Axis New England
Axis New England is a Danvers, MA-based value-added distributor and systems integrator of motion control, robotics, and machine vision products from 30+ automation OEMs, serving manufacturers across 13+ verticals with engineering, integration, and custom mechatronics services.
- Company typePrivate
- Founded2019
- HeadquartersDanvers, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Axis New England does
Axis New England is a Danvers, Massachusetts-based industrial machinery distributor and systems integrator specializing in motion control, robotics, and machine vision, founded in 1994 and operating with 11-50 employees under the leadership of Co-Founder Dennis Erickson. The company functions as a value-added distributor carrying product lines from 30+ leading automation manufacturers including Epson Robots, Yaskawa, Universal Robots, Kollmorgen, SMC, Phoenix Contact, Banner Engineering, and Turck, spanning motion controllers, drives, motors, industrial and collaborative robots, machine vision sensors, pneumatics, industrial framing, sensors, safety equipment, conveyor systems, networking/IIoT, and panel/electrical components.
Beyond distribution, Axis New England provides applications engineering, custom mechatronics, systems integration, panel builds, contract manufacturing, and logistics services that embed the company into customer manufacturing lines across verticals including food and beverage, automotive, semiconductor, aerospace, medical/pharmaceutical, aggregate and cement, mining, plastics, and power generation. Operating under the Motion Industries umbrella (a subsidiary of Applied Industrial Technologies, NYSE: AIT) through the Motion Automation Intelligence division, the company benefits from the parent's North American distribution scale, e-commerce storefront, and dedicated specialty divisions including the Vision Excellence Group and Solutions Engineering Division.
The business model combines hardware resale (product distribution) with professional services (engineering, integration, kitting, logistics) sold via consultative direct sales with engineering support, inside phone sales (1-800-288-6628), and an online shop. Pricing is quote-based and not publicly disclosed. Recent product launches in November 2025 added AI-powered defect inspection (Zebra NS42) and vision-guided robotics integration, signaling incremental movement up the value chain from pure distribution toward integrated vision-enabled automation solutions.
Axis New England firmographics
Firmographics- Name
- Axis New England
- Legal name
- Motion Industries, Inc.
- Website
- https://axisne.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Axis New England is a Danvers, MA-based value-added distributor and systems integrator of motion control, robotics, and machine vision products from 30+ automation OEMs, serving manufacturers across 13+ verticals with engineering, integration, and custom mechatronics services.
- Ownership category
- akta.pro rank
Axis New England industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Industrial Machinery Manufacturing (33324)
- SIC
- General Industrial Machinery & Equipment (3560), Motors & Generators (3621)
- akta.pro primary industry
- Industrial Controls Networking & IIoT (Industrial Ethernet, Fieldbus) (EDAOAHAI)
Keywords
Where Axis New England is headquartered
LocationHeadquarters
- HQ city
- Danvers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Axis New England business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations
Revenue model
- Automation Product Distribution: Revenue generated from distributing automation products and components from multiple supplier partners including motors, drives, sensors, robotics, and other industrial automation equipment. Products are sourced from 30+ suppliers and sold to manufacturing customers.
- Engineering and Integration Services: Revenue from applications engineering, custom engineering, systems integration, and mechatronics services. Includes design, implementation, and deployment of custom automation solutions for customer applications.
- Product Kitting and Logistics: Bundling and kitting of automation components into ready-to-install packages, along with logistics and supply chain management services for customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Axis New England product offering
Product offeringCore offering
Axis New England is a privately held machinery company founded in 1994 and based in Danvers, Massachusetts. The company supplies motion control systems, industrial robotics, and machine vision products to industrial customers in North America. It operates with 11-50 employees under a founder-led model, with the co-founder serving as Senior Sales Engineer and Principal Partner.
Product overview
Motion Automation Intelligence is a comprehensive automation solutions provider operating as a division of Motion Industries. The company offers a broad portfolio of industrial automation products organized into core categories: machine and motion control (including drives, motors, and motion controllers), robotics (industrial robots and collaborative cobots), machine vision, sensors and safety, pneumatics, mechanical components (actuators, rails, gearing), conveyor systems, facilities and lighting, industrial framing, networking and IIoT, and panel electrical components. In addition to product distribution, the company provides engineering services including applications engineering, mechatronics, systems integration, safety and sensing, automation and process optimization, panel builds, contract manufacturing, custom engineering, and logistics. The organization operates specialized divisions including the Vision Excellence Group, Solutions Engineering Division, and Industrial Framing Division, along with partnerships with 30+ major suppliers such as Omron, Epson, Yaskawa, Universal Robots, Turck, and Banner Engineering.
Differentiator
Problem solved
Functional benefit
Brands
- Industrial Framing Division: Specialized division providing industrial framing solutions and products
- Vision Excellence Group
- Solutions Engineering Division
Products and services
- Motion control systems Motion control products and equipment for industrial automation applications, supplied by Axis New England to manufacturing and industrial customers.
- Industrial robotics Industrial robots and robotic systems supplied to industrial customers for manufacturing and automation applications.
- Machine vision systems Machine vision products for inspection, quality control, and automated guidance in industrial and manufacturing environments.
Companies that use Axis New England
Customer profileSegments14 records
Ideal customer profiles1 record
Axis New England technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Axis New England partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered featured supplier.
