CGIFurniture

What CGIFurniture does

CGIFurniture, operated under UK legal entity Archivizer Limited and headquartered in London with a New York sales presence, is a 3D rendering and CGI production studio founded in 2011 that serves product marketing teams in the furniture, flooring, lighting, appliance, sanitary ware, and construction materials industries. The firm delivers a comprehensive services stack including silo product rendering, lifestyle CGI, product feature and flatlay rendering, 3D modeling and texturing, product animation, AR-ready 3D models (GLB/USDZ/FBX/OBJ), and 360-degree product photography, supported by a proprietary CGI CRM platform for project tracking. Production is built on conventional 3D tooling — 3ds Max, V-Ray, Corona Renderer, Unreal Engine, Substance Painter, and Quixel Mixer — with a workforce of 642+ CG artists, 144 3D modelers, and 64 animators organized into permanent client teams, plus a reusable asset library exceeding 167,000 items.

The company monetizes primarily through per-image and per-project pricing, with standard rates of $20-$30 per image at retail and volume tiers down to $0.21-$0.49 per image, alongside a productized $98/100-image package with a reusable GLB 3D model. Customers span enterprise brands such as West Elm, B&B Italia, Siemens, Mitsubishi, Hilti, Etsy, Mohawk Industries, Floor & Decor, and Dorel Industries, plus mid-market furniture and flooring brands. Go-to-market is demo-driven direct enterprise sales with global phone support, supplemented by content marketing (blog, case studies, downloadable guides), portfolio showcasing, and Trustpilot social proof (4.7/5 across 34 reviews). Standard delivery is 48-72 hours with a stated 98% approval rate on product feature renders, positioning the offering as a faster, lower-cost alternative to physical photoshoots for e-commerce and marketplace content.

Name

CGIFurniture

Legal name

Archivizer Limited

Website

https://cgifurniture.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

CGIFurniture (Archivizer Limited) is a UK-headquartered 3D rendering studio providing CGI product imagery, 3D modeling, animation, and AR assets for furniture, flooring, appliance, and home goods brands including West Elm, B&B Italia, Siemens, and Mohawk Industries.

Ownership category

akta.pro rank

Product category

3D Product Rendering Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

Keywords

• 3D product rendering
• CGI visualization services
• 3D product animation
• Augmented reality modeling
• Lifestyle rendering services

Headquarters

HQ city

Douglas

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Per-Image Rendering Services: CGIFurniture charges per image for 3D rendering services. Standard pricing includes $30 per image at 4K resolution (up to 4000px for print) and $20 per image at Full HD resolution (up to 2000px for web). Volume discounts apply for larger orders, with pricing dropping to $5-6 per item for orders over 100 silos per year, and as low as $0.21 for 2K resolution or $0.49 for 4K at high volumes.
2. Product Package Deals: Fixed-price package offering: $98 for 100 images including a GLB+MAX 3D model, hero shot, lifestyle render, dimension image, white-background images, close-up renderings, and 360 view. The $98 offer applies to orders of 30+ models per month. For smaller volumes, terms are agreed individually.
3. 3D Modeling Services: High-quality 3D modeling services for various industries, from decor and bathroom fixtures to rugs and tiles. Pricing varies by product complexity, with sculpting or deep detailing quoted individually.
4. Animation Services: Product animations for video marketing, product training, and post-sales support. Includes 3D product animations and 3D animation for social media.
5. AR and Interactive Content: AR 3D modeling services and 360 product photography. GLB models work in web 3D viewers, AR experiences (with USDZ export for iOS), and product configurators. Can also be exported to FBX or OBJ for other pipelines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CGIFurniture is a CGI studio that produces photorealistic 3D renders, animations, and AR-ready 3D models for product marketing, primarily serving furniture, flooring, appliance, and home goods brands. The catalog covers lifestyle renders, silo (white-background) images, product feature visuals, flatlays, 360° product spins, AR/GLB models (with USDZ export for iOS), and product animations for marketing and social media, delivered in 2–3 business days, with a standardized 100-image package starting at $98.

