Axis New England

What Axis New England does

Axis New England is a Danvers, Massachusetts-based industrial machinery distributor and systems integrator specializing in motion control, robotics, and machine vision, founded in 1994 and operating with 11-50 employees under the leadership of Co-Founder Dennis Erickson. The company functions as a value-added distributor carrying product lines from 30+ leading automation manufacturers including Epson Robots, Yaskawa, Universal Robots, Kollmorgen, SMC, Phoenix Contact, Banner Engineering, and Turck, spanning motion controllers, drives, motors, industrial and collaborative robots, machine vision sensors, pneumatics, industrial framing, sensors, safety equipment, conveyor systems, networking/IIoT, and panel/electrical components.

Beyond distribution, Axis New England provides applications engineering, custom mechatronics, systems integration, panel builds, contract manufacturing, and logistics services that embed the company into customer manufacturing lines across verticals including food and beverage, automotive, semiconductor, aerospace, medical/pharmaceutical, aggregate and cement, mining, plastics, and power generation. Operating under the Motion Industries umbrella (a subsidiary of Applied Industrial Technologies, NYSE: AIT) through the Motion Automation Intelligence division, the company benefits from the parent's North American distribution scale, e-commerce storefront, and dedicated specialty divisions including the Vision Excellence Group and Solutions Engineering Division.

The business model combines hardware resale (product distribution) with professional services (engineering, integration, kitting, logistics) sold via consultative direct sales with engineering support, inside phone sales (1-800-288-6628), and an online shop. Pricing is quote-based and not publicly disclosed. Recent product launches in November 2025 added AI-powered defect inspection (Zebra NS42) and vision-guided robotics integration, signaling incremental movement up the value chain from pure distribution toward integrated vision-enabled automation solutions.

Name

Axis New England

Legal name

Motion Industries, Inc.

Website

https://axisne.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Axis New England is a Danvers, MA-based value-added distributor and systems integrator of motion control, robotics, and machine vision products from 30+ automation OEMs, serving manufacturers across 13+ verticals with engineering, integration, and custom mechatronics services.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (33324)

SIC

General Industrial Machinery & Equipment (3560), Motors & Generators (3621)

akta.pro primary industry

Industrial Controls Networking & IIoT (Industrial Ethernet, Fieldbus) (EDAOAHAI)

Keywords

• Motion control
• Industrial robotics
• Machine vision
• Automation equipment
• Machinery distribution

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations

Revenue model

1. Automation Product Distribution: Revenue generated from distributing automation products and components from multiple supplier partners including motors, drives, sensors, robotics, and other industrial automation equipment. Products are sourced from 30+ suppliers and sold to manufacturing customers.
2. Engineering and Integration Services: Revenue from applications engineering, custom engineering, systems integration, and mechatronics services. Includes design, implementation, and deployment of custom automation solutions for customer applications.
3. Product Kitting and Logistics: Bundling and kitting of automation components into ready-to-install packages, along with logistics and supply chain management services for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Axis New England is a privately held machinery company founded in 1994 and based in Danvers, Massachusetts. The company supplies motion control systems, industrial robotics, and machine vision products to industrial customers in North America. It operates with 11-50 employees under a founder-led model, with the co-founder serving as Senior Sales Engineer and Principal Partner.

Product overview

Motion Automation Intelligence is a comprehensive automation solutions provider operating as a division of Motion Industries. The company offers a broad portfolio of industrial automation products organized into core categories: machine and motion control (including drives, motors, and motion controllers), robotics (industrial robots and collaborative cobots), machine vision, sensors and safety, pneumatics, mechanical components (actuators, rails, gearing), conveyor systems, facilities and lighting, industrial framing, networking and IIoT, and panel electrical components. In addition to product distribution, the company provides engineering services including applications engineering, mechatronics, systems integration, safety and sensing, automation and process optimization, panel builds, contract manufacturing, custom engineering, and logistics. The organization operates specialized divisions including the Vision Excellence Group, Solutions Engineering Division, and Industrial Framing Division, along with partnerships with 30+ major suppliers such as Omron, Epson, Yaskawa, Universal Robots, Turck, and Banner Engineering.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial Framing Division: Specialized division providing industrial framing solutions and products
• Vision Excellence Group
• Solutions Engineering Division

Products and services

• Motion control systems Motion control products and equipment for industrial automation applications, supplied by Axis New England to manufacturing and industrial customers.
• Industrial robotics Industrial robots and robotic systems supplied to industrial customers for manufacturing and automation applications.
• Machine vision systems Machine vision products for inspection, quality control, and automated guidance in industrial and manufacturing environments.

