Erra

What Erra does

ERRA Inc is a privately held, full-service creative production agency headquartered at 880 Harrison St., San Francisco, California. Founded in 2016 and operating with a team of 1-10 employees, the company produces photography and video content for global enterprise brands across diverse industries including automotive (Mercedes, Bugatti, Mahindra), athletic apparel and footwear (Nike, Jordan Brand, Skechers), consumer electronics (Philips, Dyson), financial services (Chase), apparel (HUE, No nonsense), beverages (Muscle Milk, ON, Flaus), technology (F5, MuteMe, Kailo), real estate (The Seaport, Abodu), and many others. The agency has delivered hundreds of projects since inception.

The company's core offering is integrated end-to-end production: concept development, scriptwriting, storyboarding, producing, art direction, video production, still photography, animation, editing, retouching, coloring, sound design, and versioning — all handled in-house under a single engagement. Service categories are organized into seven distinct lines: Product Launch Video, Commercial Photography, Experiential Photography, Commercial Video, Experiential Commercial, Product Photography, and OOH Photo & Video. There is no proprietary software platform; the technical asset is the in-house production team and its creative execution capability.

ERRA generates revenue through project-based professional services engagements. Pricing is quote-based, determined by project scope, complexity, and production requirements, and is not publicly disclosed. Go-to-market is enterprise field sales combined with a portfolio-driven inbound channel: a comprehensive website gallery, Instagram, LinkedIn, and Vimeo serve as the primary client acquisition surfaces. The firm operates as an independent, privately held business with no disclosed funding rounds, institutional investors, parent company, M&A activity, partnerships, awards, or patents in the available data. AI/ML capabilities are not part of the stated offering.

Name

Erra

Legal name

ERRA Inc

Website

https://errainc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ERRA Inc is a San Francisco-based, full-service creative production agency that produces photography and video content for global enterprise brands across automotive, apparel, consumer electronics, and other industries, delivering hundreds of project-based engagements through in-house concept, production, and post-production capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Production Services: Project-based professional services revenue generating income from photography, video production, animation, and post-production services delivered to enterprise brands and agencies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Erra is a full-service creative production agency that produces photos and videos for ambitious global brands and agencies. The agency delivers end-to-end production capabilities spanning concept development, scriptwriting, storyboarding, producing, art direction, video production, still photography, animation, editing, retouching, coloring, sound design, and versioning, organized into offerings such as product launch video, commercial photography, experiential photography, commercial video, product photography, and OOH photo and video content.

Product overview

ERRA Inc is a full-service creative production agency that creates photos and videos for ambitious brands worldwide. The agency offers a comprehensive suite of services organized into distinct offerings: Product Launch Video (concept-to-delivery video production for new products), Commercial Photography (professional advertising photography), Experiential Photography (lifestyle and brand experience imagery), Commercial Video (full-scale commercial video production with editing, coloring, and sound design), Experiential Commercial (multi-format experiential campaigns), Product Photography (high-end e-commerce and catalog photography), and OOH Photo & Video (out-of-home advertising content). These offerings are supported by core capabilities including concept development, scriptwriting, storyboarding, art direction, animation, retouching, and versioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Launch Video

Named customers49 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• The Mill: Large global post-production and creative content studio serving the world's biggest advertisers. Overlaps with Erra on commercial post-production, VFX, and versioning, but operates at significantly greater scale across many geographies.
• MediaMonks: Large-scale digital content production and creative agency within S4 Capital. Overlaps with Erra on commercial video and photography production but offers vastly broader capabilities (media, data, technology) at enterprise scale.

Direct peers

• B-Reel: Creative studio producing film, design, and interactive experiences for major brands. Comparable to Erra in its end-to-end production capabilities and brand-driven, project-based engagements.
• HUSH: Design and production studio creating brand films, digital content, and experiential activations for global brands. Closely comparable scope to Erra in commercial video and brand content production.
• Radical Media: Award-winning production company spanning commercials, branded content, and feature films. Directly comparable to Erra as a one-stop creative production vendor serving major global brands.
• Bullion Productions: Boutique production studio handling commercials, brand films, and digital content for global brands. Similar scope and client caliber to Erra's enterprise-focused creative production work.
• Stink Studios: Global creative studio producing film, photography, digital and experiential content for brands and agencies. Comparable service mix (commercial photography/video production) and enterprise client focus to Erra.
• Anonymous Content: Production and talent-management company producing commercials, music videos, and long-form content for major brands. Overlaps with Erra on the commercial production side and serves similar enterprise and agency clients.
• Tool of North America: Boutique commercial production company producing commercials and branded content for global brands. Closely comparable operating model to Erra: project-based photo and film work for enterprise marketers and ad agencies.
• M ss ng P eces: Creative production studio producing commercials, branded films, and experiential content. Comparable to Erra's mix of photo/video production and post-production for ambitious brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/errainc
• LinkedInlinkedin.com/company/erra-inc
• Instagraminstagram.com/errainc/?hl=en
• Xx.com/errainc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erra