Matta

What Matta does

Matta is a New Zealand-headquartered manufacturer of modular safety surfacing products, organized into two lines: Play Matta for playgrounds, early childhood centres, fitness, and recreational use, and Work Matta for industrial, commercial, agricultural, marine, and aeronautical workplaces. The product portfolio spans six Play Matta SKUs (Original two-layer system, Kids, Safety grass-retention, Rebound indoor smooth-top, Re-Cover overlay, and Scuff Pads) and five Work Matta SKUs (Comfort, Excel, Ergo, ESD, Grit), plus a Cable Channel accessory. The technology is built around injection molding of recycled PVC and rubber feedstock — including tires, cables, road cones, and gumboots — assembled into two-layer systems (durable PVC surface over recycled XPE foam or rubber shock pads) delivering up to 3m+ critical fall height protection. Manufacturing is concentrated at an automated Otaki factory (upgraded 2019–2021 with automated molding, palletising, compounding, and xenon arc weathering testing), while the head office sits in New Lynn, Auckland.

The business model combines one-time hardware sales of modular tiles with revenue from certified installation services and a small direct-to-consumer e-commerce channel for Work Matta products inside New Zealand only. Pricing is quote-based, scoped via an online cost-estimate tool, and never publicly listed. Matta sells primarily through direct field sales teams with regional managers in New Zealand, Australia, the UK, the US, and Canada, supported by a certified installer network that is required for warranty accreditation, plus channel partners including landscape architects, playground equipment manufacturers (e.g., Playground Creations), and council specifiers. The customer base is diversified across schools and early childhood operators (Neil Armstrong Elementary, Auckland Kindergarten Association, LifeKidz, Burbank Child Development Center), government and municipal councils (Penrith, Kapiti Coast, City of Poway, Lake Tekapo), enterprise commercial sites (Mitsubishi Motors, HammondCare, Liverpool Catholic Club, Australian National Maritime Museum, Big 4 Bellarine Holiday Park), and retail/SMB (Mitre 10 New Lynn).

The company has operated since 1992 under founder Murray Scott and co-founder Tim Scott, with additional shareholders Paul Harris and Harry Burkhardt (Replas co-founders) joining in 1998; in April 2023 the company rebranded from Playbases to Matta. Revenue is not publicly disclosed, and the company is privately held with no disclosed funding rounds or external institutional investors.

Name

Matta

Legal name

Matta

Website

https://mattaproducts.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

New Zealand-based Matta manufactures modular safety surfacing tiles under its Play Matta and Work Matta brands, made from recycled PVC and rubber via injection molding. It sells project-based installations through direct field sales, certified installer networks, and government procurement channels across five countries.

Ownership category

akta.pro rank

Product category

Safety Surfacing Flooring Manufacturing

NAICS

Plastics Product Manufacturing (3261)

SIC

Fabricated Rubber Products, Nec (3060), Plastics Products, Nec (3089), Plastics Foam Products (3086)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Safety surfacing tiles
• Playground safety flooring
• Recycled rubber flooring
• Anti-fatigue matting
• Modular floor tiles

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety Surfacing Products: One-time sale of modular safety surfacing tiles (Play Matta and Work Matta product lines) for playgrounds, fitness facilities, and industrial workspaces. Revenue from direct product sales for projects of varying scales.
2. Professional Installation Services: Certified installation services for product warranty accreditation. Installation by certified installers required for warranty coverage.
3. E-commerce Sales (NZ Only): Online shop for New Zealand customers selling Work Matta products directly to consumers and small businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Matta manufactures and sells modular safety surfacing tiles across two product lines: Play Matta for playgrounds, childcare centers, fitness facilities, and recreational spaces, and Work Matta for industrial, commercial, marine, and agricultural workplaces. Products are made in New Zealand from recycled PVC and rubber using a proprietary two-layer injection-molded tile system with shock-pad cushioning, delivering compliant impact protection, anti-fatigue support, ESD control, and durable all-weather surfacing. Distribution is primarily project-based through direct field sales, certified installers, and specifier/architect partnerships in five countries, supplemented by an NZ e-commerce storefront.

Product overview

Matta is a New Zealand-based manufacturer of modular safety surfacing solutions organized into two product lines: Play Matta™ for playground and recreational applications, and Work Matta™ for industrial and commercial workplace flooring. The Play Matta portfolio comprises six products including Original (standard playground safety tiles with shock pads), Kids (lightweight indoor/outdoor tiles for childcare), Safety (grass retention matting), Rebound (smooth indoor tiles for gyms), Re-Cover (resurfacing overlay system), and Scuff Pads (high-wear area protection). The Work Matta line includes five products: Comfort (heavy-duty anti-fatigue flooring), Excel (mid-compression commercial flooring), Ergo (lightweight configurable tiles), ESD (electrostatic discharge control), Grit (slip-resistant coating), plus the Cable Channel accessory. All products are manufactured from recycled PVC and rubber materials using injection molding and are designed as interlocking modular tile systems that can be combined and configured for specific applications.

