Yellowfin Yachts
Yellowfin Yachts is a Sarasota, Florida-based manufacturer of premium center console fishing boats (24-54 feet) sold factory-direct in Florida and through an international dealer network, serving offshore anglers, charter operators, and affluent lifestyle buyers, with composite production in Mexico.
- Company typePrivate
- Founded1998
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yellowfin Yachts does
Yellowfin Yachts is a Sarasota, Florida-based manufacturer of premium center console fishing boats, founded in 1998 and operating as a subsidiary of Warbird Marine Holdings. The company designs and assembles its boats in Sarasota while producing all fiberglass composite components at a 450,000 sq. ft. Center of Excellence in the Yucatan Peninsula, Mexico — described as the largest composites facility in the marine industry. Its product line spans eight core models ranging from the 24-foot Carbon Elite shallow-water bay boat to the 54-foot Offshore flagship, with the recently introduced 48 Offshore (April 2026) and the returning 21-foot model further filling out the portfolio. Boats are built to order with extensive customization, featuring proprietary twin-step hull design, vacuum-infused composite construction using carbon fiber and Kevlar, and integration of best-in-class third-party technologies including Seakeeper stabilization (now standard on 26'+ models), C-Zone digital switching, and Mercury Marine V10 Verado outboards.
Yellowfin sells through a hybrid model combining five Florida factory-direct sales hubs (Miami, Sarasota, Fort Myers, Palm Beach, St. Augustine) and the Warbird Performance Center in Miami for service, plus a domestic and international dealer network managed by a dedicated VP of International Business. Revenue streams include new custom-built boat sales, demo fleet sales, parts and accessories (including YellowfinGear.com merchandise), and factory service and warranty work. Pricing is opaque and quote-based. The company serves serious offshore anglers, professional charter operators, versatile bay/coastal anglers, and affluent lifestyle buyers, with a brand ambassador program (including professional tennis player Tommy Paul) reinforcing its lifestyle positioning.
Leadership transitioned in June 2025 when Thomas Wieners, formerly COO since 2021 with prior experience at ICON Aircraft, BRP, and Mercedes-Benz, succeeded John Dorton as CEO. Dorton, former CEO of MasterCraft Boats, transitioned to Executive Chairman of parent Warbird Marine Holdings. The management team includes VPs of Direct Sales, Dealer Sales, Operations, and Global Supply Chain, drawing on talent from Seven Marine, Nor-Tech, Bertram, Arconic, and ICON Aircraft. Revenue is not publicly disclosed; the 11-50 employee figure in firmographics appears to significantly understate actual operational scale given the manufacturing footprint, sales infrastructure, and parent group structure.
Yellowfin Yachts firmographics
Firmographics- Name
- Yellowfin Yachts
- Legal name
- Yellowfin
- Website
- https://yellowfin.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellowfin Yachts is a Sarasota, Florida-based manufacturer of premium center console fishing boats (24-54 feet) sold factory-direct in Florida and through an international dealer network, serving offshore anglers, charter operators, and affluent lifestyle buyers, with composite production in Mexico.
- Ownership category
- akta.pro rank
Yellowfin Yachts industry classification
Industry- Product category
- Center Console Fishing Boats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
- akta.pro secondary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
Keywords
Where Yellowfin Yachts is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Yellowfin Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Custom-built center console fishing boats sold directly and through dealer network. Multiple model configurations from 24' to 54' with extensive customization options. Premium pricing through build-to-order model.
- Parts & Accessories: Parts sales and replacement services. YellowfinGear.com for branded merchandise. Parts request system for direct ordering.
- Service & Warranty: Factory service at Warbird Performance Center Miami and Sarasota. Customer service, warranty work, refits, custom modifications, and repowers.
- Demo Fleet Sales: Factory-maintained demo boats sold at significant discounts with low engine hours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Build - Full Price |
| Unit Pricing | Pay-as-you-go | Demo Fleet Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Yellowfin Yachts product offering
Product offeringCore offering
Yellowfin Yachts designs, manufactures, and sells custom-built premium center console fishing boats ranging from 21 to 54 feet through factory-direct Florida sales hubs, a domestic dealer network, and international distribution. The company pairs its boats with factory service (Warbird Performance Center), parts, warranty support, and branded merchandise. Its production model combines Sarasota-based design and final assembly with a 450,000 sq. ft. composite manufacturing facility in Yucatán, Mexico.
