Pie In The Sky
Pie In The Sky is a privately-held, Karachi-based bakery founded in 2001 that produces and supplies cakes, desserts, premium biscuits, and savouries to general consumers via physical locations, a website, and iOS/Android apps, with in-house delivery operating 11:00 AM to 11:00 PM daily.
- Company typePrivate
- Founded2001
- HeadquartersKarachi, Pakistan
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pie In The Sky does
Pie In The Sky is a Karachi-based, privately-held bakery company founded in 2001 that produces and supplies a range of baked goods — including cakes, desserts, premium biscuits, and savouries — to general consumers in Pakistan. The company serves both celebration-driven occasions (birthdays, gatherings, events) and everyday bakery needs through a horizontal segmentation approach across the general consumer market. Operations are concentrated in a single geography: Karachi, with delivery zones that the company describes as continuously expanding, and at least one disclosed physical bakery at Shop # 3, Plot 17C, Khayaban-e-Badar, Phase V, Badar Commercial Area, Defence Housing Authority, Karachi.
The company's product surface and order management is delivered through a dual digital channel — an e-commerce website (pieinthesky.com.pk) and native mobile applications for both Android (Google Play) and iOS (Apple App Store) — alongside its physical retail locations offering in-store purchase and pickup. Both digital channels and the underlying order, payment, menu-management, and customer-account infrastructure are powered by the Indolj e-commerce platform, which the website footer credits as the technology provider. The platform supports customization of orders, real-time order tracking via SMS and email, allergen information disclosure, vegetarian labelling, and multiple payment methods including Cash on Delivery, credit/debit cards (Visa, Mastercard), and mobile wallets.
Pie In The Sky operates a direct-to-consumer model with no disclosed B2B or enterprise contract revenues. Pricing is not publicly disclosed; the company operates on a pay-as-you-go transactional basis, with minimum order amounts that vary by location and that are surfaced to customers during checkout. Distribution is via a single-country/domestic channel mix combining self-serve online/app ordering, physical retail storefronts, and an in-house delivery service operating 11:00 AM to 11:00 PM daily with typical fulfilment times of 30-45 minutes. The company has 251-500 employees, no disclosed funding rounds, no parent company, no disclosed institutional investors, and no known private equity backing; ownership and management-team composition are not disclosed in the available sources.
Pie In The Sky firmographics
Firmographics- Name
- Pie In The Sky
- Legal name
- Pie In The Sky
- Website
- https://pieinthesky.com.pk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pie In The Sky is a privately-held, Karachi-based bakery founded in 2001 that produces and supplies cakes, desserts, premium biscuits, and savouries to general consumers via physical locations, a website, and iOS/Android apps, with in-house delivery operating 11:00 AM to 11:00 PM daily.
- Ownership category
- akta.pro rank
Pie In The Sky industry classification
Industry- Product category
- Commercial Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Food Stores (5400)
- akta.pro primary industry
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
- akta.pro secondary industries
- Online Bakery & Desserts Delivery (CRAHAIAK), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Pie In The Sky is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Pie In The Sky business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bakery Product Sales: Pie in the Sky generates revenue through direct sales of bakery products including cakes, desserts, premium biscuits, and savouries. Customers purchase items through online ordering (website and mobile app) with delivery or pick-up options, as well as in-person purchases at their physical bakery locations. Payment methods include Cash on Delivery, Credit/Debit Cards, and various digital payment methods including mobile wallets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard bakery pricing for cakes, desserts, biscuits, and savouries |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pie In The Sky product offering
Product offeringCore offering
Pie in the Sky is a Karachi-based bakery that produces and sells cakes, desserts, premium biscuits, and savouries to individual consumers. Customers can order through the company's website and iOS/Android mobile applications for home delivery, or visit the physical bakery locations for walk-in purchases and pick-up. The product range spans traditional desserts to packaged items, with customization options, allergen information, and vegetarian options available.
Product overview
Pie in the Sky is a premier bakery operating a dual-channel offering: an online ordering platform (website) and a native mobile application (iOS/Android). Both channels are built on the Indolj e-commerce platform and provide the same core functionality—browsing the menu of cakes, desserts, premium biscuits, and savouries; placing delivery or pickup orders; customizing items with special instructions; tracking orders in real-time via SMS/email; and managing user accounts. The website and mobile app share the same product portfolio, with the mobile app offering the convenience of app-based ordering for customers on the go.
