Bjork and Berries
Björk and Berries is a Sandviken, Sweden-based private beauty brand selling premium, natural-ingredient fragrances and personal-care products through owned DTC e-commerce (EU and US) and a flagship store, serving luxury fragrance and natural-beauty consumers with story-led Scandinavian positioning.
- Company typePrivate
- Founded2006
- HeadquartersSandviken, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bjork and Berries does
Björk and Berries (legal entity Natural Fragrance of Sweden AB) is a Sandviken, Sweden-based private beauty brand operating since 2006 in the premium natural-fragrance and personal-care segment. The company develops, markets, and sells its own line of Eau de Parfums, Roll-on Perfume Oils, Discovery Sets, and Travel EDP Sets, organized around twelve narrative-led fragrance collections (Shady Garden, White Forest, Never Spring, Fjällsjö, September, Botanist, Mareld, Violet Sky, Synchrony, Ros, Vanilla Veil, and Faluröd) inspired by Swedish seasons, nature, and cultural motifs. The portfolio has been extended into a Hand & Body Care range comprising Wash & Lotion, Hand Cream, Body Care, and Hair Care products, plus a Digital Gift Card offering.
The business runs a direct-to-consumer model across owned e-commerce storefronts serving Europe and North America (eu.bjorkandberries.com and us.bjorkandberries.com), supplemented by a single flagship physical retail location. Pricing is positioned at premium tiers; commercial mechanics include free EU shipping above €50, complimentary fragrance samples with orders, and limited-time free-gift promotions. The company also produces limited collaborative collections with external cultural figures — notably Chef Björn Frantzén's Frantzén Projects X Björk and Berries line and Alexander Kirkeby's The Elixir Artefacts — which extend the brand into adjacent luxury verticals.
Commercially, Björk and Berries monetizes through one-time product purchases and gift cards rather than subscriptions or licensing revenue. Marketing is executed across Instagram, Facebook, TikTok, Pinterest, an email-capture funnel offering a 15% first-order incentive, and a 'Chapters' editorial journal. The customer base consists of luxury fragrance consumers and natural-beauty enthusiasts seeking premium, story-led alternatives to mainstream scents. No external funding rounds, M&A activity, public-company status, AI capabilities, or senior leadership disclosures are present in the available data; the entity is privately held with an 11–50 employee headcount range.
Bjork and Berries firmographics
Firmographics- Name
- Bjork and Berries
- Legal name
- Natural Fragrance of Sweden AB
- Website
- https://eu.bjorkandberries.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Björk and Berries is a Sandviken, Sweden-based private beauty brand selling premium, natural-ingredient fragrances and personal-care products through owned DTC e-commerce (EU and US) and a flagship store, serving luxury fragrance and natural-beauty consumers with story-led Scandinavian positioning.
- Ownership category
- akta.pro rank
Bjork and Berries industry classification
Industry- Product category
- Luxury Fragrance and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Niche & Artisan Fragrance (CRABADAH)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)
Keywords
Where Bjork and Berries is headquartered
LocationHeadquarters
- HQ city
- Sandviken
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Bjork and Berries business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fragrance and Beauty Product Sales: Direct sales of perfumes (Eau de Parfum, Roll-on Perfume Oil), hand and body care products (wash, lotion, hand cream, body care, hair care), and discovery/travel sets. One-time purchase model for individual products.
- Gift Cards: Digital gift cards sold as presents, providing flexible gifting options for customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bjork and Berries product offering
Product offeringCore offering
Björk and Berries designs, produces, and sells Swedish-inspired natural fragrance and personal care products directly to consumers. The portfolio is anchored on Eau de Parfum and Roll-on Perfume Oil lines organized around twelve named seasonal scent collections, with a supporting Hand & Body Care range including wash, lotion, hand cream, body care, and hair care. Discovery Sets, Travel EDP Sets, Digital Gift Cards, and two collaborative sub-brands (Frantzén, The Elixir Artefacts with Alexander Kirkeby) extend the assortment. Products are sold through owned regional e-commerce storefronts (EU and US) and a flagship retail store.
Product overview
Björk and Berries is a Swedish natural fragrance company offering a unified product portfolio centered on eau de parfum perfumes as the core offering. The product line extends across fragrance formats including Discovery Sets, Roll-on Perfume Oils, and Travel EDP Sets, complemented by a Hand & Body Care collection comprising Wash & Lotion, Hand Cream, Body Care, and Hair Care products. The brand also features collaborative sub-brand collections with Frantzén (culinary-inspired fragrances) and Alexander Kirkeby (The Elixir Artefacts), plus Digital Gift Cards and a Flagship Store experience. All products are inspired by Sweden's seasonal and natural wonders, with scents organized around named collections including Shady Garden, White Forest, Never Spring, Fjällsjö, September, Botanist, Mareld, Violet Sky, Synchrony, Ros, Vanilla Veil, and Faluröd.
Differentiator
Problem solved
Functional benefit
Products and services
- Eau de Parfum Premium eau de parfum fragrances inspired by Swedish seasons, nature, and mythology, sold directly to consumers through the brand's owned e-commerce storefronts and flagship store.
- Roll-on Perfume Oil Concentrated perfume oils in a roll-on format for portable, on-the-go application of the brand's signature scents.
