On Foot Holidays
- Company typePrivate
- Founded2004
- HeadquartersSalisbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
On Foot Holidays firmographics
Firmographics- Name
- On Foot Holidays
- Legal name
- On Foot Limited
- Website
- https://onfootholidays.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
On Foot Holidays industry classification
Industry- Product category
- Self-guided walking holiday tours
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industries
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF)
Keywords
Where On Foot Holidays is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
On Foot Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Walking Holiday Packages: Core revenue from packaged walking holidays including accommodation (B&B or half-board), luggage transfers between hotels, Walkers' Pack and/or App, local contact support, taxi transfers on some routes, and packed lunches. Price varies by route, duration, accommodation level, and season.
- Add-on Services: Supplementary revenue from upgraded accommodation, extra nights, single room supplements, lone traveller supplements, part-guided walking days, and fully guided options for groups.
- Seasonal Discounts: Periodic promotional offers such as £50 per person discounts on specific seasonal bookings (e.g., Autumn 2026 with code AUT2650).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Per-person pricing based on twin/double room sharing |
| Subscription | Annual | Autumn 2026 promotional discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
On Foot Holidays product offering
Product offeringCore offering
On Foot Holidays designs, sells, and supports self-guided walking holiday packages across 11 European countries (UK, France, Italy, Spain, Germany, Greece, Portugal, Slovenia, Czech Republic, Turkey) and Wales. Each package includes pre-booked family-run accommodation (B&B or half-board), luggage transfers between hotels, a Walkers' Pack and/or the Companion App with GPS navigation, route notes, and local contact support. Routes are graded Easy to Hard and can be tailored with shortening options, extra nights, and part-guided or fully guided days.
Product overview
On Foot Holidays operates as a single unified service providing self-guided walking holidays across Europe and the UK. The core offering consists of a portfolio of walking routes paired with supporting services including the On Foot Holidays Companion App (GPS navigation and digital itinerary) and/or the Walkers' Pack (physical route materials). All holidays include accommodation booking, luggage transfers between hotels, and local contact support. The company was founded in 2004 and is based in Salisbury, UK.
Differentiator
Problem solved
Functional benefit
Products and services
- On Foot Holidays Companion App Bespoke mobile application providing GPS navigation with real-time tracking, turn-by-turn directions (with beep notifications when leaving the path), offline capability without mobile data, itinerary details, background information about walking regions, and restaurant suggestions. Available for all On Foot Holidays walking routes.
- Walkers' Pack Comprehensive physical package containing a personalized itinerary, detailed maps, route notes, background information, travel advice, restaurant suggestions, language help, transfer information, timetables, and luggage labels. Available as an alternative or supplement to the Companion App.
- Self-guided walking holiday packages (routes portfolio) Packaged self-guided walking holidays across 11 countries (Czech Republic, England, France, Germany, Greece, Italy, Portugal, Slovenia, Spain, Turkey, and Wales). Each holiday includes pre-booked family-run B&B or half-board accommodation, luggage transfers between hotels, a Walkers' Pack and/or the Companion App with GPS navigation, local contact support, optional taxi transfers on some routes, and packed lunches. Routes are graded Easy to Hard and designed by local route designers personally tested by staff.
Quantifiable outcome
- 100% recommendation rate from 1587 reviews on independent AITO platform
- +1 more outcomes
Companies that use On Foot Holidays
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
On Foot Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
On Foot Holidays partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AITO (Association of Independent Tour Operators)coreMembership organization for independent tour operators requiring 100% financial protection for customers and adherence to quality charter standards. On Foot Holidays displays AITO Gold badge and participates in AITO dispute resolution services.
- Holiday ExtrasminorRecommended travel insurance partner for UK residents. On Foot receives commission for policies purchased via their referral link (BG884). Provides annual and single trip insurance meeting booking condition requirements.
- Railway and Transport OperatorsminorPartnership with European railways (Deutsche Bahn, SNCF, Trenitalia, Renfe) and The Man in Seat 61 for travel advice. Trainline integration for booking. Ferry services to Greek islands via Greek Ferry Timetables and Zas Ferries.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
On Foot Holidays competitors and assessment
Company assessmentDirect peers
- Macs Adventure: UK-based specialist in self-guided walking, cycling, and activity holidays across Europe with luggage transfers and similar graded routes — the closest direct competitor to On Foot Holidays' core offering.
- Headwater Holidays: UK tour operator offering self-guided and guided walking, cycling, and multi-activity holidays across Europe with luggage transfers — a near-identical product structure and target customer.
- Inntravel: Long-established UK operator focused on slow-paced, self-guided walking and discovery holidays in unspoilt regions of Europe, with locally sourced accommodation and similar route design philosophy.
- Sherpa Expeditions: Specialist in self-guided walking holidays with luggage transfers across the Alps, Pyrenees, and beyond; competes head-to-head on many of the same European routes.
- Walkers' Britain: Self-guided walking holiday provider focused on the UK and Ireland with graded routes, luggage transfers, and B&B accommodation — directly comparable on the England and Wales portion of On Foot's portfolio.
Broad incumbents
- Exodus Travels: Large adventure tour operator offering walking and multi-activity holidays worldwide; a broader-portfolio incumbent that competes for the same active-traveller segment.
- HF Holidays: Established UK walking and activity holiday company with a larger portfolio of guided and self-guided trips; broader product set but overlapping customer demographic.
- Ramblers Walking Holidays: Long-running UK walking holiday specialist with guided group tours across Europe; overlapping customer base though predominantly guided rather than self-guided.
Emerging players
- Country Walkers: US-based walking holiday operator offering guided and self-guided trips across Europe and beyond; competing for the same North American customer cohort that On Foot serves from its US-timezone support.
Others
- Responsible Travel: Marketplace and aggregator for small, locally rooted walking and activity holiday operators across Europe; functions as a competitive discovery channel for the same end customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
On Foot Holidays social profiles
Digital presenceOn Foot Holidays compliance and trust
Trust signalCompliance2 records
On Foot Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Foot Holidays leadership team
Management profileNumber of profiles
Profiles1 record
On Foot Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Foot Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Foot Holidays
What does On Foot Holidays do?
On Foot Holidays designs, sells, and supports self-guided walking holiday packages across 11 European countries (UK, France, Italy, Spain, Germany, Greece, Portugal, Slovenia, Czech Republic, Turkey) and Wales. Each package includes pre-booked family-run accommodation (B&B or half-board), luggage transfers between hotels, a Walkers' Pack and/or the Companion App with GPS navigation, route notes, and local contact support. Routes are graded Easy to Hard and can be tailored with shortening options, extra nights, and part-guided or fully guided days.
Is On Foot Holidays a public or private company?
On Foot Holidays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Foot Holidays founded?
On Foot Holidays was founded in 2004. It employs 11 to 50 people.
Where is On Foot Holidays based?
On Foot Holidays is headquartered in Salisbury, United Kingdom, in the Europe region.
How does On Foot Holidays make money?
Three revenue lines are on record. Walking Holiday Packages are the primary driver. The others are add-on Services and seasonal Discounts.
Who are On Foot Holidays's main competitors?
Direct peers on record are Macs Adventure, Headwater Holidays, Inntravel, Sherpa Expeditions and Walkers' Britain. Broad incumbents are Exodus Travels, HF Holidays and Ramblers Walking Holidays. Country Walkers is listed as an emerging player. Responsible Travel is listed as an others.
Does On Foot Holidays have an API?
No public API is recorded for On Foot Holidays.
What industry is On Foot Holidays in?
On Foot Holidays's product category is Self-guided walking holiday tours. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 561520 and its SIC code is 7900.