Product overview

CGIFurniture is a specialized CGI studio offering a comprehensive suite of 3D rendering and visualization services primarily for furniture and interior product marketing. The core offering consists of product rendering services (Lifestyle 3D Rendering, Silo 3D Visualization, Product Feature Rendering, Flatlay Renders, 3D Furniture/Product Rendering), product animation services (3D Product Animation, Social Media Animation, Installation Animation), 3D modeling services (3D Modeling, 3D Texturing), and interactive content solutions (AR 3D Modeling, 360 Product Photography). The company also offers a standardized $98 package providing 100 marketplace-ready images plus a reusable GLB 3D model. Operations are managed through a proprietary CGI CRM platform. Key differentiators include a large in-house team of 642+ CG artists, a library of 39,000+ decor items and 6,143+ ready-to-use 3D scenes, and delivery in 48-72 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• 100 Images Package Standardized marketplace-ready CGI package delivering 100 product images plus a reusable GLB + MAX 3D model, including hero shots, lifestyle renders, dimension images, white-background images, close-up renderings, and a 360 view, priced from $98 for orders of 30+ models per month, delivered in 2–3 business days with expedited options.
• Lifestyle 3D Rendering Services Photorealistic CGI service that places products in designed interior environments to produce lifestyle imagery for e-commerce, catalogs, and marketing across all channels.
• Silo 3D Visualization High-impact, photorealistic hero images with white backgrounds produced for e-commerce product listings, advertising, and print catalogs.
• Product Feature Rendering Services CGI renders that highlight key product details using feature callouts, exploded views, and layer renderings to help shoppers understand product benefits.
• Flatlay Renders Top-down composition CGI renders for decor materials, textured surfaces, and styling props, primarily for tile, rug, and surface goods marketing.
• 3D Furniture Rendering Services Specialized 3D rendering for furniture products (sofas, tables, beds, storage, etc.) to showcase aesthetics, craftsmanship, and material detail for furniture catalogs and e-commerce.
• 3D Product Rendering Services General 3D product rendering services for brands beyond furniture, including appliances, lighting, sanitary ware, and construction materials.
• 3D Product Animation Services Product animations for video marketing, product training, and post-sales support, with the source claiming a 144% lift in add-to-cart likelihood after viewing.
• 3D Animation for Social Media Animation service optimized for social media formats including reels, ads, and stories, built from the same product 3D models.
• 3D Installation Animation

Quantifiable outcome

• 98% approval rate for product feature rendering services
• +4 more outcomes

Named customers36 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xpress Rendering: 3D rendering studio offering product visualization services for furniture, e-commerce, and architectural clients. Directly comparable in service mix, pricing model, and target customer base.
• Rayvat: Outsourced 3D rendering and animation services firm serving product, furniture, and e-commerce brands. Comparable in operational scale, vertical focus, and per-project unit economics.
• Pixel-Force: 3D rendering studio providing product visualization, animation, and AR-ready models for retailers and manufacturers. Closely matches CGIFurniture's CGI service suite and customer profile.

Emerging players

• Threekit: 3D product visualization platform offering configurators, AR, and virtual photography for commerce brands. Represents the SaaS/technology evolution of CGIFurniture's services into a software product.
• Vizcom: AI-powered 3D rendering and product design platform. Comparable end-customer use case (product visualization for manufacturing and retail) but with a software/automation angle that competes on cost and speed.

Broad incumbents

• Framestore: Global VFX and CGI studio working across film, advertising, and immersive content. Comparable CGI production capability but operates at much larger scale across broader end markets including entertainment.
• Digital Domain: Major VFX and visual effects studio serving film, advertising, and experiential content. Comparable CGI/animation craft and large team operations, though diversified beyond product visualization.
• The Mill: Global post-production and CGI studio serving advertising, film, and immersive experiences. Overlaps with CGIFurniture on commercial/advertising CGI but operates at film-grade scale with broader creative scope.
• Buck: Design and CGI studio producing motion graphics, brand content, and product visualization for global brands. Comparable CGI craft and brand customer base, though with broader creative/motion focus.

Others

• Adobe: Provider of Substance (texturing), Dimension (3D), and Firefly (generative AI) — core tools used in CGIFurniture's pipeline and increasingly competitive at the entry-level rendering tier through Adobe's generative AI features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CgiFurniture
• Facebookfacebook.com/CGIFurniture
• LinkedInlinkedin.com/company/cgifurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGIFurniture