Storax

What Storax does

Storax B.V. is a Dutch specialty construction products distributor founded on 24 September 1975 and headquartered in Zwijndrecht, Netherlands, where it operates from a 2,200 m² office and 1,400 m² warehouse facility adjacent to the A16 motorway. The company supplies more than 40 product categories organized across floor, wall, facade, roof, stairs, and logistics surfaces, including entrance mat systems (Entrada line), water-resistant louver walls (ST-050-W), LED-illuminated stair nosing profiles, ventilation grilles, glass balustrades, roof and floor hatches, tile profiles, and loading dock equipment. Storax is the official Netherlands distributor for Schlüter Systems (7,000+ tile installation articles) and distributes Renson ventilation products, alongside proprietary ranges such as Entrada-Eco (recycled rubber mats) and Entrada-FR (fire-resistant mats).

The business model combines one-time product sales with bundled professional assembly and mounting services, priced via project-specific quotes. Go-to-market is direct field sales through product managers supplemented by website inquiries, trade show participation (Architect@Work), the NBD-online product database (yielding approximately 1,500 leads per month), and a downloadable BIM/CAD library targeting architects, contractors, and building owners. Customers span healthcare, education, government, banking, transportation, sports, retail, hospitality, and residential real estate, with named logos including Erasmus MC, Schiphol, Triodos Bank, Metro Rotterdam, and Ministeries JuBi Den Haag.

The company is privately held as a family business with approximately 25 employees, no external investors disclosed, and Graydon Award financial health recognition. It operates solely within the Netherlands and has set a corporate target of becoming CO2-neutral for life by 2030 in connection with its 50th anniversary in 2025.

Name

Storax

Legal name

Storax B.V.

Website

https://storax.nl

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Storax B.V. is a Dutch specialty distributor of construction products including entrance mats, louvers, stair nosings, ventilation grilles, and railings, serving architects, contractors, and building owners in the Netherlands through project-based sales and installation services since 1975.

Ownership category

akta.pro rank

Product category

Construction Specialty Products / Building Specialty Distribution

NAICS

Drywall and Insulation Contractors (23831), Glass and Glazing Contractors (23815), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Concrete, Gypsum & Plaster Products (3270), Metal Doors, Sash, Frames, Moldings & Trim (3442), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

akta.pro secondary industries

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings) (IMADAEAL)

Keywords

• Construction specialty products
• Entrance mat systems
• Stair nosing profiles
• Facade cladding products
• Ventilation grille systems

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of construction specialty products including entrance mats, lamella walls, stair nosing, floor hatches, ventilation grilles, balcony railings, façade systems, and related building components. Products are sold directly to architects, contractors, and building owners with optional mounting/assembly service.
2. Assembly/Mounting Services: Storax provides full-service installation including on-site advice, measuring, mounting, and electricity connection for products like LED stair nosing. Assembly services are bundled with product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Storax B.V. distributes and supplies a complete program of building specialty products — including entrance mats, louver walls, stair nosings, floor/roof/wall hatches, ventilation grilles, glass balustrades, façade cladding, tile profiles, sealing and uncoupling systems, and loading bridges — to architects, contractors, developers, and building owners in the Netherlands. The company combines branded product distribution (Schlüter Systems, Renson, Gradus, Q-Railing, Skylux, BILCO) with proprietary products and an in-house professional mounting/assembly service, supported by an extensive BIM/CAD downloadable model library.

