Ambition In Motion
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Ambition In Motion firmographics
Firmographics- Name
- Ambition In Motion
- Legal name
- Ambition in Motion
- Website
- https://ambition-in-motion.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ambition In Motion industry classification
Industry- Product category
- Professional Mentoring & Leadership Development Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
- akta.pro secondary industries
- High-Potential & Succession Coaching (EDABANAC), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), Resume / Activities List / Portfolio Development (EDANAEAG)
Keywords
Where Ambition In Motion is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ambition In Motion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Corporate Mentor Program Implementation: Ambition In Motion implements structured mentor programs for corporate clients across industries including information technology and healthcare. Programs are tailored by level (C-suite, upper management, middle management) and use the Work Orientation matching framework to pair employees for cross-departmental mentorship relationships.
- Higher Education Mentorship Programs: Mentor programs implemented in sororities, fraternities, and university/college campuses across the United States. Programs connect alumni mentors with current students based on Work Orientation alignment.
- Executive Mastermind Groups: Ongoing peer-group coaching/mentoring cohorts for senior people leaders (C-suite and upper management). Participants meet in structured mastermind groups for mutual learning, accountability, and professional growth.
- Executive Coaching: One-on-one coaching engagements for people leaders at various management levels.
- Work Orientation Assessment: Individual Work Orientation assessments available for purchase or as part of program enrollment. One referenced price point is $210.00 for a 'Work Orientation' career-oriented assessment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Work Orientation Assessment (Career-oriented) — $210.00 |
| Subscription | Annual | Membership / Program Access (unspecified pricing) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Ambition In Motion product offering
Product offeringCore offering
Ambition In Motion operates a mentorship and professional development platform that delivers structured executive mastermind groups, one-on-one executive mentoring, executive coaching, and AI-powered manager feedback tools (AIM Insights). Its offerings are organized around a proprietary Work Orientation matching framework that classifies individuals as Job, Career, or Calling oriented and uses this alignment to pair mentors and mentees across corporate employers and higher education institutions.
Product overview
Ambition In Motion operates as a mentorship and professional development platform offering multiple interconnected programs. The core portfolio includes Executive Mastermind Groups for peer leader development, Executive Mentoring with one-on-one mentor matching based on Work Orientation alignment, and Executive Coaching for individualized guidance. AIM Insights provides AI-powered feedback tools for managers. The Work Orientation Assessment serves as the foundational matching methodology across all mentorship programs, identifying whether individuals are 'job', 'career', or 'calling' oriented. The Horizontal Mentorship Program represents their distinctive approach to peer-based mentoring. Lunch & Learns provide supplementary educational content through expert interviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Mastermind Groups Structured peer-to-peer group programs designed for people leaders to connect, share insights, and grow together through collaborative learning and accountability, organized around Work Orientation alignment.
- Executive Mentoring One-on-one mentorship programs that pair professionals with executive mentors based on aligned Work Orientation to facilitate mutually beneficial learning relationships.
- Executive Coaching Individualized coaching services for executives and people leaders seeking personalized guidance on leadership development and career advancement.
- AIM Insights An AI-powered platform that provides managers with tailored feedback and suggestions for conducting effective team conversations, designed to replace traditional annual reviews. Inputs are de-identified to protect individual and organizational privacy.
- Work Orientation Assessment A diagnostic tool that identifies whether an individual's work motivation is oriented around 'job' (work/life balance), 'career' (professional growth), or 'calling' (mission alignment), used as the foundation for mentor matching. The career-oriented version is listed at $210.00.
- Horizontal Mentorship Program A peer-based mentorship approach that pairs individuals regardless of hierarchy level based on shared Work Orientation, emphasizing mutual learning over traditional top-down mentoring.
- Lunch & Learns Monthly recorded interview series featuring expert guest speakers (best-selling authors, TEDTalk speakers, and industry leaders) on leadership, career development, mentorship, and professional growth topics; released publicly on YouTube after 4 months of member exclusivity.
- Corporate Mentor Program Implementation Subscription-based implementation of structured Work Orientation-matched mentor programs for corporate clients across industries (information technology, healthcare, and more), tailored by management level and designed to build cross-departmental mentorship relationships.
