Citizens Bank of Lafayette
- Company typePrivate
- Founded1924
- HeadquartersLafayette, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Citizens Bank of Lafayette firmographics
Firmographics- Name
- Citizens Bank of Lafayette
- Legal name
- Wellworth Bank
- Website
- https://citizens-bank.org
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Citizens Bank of Lafayette industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
Keywords
Where Citizens Bank of Lafayette is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Citizens Bank of Lafayette business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Revenue from interest earned on loans including personal loans, business loans, mortgages, and certificates of deposit.
- Banking Service Fees: Fees from checking accounts, savings accounts, and other banking services.
- Mortgage Services: Revenue from mortgage origination and home equity products including fixed and long-term loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | eVantage Checking - Online account management with no minimum balance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Citizens Bank of Lafayette product offering
Product offeringCore offering
Citizens Bank of Lafayette (operating as Wellworth Bank) is a community bank offering personal banking (checking, savings, CDs, lending, and digital/mobile banking), business banking (checking, money market accounts, business loans, treasury management, and digital banking), and mortgage services (fixed and long-term mortgages and home equity lines of credit). The bank serves Middle Tennessee consumers and local businesses through physical branches and a digital banking platform.
Product overview
Wellworth Bank (formerly Citizens Bank of Lafayette) is a community bank offering a unified suite of retail and commercial banking products. The product portfolio includes personal banking services (checking, savings, CDs, lending, digital banking, mobile app, and eVantage Checking sub-brand), business banking services (business checking, money market accounts, business loans, treasury management, and digital banking), and mortgage services (mortgages and home equity lines of credit). All products are delivered through branch locations in Middle Tennessee and digital banking channels, unified by the bank's community-first approach and 'Care in Common' philosophy.
Differentiator
Problem solved
Functional benefit
Brands
- eVantage Checking: A checking account product featuring online account management with no minimum balance required.
Products and services
- Personal Checking Personal checking account for individual banking customers, delivered with local customer service and a community-focused banking experience.
- Personal Savings Savings account offerings for personal banking customers with community-first service.
- Certificate of Deposit CD products for personal banking customers seeking fixed-term savings with competitive rates.
- Personal Lending Lending products tailored to individual personal banking needs.
- Digital Banking Services Online and mobile banking platform for personal and business customers to manage accounts, view eStatements, and complete banking activities digitally.
- Mobile Banking App Mobile application that allows customers to manage money anytime, anywhere from their phone, providing convenient account access and connection to customer service.
- eVantage Checking Checking account offering online account management with no minimum balance requirement, designed for easy everyday banking.
- Business Checking Business banking checking accounts for local businesses, supported by the bank's community reinvestment commitment.
- Business Money Market Account Money market account products for business banking customers seeking higher-yield business cash management.
- Business Loans Loan products for businesses of various sizes, supporting local business investment and growth.
- Treasury Management Services Services for businesses to streamline payments, collections, and cash flow with tools for efficiency and fraud protection.
- Business Digital Banking Digital banking platform tailored for business accounts, providing mobile access and connectivity to business banking services.
- Mortgage Services Mortgage services for home buyers including fixed and long-term loans with low closing costs.
- Home Equity Line of Credit Home equity line of credit product for homeowners seeking to leverage their property value.
Quantifiable outcome
- Low closing costs on mortgage products
Companies that use Citizens Bank of Lafayette
Customer profileSegments3 records
Ideal customer profiles2 records
Citizens Bank of Lafayette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Citizens Bank of Lafayette partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Citizens Bank of Lafayette competitors and assessment
Company assessmentDirect peers
- Citizens National Bank (Tennessee): Tennessee-based community bank serving similar Middle Tennessee markets with comparable personal, business, and mortgage banking products. Closely aligned in size, model, and community focus.
- Volunteer State Bank: Tennessee community bank headquartered in Gallatin, TN, serving the same Middle Tennessee corridor with parallel consumer and small business banking offerings. Direct comparable in scale and market.
- Bank of Tennessee: Tennessee-based community bank providing personal, business, and mortgage banking services across the state. Comparable community bank positioning with similar scale and product breadth.
- Wilson Bank & Trust: Tennessee-based community bank headquartered in Lebanon, TN, serving Middle Tennessee with similar personal, business, and mortgage products. Closest comparable in scale, footprint, and community bank model.
- FirstBank (Tennessee): Tennessee-headquartered community bank with branch network across Middle Tennessee and surrounding regions. Offers parallel personal/business banking and mortgage product suite with similar community positioning.
Broad incumbents
- First Horizon Bank: Large Tennessee-headquartered regional bank offering full personal, business, and mortgage banking. Operates broadly across the Southeast and competes directly with Wellworth in Middle Tennessee deposit and loan markets.
- Truist Bank: Large national bank with significant Middle Tennessee footprint from the SunTrust/BB&T merger. Offers consumer and commercial banking products directly overlapping Wellworth's core offerings at greater scale.
- Pinnacle Financial Partners: Nashville-based regional bank with strong Middle Tennessee presence and community-banking positioning. Direct overlap in personal/business banking and mortgages across overlapping Tennessee geographies.
- Regions Bank: Major Southeast regional bank with extensive Tennessee branch presence. Competes with Wellworth across consumer and small business segments, though with much broader geographic and product reach.
Regional players
- Macon Bank & Trust: Tennessee community bank located adjacent to Lafayette in Macon County. Overlaps in geographic market and offers similar community-oriented personal and small business banking products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Citizens Bank of Lafayette social profiles
Digital presenceCitizens Bank of Lafayette compliance and trust
Trust signalCompliance2 records
Citizens Bank of Lafayette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citizens Bank of Lafayette leadership team
Management profileNumber of profiles
Profiles1 record
Citizens Bank of Lafayette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citizens Bank of Lafayette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citizens Bank of Lafayette
What does Citizens Bank of Lafayette do?
Citizens Bank of Lafayette (operating as Wellworth Bank) is a community bank offering personal banking (checking, savings, CDs, lending, and digital/mobile banking), business banking (checking, money market accounts, business loans, treasury management, and digital banking), and mortgage services (fixed and long-term mortgages and home equity lines of credit). The bank serves Middle Tennessee consumers and local businesses through physical branches and a digital banking platform.
Is Citizens Bank of Lafayette a public or private company?
Citizens Bank of Lafayette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Citizens Bank of Lafayette founded?
Citizens Bank of Lafayette was founded in 1924. It employs 11 to 50 people.
Where is Citizens Bank of Lafayette based?
Citizens Bank of Lafayette is headquartered in Lafayette, United States, in the North America region.
How does Citizens Bank of Lafayette make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are banking Service Fees and mortgage Services.
Who are Citizens Bank of Lafayette's main competitors?
Direct peers on record are Citizens National Bank (Tennessee), Volunteer State Bank, Bank of Tennessee, Wilson Bank & Trust and FirstBank (Tennessee). Broad incumbents are First Horizon Bank, Truist Bank, Pinnacle Financial Partners and Regions Bank. Macon Bank & Trust is listed as a regional player.
Does Citizens Bank of Lafayette have an API?
No public API is recorded for Citizens Bank of Lafayette.
What industry is Citizens Bank of Lafayette in?
Citizens Bank of Lafayette's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks). Its NAICS code is 52211 and its SIC code is 6021.