What Cryer Malt does

Cryer Malt is a specialty ingredient distributor serving the craft brewing and distilling industries across Australia, New Zealand, and the Pacific Islands. Founded in 1993 (originally as Moray Firth Maltings) and headquartered in Sydney, the company operates as a trading division of Barrett Burston Malting Co Pty Ltd, a wholly-owned subsidiary of United Malt Group Limited. Cryer Malt's core offering is the distribution of premium brewing ingredients — malt, hops, yeast, adjuncts, and kegs — sourced from more than ten international suppliers, including Bairds Malt, BESTMALZ, Barrett Burston, Great Western Malting, Canada Malting Company, Malteurop NZ, Thomas Fawcett, Castle Malting, Tchecomalt, and Voyager Craft Malt, alongside Yakima Chief Hops, AB Biotek, White Labs, Froth Technologies, Dark Candi, and KeyKeg.

The company has built a physical footprint of six warehouses across ANZ (Auckland, Wellington, Christchurch, Melbourne, Perth, Brisbane), anchored by a 9,100sqm distribution centre in Derrimut, Victoria that opened in June 2021 and houses a bespoke chiller, custom bulk silos, and a semi-automatic bagging line with a palletising robot. Cryer Malt generates revenue through transactional distribution margins on ingredient sales, with go-to-market executed via a regionally-segmented field sales team (e.g., Scott Bristow for VIC/WA/SA/TAS, Fergus Seppanen for QLD/NSW/ACT/NT, Will Keys for New Zealand), direct delivery by bulk truck (auger or pneumatic) into customer silos, custom-sized bulk bag orders (300–1,000kg+), and ex-works supply to Pacific Island markets. Customer segments are craft breweries (primary), craft and premium distillers, and food manufacturers (bakers, confectionery, cereals) — all supplied under quote-based pricing that is not publicly disclosed.

Name

Cryer Malt

Legal name

Barrett Burston Malting Co Pty Ltd

Website

https://cryermalt.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cryer Malt distributes premium brewing ingredients — malt, hops, yeast, adjuncts, and kegs — to craft breweries, distillers, and food manufacturers across Australia, New Zealand, and the Pacific Islands. It operates as a division of Barrett Burston Malting Co Pty Ltd within United Malt Group.

Ownership category

akta.pro rank

Product category

Brewing Ingredient Distribution

NAICS

Malt Manufacturing (311213), Flour Milling and Malt Manufacturing (31121)

SIC

Malt Beverages (2082), Food And Kindred Products (2000)

akta.pro primary industry

Malting Barley Production (Brewing/Distilling Supply) (AFAGAAAJ)

akta.pro secondary industry

Maltose & Malt Syrups (Maltose Syrup, Malt Extract) (AFAJAAAF)

Keywords

• Brewing ingredient distribution
• Craft brewery supplies
• Malt wholesale
• Hops and yeast supply
• Distilling ingredients

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Brewing Ingredient Distribution: Cryer Malt generates revenue by distributing premium brewing and distilling ingredients (malt, hops, yeast, adjuncts, kegs) to craft breweries across Australia, New Zealand, and the Pacific Islands. The company acts as a distributor, sourcing from international maltsters and hop suppliers and selling to breweries of all sizes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cryer Malt is a specialty distributor of premium brewing and distilling ingredients across Australia, New Zealand, and the Pacific Islands. The company supplies craft breweries, distillers, and food manufacturers with malt from more than 10 international maltsters, hops from Yakima Chief Hops, liquid and dry yeasts, grain adjuncts, Belgian candi syrups, and KeyKeg one-way kegs. Distribution is supported by a network of six warehouses, custom bulk bag sizing, silo-delivery logistics, and a regional field-sales team.