- Discovery Set Curated multi-scent sample collections that allow customers to explore the brand's fragrance portfolio before purchasing full sizes.
- Travel EDP Set Compact travel-sized eau de parfum sets designed for portability and travel use.
- Wash & Lotion Body wash and body lotion products carrying the brand's signature scents within the hand and body care line.
- Hand Cream Moisturizing hand cream in 50ml size in signature scents, also offered as a limited-time complimentary gift with orders.
- Body Care Body treatment products within the brand's hand and body care collection.
- Hair Care Hair care products carrying the brand's signature scent formulations.
- Digital Gift Card Digital gift card allowing recipients to select their own fragrance and personal care products from the brand's range.
- Frantzén Collection Limited-edition collaborative fragrance collection created with Chef Björn Frantzén's Frantzén brand, combining fragrance expertise with culinary arts inspiration.
- The Elixir Artefacts Collection Exclusive collaborative collection with Alexander Kirkeby featuring elixir- and artifact-inspired fragrance pieces.
Companies that use Bjork and Berries
Customer profileSegments2 records
Ideal customer profiles1 record
Bjork and Berries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Bjork and Berries partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- FrantzénminorCollaboration with the Frantzén culinary brand on exclusive Frantzen Projects X Björk and Berries collection. Limited-edition product line combining fragrance expertise with culinary arts inspiration.
- Alexander KirkebyminorCollaboration with Alexander Kirkeby on The Elixir Artefacts collection. Exclusive product partnership featuring curated artifacts alongside fragrances.
Recent moves5 records
Expansion highlights5 records
Bjork and Berries competitors and assessment
Company assessmentDirect peers
- Frederic Malle: Editor-perfumer niche fragrance house with curated library of artisanal EDPs and selective distribution. Comparable artisan positioning and prestige price point.
- Le Labo: Niche fragrance house known for unisex EDPs, lifestyle storytelling, and cult status; now part of Estée Lauder. Comparable scent-library model and DTC plus boutique retail distribution.
- D.S. & Durga: Independent Brooklyn-based niche fragrance house known for narrative-driven scent collections and DTC plus boutique retail. Comparable artisanal storytelling and small-team operating model.
- Byredo: Swedish-founded luxury niche fragrance house built on storytelling, scent libraries, and extended body care lines. Closest direct analogue in positioning, country of origin, and category mix.
- Maison Margiela 'Replica': Lifestyle fragrance line built around evocative scent narratives and discovery sets, with broad retail distribution. Comparable storytelling-first EDP approach and discovery set merchandising.
- Aesop: Australian luxury natural beauty brand offering fragrance alongside skin, body, and hair care with strong storytelling. Comparable natural ingredient positioning and adjacent body care extensions.
- Diptyque: Paris-based niche fragrance and body care brand with a curated scent library, seasonal storytelling, and global DTC plus selective retail distribution. Direct overlap on artisan positioning and product architecture.
Broad incumbents
- Jo Malone London: British heritage fragrance and body care brand (Estée Lauder) with an extensive scent library and global retail plus DTC. Comparable scent collection depth and body care extensions, but with materially broader distribution.
- Acqua di Parma: Italian heritage luxury fragrance and body care house under LVMH with classic Italian-inspired scent storytelling. Comparable premium positioning and fragrance-plus-body-care category mix, but with larger scale and broader global distribution.
Emerging players
- Fueguia 1833: South American niche fragrance house with a strong natural-ingredient and botanical story, a curated scent library, and DTC plus selective boutique distribution. Comparable natural luxury positioning with smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Bjork and Berries social profiles
Digital presenceBjork and Berries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bjork and Berries leadership team
Management profileNumber of profiles
Bjork and Berries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bjork and Berries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bjork and Berries
What does Bjork and Berries do?
Björk and Berries designs, produces, and sells Swedish-inspired natural fragrance and personal care products directly to consumers. The portfolio is anchored on Eau de Parfum and Roll-on Perfume Oil lines organized around twelve named seasonal scent collections, with a supporting Hand & Body Care range including wash, lotion, hand cream, body care, and hair care. Discovery Sets, Travel EDP Sets, Digital Gift Cards, and two collaborative sub-brands (Frantzén, The Elixir Artefacts with Alexander Kirkeby) extend the assortment. Products are sold through owned regional e-commerce storefronts (EU and US) and a flagship retail store.
Is Bjork and Berries a public or private company?
Bjork and Berries is a private company. It is classified as unknown and is currently operating.
When was Bjork and Berries founded?
Bjork and Berries was founded in 2006. It employs 11 to 50 people.
Where is Bjork and Berries based?
Bjork and Berries is headquartered in Sandviken, Sweden, in the Europe region.
How does Bjork and Berries make money?
Two revenue lines are on record. Fragrance and Beauty Product Sales are the primary driver. The others are gift Cards.
Who are Bjork and Berries's main competitors?
Direct peers on record are Frederic Malle, Le Labo, D.S. & Durga, Byredo, Maison Margiela 'Replica', Aesop and Diptyque. Broad incumbents are Jo Malone London and Acqua di Parma. Fueguia 1833 is listed as an emerging player.
Does Bjork and Berries have an API?
No public API is recorded for Bjork and Berries.
What industry is Bjork and Berries in?
Bjork and Berries's product category is Luxury Fragrance and Personal Care. Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance, with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.