Segments14 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered featured supplier.

• Turckfeatured supplierChannel Partner/ Reseller/ DistributorTurck is a featured supplier partner of Motion Automation Intelligence, providing automation products including sensors, fieldbus systems, and interface products.
• 80-20featured supplierChannel Partner/ Reseller/ Distributor80-20 is a featured supplier partner providing industrial framing and modular building systems for automation applications.
• Epson Industrial Robotsfeatured supplierChannel Partner/ Reseller/ DistributorEpson is an authorized distributor partner providing industrial robot and automation solutions. Motion Automation Intelligence is an authorized Epson Robots distributor.
• Yaskawafeatured supplierChannel Partner/ Reseller/ DistributorYaskawa is a featured supplier partner providing industrial robots and motion control products.
• Kollmorgenfeatured supplierChannel Partner/ Reseller/ DistributorKollmorgen is a featured supplier partner providing motion control and precision motors for automation applications.
• Phoenix Contactfeatured supplierChannel Partner/ Reseller/ DistributorPhoenix Contact is a featured supplier partner providing automation components including connectors, controllers, and interface products.
• WAGO Corporationfeatured supplierChannel Partner/ Reseller/ DistributorWAGO is a featured supplier partner providing electrical connection and automation control products.
• Universal Robotsfeatured supplierChannel Partner/ Reseller/ DistributorUniversal Robots is a featured supplier partner providing collaborative robots (cobots) for industrial automation applications.
• SMC Corporation of Americafeatured supplierChannel Partner/ Reseller/ DistributorSMC Corporation of America is a featured supplier partner providing pneumatics and air preparation equipment for automation.
• Rittal Corporationfeatured supplierChannel Partner/ Reseller/ DistributorRittal is a featured supplier partner providing enclosures, climate control, and infrastructure products for automation systems.
• Square Dfeatured supplierChannel Partner/ Reseller/ DistributorSquare D is a featured supplier partner providing electrical distribution and power quality products.
• Banner Engineeringfeatured supplierChannel Partner/ Reseller/ DistributorBanner Engineering is a featured supplier partner providing sensors, lighting, and machine safety products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Motion Automation Intelligence: A division of Motion Industries (subsidiary of Applied Industrial Technologies, NYSE: AIT) offering a nearly identical suite of robotics, motion control, machine vision, and systems integration services to North American manufacturers. Directly comparable business model with significantly larger scale, supplier base, and balance sheet.
• Applied Industrial Technologies: Public parent of Motion Industries and one of the largest industrial distributors in North America. Comparable in distribution-led model serving MRO and OEM customers across motion control, fluid power, and automation, though broader and deeper in MRO.
• Festo US: Global pneumatics and automation manufacturer/distributor with a strong direct sales and solution engineering presence in the US. Comparable in serving motion control and automation customers, though Festo also manufactures components in-house.
• RS Components / RS Americas: Global high-service distributor of industrial and electronic components including automation, motion control, sensors, and robotics. Comparable catalog/distribution model with strong e-commerce channel.
• Digi-Key Electronics: Broadline electronic and automation component distributor serving engineers with deep catalog and rapid fulfillment. Adjacent peer — overlapping product categories (motion, sensors, controls) with similar small-engineer buyer but stronger in electronics than heavy industrial.

Direct peers

• Kaman Automation: Industrial distributor and automation solutions provider offering motion control, sensors, robotics, and engineered solutions. Similar mid-market value-added distributor profile targeting US manufacturers.
• AutomationDirect: Direct-to-customer industrial automation catalog/e-commerce supplier of PLCs, drives, motors, sensors, and motion control. Competes on price/lead time rather than deep engineering services, but overlaps heavily on product portfolio.

Others

• Wago Corporation: Manufacturer of interconnection and automation products including PLCs, I/O, and power supplies. Listed as a supplier partner in the data; adjacent rather than directly competitive, but represents the type of OEM the subject firm distributes for.
• Yaskawa America: Manufacturer of industrial robots, motion control, and drives. Listed as a supplier partner; as OEMs continue investing in direct channels and integrator partner programs, Yaskawa represents both a key supplier relationship and a potential competitive threat.
• Universal Robots: Leading cobot manufacturer whose products the subject distributes. Adjacent rather than competing directly today, but Universal Robots' growing direct channel and partner certification programs shape the competitive landscape for mid-market integrators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/axis-new-england
• Xx.com/axis_newengland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axis New England