Product overview

Cryer Malt is a brewing ingredients distributor serving the craft brewing and distilling industries in Australia, New Zealand, and the Pacific Islands since 1993. The company operates as a division of Barrett Burston Malting Co Pty Ltd and is part of the United Malt Group of Companies. Cryer Malt's portfolio comprises a comprehensive range of malted barley from multiple international suppliers including Australian (Barrett Burston, Voyager Craft Malt), German (BESTMALZ), UK (Bairds Malt, Thomas Fawcett, Castle Malting), Belgian (Dark Candi), Czech (Tchecomalt), North American (Great Western Malting, Canada Malting Company), and New Zealand (Malteurop) producers. The company also distributes hops through Yakima Chief Hops, yeast products from AB Biotek and White Labs, grain adjuncts, candi syrups, and KeyKeg one-way kegs. Cryer Malt offers bulk delivery options including custom-sized bags and silo installations, with warehouses in Auckland, Wellington, Christchurch, Melbourne, Perth, Brisbane, and Sydney. The company has expanded into food-grade malted products and provides distribution services across Pacific Islands through ex-works agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Bairds Malt Distribution of UK-based Bairds Malt products (established 1823) including Base Malts (Pale Ale, Marris Otter, Pilsen, Scottish Ale, Vienna), Crystal Malts, Roasted Malts, Distilling Malts, and Heritage Malts, supplied to craft breweries and distillers across Australia and New Zealand.
• Barrett Burston Malting Distribution of Australian Barrett Burston malts (sourcing since 1860) produced from barley across Australia with malthouses in Victoria, Western Australia, and Queensland. Products include Pale Malt, Ale Malt, Wheat Malt, Munich, and Specialty Malts.
• BESTMALZ Distribution of BESTMALZ premium German malts (founded 1899, Kreimbach-Kaulbach), including Heidelberg, Pilsen, Vienna, Munich, Caramel malts, Craft Malts (Red X, Special X, Biscuit, Chocolate, Black Malt), Functional Malts, and Cereals (Spelt, Wheat, Rye).
• Great Western Malting Distribution of North American Great Western Malting products (80 years of experience), including Pure Idaho, Premium Base Malts, Crystal Malts (15–150), Organic Malts, Identity Preserved Malts (Pure Washington, Oregon, California), and Specialty Grains.
• Canada Malting Company Distribution of Canadian Malting Company products (roots dating back to 1823), including Canadian 6-Row, Canadian 2-Row, Superior Malts, Signature Series (White Wheat, Century Rye, Munich), Heritage Select Malts, and Copper Dome Malts for distillers.
• Castle Malting Distribution of Belgian Castle Malting products (established 1868 near Beloeil, oldest Belgian malting company), including Château Pilsen 2RS, Château Special Belgium, Château Abbey, and Château Biscuit malts.
• Tchecomalt Distribution of Czech Republic malting company Tchecomalt products, including Pilsen Malt and Floor Malted Pilsen Malt.
• Thomas Fawcett Distribution of UK Thomas Fawcett malt products (200+ years serving brewing industry), specialising in traditional English styles including Maris Otter Pale Ale, Golden Promise Pale Ale, and Roasted Malts.
• Voyager Craft Malt Distribution of Australian Voyager Craft Malt products from Whitton NSW (4 generations of family farming), including Dexter Malt (caramel pilsner/dextrin-style malt, certified organic, made from sustainably grown Australian barley).
• Malteurop New Zealand Distribution of Malteurop New Zealand malt products sourced from North and South Island barley regions, specialising in locally-developed barley varieties with clean, consistent, full-bodied malt flavour. Products include Pilsner, Mild Ale, and specialty malts; available only in New Zealand.
• Yakima Chief Hops Distribution of Yakima Chief Hops products (100% grower-owned Washington State hop farms), including T-90 Hop Pellets, Cryo Hops, Cryo X NZ Hops, HyperBoost hop extract, DynaBoost extract, CO2 Hop Extract, and European/English hop varieties across Australia and New Zealand.
• AB Biotek Yeast Distribution of AB Biotek brewing and distilling yeast products (division of AB Mauri), including Brew house range (Classic Ale, Classic Weiss, Classic Lager, Heritage strains) and Pinnacle Distilling Yeasts for craft brewing and distilling.
• White Labs Yeast Distribution of White Labs premium liquid yeast cultures (North American supplier since 1995), including Ale Yeasts (WLP001 California Ale, WLP002 English Ale), Lager Yeasts, Belgian/Saison Yeasts, and Brettanomyces strains. Available in 0.5L, 1.5L and 2L packages.
• Grain Adjuncts Range of grain adjuncts for craft brewing including Rolled Barley, Rolled Oats, Rolled Rice, Rolled Rye, Rolled Spelt, Rolled Triticale, Rolled Wheat, Brown Rice Syrup, and Red Wheat Flakes.
• Dark Candi Syrups Distribution of Belgian candi syrups for craft brewing, including Dark Belgian Candi Syrup, Dark Belgian 2 Candi Syrup, Amber Belgian Candi Syrup, and Clear Belgian Candi Syrup. Designed to improve wort gravity and increase alcohol and dryness without adding sweetness.
• KeyKeg Distribution of KeyKeg one-way kegs featuring patented Double Wall™ and Bag-in-Keg™ technology for superior beverage protection with air-assisted dispensing and long shelf life. Available in 20L format with snap caps from Melbourne Distribution Centre.
• Malt for Food Production Malted products for food industry including artisan bakers, soft drink manufacturers, confectionery, cereals, and pet food. Includes whole or crushed malted grain, malt syrups, and clean-label all-natural products from barley, wheat, rye, oats, spelt and maize.
• Bulk Malt Bags Custom-sized bulk malt bag service (300kg to 1000kg) with size increments in 25kg bags. Malt blending options available, distributed from warehouses throughout Australia and New Zealand.
• Bulk Silos Delivery Bulk malt delivery service via bulk truck using auger or blower/pneumatic truck to deliver malt into customer silos. Compatible with silo manufacturers from 10MT softshell to 40–50MT fully-fledged stand-alone silos.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Froth TechnologiescoreChannel Partner/ Reseller/ Distributor · 28 August 2023Cryer Malt and Froth Technologies announced an exclusive distribution partnership in August 2023. Froth Technologies produces fresh liquid yeast cultures from New Zealand. Under the agreement, Cryer Malt distributes Froth Technologies' liquid yeast exclusively in Australia, bolstering Cryer Malt's existing yeast portfolio.
• Voyager Craft MaltcoreStrategic or Co-development Partner · 16 August 2023Cryer Malt and Voyager Craft Malt entered an exclusive partnership to launch Dexter Malt™, a caramel/dextrin-style malt crafted in collaboration. Voyager Craft Malt produces small-batch single-origin artisanal malts from the Riverina region (Whitton, NSW). Cryer Malt distributes Dexter Malt™ exclusively and plans to add further Voyager malts to the portfolio.
• KeyKeg (OneCircle)coreChannel Partner/ Reseller/ Distributor · 13 December 2021Cryer Malt joined OneCircle's Australian reseller network to distribute KeyKeg products. From the Melbourne Distribution Centre, Cryer Malt supplies 20L KeyKegs and snap caps to brewers across Australia. KeyKeg features patented Double Wall™ and Bag-in-Keg™ technology for superior beverage protection.
• Yakima Chief HopscoreStrategic or Co-development PartnerYakima Chief Hops is a 100% grower-owned global hop supplier based in Washington State. Cryer Malt distributes Yakima Chief Hops products in Australia and New Zealand. The two companies co-donate to Pink Boots Society Australia ($6 per kg of Pink Boots Blend sold) and collaborate on annual Pink Boots Blend pre-orders.
• White LabsminorChannel Partner/ Reseller/ DistributorCryer Malt confirmed a supply agreement with White Labs, Inc. in November 2019, adding White Labs' premium liquid yeast cultures to their portfolio in Australia, New Zealand, and Southeast Asia.
• BESTMALZcoreChannel Partner/ Reseller/ DistributorCryer Malt holds a long-term supply agreement with Germany-based Palatia Malz GmbH (BESTMALZ), distributing their full range of premium German malts to ANZ brewers. Cryer Malt also participates in BESTMALZ's annual Best Brew Challenge competition.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Grainfather: New Zealand-based brewing equipment and ingredient supplier. Adjacent ANZ craft brewing supplier with some ingredient distribution overlap and shared regional customer base.

