Sweet Adelines International

What Sweet Adelines International does

Sweet Adelines International is a 501(c)(3) nonprofit membership association founded in 1945 and headquartered at 9110 South Toledo Avenue, Tulsa, Oklahoma. Originally established as a women's barbershop harmony organization, it has been rebranded as SingUnited International effective 2026, signaling a broader positioning around a cappella and vocal harmony singing. The organization serves individual singers — its primary customer segment — by providing membership, regional and international competitions, member resources, and education and outreach programming. Leadership consists of a small staff of 11–50 employees under President Joan Boutilier.

The core product is a membership offering acquired directly through the organization's website via a self-serve "Sing with Us" / "Become a member" pathway, with ongoing engagement delivered through a dedicated member portal (members.singunited.org), annual and regional competitions and events, and multi-channel content (Facebook, Instagram, TikTok, YouTube, and email). The organization does not disclose any proprietary technology platform, AI/ML features, APIs, or mobile applications; its value delivery rests on community programming, in-person and recorded events, and educational resources rather than technology infrastructure.

The business model is a nonprofit, member-funded model with two primary revenue streams: recurring membership dues and donations (with a dedicated "Donate" portal at members.singunited.org/donate-now). Pricing is not publicly disclosed. The go-to-market motion is community-led and event-driven — members are acquired organically through the website and social channels, and retained through competition structures, education programs, and the peer network of singers. The organization has a claimed international scope under its prior "International" branding, though its currently disclosed operating geography is North America (USA).

Name

Sweet Adelines International

Legal name

SingUnited International

Website

https://sweetadelines.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweet Adelines International, now rebranded as SingUnited International, is a 501(c)(3) nonprofit membership association founded in 1945 and headquartered in Tulsa, Oklahoma. It serves individual singers through membership, regional and international competitions, education programs, and a multi-channel digital community platform.

Ownership category

akta.pro rank

Product category

Choral Music Association

NAICS

Dance Companies (71112), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• A cappella singing
• Vocal harmony education
• Choral competitions
• Music membership organization
• Barbershop harmony singing

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Revenue generated through membership fees from individuals joining SingUnited International to participate in choral singing activities.
2. Donations: 501(c)(3) non-profit organization that accepts donations through its 'Donate' portal on the website.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sweet Adelines International (now SingUnited International) is a 501(c)(3) nonprofit membership association that provides a structured community for women singers focused on barbershop-style a cappella harmony. Members access regional and international competitions, vocal education and outreach programs, member resources, and a community network spanning multiple countries. The organization was founded in 1945 and rebranded to SingUnited International in 2026.

Product overview

SingUnited International is a single, unified membership organization focused on a cappella singing and vocal harmony. Originally founded in 1945 as Sweet Adelines International, the organization rebranded to SingUnited International in 2026. The organization offers membership programs, competition and events, member resources, and education and outreach initiatives. The organization is headquartered in Tulsa, Oklahoma, and operates a member login portal at members.singunited.org for member access.

Differentiator

Problem solved

Functional benefit

Products and services

• SingUnited International Membership Recurring individual membership in a global community of women singers focused on a cappella barbershop harmony. Members gain access to the member portal, regional competitions, vocal education resources, outreach programs, and the international singer network.
• Competition & Events Program Annual and regional choral singing competitions and events for members, providing performance opportunities, adjudication, and community gathering across multiple regions.
• Education & Outreach Program Vocal education, training, and outreach initiatives providing singers with structured learning resources, coaching, and programs that promote barbershop harmony singing to broader audiences.
• Donation Program Charitable donation program supporting the nonprofit's mission of vocal harmony education, competitions, and community programs, accessible via the Donate portal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Contemporary A Cappella Society: Organization supporting contemporary a cappella groups through education, events (including the ICCA/ICHSA competitions); overlaps in a cappella singing community but skews younger and collegiate.

Direct peers

• Barbershop Harmony Society: The men's counterpart to Sweet Adelines; both are barbershop harmony societies running parallel competition structures, education programs, and membership models in the same four-part a cappella tradition.
• Harmony Incorporated: Another women's barbershop singing organization with a comparable membership and competition model; competes for the same singer demographic and event participation.
• Chorus America: National service organization for choruses that supports choral singing through advocacy, research, and professional development — directly comparable mission in the choral space.
• American Choral Directors Association: Professional association for choral directors with conventions, competitions, and publications — comparable membership organization structure serving the choral community.
• National Association of Teachers of Singing: Membership organization for voice teachers offering events, certifications, and resources; comparable membership and education-driven value proposition for vocal performers.

Others

• National Barbershop Quartet Contest (within BHS events): Annual championship run by the Barbershop Harmony Society; a competing competition venue for the same barbershop quartets and choruses that may otherwise engage with SingUnited events.
• ACDA Choral Classics & Reading Sessions: Educational choral events run by the American Choral Directors Association; adjacent event programming targeting the same choral performer audience.

Regional players

• Music Teachers National Association: US-based membership organization for music educators; parallel professional-association model with dues, events, and educational resources, though broader than choral singing.

Broad incumbents

• League of American Orchestras: National service organization for orchestras with similar advocacy, convening, and member-service functions in the broader live vocal/instrumental music ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SingUnitedInternational
• Facebookfacebook.com/singunitedinternational
• Instagraminstagram.com/singunitedinternational
• TikToktiktok.com/@singunitedinternational
• Xx.com/sweetadsintl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Adelines International