Product overview
Yellowfin Yachts is a boat manufacturer specializing in center console fishing boats, founded in 1998 and headquartered in Sarasota, Florida. The company operates a global production model combining Sarasota-based design and final assembly with a 450,000 sq. ft. composites manufacturing facility in the Yucatán Peninsula, Mexico. The product portfolio centers on a lineup of eight distinct center console boat models ranging from 24 to 54 feet: the 24 Carbon Elite (a shallow-water carbon fiber bay boat), the 26 Hybrid (a versatile inshore/offshore blend), the 32, 34, 36, 39, 42, and 54 Offshore models (progressive offshore fishing platforms with increasing size, power, and luxury), plus the newly announced 48 Offshore bridging the 42 and 54, and a returning 21-foot model slated for Model Year 2027. Yellowfin boats feature proprietary twin-step hull technology, vacuum-infused composite construction with carbon fiber and Kevlar, and integrate technologies including Seakeeper Ride stabilization, C-Zone digital switching, and engines from Mercury Marine and Yamaha. Beyond boats, Yellowfin offers a custom boat builder web tool, a demo fleet sale program, a trade-in program, branded merchandise through YellowfinGear.com, warranty registration, and a factory-direct sales and service network including the Warbird Performance Center in Miami.
Differentiator
Problem solved
Functional benefit
Brands
- Yellowfin Gear: Merchandise and gear line for Yellowfin boat owners and enthusiasts, operated as a separate e-commerce site at yellowfingear.com
Products and services
- 24 Carbon Elite (24 CE)
- 26 Hybrid
- 32 Offshore A 32-foot-6-inch offshore center console positioned as the sports car of the lineup, delivering speed, efficiency, and offshore fishability with twin outboard configurations up to 900 HP.
- 34 Offshore A mid-size 34-foot offshore center console with twin or triple outboard configurations up to 1,350 HP, featuring the proprietary twin-step hull design for a fast, dry, and efficient ride.
- 36 Offshore A 36-foot-8-inch center console flagship with twin-step hull design, twin or triple outboard configurations up to 1,275 HP, and high customizability for tournament fishing or family outings.
- 39 Offshore A 39-foot-8-inch offshore fishing boat with a wide-beamed, stepped-hull design for smooth, dry running in rough conditions, powered by triple or quad outboards up to 1,800 HP.
- 42 Offshore A 42-foot center console with a standard sub-deck cabin and multi-day traveling capability, powered by triple or quad outboards up to 1,700 HP, combining fishing prowess with creature comforts.
- 48 Offshore A 48-foot-2-inch offshore center console bridging the 42 and 54 models, featuring structurally integrated Omni sonar, quad Mercury V10 configurations, a fully equipped overnight-capable cabin, 936-gallon fuel capacity, and extensive customization.
- 54 Offshore Yellowfin's largest and most luxurious model at 54 feet, with quad outboard power up to 2,400 HP, a spacious air-conditioned cabin, 800-quart fish box, 150-gallon livewell, Seakeeper Ride 1275 and gyro stabilizer, and a diesel generator as standard.
- Yellowfin 21 (Returning Model) The iconic 21-foot hull returning to the Yellowfin fleet in an all-new configuration, with key engineering and design updates; official announcement for Model Year 2027.
- Build My Yellowfin (Custom Boat Configurator) Web-based custom boat configuration platform that lets buyers design and specify their Yellowfin model with engine, seating, electronics, and accessory options before purchase.
- Demo Fleet Sales Factory-maintained demo boats sold at significant discounts with low engine hours, available across multiple Yellowfin models.
- Trade-In Program Program allowing existing boat owners to trade in their current vessels toward the purchase of a new Yellowfin, facilitated by a dedicated form and team assessment.
- Yellowfin Gear (Branded Merchandise) Online merchandise store (YellowfinGear.com) selling Yellowfin-branded apparel, accessories, and limited-edition gear, including event-exclusive items available at boat shows.
- Warbird Performance Center (Factory Service) Factory service center in Miami anchoring Yellowfin's commitment to ownership support, offering maintenance, warranty work, complete refits, custom modifications, and repowers by factory-trained technicians.
- Parts Sales Direct parts request, ordering, and replacement service for Yellowfin owners, supported by the [email protected] channel and the Sarasota parts team.
Quantifiable outcome
- Seakeeper 9 gyro stabilizer reduces roll by up to 85%
- +4 more outcomes
Companies that use Yellowfin Yachts
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Yellowfin Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature7 records
Yellowfin Yachts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SeakeepercoreSeakeeper Ride stabilization technology is now standard on all offshore models 26' and up. Seakeeper 9 gyro stabilizer available as option on 54 Offshore, reducing roll by up to 85%. Partnership delivers unmatched stability and ride comfort.
