Real Trucking

What Real Trucking does

Real Trucking, operating under the legal entity Real Transport Illinois and the trade name "Real," is a privately held trucking and logistics company headquartered at 2100 West 21st Street, Broadview, Illinois. The company was founded on April 4, 2021 and provides transportation of goods across the United States and Canada. Its service portfolio spans truckload (TL), less-than-truckload (LTL), intermodal transportation combining truck and rail, freight forwarding and international shipping, dispatch services, and logistics consulting. It serves two primary user groups: carriers seeking loads, and shippers requiring reliable freight movement; both segments are accessed through a horizontal, multi-modal service structure rather than a vertical specialization. Operations are anchored by an equipment-sharing arrangement with a sister company and a nationwide partner-carrier network used to maximize capacity without owning an owned fleet.

The business operates an asset-light, quote-based pricing model with no published rates, generating revenue through per-shipment transportation fees for TL/LTL/intermodal/forwarding and through professional-service fees for logistics consulting. Go-to-market is direct sales via phone (708-983-7325) and email ([email protected]) supplemented by a content marketing program (a blog covering OTR trucking, driver careers, and earnings). Digital infrastructure is limited to the real.us marketing site, an available-trucks portal at app.real.us that exposes capacity by date, city/ZIP, and radius, an order-tracking module, and a Matterport-hosted 3D truck visualization used for sales enablement. No proprietary technology platforms, APIs, SDKs, integrated TMS, or AI/ML systems are documented.

The firm has 51-100 employees, no disclosed funding rounds, no parent company, no subsidiaries, no patents or trademarks, no named enterprise customer logos, and no regulatory actions or M&A history on record. Geographic footprint is confined to the United States and Canada, and there is no evidence of broader international operations.

Name

Real Trucking

Legal name

Real Trucking Inc.

Website

https://real.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Real Trucking is a privately held Illinois-based transportation and logistics company (legal entity Real Transport Illinois) providing truckload, LTL, intermodal, freight forwarding, and consulting services across the US and Canada for carriers and shippers on a quote-based, asset-light model.

Ownership category

akta.pro rank

Product category

Trucking and Freight Transportation Services

NAICS

General Freight Trucking (4841), Specialized Freight Trucking (4842), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)

akta.pro secondary industries

Less-Than-Truckload (LTL) Freight Brokerage (TLADAMAC), Dedicated / Contract Carriage Brokerage (Shippers’ Managed Capacity) (TLACACAF), Less-Than-Truckload (LTL) / Groupage Forwarding (TLACACAB)

Keywords

• Truckload shipping
• Freight transportation
• Logistics consulting
• Less than truckload
• Intermodal freight

Headquarters

HQ city

Broadview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Transportation of Goods: Truckload, less-than-truckload (LTL), and intermodal transportation services throughout the United States and Canada. The company arranges same-day shipments and handles various cargo types including domestic, international, hazardous materials, and oversized loads.
2. Logistics Consulting Services: Comprehensive supply chain management planning and consulting services tailored to client business needs.
3. Freight Forwarding and International Shipping: International shipping and freight forwarding services, integrated with domestic transportation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Real Trucking is a North American transportation and logistics company that arranges truckload, less-than-truckload (LTL), and intermodal freight movement for businesses across the United States and Canada. The company supplements its fleet with sister-company equipment and a network of partner carriers, and offers logistics consulting, freight forwarding, international shipping, and professional truck dispatch services. Digital tools include an Available Trucks portal and an order tracking system.

