Lemon Tree

What Lemon Tree does

Lemon Tree Hair Salons (legal entity: Lemon Tree Hair Salons & Salon Development Corp.) is a U.S. hair salon franchisor headquartered in Parsippany, New Jersey, operating a network of 47+ independently owned and operated franchise locations across New York, New Jersey, Connecticut, Florida, Ohio, Texas, Oklahoma, and California. Founded around 1976, the chain is positioned as a value-pricing, full-service family hair salon offering haircuts, coloring, curling, smoothing, conditioning, and facial waxing services, with pricing that begins around $20 for a basic adult haircut.

The company operates exclusively as a Paul Mitchell Focus Hair Salon, granting franchisees access to Paul Mitchell's professional product line and master-educator training programs; the chain also retails Paul Mitchell products to consumers for at-home use. Core technology is limited: no proprietary platform is disclosed, and the company's digital surface consists of a website, location-based SEO and Google Business listings, a web-based online booking system, and third-party gift card fulfillment via blvd.me.

Lemon Tree's business model is asset-light franchise economics at the corporate level: revenue derives from franchise fees, royalties, brand marketing, and Paul Mitchell product distribution, while per-chair revenue accrues to individual franchisee operators. Go-to-market is direct-to-consumer through physical salons, supported by location SEO, walk-in traffic, and word-of-mouth; talent acquisition targets licensed stylists via the Paul Mitchell training pipeline. Customer segments are broadly horizontal — men, women, and children seeking affordable, professional services — and the chain competes primarily on price-positioning between discount chain salons and high-end independent salons.

Name

Lemon Tree

Legal name

Lemon Tree Hair Salons & Salon Development Corp.

Website

https://lemontree.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemon Tree Hair Salons is a U.S. franchisor of independently owned, value-priced family hair salons offering haircuts, coloring, curling, smoothing, and conditioning services through 47+ locations across eight states, operating exclusively as a Paul Mitchell Focus Salon.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Hair Coloring & Highlights Services (HSALAAAE)

Keywords

• Hair salon services
• Hair coloring treatments
• Hair cutting styling
• Keratin smoothing services
• Franchise salon operations

Headquarters

HQ city

Spring Hill

HQ country

United States

HQ region

North America

Offices50 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services: Revenue from haircuts, coloring, styling, and treatment services. Services are priced at value tier with prices varying by location and service type.
2. Retail Products: Sale of Paul Mitchell professional hair care products to customers for at-home use, featuring exclusive Paul Mitchell products at Focus Hair Salon locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lemon Tree Hair Salons operates a national franchise network of family hair salons delivering professional haircuts, coloring, curling, smoothing, conditioning, and facial waxing services at value pricing. As a Paul Mitchell Focus Hair Salon, every location uses exclusive Paul Mitchell professional products and offers retail sales of those products for at-home use. The company also sells gift cards and provides a franchise ownership program for entrepreneurs to operate individual locations.

Product overview

Lemon Tree Hair Salons operates a national franchise network of independently owned and operated hair salons offering professional hair care services. The company provides a unified service offering centered on hair cutting, coloring, curling, smoothing, and conditioning treatments, using Paul Mitchell professional products exclusively. Services are delivered through a digital platform featuring online booking and gift card purchasing. The company also offers a franchise program for entrepreneurs to own and operate local Lemon Tree locations. Founded 50 years ago, the company spans locations across multiple U.S. states including California, Connecticut, Florida, New Jersey, New York, Ohio, Oklahoma, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircuts & Styling Professional haircut services for men, women, and children including blowouts, blow styling, kids' haircuts, shampoo & set, and special occasion up-dos.
• Coloring Services Hair coloring services including single-process, double-process, highlighting, balayage, artistic color, toning, and corrective color treatments.
• Curling & Smoothing Chemical texture services including perms, keratin smoothing treatments, designer wraps, and body wave treatments.
• Conditioning & Clarifying Treatments Hair conditioning and clarifying treatments designed to maintain healthy hair, particularly for color-treated or permed hair.
• Facial Waxing Facial hair removal services including eyebrow waxing for grooming needs.
• Paul Mitchell Professional Products Retail sale of Paul Mitchell professional hair care products including shampoos, conditioners, styling products, and color products used exclusively at all Lemon Tree locations.
• Gift Cards Gift card products available for purchase for use at individual Lemon Tree salon locations, fulfilled through a third-party platform (blvd.me).
• Franchise Ownership Program Hair salon franchise opportunity offering ownership of locally operated Lemon Tree Hair Salon locations with brand support, training, and Paul Mitchell partnership benefits.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paul MitchellcoreTechnology or IntegrationLemon Tree operates as Paul Mitchell Focus Hair Salons, using Paul Mitchell professional products exclusively. Stylists receive training from Paul Mitchell master educators and make personalized product recommendations to customers. The partnership provides access to Paul Mitchell's professional hair care line for shampoos, conditioning treatments, coloring, and everyday styling products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Great Clips: The largest hair salon franchise in North America, operating value-priced walk-in salons serving men, women, and children — directly comparable to Lemon Tree's value-priced family franchise model.
• Supercuts: National value-priced hair salon franchise offering walk-in cuts, color, and styling services for the whole family — closely mirrors Lemon Tree's affordable family positioning and franchise footprint.
• Cost Cutters Family Hair Salon: Value-priced family hair salon franchise offering cuts, color, and styling across the U.S., comparable in target segment, service menu, and franchisee-driven model to Lemon Tree.
• Roosters Men's Grooming Center: Full-service salon franchise primarily serving men and families with cuts, color, and styling — comparable franchise model and family-segment targeting to Lemon Tree.
• Fantastic Sams Cut & Color: Full-service hair salon franchise offering cuts, color, and styling at value prices — directly comparable service mix and franchise structure to Lemon Tree.
• Sport Clips: Sports-themed hair salon franchise focused on men, boys, and families in a walk-in model; overlaps directly with Lemon Tree's family segment and franchise delivery.

Others

• Hair Club: National hair restoration and replacement brand offering salon-adjacent services. Adjacent rather than directly competitive, but operates in the same broader hair-care category.

Broad incumbents

• Ulta Beauty: Large specialty retailer of professional hair care products including Paul Mitchell. Indirectly comparable as both a channel and brand-ecosystem player influencing how professional salon products reach consumers.
• Regis Corporation: Large publicly held operator of multiple salon brands (Supercuts, Cost Cutters, SmartStyle). Owns direct competitors to Lemon Tree and represents the broader incumbent franchise operator landscape.

Emerging players

• Sola Salon Studios: Salon-suite rental franchise giving independent stylists their own studios. Pulls licensed stylists away from traditional franchise salons like Lemon Tree and reshapes the competitive labor market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=7GSnAP2Xf3Q
• Facebookfacebook.com/LemonTreeHairSalons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon Tree