Product overview

Storax is an all-round supplier of a complete program of building specialties for the construction industry in the Netherlands, founded in 1975. The portfolio encompasses approximately 40+ distinct product categories organized across six main areas: Floor (entreematten, antislip, schoonloopzones, trapneuzen, vloerluiken, vloerprofielen, vloerverwarming, tegeldragers, afdichtingen, ontkoppelingsmatten), Wall (Schlüter systems including tegelprofielen, douchegoten, bouwplaten/kerdi, muurbescherming, hoekbeschermers, leuningen, brandluiken), Façade (gevelbekleding/l何况, lamellenwanden, lamelzonwering, ventilatieroosters, Franse balkons, glasbalustrades, glashekwerken), Roof (dakluiken, lichtkoepels, dakdoorvoeren, veiligheidsrailing), Stairs/Transport (trapneuzen, ladders, balkonhekken, railingsystems), and Transport/Logistics (laadbruggen, laadplatforms, trailer safety jacks, veiligheidsjukken). Storax also distributes branded products including Schlüter Systems (tile profiles, uncoupling, shower drains), Renson (ventilation grilles), Gradus (stair nosings, wall protection), Q-Railing, Renson Linarte (facade cladding), Skylux (skylights), and BILCO (inspection hatches), alongside its own-brand ranges. Services include advice on site, professional installation, and BIM model downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Entreematten (Entrance Mats) Complete range of entrance mat systems including scraper mats (Entrada Pionier), drying mats (Entrada Prestige), brush mats (Combilux), logo mats, and eco entrance mats (Entrada-Eco made from recycled aircraft tire rubber with 30-year lifespan). For removing dirt and moisture at building entrances.
• Trapneuzen (Stair Nosings) Complete program of stair nosings in aluminum, plastic, and brass with anti-slip inserts, colored inlays, and LED lighting options (Gradus Impression, Gradus Continuity, Gradus Interlok Advance) for safe and stylish stair finishing meeting Bouwbesluit orientation lighting requirements for darkened rooms with 50+ persons.
• Lamellenwanden (Louver Walls) Louver wall systems for façades providing ventilation and aesthetic value, including perforated (ventilation) and close (decorative) variants in aluminum. The flagship ST-050W features HEVAC Class A2 waterproofing tested to 3.0 m/s wind speed with 57% physical free passage.
• Ventilatieroosters (Ventilation Grilles) Ventilation grille systems distributed in partnership with Renson, with various physical free passage rates (26%-76%), water resistance classes, and materials (aluminum, stainless steel). Includes flagship ST-483 with 76% physical free passage.
• Dakluiken (Roof Hatches) Roof hatches including DEMAXX models with high RC value of 8.33, smoke hatches for fire safety (e.g., RWG terminal Maasvlakte), and electrically operated variants for roof access.
• Vloerluiken (Floor Hatches) Floor hatch systems including insulated (Type VLB with Rc 2.5-6.0 m²K/W, 300kg load capacity), fire-resistant, and hinged models with gas springs for crawl spaces and technical spaces. Includes BILCO inspection hatch line.
• Glasbalustrades (Glass Balustrades) Glass balustrade systems with multiple suitable systems for any space, all stylish, safe, and easy to install, including TransLevelOne (used at Hotel Thermen Bussloo).
• Lamelzonwering (Louver Sun Shading) Louver sun shading systems including Icarus and Sunclips for reducing cooling load by up to 30% while providing aesthetic enhancement to building façades. Sunclips used at Rabobank Oosterhout sustainable office.
• Schlüter Douchegoten (Linear Shower Drains) Schlüter linear shower drain systems including KERDI-LINE-VARIO with variable, individually shortenable drainage profiles in trendy designs combined with low installation height drain housing. Distributed as official Netherlands partner for Schlüter Systems.
• Tegelprofielen (Tile Profiles) Schlüter tile profile systems including Schlüter-JOLLY, Schlüter-SCHIENE, Schlüter-RONDEC, Schlüter-QUADEC, Schlüter-RENO series, and Schlüter-DILEX expansion joint profiles for tile protection and finishing. Distributed from stock as official Schlüter partner.
• Afdichtingsmatten (Sealing Mats) Schlüter-KERDI sealing mat systems for waterproofing in wet areas, distributed from stock.
• Ontkoppelingsmatten (Uncoupling Mats) Schlüter-DITRA uncoupling mat systems for crack isolation and waterproofing beneath tile installations, distributed from stock.
• Muurbescherming (Wall Protection) Wall protection systems including Acrovyn covering boards, corner guards, crash rails, and handrail brackets for protecting walls in high-traffic areas.
• Gevelbekleding (Façade Cladding) Renson Linarte aluminum façade panel systems for architectural façades, used to enhance and protect commercial building exteriors.
• Vloerverwarming (Underfloor Heating) Underfloor heating systems including Heat-Bekocotec for energy-efficient space heating through floor-level radiant heat.
• Railingsystemen (Railing Systems) Complete railing systems including Q-Railing for various applications in residential and commercial buildings.
• Schoonloopzones (Clean-Zone Systems) Clean-zone entrance systems including Forza Avant (drying), Forza Brush (brushing), and Forza Connect (combined drying and brushing) for commercial entrances.
• Wandluiken en Brandluiken (Wall and Fire Hatches) Wall access hatch systems and fire-rated hatch/door systems for wall installations providing fire compartmentation and safe egress.
• Vluchtluiken (Emergency Hatches) NES emergency escape hatch systems for safe building evacuation.
• Inspectieluiken (Inspection Hatches) BILCO inspection hatch systems for access to technical spaces and utilities behind walls.
• Plinten (Skirtings) Aluminum, stainless steel, and PVC skirtings installed along walls and around columns in offices, schools, ministries, hospitals, and residences.
• Vloerprofielen (Floor Profiles) Floor profile systems for transition, edge protection, and finishing of various floor coverings.
• Leuningen (Handrails) Acrovyn handrail systems for wall mounting, providing continuous support along walls and corridors.
• Ladders Fixed ladders and cage ladders including DLL series for safe access to roofs and elevated platforms.
• Veiligheidsrailing (Safety Railing) Safety railing systems for roof perimeters and industrial applications to prevent falls.

