SRMS

What SRMS does

SRMS (Specialists In Reproductive Medicine & Surgery, P.A.) is a private reproductive endocrinology practice based in Fort Myers, Florida, founded in 1991 by board-certified reproductive endocrinologist Dr. Craig R. Sweet. The firm provides comprehensive fertility and family-building services to subfertile couples and individuals, LGBTQ+ patients, fertility preservation patients (including cancer patients), and third-party reproduction clients, serving a regional Southwest Florida population estimated at over 1 million and accepting out-of-state and international patients. Service offerings span the full reproductive medicine continuum: IVF with adjunct procedures (ICSI, PGD/PGT, laser-assisted hatching, sex selection), intra-uterine and therapeutic donor insemination, complete cryopreservation of embryos, oocytes, sperm and gonadal tissue, egg donation, gestational and conventional surrogacy, embryo donation through its dedicated subdivision Embryo Donation International (EDI), and ancillary gynecology, genetics, endocrinology, and menopausal care.

The technology base centers on an on-site ART laboratory performing embryo culture, micromanipulation, and cryobiology, supported by electronic patient databases and online searchable databases for egg donors and donated embryos. EDI extends the platform by ingesting cryopreserved embryos from other ART facilities and by providing one of the larger selection pools in the United States, with no middle-man fee. SRMS also maintains extensive downloadable patient education materials, consent forms, and a HONcode-certified information website.

The business model is professional-services fee-for-service on procedure-specific pricing, with a 2026 standard IVF fee of $23,750. Two in-house discount programs materially expand accessibility: the Sweet Sliding Scale Program (SSSP), offering 60-70% off IVF for qualifying lower-income patients, and the Dream Discount PLUS Program (DDPP), a multi-cycle package providing 20% off frozen embryo transfers and progressive 30%/40%/50% discounts across three ART cycles. Patient financing is facilitated through Prosper Healthcare Lending (up to $100,000, 84 months), Ally Lending (up to $40,000), and CAPEXMD. Additional revenue derives from pharmaceutical-sponsored clinical research, with Dr. Sweet serving as Principal Investigator on 17 and Sub-Investigator on 16 studies. The practice also benefits operationally from Florida's favorable surrogacy and egg donation statutes (Florida Statutes 742.14, 742.15, 63.212), which restrict surrogate compensation to expense reimbursement and reduce intended-parent costs relative to non-restricted jurisdictions.

Name

SRMS

Legal name

Specialists In Reproductive Medicine & Surgery, P.A.

Website

https://dreamababy.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SRMS is a private reproductive endocrinology practice in Fort Myers, Florida, founded in 1991 by Dr. Craig R. Sweet, offering IVF, egg donation, surrogacy, embryo donation (via its EDI subdivision), cryopreservation, and fertility preservation to subfertile individuals and couples across Southwest Florida, nationally, and internationally.

Ownership category

akta.pro rank

Product category

Reproductive Medicine & Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Reproductive endocrinology
• Fertility treatments
• In vitro fertilization
• Egg donation services
• Embryo donation

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assisted Reproductive Technologies (ART) Procedures: SRMS charges for a comprehensive range of fertility procedures including IVF, ICSI, PGD, egg donation, embryo donation, gestational surrogacy, conventional surrogacy, cryopreservation of embryos/oocytes/sperm/gonadal tissue, frozen embryo transfers, intra-uterine insemination (IUI), therapeutic donor insemination (TDI), superovulation, and preimplantation genetic testing (PGT). Fees are procedure-specific with separate pricing for egg recipients, surrogacy commissioning couples, and embryo donation recipients. Financing options are available through Prosper Healthcare Lending, Ally Lending, and CAPEXMD.
2. Diagnostic and Treatment Services: The practice provides reproductive endocrinology diagnostic and treatment services covering the full spectrum from birth through menopause, including gynecology, genetics, endocrinology, menopausal diagnostic and treatment services, and related office procedures.
3. Pharmaceutical Research / Clinical Trials: Dr. Sweet has served as Principal Investigator in 17 and Sub-Investigator in an additional 16 pharmaceutical-sponsored clinical studies, generating revenue through research contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SRMS operates a reproductive endocrinology medical practice in Fort Myers, FL delivering comprehensive fertility care including IVF, ICSI, PGD, egg donation, embryo donation, gestational and conventional surrogacy, cryopreservation, IUI, therapeutic donor insemination, and gynecologic/endocrinology/menopausal services. The practice also runs Embryo Donation International (EDI), a subdivision dedicated to matching cryopreserved embryos from donating parents to recipients, and offers income-based discount programs (SSSP and DDPP) to improve affordability.

