for the most technically challenging shallow-water poling situations. Targeted at professional guides and serious anglers who pursue bonefish, tarpon, permit, and redfish in ultra-shallow water.
• Maverick 17 HPX-V Technical Poling Skiff 16 ft 09 in LOA technical poling skiff with an 8-inch draft and 90 hp maximum capacity, positioned for tournament-level performance and versatility. Aimed at professional guides and competitive anglers pursuing multiple saltwater species, with an optional Carbon Edition that sheds 175 lbs.
• Maverick 18 HPX-V Technical Poling Skiff 18 ft 04 in LOA technical poling skiff with a 9-inch draft and 150 hp maximum engine capacity, designed as the ultimate guide boat or three-person configuration. Offers the range and speed of larger engine packages without sacrificing draft, intended for versatility across multiple fishing applications.

Quantifiable outcome

• Almost 20 tournament wins in the Florida Keys in the last two years alone
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• YamahacoreTechnology or IntegrationYamaha provides outboard motors for Maverick boats. Available engine packages include Yamaha VF115LB, VF150LB, VF90LB, and F70LB. Yamaha provides performance bulletins and prop selection guidance for Maverick models.
• Ameratrail TrailerscoreChannel Partner/ Reseller/ DistributorAmeratrail Trailers is Maverick's preferred trailer partner. New trailers and replacement parts can be purchased directly from Ameratrail. Maverick offers a Maverick Trailer (TG) as a build option.
• Sorite Cushions and CanvasminorChannel Partner/ Reseller/ DistributorSorite Cushions and Canvas in Ft. Pierce, FL is recommended for replacement cushions, fitted boat covers, and canvas work. Recommended as an alternative to dealer sourcing for these items.
• CCA Florida (Coastal Conservation Association Florida)minorOthersMaverick Boat Group supports CCA Florida through funding and environmental conservation initiatives. Part of their broader commitment to marine conservation.
• Everglades FoundationminorOthersMaverick Boat Group has given millions in funding and support to the Everglades Foundation as part of its environmental conservation efforts.
• Bonefish & Tarpon TrustminorOthersMaverick Boat Group supports Bonefish & Tarpon Trust through funding and conservation initiatives targeting bonefish and tarpon fisheries.
• Center for Sportfishing PolicyminorOthersMaverick Boat Group supports the Center for Sportfishing Policy through conservation funding and advocacy.
• TRCP (Theodore Roosevelt Conservation Partnership)minorOthersMaverick Boat Group supports the Theodore Roosevelt Conservation Partnership through conservation funding and initiatives.
• Saltwater SportsmanminorOthersSaltwater Sportsman has published editorial content about the Maverick 18 HPX-V. The boat has received editorial coverage in this prominent saltwater fishing publication.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hell's Bay Boatworks: Closest direct competitor — boutique Titusville, FL builder of technical poling skiffs (Drifter, Gladiator, Whipray) targeting the same shallow-water flats fishing segment with similar ultralight hull design philosophy and professional guide customer base.
• Beavertail Skiffs: Direct competitor building technical poling skiffs (Heck, Revenge, Strike) for shallow saltwater sight fishing. Competes head-to-head with Maverick HPX line for guide and tournament angler customers.
• East Cape Skiffs: Direct competitor producing technical poling flats skiffs (Classic, Shadow, Vantage) targeting the same ultra-shallow saltwater angler buyer with similar hull-design specialization.
• Hewes Boats: Direct peer in flats and technical fishing skiffs (Redfisher, Maverick-competing models), targeting professional guides and serious inshore anglers with shallow-water-focused hulls.
• BlackJack Boats: Direct competitor building carbon-fiber and composite technical poling skiffs (224, 256) in Boca Raton, FL, targeting the same shallow-water flats market with similar premium lamination approach.
• Action Craft Boats: Direct peer producing flats and technical poling skiffs (1520, 1720, 1900) with shallow-water focus and similar guide/tournament angler target customer.
• C-Hawk Boats: Direct competitor in flats and bay boats (Canal Skiff, Redfisher-style models) targeting shallow saltwater anglers, with comparable inshore technical-fishing positioning.

Broad incumbents

• Pathfinder Boats: Broader incumbent in bay and bay-flats boats (2200TRS, 2400 Open) with shallow-water capable models that overlap Maverick's use cases but span a much larger product portfolio and dealer footprint.
• Yellowfin Yachts: Broader premium boat manufacturer (offshore center consoles) that has begun competing in shallow-water segments and benefits from significantly larger scale and broader dealer network than Maverick.
• Tidewater Boats: Broader incumbent producing bay boats (195 CC, 230 CC, 250 CC) including shallow-water-capable inshore models that partially overlap Maverick's flats-fishing buyer segment at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maverickboats
• LinkedInlinkedin.com/company/maverick-boat-company-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Boats