GOOD Agency

Marketing & Communications Servicesgoodagency.co.uk

Company typePrivate
Founded1989
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2B
OfferingServices

GOOD Agency firmographics

Firmographics

Name: GOOD Agency
Website: https://goodagency.co.uk
Company type: Private
Founded year: 1989
Headcount range: 51–100 employees
Ownership category
akta.pro rank

GOOD Agency industry classification

Industry

Product category: Marketing & Communications Services
NAICS: Advertising Agencies (541810), Advertising Agencies (54181)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Integrated Full-Service Creative Agencies (MPAAAAAA)
akta.pro secondary industry: Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

Marketing communications services
Creative agency services
Brand campaign development
Advertising and PR
Digital marketing solutions

Where GOOD Agency is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

GOOD Agency business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

GOOD Agency product offering

Product offering

Core offering

GOOD Agency is a creative agency that provides marketing and communications services to client organizations. Founded in 1989 and headquartered in London, the firm operates with 51-100 employees. Detailed breakdowns of specific service lines, deliverables, or methodologies were not accessible from the source data.

Differentiator

Problem solved

Functional benefit

Companies that use GOOD Agency

Customer profile

Ideal customer profiles1 record

GOOD Agency technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

GOOD Agency partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

GOOD Agency competitors and assessment

Company assessment

Direct peers

Mother London: Mother is a London-based independent creative agency of similar size to GOOD Agency, offering full-service creative and communications work for major brands. Directly comparable in scale, geography, and positioning.
Bartle Bogle Hegarty (BBH): BBH is a long-standing London creative agency known for integrated brand campaigns. Highly comparable to GOOD Agency given its London base, creative-led proposition, and focus on brand communications.
adam&eveDDB: adam&eveDDB is a London-based creative agency producing brand campaigns for UK and international clients. Comparable on creative-led, London-headquartered, mid-to-large independent positioning.
Lucky Generals: Lucky Generals is a London independent creative agency offering brand strategy, advertising, and communications services. Directly comparable on geography, service mix, and independent positioning.
Anomaly London: Anomaly operates a London creative office as part of a global independent network, with comparable brand strategy and creative communications offerings. Comparable on independent creative model and London presence.
St Luke's: St Luke's is a London-based independent creative agency focused on brand communications and advertising. Comparable on London independent creative positioning, though smaller in headcount.

Broad incumbents

Saatchi & Saatchi London: Saatchi & Saatchi is a major global creative agency with a strong London flagship, part of the Publicis network. Comparable as a broad incumbent competing for the same brand communications budgets.
Ogilvy UK: Ogilvy is a WPP-owned global creative and communications network with a large London office. Comparable as a broad incumbent offering the full suite of creative, PR, and advertising services GOOD Agency competes against.
Wieden+Kennedy London: Wieden+Kennedy operates a London creative office within a global independent network. Comparable on creative-led, brand-building work for major clients and as a notable London-headquartered creative shop.

Regional players

Droga5 (Accenture Song): Droga5 is a global creative agency now part of Accenture Song, with comparable creative-led brand campaign work. Listed as a regional peer because it is US-headquartered but competes for the same multinational client briefs routed through London.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

GOOD Agency financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GOOD Agency leadership team

Management profile

Number of profiles

GOOD Agency funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GOOD Agency M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD Agency

What does GOOD Agency do?

When was GOOD Agency founded?

GOOD Agency was founded in 1989. It employs 51 to 100 people.

Where is GOOD Agency based?

GOOD Agency is headquartered in London, United Kingdom, in the Europe region.

Who are GOOD Agency's main competitors?

Direct peers on record are Mother London, Bartle Bogle Hegarty (BBH), adam&eveDDB, Lucky Generals, Anomaly London and St Luke's. Broad incumbents are Saatchi & Saatchi London, Ogilvy UK and Wieden+Kennedy London. Droga5 (Accenture Song) is listed as a regional player.

Does GOOD Agency have an API?

No public API is recorded for GOOD Agency.

What industry is GOOD Agency in?

GOOD Agency's product category is Marketing & Communications Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.