Product overview

SRMS (Specialists in Reproductive Medicine & Surgery, P.A.) operates as a reproductive endocrinology practice offering a comprehensive suite of fertility treatments. The core offerings include In Vitro Fertilization (IVF) with associated techniques such as ICSI and Pre-Implantation Genetic Testing (PGT/PGD). Third-party reproductive services include an Egg Donation Program and Gestational Surrogacy. SRMS has established Embryo Donation International (EDI) as a dedicated subdivision for embryo donation services. Cryopreservation services cover embryos, eggs, sperm, and gonadal tissue. The practice provides online searchable databases for egg donors and embryo recipients. Financial accessibility programs include the Sweet Sliding Scale Program (SSSP) offering 60-70% discounts and the Dream Discount PLUS Program (DDPP) providing 20-50% off ART procedures. Supplementary services include gynecology, genetics, endocrinology, and menopausal care, along with financing partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Embryo Donation International (EDI): A subdivision of SRMS dedicated to saving healthy cryopreserved embryos from being discarded or abandoned, facilitating matching between donating parents and recipients, and providing donated embryos to patients in need.

Products and services

• In Vitro Fertilization (IVF) Primary assisted reproductive technology procedure involving ovarian stimulation, egg retrieval, laboratory fertilization, and embryo transfer, offered to subfertile couples and individuals seeking to achieve pregnancy.
• Intra-Cytoplasmic Sperm Injection (ICSI) Microscopic sperm injection procedure in which a single sperm is directly injected into an egg, performed during IVF to address male factor infertility or prior fertilization failure.
• Pre-Implantation Genetic Testing (PGT/PGD) Genetic screening of embryos prior to transfer to identify chromosomal abnormalities and heritable genetic diseases, available to patients with known genetic risk or those seeking to improve IVF success rates.
• Egg Donation Program Third-party egg donation service offering anonymous and designated donation cycles, including donor screening, matching via the online egg donor database, and cycle coordination for recipients who cannot use their own oocytes.
• Gestational Surrogacy Surrogacy service in which a gestational carrier carries a pregnancy from embryos created using the intended parents' (or donors') genetic material, used for intended parents without a uterus, same-sex male couples, and single men.
• Conventional (Genetic) Surrogacy Traditional surrogacy in which the surrogate contributes both her own egg and uterus, with insemination using the intended father's sperm.
• Embryo Donation International (EDI) Subdivision of SRMS dedicated to saving cryopreserved embryos from being discarded or abandoned; matches donating parents with recipients, accepts embryos from other ART facilities, charges no middle-man fee, and offers anonymous, approved, and open donation options.
• Cryopreservation Services Freezing and long-term storage of embryos, oocytes, sperm, ovarian tissue, and testicular tissue using liquid nitrogen for future fertility treatment or fertility preservation.
• Oocyte Cryopreservation (Egg Freezing) Egg freezing service for fertility preservation, primarily for cancer patients facing gonadotoxic therapy and women electing to delay childbearing.
• Intra-Uterine Insemination (IUI) Artificial insemination procedure placing washed sperm directly into the uterus, often combined with ovulation induction medications; entry-level fertility treatment.
• Therapeutic Donor Insemination (TDI) Insemination using donor sperm from a sperm bank, available to couples or individuals requiring donor sperm to conceive.
• Gynecology, Genetics, Endocrinology & Menopausal Services Comprehensive reproductive endocrine diagnostic and treatment services covering the full spectrum from birth through menopause, including hormonal disorders, menopause management, and general gynecologic conditions.
• Sex Selection Sex selection service integrated with IVF/PGT cycles to allow patients to choose the sex of embryos prior to transfer.

