Motion Automation Intelligence
Motion Automation Intelligence is the automation distribution and systems integration division of Motion Industries, distributing products from 80+ manufacturers and delivering custom engineering across seven US regional facilities. It serves manufacturers in food and beverage, aerospace, automotive, medical, and other industrial verticals.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Motion Automation Intelligence does
Motion Automation Intelligence is a US industrial automation distributor and systems integrator organized as a branded business group of Motion Industries, Inc., the Birmingham, Alabama-based industrial distribution subsidiary of private equity firm American Securities. The company distributes automation products from more than 80 manufacturers — including Yaskawa, Universal Robots, Epson, Omron, Kollmorgen, Phoenix Contact, WAGO, SMC, Rittal, Banner Engineering, Turck, and Zebra — across a portfolio covering machine vision, robotics, motion control, drives and motors, IPC/HMI, mechanical/actuators, conveyors, pneumatics, sensors and safety, networking/IIoT, panel and electrical, industrial framing, and facility lighting. It operates through seven regional facilities across the United States (Western, Central, Great Lakes, Northeastern, Southeastern, KAI, and Meier Transmission), each combining stocking, engineering, and demo capabilities, with the headquarters co-located at Motion Industries' Birmingham office.
Beyond distribution, Motion Automation Intelligence monetizes engineering services and contract manufacturing — applications engineering, systems integration, custom engineering, mechatronics, panel builds, and contract manufacturing — through three specialized divisions: the Industrial Framing Division, the Vision Excellence Group, and the Solutions Engineering Division. The company sells exclusively on a B2B quote-based model with multi-year enterprise contracts, supplemented by an e-commerce storefront at shop.ai.motion.com. Its customer base is segmented vertically across manufacturing, food and beverage, aerospace, military, agriculture, construction, medical/health, mining, paper, plastics, power generation, process, semiconductor, and testing/simulation, with no public disclosure of named customers or per-customer revenue concentration.
The company was assembled through a series of acquisitions of regional automation distributors (Numatic Engineering, BRAAS, AMMC, Axis NE/NY, Kaman Automation, and Meier Transmission), now operating under the unified Motion Automation Intelligence brand. As a privately held division of Motion Industries, its standalone financial profile is not publicly disclosed.
Motion Automation Intelligence firmographics
Firmographics- Name
- Motion Automation Intelligence
- Legal name
- Motion Industries, Inc.
- Website
- https://ai.motion.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Motion Automation Intelligence is the automation distribution and systems integration division of Motion Industries, distributing products from 80+ manufacturers and delivering custom engineering across seven US regional facilities. It serves manufacturers in food and beverage, aerospace, automotive, medical, and other industrial verticals.
- Ownership category
- akta.pro rank
Motion Automation Intelligence industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industries
- Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
Keywords
Where Motion Automation Intelligence is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Motion Automation Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automation Product Distribution: Distribution of automation products from multiple manufacturers including robotics, motion control, sensors, pneumatics, and other industrial automation components. Products are sourced from 80+ featured suppliers and distributed through regional locations.
- Engineering and Custom Solutions: Custom engineering services including applications engineering, systems integration, custom engineering, machine vision, robotics integration, and mechatronics. Services range from design consultation to complete system deployment.
- Contract Manufacturing: Contract manufacturing services including panel builds, product kitting, and custom manufacturing for automation systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - custom quotes based on customer requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Motion Automation Intelligence product offering
Product offeringCore offering
Motion Automation Intelligence distributes industrial automation hardware from 80+ leading manufacturers (including Yaskawa, Universal Robots, Kollmorgen, Phoenix Contact, WAGO, SMC, Rittal, Banner, Turck, Epson, Omron, and Zebra) across product categories such as machine vision, robotics, motion control, drives and motors, pneumatics, sensors, and IIoT/networking components. The company also delivers custom engineering services including applications engineering, systems integration, custom engineering, mechatronics, panel builds, and contract manufacturing. It serves industrial manufacturers across verticals including food and beverage, automotive, aerospace, military, medical, agriculture, and others.
Product overview
Motion Automation Intelligence operates as a distributor and systems integrator of industrial automation products and solutions. Their portfolio consists of hardware components and engineered services organized into product categories (Machine Vision, Robotics, Machine and Motion Control, Drives and Motors, IPC & HMI, Mechanical/Actuators, Conveyor Systems, Pneumatics, Sensors & Safety, Networking & IIoT, Panel & Electrical, Industrial Framing, and Facilities & Lighting) combined with specialized divisions (Industrial Framing Division, Vision Excellence Group, Solutions Engineering Division) and service offerings (Applications Engineering, Systems Integration, Custom Engineering, Mechatronics, Panel Builds, Contract Manufacturing). The company partners with leading manufacturers including Yaskawa, Universal Robots, Epson, Zebra, Omron, Phoenix Contact, WAGO, SMC Corporation, Rittal, Banner Engineering, and others to supply automation products across industries including manufacturing, food and beverage, healthcare, aerospace, and logistics.
