Heritage Texas Properties

Name

Heritage Texas Properties

Legal name

GH III Management, LLC

Website

https://heritagetexas.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales and leases. Agents represent buyers and sellers in transactions across the Greater Houston market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heritage Texas Properties (operating as Better Homes and Gardens Real Estate Gary Greene) is a residential real estate brokerage founded in 1963 that provides full-service buying, selling, leasing, and relocation assistance across 10 counties in the Greater Houston area. It supports clients through 900+ local agents and supplements transactions with affiliated mortgage, title, and insurance services via The Gibraltar Group, as well as vacation rental management in Galveston.

Product overview

Better Homes and Gardens Real Estate Gary Greene operates as a residential real estate brokerage offering a unified platform of services centered on home buying and selling. The core offering includes property search portals (for both sale and lease), agent representation, and open house scheduling. Adjacent services include a free home price estimation tool, relocation assistance, and Galveston vacation rentals. The company extends its service ecosystem through The Gibraltar Group, an affiliated company providing mortgage, title, and insurance services, enabling integrated real estate transactions. The Gary Greene Realtor Foundation represents the company's philanthropy initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service residential real estate buying assistance for individuals and families in the Greater Houston area, including property search, agent representation, transaction support, and connections to mortgage pre-approval across 10 counties.
• Home Selling Services Full-service residential real estate listing and selling assistance for homeowners in the Greater Houston area, including agent representation, pricing guidance, marketing, and closing support.
• Properties for Sale Search Online property search portal allowing users to browse available residential listings with map view, price filtering, and property-type filtering across the Greater Houston market.
• Properties for Lease Search Online rental property search portal allowing users to browse lease listings with county filtering and map view options in the Greater Houston area.
• Open Houses Scheduling and listing service for open house events that facilitate property viewings for prospective home buyers in the Greater Houston area.
• Home Price Estimate Free online tool that allows homeowners to obtain an estimate of their property's current market value as a lead-in to listing services.
• The Gibraltar Group - Mortgage, Title, and Insurance Services Affiliated company offering mortgage lending, title, and insurance services to enable integrated real estate transactions for brokerage clients.
• Galveston Vacation Rentals Vacation rental property management and booking services for rental properties in the Galveston area, operated through a dedicated platform.
• Relocation Services Assistance services for individuals and families relocating to or from the Greater Houston area, including home search support and household moving coordination.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Better Homes and Gardens Real EstatecoreStrategic or Co-development Partner · 1 January 2009Gary Greene affiliated with the Better Homes and Gardens Real Estate network, gaining access to international alliances with brokerages worldwide and the value of a trusted and recognizable brand. This affiliation provides unmatched international reach while maintaining local Houston market expertise.

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Compass: National tech-enabled residential brokerage with a significant Houston-area agent presence. Directly competes with Heritage Texas Properties for buyer/seller representation, agent recruiting, and commission share in the same metro.
• Keller Williams Realty: Largest residential brokerage in the U.S. by agent count with a substantial Houston metro operation. Competes head-to-head for agent affiliations and residential listings in the same 10-county footprint Heritage Texas covers.
• RE/MAX: Globally franchised residential brokerage with strong agent network in Houston. Same franchise-based model as Heritage Texas and directly comparable in agent economics, commission structure, and buyer/seller service offering.
• Coldwell Banker: Nationally franchised residential real estate brand with active Houston-area franchisees. Direct competitor on the same commission-based residential brokerage model, targeting the same buyer/seller segments.
• Berkshire Hathaway HomeServices: Nationally franchised residential brokerage with Houston-area affiliates. Competes for agents and listings under a similar franchise-plus-local-affiliate structure, sharing the same Better Homes and Gardens-style franchise model heritage.
• eXp Realty: Cloud-based residential brokerage with aggressive agent-recruiting model and equity-incentive compensation. A direct competitor for the same Houston-area agents Heritage Texas relies on, differentiated by its tech-forward, low-overhead structure.
• Howard Hanna Real Estate Services: Large privately-held regional residential brokerage operating across multiple U.S. metros. Comparable in scale, agent count, and integrated-services strategy (mortgage/title affiliates) to Heritage Texas, though geographically concentrated in the Midwest and Mid-Atlantic rather than Texas.
• Sotheby's International Realty: Luxury-leaning, nationally affiliated residential brokerage with a Houston presence. Direct competitor at the higher end of the same residential market Heritage Texas serves, with comparable franchise-network referral dynamics.
• Redfin: Tech-enabled residential brokerage operating in Houston. Competes for both consumer mind-share and agent talent with a fundamentally different cost structure and pricing model, pressuring traditional commission economics.

Regional players

• Martha Turner Sotheby's International Realty (Houston): Long-established Houston-focused Sotheby's affiliate competing directly for luxury listings and relocation clients in the same Inner Loop / Greater Houston neighborhoods where Heritage Texas is strongest.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bhgregarygreene
• Facebookfacebook.com/heritagetexas
• LinkedInlinkedin.com/company/heritage-texas-properties
• Instagraminstagram.com/bhgregarygreene/?hl=en
• Xx.com/heritagetexas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Texas Properties