Shokoladnitsa

What Shokoladnitsa does

Shokoladnitsa is a vertically integrated Russian coffee house chain operating under LLC Galereya-ALEX (ООО «Галерея-АЛЕКС»), with origins tracing to a 1964 cafe near Oktyabrskaya metro station in Moscow and a modern revival beginning in 2000. The business operates 291 coffee shops (210 company-owned, 81 franchised) across Russia, CIS countries, and three additional international markets, serving approximately 2.5 million guests and serving 2 million cups of coffee per month with a workforce of around 5,000 employees. Core offerings span dine-in, takeaway, and delivery of coffee beverages, breakfasts, combo lunches, custom cakes, and packaged whole-bean and Nespresso-compatible capsule coffee for home consumption.

The company runs an in-house roasting facility (40 tons/month currently, up to 120 tons/month capacity) sourcing directly from plantations in Mexico, Colombia, Brazil, and Ethiopia, and a 5,000 m² factory-kitchen producing 50+ SKUs of ready-to-eat and ready-to-cook items with capacity of up to 750 tons/month. These assets serve both the retail coffee shop network and a B2B wholesale business supplying roasted beans, ready meals, and private label products to corporate customers. Technology integration includes Telegram delivery bot ordering, mobile applications on iOS/Android/AppGallery/RuStore, and the Skill Cup-based training platform for franchisees and staff.

The revenue model combines transactional retail sales, franchise economics (2.5M RUB lump-sum + 7% royalty, 18.3-22.3M RUB total investment, 24-36 month payback, 10-14% monthly EBITDA, 30-39% annual returns), B2B wholesale, the four-tier Shoko Club loyalty program (5-12% cashback), and drink subscriptions starting at 146.33 RUB/cup. Primary customer segments are individual consumers seeking quality coffee and casual dining, business/corporate customers needing coffee and meal supply, and franchisees purchasing the right to operate branded locations. The company is privately held with no public listing, parent company, or institutional investors disclosed.

Name

Shokoladnitsa

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Galereya-ALEX» (ООО «Галерея-АЛЕКС»)

Website

https://shoko.ru

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Shokoladnitsa is a vertically integrated Russian coffee house chain operating 291 locations (210 owned, 81 franchised) across Russia and CIS, serving coffee, food, and packaged products through retail, B2B wholesale, and franchise channels with in-house roasting and food manufacturing.

Ownership category

akta.pro rank

Product category

Coffee Shop Chain

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Coffee shop chain
• Coffee roasting services
• Food service operations
• Franchise restaurant business
• Cafe and beverages

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Shop Sales: In-store sales of coffee, food, and desserts through owned coffee shops. Customers dine in or take out.
2. Franchise Revenue: Franchise fees including lump sum (2,500,000 rubles) and monthly royalty (7%). 81 franchised locations generating recurring revenue.
3. Franchise Package Sales: Initial investment packages for franchisees: full-cycle 22,300,000 rubles, or ready-to-finish 18,300,000 rubles.
4. B2B Coffee and Food Supply: Wholesale supply of freshly roasted coffee beans and ready-made meals to businesses and offices. Up to 120 tons/month roasted beans, up to 750 tons/month finished products.
5. Subscription - Drink Abonements: Drink subscription program 'Abonement' starting from 146.33 rubles per cup. Prepaid packages for coffee and other beverages.
6. Delivery Services: Delivery orders through Telegram bot and website. Takeout and delivery ordering options.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Shokoladnitsa operates a chain of 291 coffee houses (210 owned and 81 franchised) across Russia and CIS countries, serving coffee beverages, food, desserts, and custom cakes through dine-in, takeaway, and delivery channels. The company also runs its own roasting facility (up to 120 tons/month capacity) and a 5,000 m² factory-kitchen producing 50+ ready-to-eat SKUs, and offers B2B wholesale supply, private-label production, and franchise programs.

Product overview

Shokoladnitsa is a Russian coffee house chain offering a comprehensive portfolio centered on coffee beverages, food service, and related products. The core offering consists of the physical coffee shop chain with dine-in, takeaway, and delivery services. Product extensions include packaged coffee (whole beans and capsules) for home use, custom cakes, and B2B solutions for businesses. The company operates the Шоко Клуб loyalty program with multiple tiers and subscription options, accessible via mobile applications and Telegram delivery service. The franchise model supports expansion across Russia with two format options.

Differentiator

Problem solved

Functional benefit

Brands

• Shoko Club: Loyalty program offering up to 12% cashback with bonus points per order and complimentary coffee upon registration.

Products and services

• Shokoladnitsa Coffee Shop Chain
• Whole Bean Coffee

Quantifiable outcome

• 10-14% monthly EBITDA margin for franchise locations
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SbercoreGTM or Marketing Partner · 1 September 2020September 2020 collaboration supporting Sber ecosystem transformation. Shokoladnitsa cups for takeaway drinks turned green for several weeks. Bonus program 'SberSpasibo' connected to Shoko Club loyalty.
• Favorite Motors (Skoda)coreChannel Partner/ Reseller/ Distributor · 1 January 2019First-of-its-kind collaboration opening Shokoladnitsa cafe in Skoda dealership. Unique automotive and restaurant market partnership. Favorite Motors acquired franchise rights and opened location at dealer center.
• Skill CupminorImplementation/ SI/ Consulting PartnerOnline learning platform used for constant access to personnel training. Franchisees and staff receive training through Skill Cup platform for onboarding and ongoing development.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Gloria Jean's Coffees: Specialty coffee chain operating through franchised cafes worldwide; directly comparable on cafe-led model, franchise expansion, and branded packaged coffee retail.
• Cofix: Israeli-origin value-positioned coffee chain with operations in Russia; competes for the same daily coffee-occasion customer and franchisee pool as Shokoladnitsa.
• Costa Coffee: Global coffee chain with dine-in, takeaway, and packaged coffee; closely comparable to Shokoladnitsa on core cafe operating model, food-plus-coffee menu, and franchise/retail mix.
• Tim Hortons: Large coffee chain with strong franchise model and broad food menu; comparable to Shokoladnitsa in unit economics, franchise-driven expansion, and breakfast/lunch daypart focus.

Broad incumbents

• McCafé: Coffee and light-food offering inside McDonald's; competes for the same breakfast and coffee-occasion guests as Shokoladnitsa but as part of a broader QSR portfolio rather than a coffee specialist.
• Dunkin': Major coffee-and-donut chain with strong franchise model and breakfast-daypart dominance; overlaps with Shokoladnitsa on coffee-led beverage volume and franchise-driven expansion, though broader portfolio.
• Cinnabon: Global bakery-cafe chain with overlapping bakery/dessert focus and mall-based cafe footprint; competes with Shokoladnitsa's high-margin cake and pastry category and shared foodservice distribution.
• Paul (bakery-cafe): Established French bakery-cafe chain with dine-in pastry and coffee offerings; comparable on the cafe-bakery hybrid model and premium casual positioning versus Shokoladnitsa.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@shoko.ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shokoladnitsa