Bairds Malt

Name

Bairds Malt

Legal name

BAIRDS MALT LTD

Website

https://bairds-malt.co.uk

Company type

Private

Founded year

1823

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Malt Manufacturing for Brewing and Distilling

NAICS

Malt Manufacturing (311213)

SIC

Malt Beverages (2082)

akta.pro primary industry

Malting Barley Production (Brewing/Distilling Supply) (AFAGAAAJ)

Keywords

• Malt production
• Brewing malt
• Distilling malt
• Specialty roasted malt
• Peated malt

Headquarters

HQ city

Witham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Malt Product Sales: Bairds Malt generates revenue through the production and sale of malt products to distillers and brewers. They produce 40 different malts including base malts, roasted malts, distilling malts, and specialty products sold in various formats (bulk, bags, containers).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bairds Malt produces and supplies high-quality malt products to the brewing and distilling industries globally. Operating five UK maltings with a combined annual capacity of approximately 282,000 tonnes, the company produces over 40 malt varieties including base malts, highly kilned malts, roasted malts, distilling malts, peated malts, and specialty products such as organic and toll malts.

Product overview

Bairds Malt is a malt producer offering over 40 different malts from 5 UK maltings. The product portfolio is organized into distinct collections: the 1823 Heritage Collection (premium craft malts including Maris Otter Finest Ale Malt and London Lager Malt); Base Malts (Lager, Pale Ale, Extra Pale Ale, Maris Otter, Maris Otter Blend, Golden Promise, Scottish Ale); Highly Kilned Malts (Vienna); Distilling Malts (standard, High Enzyme, and Peated variants at light/medium/heavy levels); Roasted Malts (Light and Medium Caramalt, Crystal Malts in various darkness levels, Amber, Brown, Chocolate, Black Malt, Roasted Barley); and Specialty Products (Dextrin, Toll, Organic). The company sources barley from UK growers within 50 miles of maltings and produces from facilities in Inverness, Arbroath, Pencaitland, Witham, and Shobnall (Burton).

Differentiator

Problem solved

Functional benefit

Brands

• 1823 Heritage Collection: A range of 6 premium craft malts created to celebrate the near 200 year malting history of Bairds, including Maris Otter Finest Ale Malt and London Lager Malt.
• Brewers Select

Products and services

• 1823 Heritage Collection A premium craft malt collection celebrating nearly 200 years of malting heritage, featuring specially selected varieties including Maris Otter Finest Ale Malt and London Lager Malt.
• Maris Otter Finest Ale Malt Specially selected low protein Maris Otter malted to produce a characterful and flavoursome malt; principal ingredient in premium cask and UK style ales, providing sweet, bready and rich flavour.
• London Lager Malt High-quality two-row spring barley malted to produce a classic high extract and enzyme-rich lager malt with fresh and malty taste but low DMS potential.
• Lager Malt Premium lager malt used for brewing clean and crisp premium lagers with significantly low colour and sufficient diastatic power to convert adjuncts.
• Pale Ale Malt One of the most popular brewing products, made from low protein farm-sourced spring barley that boosts extract potential, imparting golden colour and rich malty flavour.
• Extra Pale Ale Malt New brewer's malt developed exclusively for Loughran Brewers Select with exceptionally low colour rating below lager, ideal for hoppy and hazy beers including XPAs, Pales, IPAs and Blondes.
• Maris Otter Malt Classic UK barley variety enjoyed by world's best brewers for over 50 years. Synonymous with biscuity notes, imparts sweet and flavourful characteristics to Best Ale type beers.
• Maris Otter Blend Blended malt made from at least 75% Maris Otter mixed with standard Pale Ale malt for a more cost-effective option while maintaining classic variety characteristics.
• Golden Promise Malt Culturally significant malt with Scottish roots, marked by sweet richness and fullness in flavour. Ideal for IPAs, Scotch and English ales.
• Scottish Ale Malt First malt to be sown, grown and malted in Scotland. Ideal for craft brewers requiring light coloured base malt with Scottish provenance for lagers and ales.
• Vienna Malt Well-modified lager malt with elevated colour to add character and toastiness to beers. Used for body, mouth-feel, and toffee flavours in darker lagers.
• Distilling Malt Created for world's finest whisky producers. Two-row spring malting barley with vigorous germination from UK's Eastern Seaboard, producing high spirit yielding malt.
• High Enzyme Distilling Malt Specialist distilling malt (High DP malt) produced for grain distillers with extra diastatic power to convert any source of starch in the mash.
• Lightly Peated Malt World-renowned peated malt with lightest smoky character. Produced using conventional two-row spring pot still malt with peat reek introduced during kilning. Phenol levels 2-5 ppm.
• Medium Peated Malt Peated malt with moderate smoky character. Phenolic qualities preserved through traditional skills and peat reek cured into grain during kilning. Phenol levels 8-15 ppm.
• Heavily Peated Malt Most intense smoky character in the peated range. Peat smoke introduced for 65-70 hours during kilning for deep consistent phenol levels of 25-50 ppm.
• Light Caramalt

Quantifiable outcome

• 95% of barley sourced within 50 miles of maltings
• +2 more outcomes

Named customers7 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, primary and minor.

