Succession

Wealth Managementsuccessionadvisoryservices.com

Company typePrivate
Founded2009
HeadquartersPlymouth, United Kingdom
Headcount501–1,000
GTM typeB2B
OfferingServices

Succession firmographics

Firmographics

Name: Succession
Legal name: Succession Advisory Services Limited
Website: https://successionadvisoryservices.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 501–1,000 employees
Ownership category
akta.pro rank

Succession industry classification

Industry

Product category: Wealth Management
NAICS: Portfolio Management and Investment Advice (523940)
SIC: Investment Advice (6282)
akta.pro primary industry: Retirement Income Planning & Decumulation Advisory (FSAEABAD)
akta.pro secondary industries: Estate & Legacy Planning Advisory (FSAEAAAG), Family Business & Succession Advisory (FSAAADAL)

Keywords

Wealth management services
Investment platform services
Model portfolio service
Centralised investment proposition
Financial planning support

Where Succession is headquartered

Location

Headquarters

HQ city: Plymouth
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Succession business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

Platform Fees (Assets under Administration): SAS derives recurring income stream for Assets under Administration (AUA). Platform fees are automatically deducted from client accounts and reconciled daily by the third-party administrator (IFDL).
Discretionary Management Services: Revenue from MPS solutions provided by SAS. Charge is automatically deducted from client wrappers linked to model portfolios, based on the value of assets and cash held. Remitted to SAS by platform provider.
Member Firm Fees: Independent member firms use the SIP for their own clients and pay fees to SAS for platform services, which are then remitted to IFDL.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Quote-based pricing for financial planning firms and member firms

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Succession product offering

Product offering

Core offering

Succession Advisory Services builds and maintains investment solutions for UK-based financial planners. It operates the Succession Investment Platform (SIP) and provides a Centralised Investment Proposition (CIP) known as the Succession Investment Matrix — a risk-controlled investment framework — alongside a discretionary Model Portfolio Service (MPS) with seven ranges covering Active, Blended, Passive, Sustainable, Ethical, and Decumulation strategies. The platform is accessed exclusively through regulated financial planners and member firms.

Product overview

Succession Advisory Services operates as a financial services company offering a unified platform-and-services model. The core offering consists of the Succession Investment Platform (SIP), the Succession Investment Matrix (Centralised Investment Proposition), and the Model Portfolio Service (MPS). The MPS includes seven distinct ranges (Active, Blended, Passive, Sustainable Active, Sustainable Systematic, Ethical Active, and Decumulation), while the 'Succession Powered by' range provides supplementary model portfolio solutions. The Succession Investment Matrix serves as the CIP framework underpinning the platform's investment approach.

Differentiator

Problem solved

Functional benefit

Products and services

Succession Investment Platform (SIP)
Succession Investment Matrix (Centralised Investment Proposition)
Model Portfolio Service (MPS)
Succession 'Powered by' Model Portfolio Solutions

Quantifiable outcome

4.8/5 client rating on Vouchedfor platform (1,800+ reviews)
+2 more outcomes

Companies that use Succession

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Succession technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Succession partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, major and minor.

Investment Funds Direct Ltd (IFDL)coreTechnology or IntegrationIFDL, a wholly owned subsidiary of M&G plc, is the platform operator responsible for delivering the underlying investment administration platform technology via an outsourcing agreement. IFDL also holds regulatory responsibility for client money and client assets (safeguarding and administering) under a Model B arrangement. Platform provides access to IFDL products including Onshore Bonds, Offshore Bonds, Pensions and ISAs.
Asset Risk Consultants (ARC)majorStrategic or Co-development PartnerARC PCI (Private Client Indices) used as one of the two dynamic secondary benchmarks for comparing MPS range performance against the broader fund and model universe.
Investment AssociationmajorStrategic or Co-development PartnerIA Sectors used as one of the two dynamic secondary benchmarks for comparing MPS range performance against the broader fund and model universe.
Young Lives v CancerminorOthersNational charity partner supported in 2024 through Succession Giving programme. £41,000 raised for the charity during the year. Supported into 2025.
Independent Risk and Research PartnersmajorStrategic or Co-development PartnerPartners collaborated with to develop the Succession Investment Matrix, creating an optimum solution founded on significant academic research.
VouchedforminorGTM or Marketing PartnerThird-party review platform used to gather client reviews and feedback. Over 1,800 client reviews received with 4.8/5 overall rating.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Succession competitors and assessment

Company assessment

Direct peers

True Potential: UK platform and wealth manager providing technology-enabled investment solutions and model portfolios to advisers and clients — comparable platform-plus-MPS positioning.
Brewin Dolphin / RBC Wealth Management UK: Major UK wealth manager offering discretionary portfolio management and investment services to private clients and advisers — comparable in client base and managed-portfolio proposition.
Transact (Integrafin): Leading UK wrap platform for financial advisers offering platform services that underpin adviser-led investment propositions — directly comparable infrastructure layer to Succession Investment Platform.
Seven Investment Management (7IM): UK-based wealth and investment manager offering a Centralised Investment Proposition and Model Portfolio Service to financial advisers and their clients — closely comparable to Succession's CIP and seven-range MPS offering.
Tilney / Evelyn Partners: UK wealth manager and financial planning group providing investment management and platform services to private clients and advisers — comparable in advised wealth management and portfolio services.
Parmenides: UK discretionary model portfolio service provider serving financial advisers with multi-style portfolio ranges — directly comparable in product offering and target segment to Succession's MPS.
Psigma Investment Management: UK-based wealth manager offering model portfolio services and bespoke investment management to advisers and private clients — comparable in distribution model (adviser-led) and MPS proposition.

Broad incumbents

Zurich UK Wealth: UK wealth and life insurance provider with adviser platform and investment propositions — comparable as a parented UK wealth/adviser platform player, similar in structural relationship to Succession/Aviva.
Abrdn (Wrap Platform): Major UK/international asset manager offering adviser platform (Wrap) and centralised investment propositions — comparable in adviser-platform space though at significantly greater scale.
Quilter: Large UK wealth manager and platform operator serving advisers and clients with a broad platform, model portfolio, and advice proposition — comparable in adviser-platform and MPS services though significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Succession financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Succession leadership team

Management profile

Number of profiles

Profiles1 record

Succession funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Succession M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Succession

What does Succession do?

Is Succession a public or private company?

Succession is a private company. It is classified as corporate owned and is currently operating.

When was Succession founded?

Succession was founded in 2009. It employs 501 to 1,000 people.

Where is Succession based?

Succession is headquartered in Plymouth, United Kingdom, in the Europe region.

How does Succession make money?

Three revenue lines are on record. Platform Fees (Assets under Administration) is the primary driver. The others are discretionary Management Services and member Firm Fees.

Who are Succession's main competitors?

Direct peers on record are True Potential, Brewin Dolphin / RBC Wealth Management UK, Transact (Integrafin), Seven Investment Management (7IM), Tilney / Evelyn Partners, Parmenides and Psigma Investment Management. Broad incumbents are Zurich UK Wealth, Abrdn (Wrap Platform) and Quilter.

Does Succession have an API?

No public API is recorded for Succession.

What industry is Succession in?

Succession's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAD, Retirement Income Planning & Decumulation Advisory, with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 523940 and its SIC code is 6282.