What UX+ does

UX+ (UX Plus) is a privately held Philippines-based user experience education and events company headquartered in Taguig, operating two primary product lines: UX+ Conference, an annual in-person UX design conference held at SMX Convention Center Manila, and UX+ University, a complementary online UX education platform. The conference, in its sixth year, targets a global community of UX designers, researchers, product managers, and design students across Asia. The 2025 edition is scheduled for September 14, 2025 at SMX Convention Center Manila between 1PM and 7PM, with a stated target attendance of approximately 2,000 and a program of eight speaker sessions drawn from major product and design organizations including Google, Figma, Canva, Dropbox, GCash, Cebu Pacific, Sprout Solutions, ODS, and Deloitte.

The company's revenue model is event-driven and predominantly ticket-based. Conference admissions are sold through a four-tier price ladder ranging from Super Early Bird at ₱2,990 (approximately $52) up to Last Chance at ₱4,490 (approximately $80), with a 10% volume discount available for purchases of 10 or more tickets. Additional revenue is generated through corporate sponsorship, paid certificate issuance, and ancillary merchandise. Distribution occurs via the official ticketing portal at uxplus2025.graphika.store and the Webflow-hosted marketing site at uxplus25.webflow.io, with payment support including Credit Cards, GCash, BPI, UnionBank, Visa, Mastercard, and check-based payments. Marketing and demand generation rely on organic social channels (X, LinkedIn, Facebook, Instagram), direct website traffic, email communications, and word-of-mouth from past attendees.

The 2025 conference is thematically positioned around 'Vibes & Value: Craft with Consequence,' framing the event as a forum for the UX community to engage with AI-assisted design workflows, including vibe coding and vibe design, and to reconcile rapid AI-driven experimentation with durable, research-grounded UX practice. UX+ itself operates with a small internal team (1-10 employees per firmographic disclosure) and has no disclosed venture, private equity, or strategic investor relationships. The addressable market context, drawn from third-party UX Software industry research, is projected to reach approximately $5,200 million by 2025 with an 18% compound annual growth rate through 2033; this market-size figure describes the broader UX Software category rather than UX+'s realized revenue.

Name

UX+

Legal name

UX+

Website

https://uxpl.us

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

UX+ is a privately held Philippines-based UX education and events company that runs the annual UX+ Conference in Manila and a complementary UX+ University program, serving UX designers, researchers, product managers, and design students across Asia.

Ownership category

akta.pro rank

Product category

Professional Conference and Education Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB)

akta.pro secondary industry

Academic & Education Conference Organizers (THAHACAE)

Keywords

• UX conference events
• Professional design education
• UX community events
• Design industry networking
• UX training conferences

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference Ticket Sales: Primary revenue stream from selling tickets to the annual UX+ Conference. Ticket tiers include Super Early Bird (₱2,990/$52), Early Bird ($61), Regular ($70), and Last Chance (₱4,490/$80). Additional revenue from bulk ticket sales with 10% discount and specialty payment processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UX+ organizes and hosts the annual UX+ Conference, a single-day in-person event held at SMX Convention Center Manila, Philippines, bringing together UX designers, researchers, product managers, engineers, and students for talks on Design, Research, Management, and AI in design. The conference sells tiered individual tickets (Super Early Bird at ₱2,990/$52, Early Bird at $61, Regular at $70, Last Chance at ₱4,490/$80) and bundles attendance, a certificate of attendance, conference swag, and raffle entries. The 2025 edition expects 2,000 attendees and 8 speakers drawn from companies such as Google, Figma, Canva, Dropbox, GCash, Cebu Pacific, Sprout, Deloitte, and ODS.

Product overview

UX+ is an annual conference brand that organizes UX+ Conference, Asia's largest UX event. The company's primary offering is the UX+ Conference, a single-day in-person event for UX designers, researchers, and product thinkers. The 2025 edition takes place on September 14, 2025, at SMX Convention Center in Manila, Philippines, featuring 8 speakers and expecting 2,000 attendees. The conference offers various ticket tiers (Super Early Bird at ₱2,990/$52, Early Bird at $61, Regular at $70, Last Chance at ₱4,490/$80) and includes event admission, certificates of attendance, conference swag, and raffle entries.

Differentiator

Problem solved

Functional benefit

Products and services

• UX+ Conference 2025 A one-day in-person UX conference for User Experience professionals, designers, researchers, product managers, engineers, and design students, held at SMX Convention Center Manila, Philippines. The 2025 edition includes 8 talks covering Design, Research, Management, and AI in design, with bundled benefits of event admission, a certificate of attendance, conference swag, and raffle entries. Expected attendance is 2,000 participants.

Quantifiable outcome

• 2,000 Attendees expected per event
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Config by Figma: Figma's annual design conference for product designers and design leaders, directly comparable to UX+ in audience (UX professionals), format (single multi-track in-person event), and content focus (design craft and tooling). It is the leading global UX/design conference brand that UX+ competes with for the same designer mindshare in Asia.
• Interaction Design Association (IxDA): Global UX design association that runs Interaction conferences and local chapter events for UX practitioners. Highly comparable as a community-driven conference organizer serving the same UX designer and researcher audience as UX+, though at a global rather than regional scale.
• UXPA International: User Experience Professionals Association that organizes annual UX conferences and events for UX practitioners. Comparable to UX+ as a UX-focused conference organizer serving designers, researchers, and product thinkers with annual flagship events.
• Awwwards Conferences: Runs design and web development conferences (Awwwards Amsterdam and city-based events) targeted at designers and digital creatives. Comparable to UX+ as a design-focused conference series serving a similar practitioner community with annual in-person events.
• Webflow Conf: Webflow's annual design and no-code conference for designers and web professionals. Directly comparable to UX+ in audience (product/web designers), format (annual in-person event), and content positioning around design tooling and workflows.
• Layers Conference: Independent digital design conference bringing together designers, illustrators, and creative directors. Comparable to UX+ as a focused, independently organized design conference for working practitioners, though oriented more toward visual/digital design.

Broad incumbents

• Adobe MAX: Adobe's flagship creative and design conference, much larger in scale but comparable in audience (designers, creative professionals) and format (single annual multi-day in-person event). Serves as a broad incumbent benchmark for premium design conference positioning.
• Web Summit: One of the largest global tech conferences, serving a much broader audience than UX+ but comparable in operating model (large-scale annual in-person event with tiered ticketing, sponsorship, and multi-track programming). Useful as a scale and operational benchmark.
• The Next Web (TNW) Conference: TNW runs a major annual tech conference in Amsterdam serving digital professionals, startups, and product/tech teams. Comparable to UX+ as a conference organizer targeting digital professionals with annual in-person programming, though at significantly larger scale.

Regional players

• Forward Festival: Design and creativity festival held in Vienna and select European cities, targeting designers, agencies, and creative professionals. Comparable to UX+ in scope (design-focused community event) but primarily serves European rather than Asian audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinuxplus
• Facebookfacebook.com/joinuxplus
• LinkedInlinkedin.com/company/joinuxplus
• Instagraminstagram.com/joinuxplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UX+