PlayMetrics
PlayMetrics is a US-based Genstar Capital-controlled SaaS platform providing operations management software — registration, payments, scheduling, communications, and live-streaming — to over 2,700 youth sports clubs, leagues, tournaments, and governing bodies, formed via the 2025 Stack Sports merger and 2026 SportsEngine acquisition.
- Company typePrivate
- Founded2017
- HeadquartersMorrisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlayMetrics does
PlayMetrics is a US-based, Genstar Capital-controlled SaaS provider of operations management software for the youth sports ecosystem. The platform unifies registration, payments, scheduling, communications, tournament management, and live-streaming on a single codebase delivered via web and native mobile applications (iOS and Android) to clubs, leagues, tournaments, state associations, and national governing bodies. Customers access the system through a self-serve web application and mobile apps, with direct sales motion targeting organizational buyers; pricing is quote-based and not publicly disclosed.
The company's scale has been built almost entirely through a 12-month PE-led consolidation sequence. In June 2025, Genstar Capital acquired PlayMetrics from Blue Star Innovation Partners (BSIP) and PSG and merged it with its portfolio company Stack Sports, forming a combined platform serving over 2,700 youth sports organizations under the leadership of CEO Michael Doernberg. In October 2025, PlayMetrics divested its non-core professional sports video analysis platform Steva to Cardinal Sports Capital to refocus on youth sports. In May 2026, PlayMetrics acquired substantially all assets of SportsEngine from Versant Media Group — a deal rumored at a $400–500M valuation — adding payments processing, studio management, and a live-streaming business that has scaled from approximately 9,000 events three years ago to a projected 200,000 events annually. The May 2026 USA Swimming multi-year partnership through 2030 further extended the platform's governing-body footprint alongside existing relationships with the U.S. Soccer Federation, Little League Baseball, and USA Lacrosse.
Revenue is generated through three streams: recurring SaaS subscriptions paid by youth sports organizations, transaction-based payments processing fees on registrations and tournament payments (inherited from SportsEngine), and subscription/revenue-share from live-streaming services. The company operates exclusively in the US market, is headquartered in Plano, Texas post-merger, and competes within a broader youth sports marketplace estimated at $40 billion. The company is privately held with no public listing, ticker, or disclosed revenue figure.
PlayMetrics firmographics
Firmographics- Name
- PlayMetrics
- Legal name
- PlayMetrics, LLC
- Website
- https://playmetrics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlayMetrics is a US-based Genstar Capital-controlled SaaS platform providing operations management software — registration, payments, scheduling, communications, and live-streaming — to over 2,700 youth sports clubs, leagues, tournaments, and governing bodies, formed via the 2025 Stack Sports merger and 2026 SportsEngine acquisition.
- Ownership category
- akta.pro rank
Where PlayMetrics is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PlayMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS subscriptions for youth sports organizations: Recurring subscription revenue from clubs, leagues, tournaments, state associations, and governing bodies using the PlayMetrics platform. Pricing is available via a dedicated /pricing page (specific tiers not publicly disclosed in source data).
- Payments processing fees (via acquired SportsEngine assets): Payments products inherited from the SportsEngine acquisition generate transaction-based revenue from clubs, leagues, and tournament operators processing registrations and payments on the platform.
- Live-streaming services: Live-streaming services for club teams, youth leagues, and tournaments (inherited from SportsEngine acquisition). Volume has grown from approximately 9,000 streamed events three years ago to a projected 200,000 annually.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
PlayMetrics product offering
Product offeringCore offering
PlayMetrics provides a cloud-based, fully integrated Club Operating System (SaaS) that unifies registration, payments, scheduling, communications, and tournament management for youth sports organizations. The platform serves clubs, leagues, tournaments, state associations, and governing bodies through a web application and native iOS and Android apps. Following the 2025 merger with Stack Sports and 2026 acquisition of SportsEngine, the platform also includes payments processing and live-streaming services.
Differentiator
Problem solved
Functional benefit
Brands
- Steva: Professional sports video analysis platform previously owned by PlayMetrics; sold to Cardinal Sports Capital in October 2025.
Products and services
- PlayMetrics Club Operating System
- PlayMetrics League Operations Module
- PlayMetrics Tournament Management Module
- PlayMetrics State Association and Governing Body Platform
- SportsEngine Software and Payments Suite
- SportsEngine Live-Streaming Service
- SportsEngine Motion for USA Swimming
Quantifiable outcome
- 2,700+ youth sports organizations served post-merger
- +1 more outcomes
Companies that use PlayMetrics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PlayMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PlayMetrics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- USA SwimmingcoreSportsEngine (now part of PlayMetrics post-acquisition) became the official team management partner of USA Swimming in a multi-year agreement running through 2030. The partnership integrates SportsEngine Motion with USA Swimming's database and digital platforms to streamline operations for swim clubs.