- Turckfeatured supplierTurck is a featured supplier partner of Motion Automation Intelligence, providing automation products including sensors, fieldbus systems, and interface products.
- 80-20featured supplier80-20 is a featured supplier partner providing industrial framing and modular building systems for automation applications.
- Epson Industrial Robotsfeatured supplierEpson is an authorized distributor partner providing industrial robot and automation solutions. Motion Automation Intelligence is an authorized Epson Robots distributor.
- Yaskawafeatured supplierYaskawa is a featured supplier partner providing industrial robots and motion control products.
- Kollmorgenfeatured supplierKollmorgen is a featured supplier partner providing motion control and precision motors for automation applications.
- Phoenix Contactfeatured supplierPhoenix Contact is a featured supplier partner providing automation components including connectors, controllers, and interface products.
- WAGO Corporationfeatured supplierWAGO is a featured supplier partner providing electrical connection and automation control products.
- Universal Robotsfeatured supplierUniversal Robots is a featured supplier partner providing collaborative robots (cobots) for industrial automation applications.
- SMC Corporation of Americafeatured supplierSMC Corporation of America is a featured supplier partner providing pneumatics and air preparation equipment for automation.
- Rittal Corporationfeatured supplierRittal is a featured supplier partner providing enclosures, climate control, and infrastructure products for automation systems.
- Square Dfeatured supplierSquare D is a featured supplier partner providing electrical distribution and power quality products.
- Banner Engineeringfeatured supplierBanner Engineering is a featured supplier partner providing sensors, lighting, and machine safety products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Axis New England competitors and assessment
Company assessmentBroad incumbents
- Motion Automation Intelligence: A division of Motion Industries (subsidiary of Applied Industrial Technologies, NYSE: AIT) offering a nearly identical suite of robotics, motion control, machine vision, and systems integration services to North American manufacturers. Directly comparable business model with significantly larger scale, supplier base, and balance sheet.
- Applied Industrial Technologies: Public parent of Motion Industries and one of the largest industrial distributors in North America. Comparable in distribution-led model serving MRO and OEM customers across motion control, fluid power, and automation, though broader and deeper in MRO.
- Festo US: Global pneumatics and automation manufacturer/distributor with a strong direct sales and solution engineering presence in the US. Comparable in serving motion control and automation customers, though Festo also manufactures components in-house.
- RS Components / RS Americas: Global high-service distributor of industrial and electronic components including automation, motion control, sensors, and robotics. Comparable catalog/distribution model with strong e-commerce channel.
- Digi-Key Electronics: Broadline electronic and automation component distributor serving engineers with deep catalog and rapid fulfillment. Adjacent peer — overlapping product categories (motion, sensors, controls) with similar small-engineer buyer but stronger in electronics than heavy industrial.
Direct peers
- Kaman Automation: Industrial distributor and automation solutions provider offering motion control, sensors, robotics, and engineered solutions. Similar mid-market value-added distributor profile targeting US manufacturers.
- AutomationDirect: Direct-to-customer industrial automation catalog/e-commerce supplier of PLCs, drives, motors, sensors, and motion control. Competes on price/lead time rather than deep engineering services, but overlaps heavily on product portfolio.
Others
- Wago Corporation: Manufacturer of interconnection and automation products including PLCs, I/O, and power supplies. Listed as a supplier partner in the data; adjacent rather than directly competitive, but represents the type of OEM the subject firm distributes for.
- Yaskawa America: Manufacturer of industrial robots, motion control, and drives. Listed as a supplier partner; as OEMs continue investing in direct channels and integrator partner programs, Yaskawa represents both a key supplier relationship and a potential competitive threat.
- Universal Robots: Leading cobot manufacturer whose products the subject distributes. Adjacent rather than competing directly today, but Universal Robots' growing direct channel and partner certification programs shape the competitive landscape for mid-market integrators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Axis New England social profiles
Digital presenceAxis New England financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axis New England leadership team
Management profileNumber of profiles
Profiles1 record
Axis New England funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axis New England M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axis New England
What does Axis New England do?
Axis New England is a privately held machinery company founded in 1994 and based in Danvers, Massachusetts. The company supplies motion control systems, industrial robotics, and machine vision products to industrial customers in North America. It operates with 11-50 employees under a founder-led model, with the co-founder serving as Senior Sales Engineer and Principal Partner.
Is Axis New England a public or private company?
Axis New England is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axis New England founded?
Axis New England was founded in 2019. It employs 11 to 50 people.
Where is Axis New England based?
Axis New England is headquartered in Danvers, United States, in the North America region.
How does Axis New England make money?
Three revenue lines are on record. Automation Product Distribution is the primary driver. The others are engineering and Integration Services and product Kitting and Logistics.
Who are Axis New England's main competitors?
Broad incumbents on record are Motion Automation Intelligence, Applied Industrial Technologies, Festo US, RS Components / RS Americas and Digi-Key Electronics. Direct peers are Kaman Automation and AutomationDirect. Others are Wago Corporation, Yaskawa America and Universal Robots.
Does Axis New England have an API?
No public API is recorded for Axis New England.
What industry is Axis New England in?
Axis New England's product category is Industrial Automation Equipment. Its primary akta.pro industry code is EDAOAHAI, Industrial Controls Networking & IIoT (Industrial Ethernet, Fieldbus). Its NAICS code is 33324 and its SIC code is 3560.