Quantifiable outcome

• 2,500+ pregnancies achieved since opening in 1991
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Florida Gulf Coast UniversityminorStrategic or Co-development Partner · 1 January 2016Dr. Galen Papkov, Ph.D. from Florida Gulf Coast University, Fort Myers, FL collaborated with Dr. Sweet on research examining cryopreserved human embryo abandonment, presented at the ASRM 2016 annual meeting.
• Nova Southeastern University College of Osteopathic MedicineminorStrategic or Co-development Partner · 1 January 2016Dr. Kate Wiedman-Klayum, M.D. from Nova Southeastern University College of Osteopathic Medicine, Fort Lauderdale, FL collaborated with Dr. Sweet on research examining cryopreserved human embryo abandonment, presented at the ASRM 2016 annual meeting.
• University of FloridaminorStrategic or Co-development Partner · 1 January 2016Elizabeth Norton, B.S. from the University of Florida, Gainesville, FL collaborated with Dr. Sweet on research examining cryopreserved human embryo abandonment, presented at the ASRM 2016 annual meeting.
• Other ART Facilities (Embryo Donation International)minorStrategic or Co-development Partner · 1 January 2016Embryo Donation International (EDI), a subdivision of SRMS, accepts cryopreserved donated embryos from other ART facilities. All transport and handling fees are paid by SRMS/EDI. This expands EDI's embryo inventory beyond SRMS's own patients.
• Harold S. Eskin, P.A.coreStrategic or Co-development PartnerHarold S. Eskin, P.A. is a legal partner specializing in surrogacy and egg donation law in Florida. Mr. Eskin and Dr. Sweet co-authored the article 'Egg Donation In Florida: A Safe Haven' explaining Florida's favorable surrogacy and egg donation statutes. The law firm has worked in this field since 1994 when Dr. Sweet developed the first egg donation and surrogacy program in Southwest Florida. Contact: 1201 Cape Coral Parkway, Cape Coral, FL 33904, Phone: (239) 549-5551.
• Lee County Medical SocietyminorStrategic or Co-development PartnerDr. Craig Sweet was elected as President of the Lee County Medical Society, indicating active professional engagement with the local medical community and participation in physician referral networks.
• Lee Memorial Health Systems / HealthPark Ethics Consultation GroupminorStrategic or Co-development PartnerDr. Sweet serves on the Lee Memorial Health Systems (LMHS) HealthPark Ethics Consultation Group and the Pediatric Subcommittee of the HealthPark Ethics Consultation Group. HealthPark Medical Center is where SRMS patients deliver babies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fertility Centers of South Florida: Regional South Florida fertility clinic providing IVF, donor egg, surrogacy coordination, and embryology services. Comparable service breadth, geography, and self-pay economics to SRMS.
• IVF Florida Reproductive Associates: Multi-physician reproductive endocrinology practice offering IVF, ICSI, PGD, egg donation, and surrogacy across multiple Florida locations. Most directly comparable single-state fertility peer operating under the same Florida legal regime.
• Seattle Reproductive Medicine: Multi-physician fertility practice offering IVF, donor egg/sperm, surrogacy, and endocrinology under one group. Comparable comprehensive-specialty REI practice operating in a single regional market.
• ORM Fertility (Oregon Reproductive Medicine): Reproductive endocrinology and fertility clinic serving regional and international patients with full ART and third-party reproduction services. Comparable full-service specialty practice.
• Carolina Conceptions: Multi-physician REI practice offering IVF, ICSI, donor egg, gestational surrogacy, and cryopreservation. Comparable single-state, comprehensive specialty fertility clinic.

Broad incumbents

• Shady Grove Fertility: One of the largest U.S. fertility networks with dozens of locations and full ART/third-party reproduction services. Represents the scaled, multi-site competitor model SRMS operates against.
• CCRM (Colorado Center for Reproductive Medicine): Multi-site, research-driven fertility network with in-house pharma/research arms and proprietary lab protocols. Comparable premium REI brand positioning and outcome reporting.
• Boston IVF: Established multi-physician fertility practice/network with comprehensive IVF and third-party reproduction services. Comparable full-service specialty practice model.
• Reproductive Medicine Associates of New Jersey (RMANJ): Regional fertility leader in the Northeast with strong outcomes data, employer-benefit partnerships, and full ART/third-party reproduction. Comparable premium REI clinic brand.

Others

• Generate Life Sciences (Fertility/Surrogacy Brands): Reproductive medicine ecosystem operator in cryopreservation, donor gametes, and family-building services (including California Cryobank and many surrogacy programs). Adjacent peer operating in the cryopreservation and gamete-supply layer that supports ART practices like SRMS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drcraigsweet
• Facebookfacebook.com/dr-sweet-271007894191
• LinkedInlinkedin.com/company/srms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRMS