Walnut Creek Surf Soccer Club

What Walnut Creek Surf Soccer Club does

Walnut Creek Surf Soccer Club is a nonprofit 501(c)(3) youth soccer organization established in 1971 and headquartered in Walnut Creek, California. It is the largest youth sports organization in Walnut Creek, serving over 3,000 players annually across a tiered program portfolio that includes Recreation (U5-U19), Select (U10-U16, Fall/Winter/Spring seasons), Competitive (U8-U19, year-round with 50+ teams competing in ECNL RL, NPL, and NorCal Premier leagues), U7/U8 Academy, TOPSoccer (special-needs program), Winter and Summer Development Academies, summer camps, Creek Cup tournaments, Goalkeeper Academy, and referee training clinics. The club is a founding member of the NorCal Premier ECNL Regional League and is affiliated with US Club Soccer, Cal North, and ECNL.

The club's technology stack is built on third-party integrations rather than proprietary systems. PlayMetrics serves as the all-in-one club operating system for registration, payment processing, communication, and scheduling; the SportsEngine platform powers the club's website; HUDL provides video analysis for U13-U19 competitive teams; AthleteOne supports college recruiting for U15-U19 players; and TECHNE delivers supplemental at-home training content. Programs are delivered across multiple city-owned and school district fields including Arbolado Park, Heather Farm Park (newly upgraded with turf fields), Tice Valley Park, El Divisadero Park, Northgate High School, Carondelet Athletic Complex, and Indian Valley.

Revenue is generated primarily through program registration fees ranging from $40 (TOPSoccer) to $3,200 (Blue U13-U19 11v11 competitive), with Recreation fees at $275-$575 and Select at $400-$900 per season. Additional revenue comes from competitive team fees ($400-$1,500+ for tournaments, futsal, and travel), uniform sales through Soccer Post (Nike-branded), club-hosted tournaments (Creek Cup, Walnut Tournament), development academies, summer camps, and fundraisers including an annual Golf Ball Drop and Golf Tournament. The club operates as a hybrid of volunteer-led Recreation programs and professional-staffed Competitive programs, with a Board of Directors and management team including General Manager Mira Cairns and Director of Coaching Mani Salimpour. Coaching staff features FIFA Legend Sissi as Girls Technical Director alongside former collegiate and professional player coaches.

Name

Walnut Creek Surf Soccer Club

Legal name

Walnut Creek Soccer Club

Website

https://wcsc.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Walnut Creek Surf Soccer Club is a nonprofit youth soccer organization serving 3,000+ players (U5-U19) in Walnut Creek, California with tiered Recreation, Select, and Competitive programs, 50+ competitive teams in NorCal Premier/ECNL leagues, and professional coaching staff.

Ownership category

akta.pro rank

Product category

Youth Soccer Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Soccer club programs
• Youth sports development
• Soccer coaching services

