Creative Civilization

What Creative Civilization does

Creative Civilization is a privately held, full-service integrated marketing agency headquartered in San Antonio, Texas, with an additional office in Austin. Founded in 1999 by Al Aguilar (CEO) and Gisela Girard (President), the firm positions itself across general-market, Hispanic-market, and B2B marketing, serving enterprise, government, healthcare, education, retail, transportation, and sports clients. Long-tenured agency-of-record engagements, including 14 years with the San Antonio Spurs and 10 years with University Health, anchor the client base, supplemented by a broader named-client portfolio such as H-E-B, Whataburger, Valero, CPS Energy, and VIA Metropolitan Transit.

The agency's offerings span advertising campaign development, brand strategy, media planning and buying, digital and social marketing, and culturally driven creative, with particular emphasis on Hispanic-market insights as a differentiation lever. Its business model is project- and retainer-based professional services, with revenue generated from AOR fees, project scopes, media commissions/fees, and production mark-ups typical of mid-sized advertising agencies. The firm has accumulated industry recognition, including ADDY and Telly awards and inclusion in Smithsonian-curated exhibitions, which underwrite premium positioning in competitive pitches.

Operationally, the firm is a small-to-mid agency (11-50 employees) operating across two Texas metros. Its growth levers appear to be geographic (Austin expansion), vertical (healthcare, government, sports, education diversification), and cultural (Hispanic-market capability). There is no disclosed evidence of AI/ML tooling, proprietary technology platforms, or external capital raises; competitive durability rests primarily on creative reputation, founder involvement, and long-cycle client relationships rather than scale economics or technology moats.

Name

Creative Civilization

Legal name

Creative Civilization

Website

https://creativecivilization.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Civilization is a San Antonio-based, full-service integrated marketing agency serving general-market, Hispanic-market, and B2B clients across healthcare, government, sports, retail, and education, with anchor AOR engagements and an additional Austin office.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK), Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Integrated marketing services
• Hispanic market advertising
• Brand campaign development
• Public relations services
• B2B marketing agency

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Services: Provides integrated marketing services including creative development, advertising, public relations, social media, brand campaigns, event marketing, and strategic planning. Revenue is generated through project-based engagements, annual retainers, and long-term agency of record relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Creative Civilization is a full-service integrated marketing communications agency offering strategic planning, creative development, advertising, public relations, social media management, event marketing, brand campaigns, and media buying. The agency serves national and regional brands across general market, Hispanic market, and B2B segments with service verticals spanning healthcare, sports and entertainment, retail/QSR, education, transportation, economic development, housing, municipal government, and arts and culture.

Product overview

Creative Civilization is a full-service integrated marketing communications agency founded in 1999 by Al Aguilar and Gisela Girard. The agency offers a unified suite of marketing services including strategic planning, creative development, public relations, social media, event marketing, and media buying. Their service portfolio spans multiple verticals including healthcare, retail, QSR/restaurant, education, transportation, sports, economic development, housing development, municipal entities, and arts and culture. The agency specializes in general market, Hispanic market, and business-to-business marketing serving national and regional brands. Their integrated approach combines award-winning creative with sound strategic planning tools to achieve client success.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services Core agency offering providing strategic planning, creative development, advertising, public relations, social media management, event marketing, and media buying for national and regional brands across general market, Hispanic market, and B2B segments.
• Sports and Entertainment Marketing Specialized marketing and advertising services for sports teams and entertainment organizations, including branding campaigns, fan engagement, ticket sales support, and event promotion.
• Healthcare Marketing Marketing and advertising services for healthcare systems, hospitals, medical groups, and health nonprofits, including patient acquisition, health awareness campaigns, and bilingual health outreach.
• Education Marketing Branding and marketing services for educational institutions, academies, and school districts, including enrollment marketing, recruitment messaging, and community outreach programs.
• Economic Development Marketing Branding and marketing campaigns for economic development organizations and municipal entities aimed at attracting businesses and workforce to cities and regions.
• Housing Development and Architectural Design Marketing Marketing, creative, public relations, and event services for housing developments, real estate developers, housing authorities, and architecture firms.
• Municipal Entity Marketing Branding and marketing services for municipal governments and city organizations, including brand evolution campaigns, bond election campaigns, and public communications.
• Transportation Marketing Marketing services for public transportation systems, including full rebranding, product launches (e.g., VIA PRIMO, VIA EXPRESS, VIA CENTRO Station), and service awareness campaigns.
• Retail Marketing Marketing and advertising support for retail operations including store launches, market analysis, and Hispanic-targeted retail initiatives such as the MAS CLUB Hispanic branded store launch for Sam's Club in Houston.
• Arts and Culture Event Marketing Marketing, creative, and public relations services for cultural events, festivals, and performing arts organizations, including annual celebrations such as the Muertos Fest Day of the Dead event.
• B2B Marketing B2B marketing, creative, promotions, trade show, and media services for business clients, particularly in manufacturing and QSR sectors such as Frozen Beverage Dispensers.

