Vicar's Landing

What Vicar's Landing does

Vicar's Landing is a private, non-profit Life Choice Community™ operating a continuing-care retirement community in Ponte Vedra Beach, Florida, founded in 1988. The organization serves affluent retirees aged 55+ through three neighborhoods — Vicar's Landing at Sawgrass (the original campus), Vicar's Landing at Oak Bridge, and the forthcoming Vicar's Landing at eTOWN in Jacksonville — offering a full care continuum that includes independent living (apartment homes, cottages, and flats ranging from 825 to 2,400 sqft), assisted living (The Stratford at Sawgrass, Laurel Oak at Oak Bridge), skilled nursing (Windsor Health Center, 60 private rooms with a dedicated on-site Medical Director), and Montessori Inspired Lifestyle® Memory Care (Willow Oak, 18 private studio apartments under construction) developed in partnership with the Center for Applied Research in Dementia. Home Health Care services extend the care model into residents' own homes.

The business operates on a Life Care / fee-for-service dual-contract model: residents pay a one-time entrance fee (refundable up to 75% under Life Care) and recurring monthly service fees covering housing, dining, housekeeping, transportation, and as-needed access to higher-acuity care, with ancillary charges for services beyond the base package. A $2,500 refundable wait-list deposit, mandatory medical screening, and financial qualification gate access to units, and a direct field-sales team (Director of Marketing, Sales Counselors, Transitional Care Liaison) drives conversion via campus tours. Distribution is fully direct-to-consumer with no third-party channel partners.

The community holds CARF-CCAC Gold Seal accreditation and is regulated by the Florida Office of Insurance Regulation, and is supported by the Vicar's Landing Foundation, a 501(c)(3) non-profit (Tax ID 82-1479221, established 2016) that runs an annual Charity Classic and partners with senior-focused charities including Meals on Wheels America, Pie in the Sky, and the UNF Brooks College of Health. Reported employee headcount is 251-500.

Name

Vicar's Landing

Legal name

Vicars Landing

Website

https://vicarslanding.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Vicar's Landing is a non-profit Life Choice Community™ in Ponte Vedra Beach, Florida, operating a full continuing-care retirement community — independent living, assisted living, skilled nursing, and Montessori Inspired Lifestyle® memory care — for affluent 55+ retirees across its Sawgrass, Oak Bridge, and forthcoming eTOWN campuses.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living facilities
• Memory care programs
• Independent living community

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entrance Fees: One-time entrance fees cover lifetime use of residence, all common areas, and as-needed availability of assisted living and skilled nursing care. Up to 75% of entrance fee is refundable to resident or estate under Life Care contract.
2. Monthly Service Fees: Recurring monthly fees covering apartment/housing, transportation, dining services, housekeeping, and other amenities. Includes charges for meals exceeding meal plan, bar drinks, beauty salon, and other ancillary services.
3. Ancillary Services: Additional charges for services beyond base package including extra meals, transportation, salon services, delivery charges, and bar/dining purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vicar's Landing is a Life Choice Community offering a comprehensive continuum of senior living services including independent living, assisted living, skilled nursing, Montessori Inspired Lifestyle memory care, and home health care across three Florida neighborhoods (Sawgrass, Oak Bridge, and the upcoming eTOWN). The community operates on a Life Care contract model with refundable entrance fees and recurring monthly service fees, providing housing, dining, transportation, housekeeping, wellness programs, and access to higher levels of care as residents' needs evolve.

Product overview

Vicar's Landing is a Life Choice Community™ offering a comprehensive portfolio of senior living services across three neighborhoods in Ponte Vedra Beach and Jacksonville, Florida: Sawgrass, Oak Bridge, and eTOWN (coming soon). The portfolio includes Independent Living (apartment homes, cottages, and flats with sizes ranging from 825-2,400 sq ft), Assisted Living (The Stratford at Sawgrass and Laurel Oak at Oak Bridge), Skilled Nursing (Windsor Health Center with 60 private rooms), Montessori Inspired Lifestyle® Memory Care (Willow Oak at Oak Bridge), and Home Health Care services. The Life Care program provides predictable pricing with up to 75% entrance fee refundability. Additional offerings include dining services, fitness and wellness programs (Thrive), activities and events, and community engagement through the Vicar's Landing Foundation charity program.

Differentiator

Problem solved

Functional benefit

Brands

• Vicar's Landing at Sawgrass: The original luxury retirement community offering multiple home options including apartment homes and Canterbury Homes.
• Vicar's Landing at Oak Bridge
• Vicar's Landing at eTOWN
• Willow Oak
• Windsor Health Center
• The Stratford
• Laurel Oak