Differentiator
Problem solved
Functional benefit
Brands
- Industrial Framing Division: Specialized division providing industrial framing solutions and products
- Vision Excellence Group
- Solutions Engineering Division
Products and services
- Machine Vision Industrial vision inspection systems for quality control, defect detection, foreign material detection, label inspection, and fill level verification in manufacturing environments.
- Robotics Industrial robots, collaborative robots (cobots), mobile robots, SCARA robots, delta robots, articulated robots, Cartesian robots, end of arm tooling, and flexible feeders for manufacturing automation.
- Machine and Motion Control Motion control systems including CNC systems, PC-based controllers, standalone controllers, programmable automation controllers (PAC), and programmable logic controllers (PLC) for industrial automation.
- Drives and Motors Servo motors, stepper motors, induction motors, variable speed drives, linear motors, and rotary motors for motion control applications.
- IPC & HMI Industrial computers (IPC) and human-machine interface (HMI) panels with touch and non-touch options for large and small displays.
- Mechanical (Actuators, Rail & Gearing) Linear and rotary actuators, belt drives, screw drives, precision tables, gearing options including planetary, harmonic, and bevel gears.
- Conveyor Systems Conveyor belts, modular plastic conveyors, and industrial food-grade conveyors for material handling and production lines.
- Pneumatics Pneumatic actuators, control valves, air preparation equipment, grippers, vacuum products, cylinders, hoses, and fittings for industrial automation.
- Sensors & Safety Safety PLCs, light curtains, safety mats, area guarding, tower lights, stack lights, multi-sensor systems, and machine safety products.
- Networking & IIoT Industrial networking components, switches, IIoT gateways, and networked drive systems supporting EtherCat, Mechatrolink, and MACRO protocols.
- Panel & Electrical Circuit breakers, motor starters, panel boards, enclosures, wire management, power distribution, cables, and electrical components.
- Industrial Framing Custom industrial frames, fittings, and structural framing systems for machine building and guarding applications.
- Facilities & Lighting Industrial work lights, LED lighting, tower lights, and facility automation products.
- Applications Engineering Expert engineering support for automation applications including design, product selection, and deployment guidance.
- Systems Integration Complete automation system integration services from design through deployment for manufacturing applications.
- Custom Engineering Custom automation engineering services for unique or specialized manufacturing requirements.
- Mechatronics Mechatronic system design combining mechanical, electrical, and control systems for integrated automation solutions.
- Panel Builds Custom control panel fabrication and assembly for industrial automation systems.
- Contract Manufacturing Contract manufacturing services for automation components and systems.
- Industrial Framing Division Specialized division providing industrial framing solutions, custom machine guarding, and structural framing systems.
- Vision Excellence Group Specialized division focused on machine vision integration, inspection systems, and vision-guided robotics solutions.
- Solutions Engineering Division Engineering division providing custom automation design, system integration, and turnkey automation solutions.
Companies that use Motion Automation Intelligence
Customer profileSegments14 records
Ideal customer profiles2 records
Motion Automation Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Motion Automation Intelligence partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- YaskawacoreFeatured supplier of robotics and motion control products. Yaskawa provides industrial robots and motion control solutions distributed through Motion Automation Intelligence.
- KollmorgencoreFeatured supplier providing motion control and robotics solutions. Kollmorgen products are distributed through Motion Automation Intelligence's network.
- Phoenix ContactcoreFeatured supplier of automation and control products. Phoenix Contact solutions distributed through Motion Automation Intelligence.
- WAGO CorporationcoreFeatured supplier of connection and automation components. WAGO products distributed through Motion Automation Intelligence.
- Universal RobotscoreFeatured supplier of collaborative robots (cobots). Universal Robots cobots distributed through Motion Automation Intelligence.
- SMC CorporationcoreFeatured supplier of pneumatics and automation products. SMC Corporation products distributed through Motion Automation Intelligence.
- Rittal CorporationcoreFeatured supplier of enclosures and power distribution solutions. Rittal products distributed through Motion Automation Intelligence.
- Square DcoreFeatured supplier of electrical distribution products. Square D products distributed through Motion Automation Intelligence.
- Banner EngineeringcoreFeatured supplier of sensors and safety products. Banner Engineering solutions distributed through Motion Automation Intelligence.
- TurckcoreFeatured supplier of sensors and connectivity solutions. Turck products distributed through Motion Automation Intelligence.
- 80-20coreFeatured supplier of industrial framing systems. 80-20 products distributed through Motion Automation Intelligence.
