Pick A Part

What Pick A Part does

Pick A Part is a New Zealand-based, privately held self-serve auto dismantling company operating six physical yards across the country: three in Auckland (Avondale, Mangere, Takanini) and one each in New Plymouth, Wellington, and Christchurch. The company purchases end-of-life vehicles from individuals, paying cash on the spot with pickup facilities in Auckland, Tauranga, Wellington, and Christchurch, and then makes those vehicles available in its yards for customers to physically dismantle. The core product is access to used OEM parts (engines, gearboxes, transmissions, body panels) for all makes and models of cars, vans, utes, and light trucks, sold without guarantees or warranties.

The business model is strictly in-person: customers pay a $2 entry fee, bring their own tools, and personally remove parts from vehicles in the yard. There are no telephone, online, or shipped-parts services. The company operates an MTA authorization to verify vehicle ownership through Waka Kotahi records, and uses the third-party EZIParts platform for online inventory display, vehicle alerts, and customer registration. Marketing is conducted through a Facebook business page, Google AdSense remarketing, and basic SEO/analytics.

Revenue is generated from two streams: one-time entry fees and per-part sales to individual vehicle owners (primary segment) and independent mechanics (secondary segment). With 51-100 employees and no disclosed revenue, the company sits as a mid-sized domestic operator with a labor-light, asset-heavy model. The self-serve format eliminates part-removal labor costs, enabling low price points. No funding rounds, acquisitions, leadership changes, or M&A activity are disclosed.

Name

Pick A Part

Legal name

Pick A Part

Website

https://pickapart.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pick A Part is a New Zealand self-serve auto dismantler operating six yards nationwide, selling used OEM parts to DIY mechanics and independent repair shops who physically remove parts from salvaged vehicles.

Ownership category

akta.pro rank

Product category

Auto Dismantling Services

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (423140)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYEUAIAJAF

Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Scrap Metal & End-of-Life Vehicle (ELV) Recycling

SECONDARYTLABAKAI

End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

SECONDARYEUAIAJAC

End-of-Life Vehicle (ELV) Dismantling & Depollution (Fluids, Batteries, Airbags)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Scrap Metal & End-of-Life Vehicle (ELV) Recycling

Keywords

• Used auto parts
• Self-serve dismantling
• Salvage yard
• Cash for cars
• Vehicle recycling

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used auto parts sales: Customers pay entry fee ($2) to access the yard and purchase used OEM parts by removing them from vehicles themselves. Parts are sold at 'unbeatable' and 'cheapest' prices as stated on the website. No guarantees or warranties are provided on parts selected by customers.
2. Car buying/pickup service: The company purchases end-of-life vehicles from individuals, paying on-the-spot cash. They have pickup facilities in Auckland, Tauranga, Wellington, and Christchurch. Pick A Part is MTA-authorized to verify vehicle ownership through Waka Kotahi records.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pick A Part operates self-serve auto dismantling yards across New Zealand where customers pay a $2 entry fee and physically remove used OEM parts from salvaged vehicles using their own tools. The company also purchases end-of-life vehicles from individuals, paying on-the-spot cash with pickup available in Auckland, Tauranga, Wellington, and Christchurch. All transactions are conducted in person at one of six yard locations, with no telephone, online, or shipped parts service.

Product overview

Pick A Part is New Zealand's leading self-serve auto dismantler operating six yards across the country (Avondale, Mangere, Takanini in Auckland, New Plymouth, Wellington, and Christchurch). The core offering consists of a self-serve dismantling service where customers pay $2 entry to personally remove used OEM parts from hundreds of salvaged vehicles using their own tools. The business model is strictly in-person: no telephone, online, shipping, or holding of parts. Additional services include vehicle buying (cash for cars with pickup in major centers) and Vehicle Alerts (email notifications for specific vehicle makes/models coming into stock). Parts available span engines, cylinder heads, gearboxes, auto transmissions, and body panels for all makes and models of cars, vans, utes, and light trucks.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Serve Auto Dismantling

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Motor Trade Association (MTA)coreStrategic or Co-development PartnerPick A Part is authorised as a member of the MTA to access vehicle information under standard terms and conditions for vehicle sales under gazette notice: 2022-au4073. This authorization allows the company to confirm that sellers are the registered persons of vehicles being sold for dismantling.
• Waka Kotahi (NZ Transport Agency)coreImplementation/ SI/ Consulting PartnerMTA authorization enables Pick A Part to obtain and use vehicle registration information from Waka Kotahi to verify vehicle ownership. Any person can notify the Registrar that they do not wish to have their name and address made available under this authorization by visiting the Waka Kotahi website.
• EZIPartscoreTechnology or IntegrationPick A Part uses the EZIParts platform for their online vehicle stock management system, vehicle alerts, and customer account registration. The EZIParts system powers their inventory display across all six yard locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• U-Pull-It: US self-serve auto dismantling yard chain with a near-identical customer experience to Pick A Part — entry fee, bring-your-own-tools, in-yard parts removal across multiple sites.
• Pull-A-Part: US-based self-serve auto salvage and dismantling yard chain. Operates the same customer-removes-parts model as Pick A Part, just at larger scale across North America.
• Copart: Global online salvage vehicle auction company that also feeds a large used-parts recovery ecosystem. Highly comparable end-of-life vehicle sourcing model, though Copart's primary channel is online auctions rather than self-serve yards.
• IAA (Insurance Auto Auctions): Salvage and used-vehicle auction house, now part of RB Global. Operates an ELV acquisition and parts recovery business comparable to Pick A Part's vehicle-buying side, with deep inventory feeds for downstream parts buyers.

Broad incumbents

• LKQ Corporation: Largest US distributor of recycled and aftermarket auto parts. A broad incumbent in used auto parts recovery and wholesale, relevant as the scaled-up version of Pick A Part's parts resale business.
• Manheim: Global vehicle remarketing platform (Cox Automotive). Adjacent to Pick A Part through ELV and total-loss vehicle sourcing channels that feed parts recovery businesses.
• Repco (NZ): Major NZ aftermarket and replacement auto parts retailer. Not a dismantler but competes for the same end customer spend on vehicle repair parts, anchoring the new-parts price ceiling that Pick A Part's used parts undercut.

Regional players

• Turners Automotive Group: NZ-headquartered automotive services group with vehicle remarketing, auctions, and used-vehicle retail. Comparable to Pick A Part on the vehicle acquisition and remarketing side, though Turners is more auction/retail-focused than parts-dismantling.

Others

• Trade Me: New Zealand's largest online marketplace, with a Motors Parts & Accessories category that competes for the same DIY customers as Pick A Part's yard channels. Not a dismantling peer but a substitute demand channel.
• Supercheap Auto (NZ): NZ retail chain for auto accessories, tools, and DIY maintenance products. Indirectly comparable as it serves the same DIY mechanic customer profile that drives yard footfall at Pick A Part.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pickapart.wellington
• LinkedInlinkedin.com/company/pick-a-part

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pick A Part