Rosebud
- Company typePrivate
- Founded2000
- HeadquartersKampala, Uganda
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Rosebud firmographics
Firmographics- Name
- Rosebud
- Legal name
- Rosebud Limited
- Website
- https://rosebudlimited.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Rosebud industry classification
Industry- Product category
- Cut Rose Export / Floriculture
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Rosebud is headquartered
LocationHeadquarters
- HQ city
- Kampala
- HQ country
- Uganda
- HQ region
- Africa
Offices3 records
Markets served
Rosebud business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Cut Rose Export: B2B export of cut roses to international wholesale buyers. Produces 16 varieties of roses in 80 hectares of steel greenhouses. Revenue generated through sale of cut flowers to global flower markets, with particular focus on European markets served through Netherlands marketing office.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rosebud product offering
Product offeringCore offering
Rosebud Limited produces and exports premium cut roses from its 80-hectare farm of hydroponic steel greenhouses in Wakiso District, Uganda. The company grows 16 rose varieties (12 actively catalogued) and supplies international wholesale buyers and flower markets, particularly in Europe via its Netherlands marketing office, with year-round consistent supply tailored to peak occasions such as Valentine's Day, Mother's Day, and Easter.
Product overview
Rosebud Limited is Uganda's largest cut rose exporter, producing 16 varieties of roses across 80 hectares of steel greenhouses with hydroponics systems. The company offers a portfolio of 12 distinct rose varieties including Moonwalk, Double Date, Madam Cerise, Gold Strike, Orange Wave, Magma, Ace Cerise, Madam Red, Athena, Rise and Shine, Ace Pink, and Pink Athena. Roses are available in standard lengths of 52cm, 42cm, and 37cm with cut stages ranging from 1.5 to 2.5. The company specializes in intermediate roses with head sizes of 3.8cm to 4.0cm and produces cut roses year-round from its farm in Namulanda Village, Wakiso District.
Differentiator
Problem solved
Functional benefit
Products and services
- Moonwalk Rose Bright yellow rose variety with bright color, big head, medium length, long vase life, and good opener; supplied to international wholesale flower buyers.
- Double Date Rose Cold bicolor rose with pinkish-white coloring, big head, full open, heart-shaped flowers; for international wholesale buyers.
- Madam Cerise Rose Dark pink rose variety with big flower, fully open, long vase life, and heavy stem; for international wholesale buyers.
- Gold Strike Rose Rose variety with long head size, tubular flower, heavy stem, good opener, and long vase life; for international wholesale buyers.
- Orange Wave Rose Bright orange rose with wide bud, full bloom, long vase life, and medium length; for international wholesale buyers.
- Magma Rose Red and yellow bicolor rose with medium head size, fully open, and long vase life; for international wholesale buyers.
- Ace Cerise Rose Dark pink rose that is fully open with long vase life and medium stem; for international wholesale buyers.
- Madam Red Rose Bright red rose, full open with greenish leaves, and long vase life; for international wholesale buyers.
- Athena Rose Creamish white rose in bud stage, turning pure white after blooming, with long vase life and tubular flower head; for international wholesale buyers.
- Rise and Shine Rose Bright yellow rose with heavy bud, long bud length, moderate stem, good opener, and long vase life; for international wholesale buyers.
- Ace Pink Rose Light pink rose with big flower, fully open, long vase life, and heavy stem; for international wholesale buyers.
- Pink Athena Rose Creamish white rose with big head, fully open, long vase life; intermediate head size 3.5cm to 4.0cm; for international wholesale buyers.
Quantifiable outcome
- 60% of Uganda's flower export market share
- +2 more outcomes
Companies that use Rosebud
Customer profileSegments1 record
Ideal customer profiles1 record
Rosebud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rosebud partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered community and core.
- The AIDS Support Organisation (TASO)communityPartnership with TASO for providing free HIV testing and counseling services at the farm. This program promotes health awareness, early detection, and emotional support for individuals affected by HIV among employees and community members.
- Victoria Flowers ConsultancycoreMarketing office representation in Aalsmeer, Netherlands serving as the company's European marketing and sales interface for international buyers in the flower industry hub.
Scale indicators6 records
Recent moves15 records
Expansion highlights6 records
Rosebud competitors and assessment
Company assessmentBroad incumbents
- Royal FloraHolland: The world's largest flower auction house based in Aalsmeer, Netherlands, where Rosebud's marketing office is co-located. As a broader incumbent ecosystem player, Royal FloraHolland defines the distribution channel through which Rosebud and similar exporters reach European buyers.
- Dümmen Orange: Major Dutch-based horticultural breeder and producer of cut flowers, ornamentals, and pot plants with global production footprints. Operates broader in floriculture than Rosebud's pure rose focus, but competes for the same European buyer relationships and varietal IP.
Direct peers
- Black Tulip Group: Multinational cut flower producer and distributor with African production bases and European distribution. Directly comparable as a flower export business serving European wholesale buyers with similar varietal and certification profiles.
- Karen Roses: Established Kenyan rose grower and exporter serving European markets from the Nanyuki region. Comparable in scale, growing technology, and target customer segments of premium European wholesale buyers.
- Marginpar: Dutch-based specialist in summer flowers and specialty cut flowers including roses, with production partnerships in East Africa. Comparable as a value-added cut flower exporter with sustainability focus and European wholesale buyer base.
- Oserian Development Company: One of Kenya's largest cut rose and flower producers based in Naivasha, exporting to European wholesalers through similar B2B channels. Highly comparable in terms of hydroponic greenhouse scale, varietal mix, Fair Trade/EU compliance, and target customer base of international wholesale buyers.
- Sian Roses: Major Kenyan rose farm producing and exporting premium cut roses to European markets. Comparable in scale, varietal portfolio, water-efficient hydroponic production, and reliance on equatorial-year-round growing conditions for export-grade cut roses.
- Subati Flowers: Large Kenyan rose exporter supplying European wholesale markets with certified, sustainably-grown cut roses. Comparable business model, target customer segments, and quality/Fair Trade positioning as Rosebud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rosebud social profiles
Digital presenceRosebud compliance and trust
Trust signalCompliance2 records
Rosebud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosebud leadership team
Management profileNumber of profiles
Profiles7 records
Rosebud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosebud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosebud
What does Rosebud do?
Rosebud Limited produces and exports premium cut roses from its 80-hectare farm of hydroponic steel greenhouses in Wakiso District, Uganda. The company grows 16 rose varieties (12 actively catalogued) and supplies international wholesale buyers and flower markets, particularly in Europe via its Netherlands marketing office, with year-round consistent supply tailored to peak occasions such as Valentine's Day, Mother's Day, and Easter.
Is Rosebud a public or private company?
Rosebud is a private company. It is classified as family owned and is currently operating.
When was Rosebud founded?
Rosebud was founded in 2000. It employs 251 to 500 people.
Where is Rosebud based?
Rosebud is headquartered in Kampala, Uganda, in the Africa region.
How does Rosebud make money?
One revenue line is on record: cut Rose Export.
Who are Rosebud's main competitors?
Broad incumbents on record are Royal FloraHolland and Dümmen Orange. Direct peers are Black Tulip Group, Karen Roses, Marginpar, Oserian Development Company, Sian Roses and Subati Flowers.
Does Rosebud have an API?
No public API is recorded for Rosebud.
What industry is Rosebud in?
Rosebud's product category is Cut Rose Export / Floriculture. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114.