- Epson Industrial RobotscoreAuthorized distributor of Epson industrial robots. Epson robotics solutions distributed through Motion Automation Intelligence.
- OmroncoreFeatured supplier of machine vision and motion control products. Omron solutions distributed through Motion Automation Intelligence.
- ZebracoreFeatured supplier of machine vision and scanning solutions including NS42 smart sensor and FS80 fixed scanner products mentioned in company blog.
- Association for Advancing Automation (A3)minorMember of the Association for Advancing Automation (A3), an industry trade association for automation technology.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Motion Automation Intelligence competitors and assessment
Company assessmentBroad incumbents
- Festo: Global pneumatics and automation component manufacturer with direct US sales and engineering. Competes upstream with Motion Automation Intelligence's supplier roster and offers competing integration services in pneumatics and motion.
- Rexel: Global electrical and automation distributor with US presence, competing in industrial automation, motor controls, and engineered solutions. Broader geographic footprint but overlapping customer base and product categories.
- WESCO International: Global Fortune 500 electrical, communications, and utility distribution leader with a sizable industrial automation and motion control practice. Significantly larger than Motion Automation Intelligence but directly comparable in product breadth and supplier relationships.
- Parker Hannifin: Global motion and control technologies manufacturer (pneumatics, hydraulics, electromechanical, drives). Competes directly as a supplier partner and increasingly offers integration services that overlap with Motion Automation Intelligence's mechatronics offerings.
Emerging players
- Digi-Key Electronics: Large electronic component distributor expanding into industrial automation, sensors, and motion control. Competes on breadth, online configurators, and rapid delivery for the lower-complexity portion of Motion Automation Intelligence's catalog.
Direct peers
- McNaughton-McKay Electric Company: Mid-Atlantic industrial electrical and automation distributor with deep supplier relationships (including Rockwell), engineering services, and regional stocking locations. Direct peer in the US industrial automation distribution space.
- Cross Company: US industrial automation distributor and systems integrator with regional offices, motion control, robotics, and machine vision expertise. Closely comparable in the engineered solutions + distribution model.
- Applied Industrial Technologies: Large US industrial distributor with a substantial motion control, fluid power, and automation product portfolio and an engineering services arm. Closest publicly traded analog in terms of broad industrial MRO + automation distribution.
- AutomationDirect: Direct e-commerce industrial automation catalog distributor of PLCs, drives, motors, sensors, and motion control. Competes most aggressively on price and convenience for the standard-component portion of Motion Automation Intelligence's portfolio.
Others
- Kaman Industrial Technologies (former Kaman): Former independent US industrial automation distributor (KAI division) whose automation business was absorbed into Motion Automation Intelligence via acquisition. Relevant historical/structural peer that illustrates the consolidation thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motion Automation Intelligence social profiles
Digital presenceMotion Automation Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Automation Intelligence leadership team
Management profileNumber of profiles
Motion Automation Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Automation Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Automation Intelligence
What does Motion Automation Intelligence do?
Motion Automation Intelligence distributes industrial automation hardware from 80+ leading manufacturers (including Yaskawa, Universal Robots, Kollmorgen, Phoenix Contact, WAGO, SMC, Rittal, Banner, Turck, Epson, Omron, and Zebra) across product categories such as machine vision, robotics, motion control, drives and motors, pneumatics, sensors, and IIoT/networking components. The company also delivers custom engineering services including applications engineering, systems integration, custom engineering, mechatronics, panel builds, and contract manufacturing. It serves industrial manufacturers across verticals including food and beverage, automotive, aerospace, military, medical, agriculture, and others.
Is Motion Automation Intelligence a public or private company?
Motion Automation Intelligence is a private company. It is classified as private equity controlled and is currently operating.
When was Motion Automation Intelligence founded?
Motion Automation Intelligence was founded in -1. It employs 251 to 500 people.
Where is Motion Automation Intelligence based?
Motion Automation Intelligence is headquartered in Los Angeles, United States, in the North America region.
How does Motion Automation Intelligence make money?
Three revenue lines are on record. Automation Product Distribution is the primary driver. The others are engineering and Custom Solutions and contract Manufacturing.
Who are Motion Automation Intelligence's main competitors?
Broad incumbents on record are Festo, Rexel, WESCO International and Parker Hannifin. Digi-Key Electronics is listed as an emerging player. Direct peers are McNaughton-McKay Electric Company, Cross Company, Applied Industrial Technologies and AutomationDirect. Kaman Industrial Technologies (former Kaman) is listed as an others.
Does Motion Automation Intelligence have an API?
No public API is recorded for Motion Automation Intelligence.
What industry is Motion Automation Intelligence in?
Motion Automation Intelligence's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAHAHAG, Motion Control Components (Servos, Drives, Motors, Encoders). Its NAICS code is 334513 and its SIC code is 5084.