New Care Homes
New Care Homes (legal entity Lovett Care Limited) is a UK private care home operator providing residential, nursing, dementia, and respite care across 19 regions in England and Wales. The company serves elderly residents and their families through owned facilities using a direct-to-consumer, quote-based recurring revenue model.
- Company typePrivate
- Founded2009
- HeadquartersAltrincham, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What New Care Homes does
New Care Homes, operating legally as Lovett Care Limited, is a UK-based for-profit care home operator headquartered in Altrincham and founded in 2009. The company provides four integrated care services — residential, nursing, dementia, and respite care — delivered through owned and operated care homes located across 19 regions in England and Wales, including Manchester, Cheshire, Merseyside, North Wales, Leeds, Warrington, Nottingham, Stockport, Lytham, Flintshire, Carlisle, Lancashire, North Yorkshire, Powys, Staffordshire, West Bridgford, Kent, Essex, and Shropshire. Named facilities include The Grand, Eden Manor, Adel Manor, Belvedere Care Home, Grosvenor Manor, Fairfax, Charlotte House, and The Waterside. The company employs 501-1,000 people and serves elderly individuals and their families seeking residential support, clinical nursing care, specialized dementia care, or short-term respite placements.
The business model is direct-to-consumer and recurring. Families discover and evaluate care homes through the company's website, which includes a regional care home finder tool, educational guides, and storytelling content, then request personalized quotes and arrange placements directly. Pricing is quote-based and not publicly disclosed, with monthly billing cadence. Revenue is generated from per-resident weekly or monthly fees, typically funded through a mix of private family payments and local authority contributions. Services are often co-located under one roof, allowing residents to transition across residential, nursing, and dementia care as needs change without relocation. Go-to-market relies on owned digital channels (website, blog, email newsletter), organic social media (Facebook, Instagram, LinkedIn), third-party verified reviews on carehome.co.uk, and resident/family storytelling.
There is no disclosed proprietary technology platform, API, or integration infrastructure in the source material. The company has received multiple industry recognitions, including Top 20 Large Care Home Group UK 2025 (carehome.co.uk), Leaders in Care Award for Innovative Use of Technology 2025, Care Home Awards 2025 Best New Care Home for Fairfax Manor, and Healthcare Design Awards 2026 Best Interior Design. The company is privately held with no disclosed ownership, institutional investors, parent company, funding history, or management team details available in the input data.
New Care Homes firmographics
Firmographics- Name
- New Care Homes
- Legal name
- Lovett Care Limited
- Website
- https://newcarehomes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- New Care Homes (legal entity Lovett Care Limited) is a UK private care home operator providing residential, nursing, dementia, and respite care across 19 regions in England and Wales. The company serves elderly residents and their families through owned facilities using a direct-to-consumer, quote-based recurring revenue model.
- Ownership category
- akta.pro rank
New Care Homes industry classification
Industry- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)
Keywords
Where New Care Homes is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices19 records
Markets served
New Care Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Revenue model
- Care Home Services: The company generates revenue through residential, nursing, dementia, and respite care services provided in their owned care homes. Services are charged on a recurring basis, likely weekly or monthly depending on care type and duration of stay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - contact directly for rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
New Care Homes product offering
Product offeringCore offering
New Care Homes (legal name: Lovett Care Limited) operates a portfolio of care homes providing residential, nursing, dementia, and respite care services to elderly individuals. The company runs facilities across 19 UK regions, employing 501-1000 staff to deliver round-the-clock personal and clinical care.
Product overview
Lovett Care is a UK-based care home operator offering a unified portfolio of four core care services: Residential Care, Nursing Care, Dementia Care, and Respite Care. These services are delivered across multiple care homes located in 19 regions across England and Wales, including Manchester, Cheshire, Merseyside, North Wales, Leeds, Warrington, Nottingham, Stockport, Lytham, Flintshire, Carlisle, Lancashire, North Yorkshire, Powys, Staffordshire, West Bridgford, Kent, Essex, and Shropshire. Individual named care homes include The Grand, Eden Manor, Adel Manor, Belvedere Care Home, Grosvenor Manor, Fairfax, Charlotte House, and The Waterside. Services are often co-located under one roof, enabling residents to receive continued care as their needs evolve.
Differentiator
Problem solved
Functional benefit
Companies that use New Care Homes
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
New Care Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Care Homes partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Care Homes competitors and assessment
Company assessmentDirect peers
- Avery Healthcare: Mid-sized UK care home group with a portfolio of residential, nursing, dementia and respite homes. Closely matches Lovett's design-led, multi-service positioning and Top 20 Large Care Home Group status.
- Care UK: Major UK care home operator running residential and nursing homes, many co-located with dementia and respite services. Closely comparable in service breadth, geographic spread and recurring fee-based revenue model.
- Hallmark Care Homes: Mid-sized UK care home group focused on luxury residential, nursing and dementia care. Comparable in design-led differentiation, regional UK footprint and family-facing premium positioning.
- Barchester Healthcare: One of the largest UK private care home groups operating residential, nursing and dementia care homes across England, Scotland and Wales. Directly comparable multi-site, multi-service UK care home operator with similar resident mix and pricing model.
- HC-One: UK's largest care home operator with a portfolio of residential, nursing and dementia care homes. Direct peer in scale, multi-service offering and reliance on a mix of private and local-authority funded residents.
- Sanctuary Care: UK care home operator providing residential, nursing, dementia and respite care across England and Scotland. Direct peer in service mix and regional multi-site operating model.
- Sunrise Senior Living UK: UK arm of a US-based senior living operator offering assisted living, dementia and residential care in premium settings. Comparable in design-led premium positioning and dementia/residential service mix.
- Gracewell Healthcare: UK operator of high-quality residential, nursing and dementia care homes. Comparable in premium design, multi-service offering and family-focused positioning in the private-fee segment.
Broad incumbents
- Anchor Hanover: Large UK not-for-profit provider of housing, retirement living and care homes. Operates in the same residential and dementia care space as Lovett but with a wider housing-led mandate and broader population served.
Emerging players
- Belong: UK operator of dementia-specialist village-style care communities. Niche overlap with Lovett's dementia care offering, with a more specialist village model and partial geographic overlap in the North West.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Care Homes social profiles
Digital presenceNew Care Homes compliance and trust
Trust signalCompliance4 records
New Care Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Care Homes leadership team
Management profileNumber of profiles
New Care Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Care Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Care Homes
What does New Care Homes do?
New Care Homes (legal name: Lovett Care Limited) operates a portfolio of care homes providing residential, nursing, dementia, and respite care services to elderly individuals. The company runs facilities across 19 UK regions, employing 501-1000 staff to deliver round-the-clock personal and clinical care.
Is New Care Homes a public or private company?
New Care Homes is a private company. It is currently operating.
When was New Care Homes founded?
New Care Homes was founded in 2009. It employs 501 to 1,000 people.
Where is New Care Homes based?
New Care Homes is headquartered in Altrincham, United Kingdom, in the Europe region.
How does New Care Homes make money?
One revenue line is on record: care Home Services.
Who are New Care Homes's main competitors?
Direct peers on record are Avery Healthcare, Care UK, Hallmark Care Homes, Barchester Healthcare, HC-One, Sanctuary Care, Sunrise Senior Living UK and Gracewell Healthcare. Anchor Hanover is listed as a broad incumbent. Belong is listed as an emerging player.
Does New Care Homes have an API?
No public API is recorded for New Care Homes.
What industry is New Care Homes in?
Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 62331 and its SIC code is 8050.