What 22squared does

22squared is a fully independent, full-service advertising agency founded in Atlanta in 1922, operating today as part of Chalkboard Ventures alongside sister creative agency Trade School. The agency offers five integrated service lines: Comms & Media Strategy, Media Planning & Buying, Data & Analytics, Creative & Design, and Influencer & Social. It employs 250+ staff including 125+ media and analytics professionals, and reports $375M+ in media billings. Its core methodology, 'National by Neighborhood,' combines broad national visibility with hyper-targeted local execution for complex enterprise clients.

The agency serves enterprise clients across retail (Publix, Baskin-Robbins), automotive (Southeast Toyota), banking (Varo Bank), consumer technology (Grammarly), eyewear (Hawkers), and apparel/lifestyle (U.S. Polo Assn.). Revenue is generated through agency fees, media commissions, and retainer arrangements; pricing is not publicly disclosed and engagement is direct via enterprise sales contacts. The agency's go-to-market relies on a portfolio of case-study campaigns, industry awards (4As, Effie, Digiday, Media Plan), and dedicated new-business contacts under the Chalkboard Ventures umbrella.

Operationally, 22squared is headquartered at 1170 Peachtree Street NE in Atlanta and runs hybrid roles for active hiring in media planning and buying. There is no disclosed AI/ML proprietary technology, no funding history, and no M&A activity in available data. The agency distinguishes itself through brand longevity (100+ years), independence from holding-company ownership despite comparable scale, and a stated 12-24% average KPI improvement delivered within the first quarter of client engagements.

Name

22squared

Legal name

22squared, Inc.

Website

https://22squared.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

251–500 employees

Short description

22squared is an independent, full-service advertising agency founded in 1922 in Atlanta, serving enterprise clients across retail, automotive, banking, and technology with media planning, creative, analytics, and influencer services under Chalkboard Ventures.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Full-Service Creative Agencies (MPAAAAAA), Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Advertising agency services
• Media planning buying
• Creative design services
• Data analytics marketing
• Influencer social marketing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Media Services: Full-service advertising agency providing insight-driven media and creative services to complex businesses. Revenue generated through agency fees, media commissions, and retainer arrangements for ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

22squared is a full-service, independent advertising agency that plans, buys, and executes multi-channel marketing campaigns for complex businesses across retail, regulated industries, and emerging tech. Its offering combines five integrated service lines — Comms & Media Strategy, Media Planning & Buying, Data & Analytics, Creative & Design, and Influencer & Social — delivered by 250+ employees and 125+ media/analytics experts operating on a tailored proprietary tech stack. The agency manages over $375M in media billings for clients including Publix, Baskin-Robbins, Southeast Toyota, Varo Bank, Grammarly, Hawkers, and U.S. Polo Assn.

Product overview

22squared is a fiercely independent advertising agency founded in 1922, operating as part of Chalkboard Ventures alongside sister agency Trade School. The agency offers a unified portfolio of five integrated service offerings: Comms & Media Strategy, Media Planning & Buying, Data & Analytics, Creative & Design, and Influencer & Social. With over $375M in media billings and 125+ media and analytics experts, the agency delivers multi-channel marketing solutions that connect brands with audiences through insight-driven media and creative. The services work together under a 'national by neighborhood' approach, combining broad visibility with hyper-targeted execution across sectors including retail, healthcare, finance, and emerging tech.

Differentiator

Problem solved

Functional benefit

Products and services

• Comms & Media Strategy

Quantifiable outcome

• 12-24% improvement in key KPIs within first quarter on average
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Chalkboard VenturescoreStrategic or Co-development Partner22squared is part of independent operating entity Chalkboard Ventures, which also houses sister creative agency Trade School. Chalkboard Ventures serves as the parent organization providing strategic oversight and operational infrastructure for the agency network.
• Trade SchoolcoreStrategic or Co-development PartnerSister creative agency operating under Chalkboard Ventures alongside 22squared. Enables comprehensive creative and media service offerings within the independent agency ecosystem.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Martin Agency: Mid-sized independent full-service agency headquartered in Richmond with a similar mix of brand creative, media planning and analytics for enterprise clients — directly comparable size, structure, and operating model to 22squared.
• RPA: Long-standing independent full-service agency in Santa Monica serving national consumer brands with creative, media, and analytics — closely matched to 22squared on independence, scale, and integrated offering.
• Anomaly: Independent creative and media agency competing for similar AOR and integrated campaigns for enterprise brands; comparable positioning as a non-holding-co full-service shop.
• 72andSunny: Independently owned creative-led agency serving major consumer brands with multi-channel campaigns and media work; peer on independence and brand-campaign focus.
• Mother: Independent creative and media agency with global footprint but founder-led culture, competing for the same mid-to-large brand campaigns and AOR assignments as 22squared.
• Venables Bell & Partners: San Francisco-based independent full-service agency, comparable in scale and offering mix (creative, media, analytics) for enterprise brand clients.
• Mekanism: Independent creative and media agency with strong social and influencer capability — overlapping with 22squared's Influencer & Social offering and enterprise brand book.
• Wieden+Kennedy: Larger independent creative agency that competes for many of the same AOR and campaign assignments as 22squared across consumer, retail and tech verticals; useful upper-tier independent benchmark.

Broad incumbents

• McCann Worldgroup: Large global network holding-company agency offering full creative, media, and analytics services across all verticals — competing head-to-head for the same enterprise clients with broader geographic reach but less independent agility.
• Omnicom (BBDO / DDB): Global holding company whose networks (BBDO, DDB, TBWA) compete directly for the same enterprise brand AOR and media mandates; key competitor set for 22squared's mid-market enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/22squared
• Facebookfacebook.com/22squared
• LinkedInlinkedin.com/company/22squared

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22squared