Ausdeck Patios & Roofing

What Ausdeck Patios & Roofing does

Ausdeck Building Systems, operated under the legal entity Australian Lifestyle Construction Group Pty Ltd, is a 100% Australian-owned B2B manufacturer and supplier of light-gauge structural steel, insulated roofing and wall panels, expanded polystyrene (EPS) products, rainwater goods, and outdoor living products. The company traces its origins to 1977 as Roll Form Industries in Brisbane and operates three production sites — Richlands (QLD, headquarters, sales, manufacturing and pick-ups), Carole Park (QLD, EPS foam manufacturing) and Smeaton Grange (NSW, manufacturing and sales) — with more than 150 employees. Its product portfolio spans five categories: roofing and walling (single-skin V-Line roofing, 3-in-1 insulated roofing panels, insulated wall panels with EPS-FR cores); light-gauge structural steel (Shurelock lightweight beams, aluminium and RHS posts, purlins and girts, top hats and battens, stud/plate/noggin); rainwater products (flashings, gutters, rainwater heads); EPS sheets and blocks; and outdoor living products (decorative screens, aluminium slats, RangeView operable louvres, Trex composite decking). Proprietary technology centres on roll-forming and integrated panel manufacturing, with the differentiated 3-in-1 insulated roofing panel combining roof, insulation, and pre-finished ceiling in a single modular product capable of spanning up to 9.6 metres.

The company operates a pure B2B go-to-market via a dealer network (servicing patios/carports, sheds, roofing and modular building applications across residential, commercial, industrial and modular construction sectors), augmented by direct sales representatives covering Queensland and New South Wales and a proprietary Dealer Portal for order entry and account management. Ausdeck explicitly does not compete with its trade partners for DIY or end-consumer sales, and has executed large-scale projects including the 2022 Lismore Temporary Housing Project (732 modular homes, 23,000 m² of insulated panels over a 10-week production cycle) in partnership with Hutchinson Builders and Highline Roofing. Revenue is generated through quote-based product sales to dealers and direct commercial accounts, with engineering and custom solutions provided for large projects; pricing is not publicly disclosed.

Ownership is private under Australian Lifestyle Construction Group Pty Ltd, with six wholly-owned operating subsidiaries covering each vertical (roll-forming, sheet metal, EPS, powder coating, and regional patio/carport entities in QLD and NSW). The company is led by CEO Simon Plummer, who has overseen the consolidation of formerly separate branded entities into the unified Ausdeck Building Systems identity. There is no external equity investment, public listing, or PE involvement disclosed in the source material.

Name

Ausdeck Patios & Roofing

Legal name

Australian Lifestyle Construction Group Pty Ltd

Website

https://ausdeck.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Ausdeck Building Systems is an Australian-owned manufacturer and supplier of light-gauge structural steel, insulated roofing and wall panels, EPS products, and outdoor living solutions. Operating as a pure B2B partner through a dealer network across Queensland and New South Wales, the company serves residential, commercial, industrial, and modular construction trade customers.

Ownership category

akta.pro rank

Product category

Light-gauge Steel Building Materials Manufacturing

NAICS

Sheet Metal Work Manufacturing (332322), Plate Work and Fabricated Structural Product Manufacturing (33231), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Steel Joists, Joist Girders & Decking (IMADACAC)

akta.pro secondary industries

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE), Sheet Metal & Flashing Works (Gutters, Copings, Edge Metal, Downspouts) (IMAFAMAE)

Keywords

• Light-gauge structural steel
• Insulated roofing panels
• Building materials manufacturing
• Roll-formed steel products
• Patio roofing systems

Headquarters

HQ city

Ipswich

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Manufacturing & Supply: Manufactures and supplies light-gauge structural steel products, insulated roofing/wall panels, rainwater goods, and outdoor living products to trade customers. Revenue is generated through product sales with flexible purchasing options (complete kits or individual components).
2. Engineering & Custom Solutions: Provides bespoke design, engineering, and consolidation services for large-scale commercial projects. Offers engineered systems and components that meet Australian standards with customisation capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ausdeck Building Systems manufactures and supplies light-gauge structural steel products, insulated roofing and wall panels, rainwater goods, expanded polystyrene (EPS) products, and outdoor living products (louvres, screens, decking) to trade and dealer customers across Australia. The company operates as a vertically integrated B2B manufacturer with in-house roll-forming, EPS-FR foam production, sheet metal fabrication, and powder coating capabilities, delivering complete building kits or individual components engineered to Australian standards.