• Soufflet MaltcoreOthers · 1 January 2024Following acquisition of United Malt Group by Soufflet Malt in 2024, Bairds became part of Soufflet Malt group, gaining access to global network spanning 20 countries, shared innovation, expertise, and collaboration capabilities.
• Scotgrain AgriculturecoreStrategic or Co-development PartnerLeading Scottish agricultural merchant overseeing barley procurement across UK. Manages Spring Barley Trial Plots in tandem across different geographies to assess new varieties. Runs Early Evaluation Programme with Bairds to identify new malting barley varieties for commercial introduction.
• Loughran Brewers SelectprimaryChannel Partner/ Reseller/ DistributorUK and Ireland distribution partner providing brewing supplies from 27,500 sqft warehouse in Peterborough. Specializes in distributing Bairds malt in 25kg, 500kg and 1000kg bags to craft brewing sector. Previously Brewers Select before acquisition by Loughran Brewing Stores.
• Country Malt GroupprimaryChannel Partner/ Reseller/ DistributorNorth American distribution partners with over 200 years combined brewery experience and 13 warehouses across North America. Exclusive partner supplying malt and brewing supplies throughout US and Canada. Sister company within Soufflet group.
• Cryer MaltprimaryChannel Partner/ Reseller/ DistributorAustralasia distribution partner serving craft brewers throughout Australia and New Zealand with multiple company-run warehouses. Over 25 years dedicated to providing finest brewing ingredients to progressive craft brewers. Sister company within Soufflet group.
• BEERMEXminorChannel Partner/ Reseller/ DistributorMalt distribution partner for Mexico and Yucatan region
• KataokaminorChannel Partner/ Reseller/ DistributorDistribution partner in Japan
• Brew Source InternationalminorChannel Partner/ Reseller/ DistributorDistribution partner in Korea
• SAI PlatformminorStrategic or Co-development PartnerGlobal agricultural sustainability platform. Bairds sources barley only from growers who are members of UK farm assurance schemes recognized by SAI Platform's global standards.

Scale indicators8 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Crisp Malt: UK-based maltster producing malts for brewing and distilling from facilities in Great Ryburgh and other UK sites. Direct competitor in the UK malt market with overlapping customer base in craft brewing and Scotch whisky.
• Muntons: UK malt manufacturer with maltings in Suffolk and Bridgnorth, producing brewing and distilling malts including crystal, roasted, and organic varieties. Competes directly with Bairds across brewing and distilling malt segments.
• Simpsons Malt: UK maltster with maltings in Berwick-upon-Tweed and Tivetshall St Margaret, supplying malts to brewers and distillers globally. Direct competitor with similar product portfolio and customer base.
• Viking Malt: European maltster with production in Finland, Poland, and Lithuania, supplying brewing and distilling malts to international customers. Comparable scale and product portfolio to Bairds with similar focus on traditional malting techniques.
• Pauls Malt: UK maltster based in Bury St Edmunds, producing brewing and distilling malts including base, crystal, and roasted varieties. Direct competitor in UK and international markets.
• Thomas Fawcett & Sons: UK maltster established in 1809, producing specialty and traditional malts for brewing and distilling. Direct peer with comparable heritage positioning and specialty malt focus.

Broad incumbents

• Malteurop: One of the world's largest maltsters with 27 production sites across Europe, North America, and Australasia, part of VIVESCIA group. Overlaps with Bairds in brewing and distilling malt but operates at much greater global scale.
• Soufflet Malt: Parent company of Bairds Malt, operating as a global maltster across 20 countries following 2024 acquisition of United Malt Group. Broader portfolio and geographic reach than Bairds' UK operations alone.
• Boortmalt: European maltster with operations across Ireland, France, Belgium, and Hungary, producing brewing and distilling malts. Major incumbent competing for international brewing and distilling customers.

Emerging players

• Warminster Maltings: UK specialty maltster focused on floor maltings and heritage varieties for craft brewing and premium distilling. Smaller-scale competitor in specialty segments where Bairds also competes with heritage offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bairdsmalt
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• Instagraminstagram.com/bairdsmalt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bairds Malt