- Mercury MarinecoreStrategic engine partnership. Mercury Marine supplies V10 400hp and new V10 425hp Verado outboard engines for Yellowfin lineup. Yellowfin integrates Mercury power packages as standard and optional configurations. Sea trials conducted with quad 425hp configurations demonstrating enhanced hole shot and speed gains.
- Atlantic Yacht and ShipminorDealer partner for Fort Lauderdale International Boat Show, providing in-water display of Yellowfin boats at Bahia Mar Marina.
- Grander MarineminorDealer partnership covering Florida Panhandle to Tampa/St. Pete region, serving customers outside factory-direct territories.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Yellowfin Yachts competitors and assessment
Company assessmentDirect peers
- Contender Boats: Florida-based builder of premium offshore center console fishing boats in a similar size range (24–44 ft). Directly competes with Yellowfin in the tournament-grade sportfishing segment with comparable stepped-hull designs and pricing.
- Invincible Boats: Premium center console manufacturer based in Florida, building 33–46 ft offshore fishing boats targeting tournament and high-end recreational anglers — overlapping directly with Yellowfin's 36, 39, 42, and 48 Offshore models.
- Scout Boats: South Carolina-based builder of sportfishing center consoles and bay boats from 17 to 67 ft, with similar stepped-hull designs and custom options — a head-to-head competitor in the premium offshore category.
- Everglades Boats: Florida builder of offshore center console fishing boats emphasizing ride quality, unsinkable construction, and tournament features — competes directly with Yellowfin across mid-to-large offshore sizes.
- Sportsman Boats: South Carolina-based manufacturer of center console bay and offshore boats, including models in the 23–46 ft range, overlapping with Yellowfin's 26 Hybrid through 42 Offshore SKUs in features and price.
- Nor-Tech Hi-Performance Boats: Florida-based performance boat builder producing center console offshore models alongside sport boats — VP of Operations Fritz Harrington came from Nor-Tech, indicating direct competitive and talent overlap.
- Hydra-Sports Boats: Premium offshore center console brand offering custom sportfishing boats in similar 30–53 ft sizes, competing for the same serious offshore angler customer base as Yellowfin.
Broad incumbents
- Boston Whaler: Iconic Brunswick-owned boat brand with a broad portfolio of center consoles and bay boats (15–42 ft). Competes with Yellowfin in the offshore segment but at generally lower price points and with much wider distribution and scale.
- Grady-White Boats: Established premium boat manufacturer (also Brunswick-owned) producing dual console and center console boats for offshore and family use — a long-standing incumbent competing for the higher end of the center console market.
- Pursuit Boats: Premium offshore and dual console boat builder (owned by Malibu Boats) offering center consoles in the 24–43 ft range — comparable in target customer and quality positioning to Yellowfin's lineup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellowfin Yachts social profiles
Digital presenceYellowfin Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellowfin Yachts leadership team
Management profileNumber of profiles
Profiles9 records
Yellowfin Yachts subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yellowfin Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellowfin Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellowfin Yachts
What does Yellowfin Yachts do?
Yellowfin Yachts designs, manufactures, and sells custom-built premium center console fishing boats ranging from 21 to 54 feet through factory-direct Florida sales hubs, a domestic dealer network, and international distribution. The company pairs its boats with factory service (Warbird Performance Center), parts, warranty support, and branded merchandise. Its production model combines Sarasota-based design and final assembly with a 450,000 sq. ft. composite manufacturing facility in Yucatán, Mexico.
Is Yellowfin Yachts a public or private company?
Yellowfin Yachts is a private company. It is classified as corporate owned and is currently operating.
When was Yellowfin Yachts founded?
Yellowfin Yachts was founded in 1998. It employs 11 to 50 people.
Where is Yellowfin Yachts based?
Yellowfin Yachts is headquartered in Sarasota, United States, in the North America region.
How does Yellowfin Yachts make money?
Four revenue lines are on record. New Boat Sales are the primary driver. The others are parts & Accessories, service & Warranty and demo Fleet Sales.
Who are Yellowfin Yachts's main competitors?
Direct peers on record are Contender Boats, Invincible Boats, Scout Boats, Everglades Boats, Sportsman Boats, Nor-Tech Hi-Performance Boats and Hydra-Sports Boats. Broad incumbents are Boston Whaler, Grady-White Boats and Pursuit Boats.
Does Yellowfin Yachts have an API?
No public API is recorded for Yellowfin Yachts.
What industry is Yellowfin Yachts in?
Yellowfin Yachts's product category is Center Console Fishing Boats. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.