Product overview

Ausdeck Building Systems is a 100% Australian-owned manufacturer and supplier of building products with over 50 years of experience. The company operates with strong vertical integration, designing, engineering, and manufacturing almost all products in-house at facilities in Queensland and New South Wales, employing more than 150 people. The product portfolio is organized into five main categories: (1) Roofing & Walling — including Single-skin V-Line Roofing, Insulated Roofing panels, and Insulated Wall Panels that provide integrated roof/insulation/ceiling solutions; (2) Light-gauge Structural Steel — comprising Shurelock Lightweight Beams, Aluminium & RHS Posts, Purlins & Girts, Top Hats & Ceiling Battens, and Stud/Plate/Noggin components for structural framing; (3) Rainwater Products — including Flashings, Gutters, and Rainwater Heads; (4) Expanded Polystyrene — EPS Sheets and Blocks for insulation and construction applications; and (5) Outdoor Living Products — featuring Decorative Screens, Aluminium Slats, RangeView Operable Louvres, and Trex Composite Decking. These products serve applications across Patios & Carports, Sheds, Roofing, and Modular Buildings for the residential, commercial, industrial, and modular construction sectors. The company previously operated under Ausdeck Group and related entities, now unified under the single Ausdeck Building Systems brand.

Differentiator

Problem solved

Functional benefit

Brands

• Shurelock: Lightweight beam product line featuring contoured steel beams for outdoor structures
• RangeView
• V-Line
• Quickscreen
• Trex

Products and services

• V-Line Single-skin Roofing

Quantifiable outcome

• Spanning capabilities up to 9.6m with 150mm insulated panels reducing support beam requirements
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Hutchinson BuilderscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Major construction partner for the Lismore Temporary Housing Project. Hutchinson Builders (Hutchies) awarded the project to construct 732 modular homes for flood-affected families. Prior experience working with Ausdeck on the QLD Government's Wellcamp Facility gave confidence in Ausdeck's one-stop-shop solution capabilities.
• Highline RoofingcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Roofing contractor partner for the Lismore Temporary Housing Project. As an existing Ausdeck partner, Highline Roofing contributed to the rapid construction of 732 modular homes and attached patios.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Revolution Roofing: Australian manufacturer of metal roofing, wall cladding, rainwater and structural products. Competes with Ausdeck in roll-formed roofing, flashings, gutters and light-gauge steel framing.
• Stratco: Australian manufacturer of patios, carports, roofing, fencing, and sheds with national distribution. Directly comparable to Ausdeck in product categories, B2B/trade-dealer model, and target end-markets across residential and commercial outdoor structures.
• Fielders (Kingspan): Manufacturer of insulated roof and wall panels, structural decking and architectural building products. Direct competitor to Ausdeck's insulated roofing and wall panel lines, particularly in commercial and industrial applications.
• Bondor (Kingspan): Leading Australian insulated panel manufacturer (EPS and PIR core panels) for roofing, walling and coolroom applications. Directly comparable to Ausdeck's EPS-FR insulated panel product range.
• Metroll: One of Australia's largest metal roofing, walling and structural steel manufacturers. Competes with Ausdeck in roll-formed roofing, insulated panels, purlins and rainwater goods serving similar trade and commercial customers.

Others

• Trex Company: US-based manufacturer of composite decking distributed in Australia through Ausdeck. Technology/supplier relationship relevant to Ausdeck's outdoor living category rather than direct competition.

Emerging players

• Ampelite: Australian manufacturer of skylights, roof windows and polycarbonate roofing systems. Adjacent product overlap with Ausdeck's roofing portfolio in outdoor structures and architectural daylighting.
• Spantec Systems: Australian manufacturer of light-gauge structural steel systems for flooring, decking and outdoor structures. Comparable to Ausdeck's Shurelock beam and light-gauge framing products for residential and commercial construction.

Broad incumbents

• BlueScope Steel (Lysaght): Australia's largest steelmaker; its Lysaght and Ranbuild brands compete across roofing, walling, structural steel and sheds. A much larger incumbent offering broader scale and national reach against which Ausdeck competes regionally.

Regional players

• Reclad (Reclad Australia): Metal roofing and cladding specialist operating primarily in select Australian states. Comparable product mix to Ausdeck's roofing and rainwater categories, though narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Ausdeck-Patios-Roofing/100092290565168
• LinkedInlinkedin.com/company/ausdeck-group
• Xx.com/ausdeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausdeck Patios & Roofing