Differentiator
Problem solved
Functional benefit
Products and services
- Cakes
Quantifiable outcome
- Delivery typically takes 30-45 minutes depending on location and order volume
Companies that use Pie In The Sky
Customer profileSegments1 record
Ideal customer profiles1 record
Pie In The Sky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Pie In The Sky partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IndoljcorePie in the Sky's website and mobile applications are powered by Indolj, a restaurant/e-commerce technology platform. Indolj provides the underlying infrastructure for online ordering, payment processing, menu management, and customer accounts. The website footer credits Indolj with powering the platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pie In The Sky competitors and assessment
Company assessmentBroad incumbents
- Cinnabon: A globally established bakery brand specializing in cinnamon rolls and baked desserts with a strong occasion/gift-giving position. Useful as a comparison for branded dessert-bakery scaling, customer-experience standards, and premium pricing benchmarks.
- Domino's Pakistan: Major pizza QSR chain in Pakistan with a sophisticated online/app ordering platform and delivery operation in Karachi and other cities. Comparable as a benchmark for app-led ordering, last-mile delivery operations, and real-time order tracking in the Pakistan food-service market.
- Krispy Kreme: A global bakery and dessert chain with strong brand-led retail footprints, packaged goods, and digital ordering. Comparable as a benchmark for branded-bakery scale economics, omni-channel sales, and packaged-extension strategy beyond in-store sales.
Direct peers
- Baked by Neelma: A Karachi-based specialty home-bakery turned branded bakery offering cakes, cupcakes, and desserts with online ordering and delivery. Comparable on product mix and D2C online model, though smaller in scale.
- Layers Bakeshop: A Karachi-based premium bakery specializing in celebration cakes, desserts, and custom orders with online delivery. Directly comparable on product category, customer occasion (celebrations), and Karachi-centric footprint.
- Sweet & Baked: A Pakistani bakery focused on cakes, desserts, and savouries with online ordering and home delivery in Karachi. Comparable on product mix, D2C delivery, and premium positioning.
- Cakes n Bakes: A long-established Pakistani premium bakery chain offering cakes, desserts, and savouries with online ordering and physical locations in multiple cities (Karachi, Lahore, Islamabad). Direct competitor to Pie in the Sky in product mix, occasion-driven positioning, and D2C online ordering model.
Others
- Foodpanda: Pakistan's dominant food delivery aggregator. Relevant as an ecosystem participant - either as a future distribution channel for PITS or as a competitor enabling smaller bakeries to reach customers without owning a delivery fleet or app stack.
- Careem (delivery / Careem Now): Major ride-hailing and on-demand delivery platform in Pakistan with last-mile delivery capabilities. Adjacent player that could either complement PITS's in-house delivery or enable smaller competitors; relevant for last-mile cost benchmarking.
Regional players
- Gloria Jean's Coffees: An international café/bakery brand with presence in some South Asian markets. Comparable as a benchmark for branded dessert-beverage bundling, but currently less comparable geographically to Pie in the Sky's Karachi-only footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Pie In The Sky social profiles
Digital presencePie In The Sky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pie In The Sky leadership team
Management profileNumber of profiles
Pie In The Sky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pie In The Sky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pie In The Sky
What does Pie In The Sky do?
Pie in the Sky is a Karachi-based bakery that produces and sells cakes, desserts, premium biscuits, and savouries to individual consumers. Customers can order through the company's website and iOS/Android mobile applications for home delivery, or visit the physical bakery locations for walk-in purchases and pick-up. The product range spans traditional desserts to packaged items, with customization options, allergen information, and vegetarian options available.
Is Pie In The Sky a public or private company?
Pie In The Sky is a private company. It is classified as unknown and is currently operating.
When was Pie In The Sky founded?
Pie In The Sky was founded in 2001. It employs 251 to 500 people.
Where is Pie In The Sky based?
Pie In The Sky is headquartered in Karachi, Pakistan, in the Asia region.
How does Pie In The Sky make money?
One revenue line is on record: bakery Product Sales.
Who are Pie In The Sky's main competitors?
Broad incumbents on record are Cinnabon, Domino's Pakistan and Krispy Kreme. Direct peers are Baked by Neelma, Layers Bakeshop, Sweet & Baked and Cakes n Bakes. Others are Foodpanda and Careem (delivery / Careem Now). Gloria Jean's Coffees is listed as a regional player.
Does Pie In The Sky have an API?
No public API is recorded for Pie In The Sky.
What industry is Pie In The Sky in?
Pie In The Sky's product category is Commercial Bakery. Its primary akta.pro industry code is THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies), with a secondary code of CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 311811 and its SIC code is 2050.