Quantifiable outcome

• Nearly 70% voter support achieved for $720 million 'Move Austin Forward' bond election
• +4 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Los LobosminorOthersLos Lobos performed at the annual Muertos Fest Day of the Dead event that Creative Civilization markets and promotes. This is a creative collaboration for cultural entertainment events.
• Lila DownsminorOthersInternational performer Lila Downs has performed at Muertos Fest events developed by Creative Civilization. The event has expanded with international performers and television/digital broadcasts.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lopez Negrete Communications: One of the largest independent Hispanic-focused advertising agencies in the U.S., headquartered in Houston. Highly comparable because both firms are independently owned shops built around Hispanic-market creative excellence serving national brands such as Coca-Cola and major healthcare and retail clients.
• Cultura Collective: Multicultural creative agency founded by acclaimed multicultural marketing leaders, serving brands with culturally resonant campaigns. Directly comparable as an independent, multicultural-led agency competing for the same Hispanic and general-market brand budgets.
• Alma Advertising: Independent, full-service multicultural creative agency known for award-winning Hispanic and Latin-targeted campaigns for major brands. Comparable in size, ownership structure, and positioning as a creatively led Hispanic-market agency serving enterprise clients.
• The Richards Group: Long-standing independent, founder-led brand and advertising agency based in Dallas, Texas. Comparable as an independent Texas-rooted integrated agency serving national brands with strong creative reputations and similar organizational culture.
• GSD&M: Iconic Austin, Texas-based independent advertising agency known for long-tenured AOR relationships (e.g., Walgreens, Southwest Airlines) and integrated campaigns. Comparable for Texas geographic roots, independent ownership, integrated services, and emphasis on long-running brand stewardship.
• Dieste & Partners: Independent Hispanic-focused marketing and advertising agency with offices in the U.S. and Latin America, serving major consumer brands. Comparable as a Hispanic-market specialist competing for similar multicultural mandates and brand budgets.
• LatinWorks: Austin-based independent multicultural creative agency known for award-winning Hispanic and bicultural campaigns. Comparable for independent structure, Texas base, and Hispanic-market creative focus serving national brands.
• 22squared: Independent, full-service advertising agency with deep AOR relationships across categories including sports and healthcare. Comparable as a mid-sized independent agency competing for similar integrated marketing engagements.

Broad incumbents

• Publicis Groupe ( multicultural / Hispanic agencies): Global advertising holding company with multiple Hispanic and multicultural specialty agencies (e.g., Publicis Multicultural). Comparable as an incumbent competitor with substantially greater resources pursuing the same brand multicultural budgets.
• Omnicom Group ( multicultural agencies): Global holding company operating Hispanic and multicultural agencies (e.g., Dieste, Alma within its network at various points). Comparable as a scaled incumbent offering full-stack integrated and Hispanic marketing services competing on enterprise RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CreativeCiv
• YouTubeyoutube.com/channel/UCUIT0PvflnHEkBaPconfanA/featured
• Facebookfacebook.com/creativecivilization
• LinkedInlinkedin.com/company/creative-civilization
• Instagraminstagram.com/creative_civilization

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Civilization