- Higher Education Mentorship Programs Subscription-based mentorship programs implemented in national and international sororities and fraternities and across individual university and college campuses in the United States, connecting alumni mentors with student mentees using Work Orientation matching.
Quantifiable outcome
- 72% of horizontal mentorship participants report their relationships last 6 months and are considered productive and quality by both parties (vs. 18% for traditional/vertical mentorship without Work Orientation alignment)
- +3 more outcomes
Companies that use Ambition In Motion
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Ambition In Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Ambition In Motion partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ambition In Motion competitors and assessment
Company assessmentDirect peers
- BetterUp: BetterUp is the largest AI-powered coaching and mentorship platform serving enterprise L&D buyers with 1:1 coaching, team coaching, and manager development — directly comparable to AIM's executive coaching and AIM Insights offerings.
- CoachHub: CoachHub is a global digital coaching platform that matches employees with certified coaches using proprietary assessments — a direct peer to AIM's Work Orientation-based matching and coaching model.
- MentorcliQ: MentorcliQ is a mentorship software platform used by enterprises and higher education institutions to run structured mentoring programs with intelligent matching, closely overlapping with AIM's corporate and higher education mentor program implementations.
- Together Platform: Together (formerly Everwise) provides mentorship and employee development software for enterprises, with emphasis on matching and program analytics — comparable to AIM's matching-driven mentor programs.
- Torch: Torch delivers 1:1 mentorship, cohort-based learning, and manager development for enterprises, directly competing with AIM's executive coaching and mastermind offerings.
- Chronus: Chronus is a mentorship software platform serving both corporate and higher education markets with matching algorithms and program management — overlapping with AIM's two-pillar go-to-market.
Broad incumbents
- FranklinCovey: FranklinCovey is a large established leadership development and training provider offering The 7 Habits, leadership programs, and coaching — a broader incumbent that competes for the same enterprise L&D budgets as AIM.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with executive coaching, leadership development, and talent management practices — a broad incumbent competing for enterprise leadership development engagements.
- DDI (Development Dimensions International): DDI is a long-established leadership development firm offering leadership assessment, executive coaching, and management training — comparable to AIM's assessment-led and coaching-led offerings for people leaders.
- Center for Creative Leadership (CCL): CCL is a globally recognized leadership research and development institution offering executive education, coaching, and assessment programs — overlapping with AIM's executive coaching and Work Orientation assessment positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ambition In Motion social profiles
Digital presenceAmbition In Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambition In Motion leadership team
Management profileNumber of profiles
Profiles1 record
Ambition In Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambition In Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambition In Motion
What does Ambition In Motion do?
Ambition In Motion operates a mentorship and professional development platform that delivers structured executive mastermind groups, one-on-one executive mentoring, executive coaching, and AI-powered manager feedback tools (AIM Insights). Its offerings are organized around a proprietary Work Orientation matching framework that classifies individuals as Job, Career, or Calling oriented and uses this alignment to pair mentors and mentees across corporate employers and higher education institutions.
Is Ambition In Motion a public or private company?
Ambition In Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ambition In Motion founded?
Ambition In Motion was founded in 2013. It employs 1 to 10 people.
Where is Ambition In Motion based?
Ambition In Motion is headquartered in Austin, United States, in the North America region.
How does Ambition In Motion make money?
Five revenue lines are on record. Corporate Mentor Program Implementation is the primary driver. The others are higher Education Mentorship Programs, executive Mastermind Groups, executive Coaching and work Orientation Assessment.
Who are Ambition In Motion's main competitors?
Direct peers on record are BetterUp, CoachHub, MentorcliQ, Together Platform, Torch and Chronus. Broad incumbents are FranklinCovey, Korn Ferry, DDI (Development Dimensions International) and Center for Creative Leadership (CCL).
Does Ambition In Motion have an API?
No public API is recorded for Ambition In Motion.
What industry is Ambition In Motion in?
Ambition In Motion's product category is Professional Mentoring & Leadership Development Services. Its primary akta.pro industry code is EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning, with a secondary code of EDABANAC, High-Potential & Succession Coaching. Its NAICS code is 611430 and its SIC code is 8742.