Product overview

Real Trucking operates as a transportation and logistics services provider offering a integrated suite of services built around core freight transportation. The portfolio centers on truckload (TL), less-than-truckload (LTL), and intermodal services for domestic and international cargo across the US and Canada, supported by professional dispatch services and logistics consulting. These core offerings are supplemented by freight forwarding, integrated logistics services, and digital tools including an Available Trucks portal (app.real.us) for real-time truck availability, an Order Tracking system, and a 3D Truck visualization tool hosted on Matterport. The company also publishes a blog/news section covering industry topics such as OTR trucking, Class A truck driving careers, driver earnings, and sustainable logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Truckload Services Full truckload transportation services providing dedicated capacity for complete trailer loads across the US and Canada.
• Less Than Truckload (LTL) Less-than-truckload service for smaller shipments that do not require a full trailer, allowing shippers to share trailer space and reduce costs.
• Intermodal Transportation Intermodal shipping solutions combining truck and rail transport for efficient long-distance freight movement across the US and Canada.
• Logistics Consulting Services Advisory services where Real works with clients to develop comprehensive supply chain management plans tailored to business needs.
• Freight Forwarding and International Shipping International freight forwarding services managing cross-border shipments and global logistics integrated with domestic transportation.
• Truck Dispatch Service Professional truck dispatch service connecting carriers with loads and managing shipment communications.
• Available Trucks Portal (app.real.us) An online portal showing currently available trucks with filtering by date, city/ZIP, and radius for real-time capacity visibility.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sister CompanycoreOthersReal Trucking utilizes equipment from their sister company alongside the network of partner carriers throughout the country to maximize capacity in all regions.
• Partner CarrierscoreChannel Partner/ Reseller/ DistributorNetwork of partner carriers throughout the country used to maximize capacity across all regions as the company's book of business has expanded.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• RXO (XPO brokerage spin-off): Asset-light freight brokerage and last-mile provider spun out of XPO, offering truckload, LTL, and managed transportation across North America. Closely comparable business model to Real Trucking as a non-asset broker arranging TL/LTL capacity for shippers.

Broad incumbents

• Schneider National: Large truckload, intermodal, and logistics company operating owned assets plus a brokerage segment serving shippers across the US. Comparable service mix (TL, intermodal, logistics) and overlap with Real Trucking's multi-modal offering, with much greater scale.
• CH Robinson Worldwide: Largest North American non-asset 3PL/freight broker with NASTC-style truckload, LTL, intermodal, and global forwarding services. Directly comparable to Real Trucking on multi-modal asset-light freight services, but at vastly greater scale and with proprietary Navisphere technology.
• J.B. Hunt Transport Services: Major asset-based carrier with a large Integrated Capacity Solutions (ICS) brokerage segment and intermodal services. Comparable to Real Trucking on intermodal, truckload brokerage, and dedicated capacity, though at much larger scale and with a significant owned-asset base.
• Knight-Swift Transportation: Largest truckload carrier in the US with growing logistics segment offering brokerage and intermodal. Overlaps with Real Trucking on TL brokerage and intermodal, and competes for similar shipper customers despite its primarily asset-based model.
• Hub Group: Intermodal and logistics services provider with truckload brokerage, dedicated, and final-mile capabilities across North America. Direct overlap with Real Trucking's intermodal and TL/LTL service mix, especially on long-haul cross-border lanes.

Direct peers

• Landstar System: Asset-light transportation services company that aggregates capacity from independent owner-operators and agents. Comparable to Real Trucking's asset-light, network-driven model and ability to flex capacity through partner relationships rather than owned fleet.
• Coyote Logistics (UPS): Asset-based and non-asset freight brokerage owned by UPS, arranging truckload, LTL, and intermodal capacity across North America. Direct comparable to Real Trucking as a multi-modal, non-asset 3PL with similar service portfolio and shipper customer type.
• Echo Global Logistics: Non-asset-based third-party logistics provider arranging truckload, LTL, intermodal, and managed transportation services. Very close comparable to Real Trucking on a non-asset 3PL model, technology-enabled brokerage, and broad US shipper base.
• ArcBest: Truckload carrier and asset-light logistics provider offering LTL, truckload, intermodal, and managed transportation. Direct peer to Real Trucking on multi-modal service offering and asset-light logistics segment, with comparable cross-border North American reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Trucking