Broad incumbents

• Malteurop: Global maltster and parent of Malteurop New Zealand (one of Cryer Malt's distributed brands). Comparable malt industry position as a major malt producer with overlap in the ANZ market via direct supply.
• Weyermann Specialty Malts: German specialty malt producer whose products are partly distributed by Cryer Malt. Comparable as a premium specialty malt player but vertically upstream as a producer rather than downstream distributor.
• Cargill Malt (now Axéréal Malting): One of the world's largest malt producers. Comparable only at the malt category level; competes indirectly as some ANZ brewers source directly from large global maltsters rather than through Cryer Malt.

Direct peers

• Country Malt Group: North American craft brewing ingredient distributor carrying malt, hops, yeast and adjuncts from multiple suppliers. Directly comparable to Cryer Malt as a multi-supplier craft brewing distribution platform with similar regional field-sales model.
• MoreBeer: Online and warehouse distributor of brewing ingredients and equipment primarily to homebrew and small craft customers. Comparable business model of multi-supplier brewing ingredient distribution with field sales/warehouse fulfillment.
• BSG Craftbrewing (Brewers Supply Group): Large US craft brewing ingredient distributor (Briess malt, Yakima Chief Hops, White Labs yeast among others). Closest international analog to Cryer Malt given overlapping supplier portfolio and focus on craft brewery customers.
• L.D. Carlson Company: US-based distributor of brewing ingredients, equipment and supplies serving craft breweries and homebrewers. Comparable multi-category distribution model targeting the craft brewing segment.
• The Malt Miller: UK-based malt and brewing ingredient distributor serving craft brewers and homebrewers. Comparable multi-maltster portfolio model with direct-to-customer distribution focus.

Emerging players

• Gladfield Malt: New Zealand craft maltster producing specialty malts for ANZ craft brewers. Comparable craft malt focus but as a producer rather than distributor; competes for the same craft brewery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cryermalt
• Facebookfacebook.com/Cryermalt
• LinkedInau.linkedin.com/company/cryermalt
• Instagraminstagram.com/cryermalt

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cryer Malt