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Recreation Program Registration Fees: Annual/semi-annual registration fees for recreational soccer players U5-U19, ranging from $275 to $575 depending on age group and registration window (early bird, general, late). Covers league insurance, field rental, referee fees, equipment, coaching education, and club operations.
2. Competitive Program Fees: Seasonal program fees for competitive teams U8-U19, ranging from $2,250 (Academy/U7-U8) to $3,200 (Blue U13-U19 11v11), payable in full or three installments. Covers professional coaching, training, league play, and club operations. Additional team fees ($400-$1,500+) for tournaments and travel.
3. Select Program Fees: Seasonal program fees for Select players: Fall Select $900 (tryout fee $50 credited), Winter Select $725, Spring Select $400. Covers league registration, field rentals, referees, training equipment, coach education, and professional coaching staff sessions.
4. Development Academy Programs: Winter Development Academy (WDA) at $359 for 12 sessions and Summer Development Academy at $400 for 8 sessions. Summer camps range from $225 (Elite early bird) to $400 (Recreation regular rate).
5. TOPSoccer Program Fees: $40 registration fee for the TOPSoccer (special needs) program, which includes a uniform t-shirt. Financial aid is available.
6. Uniform Sales: Uniform kits are purchased separately by families directly from Soccer Post (club's designated supplier). Kits include jerseys, shorts, socks, and optional items such as backpacks, spirit wear, stadium jackets. Nike is the official brand. Surf Nation branded items also available.
7. Tournament Entry Fees: The club organizes the Creek Cup tournaments (competitive events in summer and October) and the Walnut Tournament (recreation end-of-season in November). Team fees for competitive tournaments range from $400-$1,500+ per player, covering tournament entries, futsal, coach travel, and additional field rentals.
8. Golf Ball Drop Fundraiser: Annual competitive golf ball drop fundraiser where players sell numbered golf balls for $5 each; proceeds fundraise for the competitive program. Grand prize $3,000, 2nd place $1,500, plus iPad and AirPods. Includes a $100 per-player fundraising deposit credited upon participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Walnut Creek Surf Soccer Club is a non-profit 501(c)(3) youth soccer club founded in 1971 in Walnut Creek, California. The club delivers recreational, select, and competitive soccer programs for youth players ages U5 through U19, serving more than 3,000 players across 50+ competitive teams. Programming spans entry-level recreation, competitive travel teams, select/development academies, goalkeeper training, summer camps, hosted tournaments, coaching clinics, and referee training.

Product overview

Walnut Creek Surf Soccer Club is a nonprofit youth soccer organization offering a multi-tiered program portfolio spanning Recreation, Select, and Competitive levels. The core programs include Recreation Soccer (U5-U19, community-based with volunteer coaches), Competitive Soccer (U8-U19, year-round with professional coaching in ECNL/NPL leagues), Select Soccer (U10-U16, mid-level with seasonal commitment), and U7/U8 Academy (foundational development). Additional programs include TOPSoccer (special needs), Winter Development Academy, Summer Camps (Recreation and Elite), Summer Development Academy, Creek Cup Tournaments, Goalkeeper Academy, Coaching Clinics, and Referee Training. The club uses PlayMetrics for registration, payment, communication, and scheduling; HUDL for video analysis (U13-U19); and AthleteOne for college recruiting (U15-U19).