Quantifiable outcome

• Entrada-Eco entrance mat has 30-year lifespan; all materials (rubber, aluminum, steel) are recyclable
• +4 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Schlüter SystemscoreTechnology or IntegrationStorax B.V. is the official distributor in the Netherlands for Schlüter Systems products including tile profiles, uncoupling mats, Ditra, Kerdi, and underfloor heating. All standard Schlüter profiles, sealing mats, uncoupling mats, and underfloor heating products are delivered from stock. Schlüter Systems is a world market leader with more than 7,000 articles for responsible tile installation.
• RensoncoreTechnology or IntegrationRenson ventilation grilles distributed by Storax. Renson products feature healthy and natural air ventilation with aesthetic designs. Storax offers solutions for practically any ventilation situation with delivery and installation in one package.
• Wisman TransportOthersStorax has worked with Wisman Transport from Dordrecht for 37 years as their transport partner. Some trucks now feature Storax branding and comply with Euro 5 standards. Same-day ordering still means next business day delivery.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Construction Specialties (C/S Group): US-based manufacturer of Acrovyn wall protection, corner guards, crash rails, and entrance mat systems. Storax distributes Acrovyn products and competes head-to-head on wall protection and entrance mat project specifications in commercial buildings.
• BILCO: US-based manufacturer of roof hatches, floor hatches, and smoke vents. Storax distributes BILCO inspection hatch systems, and the two companies directly overlap on roof hatch and inspection hatch product specifications for commercial buildings.
• Q-Railing: Manufacturer of complete railing systems for residential and commercial buildings. Storax distributes Q-Railing products in the Netherlands; Q-Railing's glass balustrade and railing portfolio directly overlaps Storax's Glasbalustrades and Balkonhekken offerings.
• Gradus: UK-based manufacturer of stair nosings (Continuity, Interlok Advance), LED-illuminated profiles, and wall protection systems. Storax distributes the Gradus stair nosing range and competes on identical product categories for commercial and healthcare specifications.
• Schlüter Systems: German manufacturer of tile profiles, waterproofing membranes (KERDI), uncoupling mats (DITRA), and shower drain systems. While Storax is its Dutch distributor, Schlüter's product range (7,000+ articles) directly defines Storax's largest product line, making it the most comparable company in terms of offering and specification category.
• Renson: Belgian manufacturer of ventilation grilles, sun shading (Icarus, Sunclips), and facade cladding (Linarte). Storax distributes Renson products in the Netherlands; Renson operates in nearly identical product categories (facade ventilation, louver walls, sun shading) and competes for the same architect/specifier audience.

Broad incumbents

• Hunter Douglas: Global manufacturer of window coverings, sun shading, and architectural facade systems. While broader in scope, Hunter Douglas overlaps with Storax's louver sun shading and entrance mat facade-adjacent offerings, and competes for the same Dutch commercial specification opportunities.
• Lindab: Swedish manufacturer of building components including ventilation ducts, rainwater systems, and steel profiles. Lindab operates at greater scale across a wider product portfolio but overlaps with Storax in ventilation grilles and metal building component categories for the European market.

Regional players

• Technische Unie: Largest Dutch technical distributor of HVAC, plumbing, and electrical installation products serving the construction industry. While more focused on technical/utility distribution, Technische Unie overlaps with Storax in serving Dutch B2B construction projects with multi-product portfolios, though it operates at much greater scale and headcount.

Emerging players

• Skylux (Skylux Group): Belgian manufacturer of skylights and roof glazing systems. Storax distributes Skylux products for daylighting applications, and Skylux competes in the same architectural specification category for commercial and industrial buildings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/storax.nl
• Xx.com/StoraxBV
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/storax-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storax