- Versant Media GroupflagshipMedia company spun off from NBCUniversal that sold substantially all assets of its youth sports subsidiary SportsEngine to PlayMetrics in May 2026, providing PlayMetrics with the SportsEngine club, league, tournament, and studio management platform, plus payments and live-streaming products (transaction terms not disclosed).
- Cardinal Sports CapitalcorePrivate equity firm specializing in sports and media that acquired PlayMetrics' professional sports video analysis platform Steva in October 2025. The sale enabled PlayMetrics to concentrate on its core youth sports organization platform mission.
- Stack SportsflagshipSports technology SaaS platform based in Plano, Texas. Merged with PlayMetrics in June 2025 under Genstar Capital majority ownership to form one of the largest sports technology platforms serving clubs, leagues, tournaments, and governing bodies (2,700+ organizations). PlayMetrics CEO Michael Doernberg leads the combined organization.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
PlayMetrics competitors and assessment
Company assessmentDirect peers
- TeamSnap: TeamSnap is a leading consumer- and team-focused sports management platform used heavily by youth and amateur sports teams for scheduling, registration, and communication. It directly competes with PlayMetrics in the youth sports team/club management category.
- LeagueApps: LeagueApps provides registration, scheduling, league, and tournament management software for youth and adult sports organizations. It competes head-to-head with PlayMetrics for the same club and league buyer, often in the same U.S. metropolitan markets.
- SportsEngine (now part of PlayMetrics): SportsEngine was historically a major direct competitor serving youth sports clubs, leagues, and tournaments with registration, websites, and live-streaming. Now part of PlayMetrics, it represents the absorbed direct peer that established the category leader position.
Broad incumbents
- Daxko / Community Brands: Daxko (formerly Community Brands) is a large vertical SaaS provider for YMCAs, JCCs, and member-based organizations including youth sports clubs. It serves a similar buyer but across a broader portfolio, including club management, payments, and member engagement.
- Active Network: Active Network provides activity and event registration software used across sports, camps, and recreation, including youth sports. It overlaps with PlayMetrics in registration and league management but serves a broader activity and recreation market.
- Clubessential: Clubessential offers club management software for private clubs, golf, and country clubs and is a Jonas Software (Constellation Software) vertical. It is comparable to PlayMetrics as a vertical SaaS platform for member-based organizations, though oriented toward private rather than youth sports clubs.
- Jonas Software: Jonas Software is a Constellation Software-owned acquirer of vertical SaaS businesses including sports, fitness, and club management platforms. As a roll-up acquirer with similar verticalization thesis, it is a strategic comparable and potential acquirer of sports tech assets.
Emerging players
- Heja: Heja is a team communication and management app targeting youth sports teams. It has partial overlap with PlayMetrics in scheduling and communication and competes for the same end-coach/parent user, though with a narrower feature set.
- Sprocket Sports: Sprocket Sports is a newer entrant in the youth sports operations space, offering club management and member experience tools. It is an emerging alternative to PlayMetrics in the youth sports club SaaS category.
- Tourney Machine: Tourney Machine provides tournament and bracket management software widely used in youth sports. It is comparable to the tournament operator segment served by PlayMetrics, though narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PlayMetrics social profiles
Digital presencePlayMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayMetrics leadership team
Management profileNumber of profiles
Profiles5 records
PlayMetrics subsidiaries and ownership
Company hierarchySubsidiaries1 record
PlayMetrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayMetrics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayMetrics
What does PlayMetrics do?
PlayMetrics provides a cloud-based, fully integrated Club Operating System (SaaS) that unifies registration, payments, scheduling, communications, and tournament management for youth sports organizations. The platform serves clubs, leagues, tournaments, state associations, and governing bodies through a web application and native iOS and Android apps. Following the 2025 merger with Stack Sports and 2026 acquisition of SportsEngine, the platform also includes payments processing and live-streaming services.
Is PlayMetrics a public or private company?
PlayMetrics is a private company. It is classified as private equity controlled and is currently operating.
When was PlayMetrics founded?
PlayMetrics was founded in 2017. It employs 11 to 50 people.
Where is PlayMetrics based?
PlayMetrics is headquartered in Morrisville, United States, in the North America region.
How does PlayMetrics make money?
Three revenue lines are on record. SaaS subscriptions for youth sports organizations are the primary driver. The others are payments processing fees (via acquired SportsEngine assets) and live-streaming services.
Who are PlayMetrics's main competitors?
Direct peers on record are TeamSnap, LeagueApps and SportsEngine (now part of PlayMetrics). Broad incumbents are Daxko / Community Brands, Active Network, Clubessential and Jonas Software. Emerging players are Heja, Sprocket Sports and Tourney Machine.
Does PlayMetrics have an API?
No public API is recorded for PlayMetrics.