Products and services

• Independent Living Luxury retirement living in apartment homes, cottages, and flats at Sawgrass and Oak Bridge campuses, with access to amenities, dining, transportation, and community activities. Designed for active seniors seeking a maintenance-free lifestyle.
• Assisted Living Gracious living supported by compassionate care with around-the-clock assistance including help with daily activities, medication management, housekeeping, and dining. Available at The Stratford (Sawgrass) and the upcoming Laurel Oak (Oak Bridge).
• Skilled Nursing Care Short-term and long-term nursing care provided by trained registered nurses under doctor supervision at the Windsor Health Center, with 60 private rooms and a dedicated Medical Director on site. Highest staffing-to-patient ratio for both post-acute rehabilitation and long-term care.
• Montessori Inspired Lifestyle Memory Care Secure memory care neighborhood with a Montessori-inspired approach developed in partnership with the Center for Applied Research in Dementia, featuring 18 private studio apartments in an intimate household-style setting at the upcoming Willow Oak neighborhood.
• Home Health Care In-home care services including personalized care plans, companionship, daily support, and professional nursing services, allowing seniors to remain safe and comfortable in their own homes. Operated from a Jacksonville office.
• Life Care Program Life Care benefit program providing predictable monthly fees and entrance fee coverage for lifetime use of residence plus as-needed availability of assisted living and skilled nursing care, with up to 75% of entrance fee refundable to resident or estate.
• Dining Services Chef-prepared meals using fresh, often locally sourced ingredients, with fine dining in luxurious surroundings and casual dining options at both Sawgrass and Oak Bridge communities.
• Fitness and Wellness Programs State-of-the-art fitness centers, group classes including Tai Chi, Chair Yoga, Water Aerobics, Strength and Balance programs, and Line Dancing, along with a wellness clinic offering physical, occupational, and speech therapy.
• Thrive at Vicar's Landing Holistic wellness program guided by eight dimensions of wellness (Physical, Emotional, Social, Spiritual, Intellectual, Financial, Occupational/Vocational, and Environmental) supporting whole-person living for residents.

Quantifiable outcome

• Up to 75% of entrance fee refundable to resident or estate
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Mayo Clinic JacksonvilleminorOthersMayo Clinic Jacksonville, an internationally recognized medical institution, is located in nearby Jacksonville. Vicar's Landing provides transportation to area doctors and hospitals including Mayo Clinic for no additional cost, positioning the community as convenient for residents requiring access to world-class medical care.
• Baptist Health SystemminorOthersBaptist Health System, one of North Florida's top-rated healthcare providers, is conveniently located near Vicar's Landing. The community provides transportation services to Baptist Health facilities as part of standard amenities.
• Center for Applied Research in DementiacoreStrategic or Co-development PartnerVicar's Landing developed its Willow Oak Montessori Inspired Lifestyle® Memory Care program in partnership with the Center for Applied Research in Dementia. This partnership provides specialized training and methodology for dementia care that focuses on individual strengths and meaningful engagement.
• CARF International (CCAC)coreOthersVicar's Landing holds CARF-CCAC Gold Seal accreditation, demonstrating compliance with international standards for continuing care retirement communities. CARF International is an independent, nonprofit accreditor of health and human services organizations.
• Pie in the SkyminorOthersPie in the Sky is a local charity supported by the Vicar's Landing Foundation's annual Charity Classic. The organization addresses 'Hidden Hungry' crisis among seniors who are too proud or unable to ask for help.
• Meals on Wheels AmericaminorOthersNational charity beneficiary of Vicar's Landing Foundation's annual fundraising events, providing meals and support services to seniors in need within the local community.
• UNF Brooks College of Health CNFSminorOthersCharity beneficiary of Vicar's Landing Foundation supporting the University of North Florida Brooks College of Health clinical nutrition and food science programs serving local seniors.
• Epic CureminorOthersLocal charity organization benefiting from Vicar's Landing Foundation's annual Charity Classic, supporting food security and meal programs for seniors in the Jacksonville area.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operator of senior living communities including independent living, assisted living, and memory care. Comparable to Vicar's Landing in service mix and resident segments, though Five Star operates more as a third-party manager and rental operator rather than Life Care CCRC.
• Acts Retirement-Life Communities: Non-profit operator of continuing care retirement communities primarily along the U.S. East Coast. Highly comparable to Vicar's Landing in non-profit CCRC structure, entrance fee / Life Care contracts, and full continuum of care from independent living through skilled nursing.
• Vi Living: Operator of luxury continuing care retirement communities for affluent older adults, predominantly in coastal / resort markets. Closely comparable to Vicar's Landing in luxury CCRCs, entrance fee / Life Care contracts, and full continuum of care.
• Watermark Retirement Communities: Operator of upscale senior living communities including independent living, assisted living, memory care, and skilled nursing. Comparable to Vicar's Landing in upscale positioning, full continuum of care, and continuum-based contract structures.
• Life Care Services: Leading operator and developer of continuing care retirement / life plan communities, managing over 140 communities nationwide. Closest direct peer to Vicar's Landing's Life Choice Community™ model — comparable entrance fee / Life Care contract structure, continuum of care, and luxury positioning.

Broad incumbents

• Senior Lifestyle: Senior living operator with a national portfolio of independent living, assisted living, and memory care communities, including luxury properties. Comparable to Vicar's Landing in target resident segments and care-level mix, though broader geographic and price-tier reach.
• Sunrise Senior Living: Established senior living operator with assisted living and memory care focus, including many upscale communities. Comparable to Vicar's Landing in resident demographics and care-level mix, particularly around assisted living and memory care service delivery.
• Atria Senior Living: Large senior living operator with a portfolio emphasizing upscale independent living, assisted living, and memory care. Comparable to Vicar's Landing in luxury positioning and resident segments, though primarily a rental model rather than Life Care / entrance fee.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to Vicar's Landing as a multi-community senior living provider serving the same resident segments, though at much larger scale and with broader geographic footprint rather than luxury single-market focus.

Others

• Green House Project / Center for Applied Research in Dementia: Adjacent ecosystem player focused on innovative, household-style memory and elder care models. Comparable to Vicar's Landing as a methodology / ecosystem partner — the Center for Applied Research in Dementia is already Vicar's Landing's named partner on the Montessori Inspired Lifestyle® program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vicarslanding
• Facebookfacebook.com/vicarslanding

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicar's Landing