Differentiator

Problem solved

Functional benefit

Brands

• Play Matta Original: Two-layered surfacing solution coupling cushioning of recycled XPE foam or rubber with durable flexible PVC for playground safety surfacing.
• Play Matta Kids
• Play Matta Safety
• Play Matta Rebound
• Play Matta Re-Cover
• Play Matta Scuff Pads
• Work Matta Comfort
• Work Matta Excel
• Work Matta Ergo
• Work Matta ESD
• Work Matta Grit

Products and services

• Play Matta Original A two-layered playground safety surfacing system combining recycled XPE foam or rubber shock pads with durable flexible PVC tiles, providing compliant impact protection up to 3+ meters critical fall height for schools, councils, and public playgrounds.
• Play Matta Kids Lightweight, versatile modular safety flooring tiles half the size and thickness of other Play Matta tiles, designed for childcare facilities with hygienic closed and open surface options for wet and dry play areas.
• Play Matta Safety Self-draining grass retention matting that promotes grass growth while providing compliant impact protection for playgrounds and recreational facilities where natural grass preservation is important.
• Play Matta Rebound Smooth-top modular safety flooring tiles for indoor play spaces, gyms, and fitness centers, offering hygienic, easy-to-clean surfaces with sound control and self-extinguishing fire compliance.
• Play Matta Re-Cover A cost-effective playground resurfacing program that installs Play Matta Original tiles directly over existing cracked or worn poured-in-place surfaces, preserving fall height properties while providing a new surface and reducing landfill waste.
• Play Matta Scuff Pads Supplementary tiles that integrate with surrounding loose-fill surfacing to protect high-use playground areas prone to wear and hollowing, such as under swings and slides.
• Work Matta Comfort Anti-fatigue industrial flooring engineered to tolerate heavy loads and harsh conditions in manufacturing and industrial environments, featuring a diamond shield surface pattern.
• Work Matta Excel Mid-compression ergonomic safety flooring for commercial and agricultural applications, providing a balance between worker comfort and durability.
• Work Matta Ergo Lightweight, versatile modular tile system at half the size and thickness of other Work Matta tiles, configurable for wet areas and busy foot traffic situations with superior drainage.
• Work Matta ESD Electrostatic discharge control flooring for electronics manufacturing and assembly environments, designed to prevent static damage and generate cost savings through reliable ESD protection.
• Work Matta Grit Maximum grip, slip-resistant surface finish coating that can be applied to other Work Matta tiles for enhanced traction in demanding industrial applications.
• Work Matta Cable Channel Cable management accessory that demarcates safe work areas and creates pathways for running cables, chords, airlines, and hoses across Work Matta flooring installations.

Quantifiable outcome

• 60 million+ kg of PVC and rubber recycled since 1992
• +3 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Fulton HogancoreStrategic or Co-development Partner · 1 January 2022Partnership to recycle road cones past their use-by date into safety surfacing. Matta and Fulton Hogan collaborated to transform end-of-life road cones into Play Matta and Work Matta tiles, creating an eco-friendly, slip-resistant, and shock-absorbent surfacing solution.
• Playground CreationscoreStrategic or Co-development PartnerPlayground equipment manufacturer and installation partner for the Waikanae Memorial Gardens project. Collaborated with Kapiti Coast District Council and Matta on the playground redesign.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Safescape (PlayRite / Global Synthetics): Australian maker of recycled-rubber playground safety tiles under the PlayRite brand; directly competes with Matta in AU/NZ school and council tenders with a similar recycled-rubber, modular-tile approach.
• Rosehill Polymers: UK manufacturer of recycled rubber products including safety tiles, kerb ramps, and matting; shares Matta's recycled-rubber raw-material story and competes head-to-head in the UK and European playground and industrial surfacing markets.
• Surface America: US-based supplier of playground and recreational safety surfacing (poured-in-place, tiles, bonded rubber); competes in the same North American school and council RFP channel as Matta.
• SofTILE: Canadian manufacturer of rubber safety tiles for playgrounds, rooftops and splash pads; competes directly with Matta in the Ontario and broader Canadian market on similar modular rubber-tile products.
• No Fault Sport Group: US-based installer and supplier of poured-in-place playground and athletic surfacing; rivals Matta at the specification stage even though it delivers a different (wet-pour) technology, capturing the same school and council budget pool.
• GT Impax: UK manufacturer of impact-absorbing playground and landscaping tiles made from recycled materials; directly comparable to Matta in product technology and target customer (UK schools, councils, landscape architects).

Broad incumbents

• Regupol (Melos): German-headquartered manufacturer of recycled-rubber flooring and protection products for sports, leisure, industrial, and playground use; a broader incumbent operating across more verticals and geographies than Matta.
• Tarkett Sports: Division of global flooring giant Tarkett supplying athletic and recreational sports surfaces; a broader incumbent whose portfolio overlaps with Matta's indoor Rebound, gym, and fitness applications.
• Ecore International: US manufacturer of recycled-rubber commercial, athletic and playground flooring; broader incumbent with overlapping recycled-rubber modular-tile technology competing for the same specifier channel.
• Mondo / Mondo Contract Flooring: Italian-founded global manufacturer of sports, commercial and playground rubber flooring systems; a broader incumbent competing with Matta Work Matta in industrial gyms, fitness, and ESD-adjacent surfacing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MattaProducts
• LinkedInlinkedin.com/company/matta-products
• Instagraminstagram.com/matta_products_

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matta