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation Program

Quantifiable outcome

• Over 3,000 players served across all programs
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Soccer Parenting AssociationcoreStrategic or Co-development Partner · 22 May 2021Partnership agreement by which all families associated with Walnut Creek Surf Soccer Club receive free access to educational content on SoccerParentResourceCenter.com. The platform provides monthly webinars, articles, and guidance on Body, Mind, Coach, Parent, Next Level, and Game topics, as well as coach education for establishing positive relationships. WCSC is a Club Member of the Soccer Parenting Association.
• PlayMetricscoreTechnology or IntegrationClub uses PlayMetrics as its All-in-One Club Operating System for Registration, Payment, Communication, and Schedules. All new users must create a PlayMetrics account to register for any programs. PlayMetrics handles all fee processing including credit/debit card payments and free ACH bank transfers.
• UCSF Benioff Children's HospitalsminorGTM or Marketing PartnerFeatured sponsor of Walnut Creek Surf Soccer Club. Appears in the club's sponsor section and on the TOPSoccer page, indicating a community sponsorship and support relationship.
• Mountain Mike's PizzaminorGTM or Marketing PartnerCommunity sponsor of Walnut Creek Surf Soccer Club. Featured in club's community sponsor section with link to online ordering.
• Harper OrthodonticsminorGTM or Marketing PartnerCommunity sponsor of Walnut Creek Surf Soccer Club. Featured in the club's sponsor section.
• 1st NorCal Credit UnionminorGTM or Marketing PartnerCommunity sponsor of Walnut Creek Surf Soccer Club. Featured in the club's sponsor section.
• The 5 Star TeamminorGTM or Marketing PartnerCommunity sponsor of Walnut Creek Surf Soccer Club. Featured in the club's sponsor section.
• US Club SoccercoreOthersThe club competes in US Club Soccer-sanctioned leagues and adheres to standards set by US Club Soccer. All coaches are SafeSport certified and adhere to US Club Soccer standards.
• NorCal PremiercoreOthersClub is a founding member of the NorCal Premier ECNL Regional League. Competes in NorCal Premier Regional Leagues, NPL, and SuperRec League. NorCal Premier provides league governance, head injury protocols, and player development resources.
• CNRA (California North Referee Association)minorOthersCNRA provides referee training and clinics throughout the year. The club offers referee classes and clinics through CNRA, with a dedicated referee program website at wcreferees.com.
• Cal North (US Youth Soccer California North)coreOthersClub adheres to Cal North health and safety protocols. Cal North is the state-level governing body for youth soccer in Northern California. The club's Olympic Development Program (ODP) participation connects to Cal North.
• ECNL (Elite Clubs National League)coreOthersClub's U13-U19 first teams compete in the Elite Clubs National League Regional League (ECNL RL). WC Surf is a founding member of the NorCal Premier ECNL RL, one of the top competitive platforms in Northern California.
• NikeminorOthersOfficial club uniform and training gear brand. Competitive teams receive official NIKE training gear and match kits. Surf Nation branded spirit wear also available.
• Surf NationminorOthersClub's proprietary brand for spirit wear and programming. Surf Nation includes spirit wear, the Surf Nation Select elite player pathway, and Surf Nation programming and events accessible to competitive team members.
• City of Walnut Creek Parks & RecreationcoreOthersClub uses city-owned fields including Heather Farm Park, Arbolado Park, Tice Valley Park, El Divisadero Park, and more. The city manages field conditions and rain hotline (925-256-3574). Field renovation at Heather Farm Park added new turf fields.
• Soccer PostminorChannel Partner/ Reseller/ DistributorClub's designated uniform supplier. Players and families purchase uniforms directly from Soccer Post in Pleasant Hill. Club provides ordering links to families.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• San Diego Surf Soccer Club: Surf-brand affiliated elite youth soccer club in Southern California. Comparable in name alignment (Surf Nation) and brand connection to the broader Surf network, but operates in a different geography.
• East Bay Eclipse Select: East Bay competitive girls' soccer program. Comparable in serving competitive female players in the broader Northern California market.

Direct peers

• Lamorinda Soccer Club: East Bay community youth soccer club with tiered programs. Comparable in multi-tier model and East Bay operating geography, competing for the same core demographic.
• San Jose Earthquakes Academy: Professional club-affiliated youth academy in the same Northern California market. Comparable as a destination for elite competitive players, with deeper MLS pro pathway but less community-based recreation.
• Mustang Soccer Club: Large Northern California youth soccer club offering Recreation, Select, and Competitive programs across multiple age groups. Directly comparable multi-tier model to WCSC, operating in the same NorCal Premier ecosystem.
• Ballistic United Soccer Club: East Bay youth soccer club offering competitive and recreational programs. Comparable program structure and customer base in the same broader geographic region.
• MVLA Soccer Club: Major Bay Area youth soccer club with ECNL participation and tiered recreation-to-competitive pathway. Comparable full-spectrum program model and player volume to WCSC.
• De Anza Force Soccer Club: Top-tier youth soccer club in the Bay Area competing in ECNL and NorCal Premier leagues. Comparable in operating ECNL RL pathways and serving competitive players U8-U19 in the same geographic region.
• Pleasanton Rage Soccer Club: Tri-Valley youth soccer club with competitive ECNL and recreational programs. Comparable in ECNL RL participation and full-tier program structure.

Broad incumbents

• LA Galaxy Soccer Academy: MLS-affiliated elite youth academy in Southern California. Comparable as a destination for elite competitive players with professional coaching staff, but operates at a different scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wcscsoccer
• Facebookfacebook.com/WalnutCreekSoccerClub
• Instagraminstagram.com/wcsurfsoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walnut Creek Surf Soccer Club