Socialmood
Socialmood is a Madrid-headquartered, 11-50-person Spanish creative agency founded in 2008 that delivers social-first branding, content, and strategy services to enterprise clients including Inditex, Mahou San Miguel, and Movistar Plus+, and publishes the 'Cosas y Casos' Substack newsletter.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Socialmood does
Socialmood S.L. is a Madrid-headquartered creative agency founded in 2008 that operates as a 'Social First' boutique serving large Spanish enterprise brands. It maintains offices in Barcelona, Vigo, and A Coruña, and is organized as a subsidiary within the VIKO business group. The agency's service portfolio spans Creatividad, Social Content, Social Strategy, Brand Strategy, Social Listening & Analytics, Social Branding, and AI Slop (AI-augmented creative content). Named clients include Mahou San Miguel, Inditex, Movistar Plus+, IE, Ron Barceló, Thermomix, Kaiku, and Yzaguirre, indicating a focus on communications-heavy enterprise accounts in beverage, fashion/retail, telecommunications, education, and consumer goods verticals.
The business model is predominantly professional-services based on customized, quote-based engagements with enterprise clients, supplemented by a subscription-flavored content product — the 'Cosas y Casos' weekly Substack newsletter with over 3,000 subscribers — which doubles as a top-of-funnel marketing channel and thought leadership asset. The agency also publishes periodic 'Riports' trend analyses. No public pricing exists; new business is generated through direct outreach via [email protected] and website contact forms, plus organic inbound from the newsletter.
No proprietary software platform, public API, SDK, or app exists. The technology footprint is best characterized as a creative-services operation with light AI tooling, primarily Google Analytics for website measurement and Substack as the newsletter platform. The company holds no disclosed patents, certifications, regulatory approvals, or formal strategic partnerships beyond its VIKO parent affiliation. No venture or private equity funding rounds are disclosed, and financial figures are not public.
Socialmood firmographics
Firmographics- Name
- Socialmood
- Legal name
- SOCIALMOOD S.L.
- Website
- https://socialmood.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Socialmood is a Madrid-headquartered, 11-50-person Spanish creative agency founded in 2008 that delivers social-first branding, content, and strategy services to enterprise clients including Inditex, Mahou San Miguel, and Movistar Plus+, and publishes the 'Cosas y Casos' Substack newsletter.
- Ownership category
- akta.pro rank
Socialmood industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB)
Keywords
Where Socialmood is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Socialmood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Professional services revenue from creative strategy, social content creation, brand strategy, and social media management for corporate clients
- Newsletter Subscription (Cosas y Casos): Weekly curated content publication with free and paid subscription tiers through Substack platform
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Socialmood product offering
Product offeringCore offering
Socialmood is a Spain-based creative agency operating under a "Social First" philosophy that delivers creative strategy, social media content creation, brand strategy, social listening and analytics, social branding, and AI-augmented creative services to enterprise brands. It also publishes the weekly Substack newsletter "Cosas y Casos" (3,000+ subscribers) and periodic trend reports called "Riports" as content-led marketing assets.
Product overview
Socialmood is a creative agency operating under a 'Social First' philosophy, offering a portfolio of interconnected services rather than a unified software product. The core offerings include Social Content creation, Social Strategy, Brand Strategy, and Social Listening & Analytics. The agency also provides AI Slop (AI-generated content services) and Social Branding services. Supporting these core offerings are content publications including Riports (trend reports) and Cosas y Casos (a weekly Substack newsletter with over 3,000 subscribers). The agency serves notable clients including Mahou San Miguel, Inditex, Movistar Plus+, IE, and others, and maintains offices in Madrid, Barcelona, Vigo, and A Coruña, Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Cosas y Casos: A weekly newsletter/Substack publication featuring curated digital culture content, trends, and industry observations.
Products and services
- Creatividad
- Social Content
- Social Strategy
- Brand Strategy
- AI Slop
- Social Listening & Analytics
- Social Branding
- Cosas y Casos
- Riports
Companies that use Socialmood
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Socialmood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Socialmood partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Socialmood competitors and assessment
Company assessmentDirect peers
- LOLA MullenLowe: Spanish-headquartered creative boutique agency operating within the MullenLowe global network. Like Socialmood, it is an independent-minded creative shop based in Spain competing for the same enterprise and consumer brand budgets, with a similarly broad mix of social, brand, and content services.
- El Cuartel: Madrid-based creative boutique that brands itself around unconventional creative approaches for established brands. Closely comparable to Socialmood in scale, Spanish geography, and positioning as an alternative to network agencies for clients seeking distinctive work.
- Sra. Rushmore: Long-established Spanish creative agency headquartered in Madrid, known for award-winning brand work across Spanish enterprise clients. Direct competitor for the same social, brand, and creative briefs in the Spanish market.
- Contrapunto BBDO: Madrid-based creative agency affiliated with the BBDO network, serving major Spanish brands across creative, brand strategy, and social. Comparable to Socialmood in geography and client type though with larger network backing.
- The Cocktail: Spanish digital agency with strong social and content production capabilities serving enterprise clients in Spain and LatAm. Comparable to Socialmood in being a Spanish digital-first shop competing for social content and brand strategy engagements.
- Kitchen: Norwegian-headquartered creative agency with significant Spanish operations, offering brand strategy and creative services to enterprise clients. Direct peer in the Spanish creative agency market with similar boutique positioning.
Broad incumbents
- Ogilvy Spain: Madrid office of the global WPP-owned network. Represents the larger incumbent competition that Socialmood encounters on enterprise pitches; overlaps on social, brand, and creative but operates with vastly greater scale and a broader service portfolio.
- DDB Spain: Spanish operations of the global DDB network (Omnicom), providing creative, brand, and social services to major Spanish and multinational brands. Network-agency incumbent competing for the same enterprise creative budgets as Socialmood.
- Wieden+Kennedy: Independent global creative agency renowned for distinctive, brand-defining campaigns. While US-headquartered and much larger, it represents the type of high-profile creative boutique Socialmood aspires to emulate and competes with internationally for marquee brand mandates.
- Mother London: Independent creative agency with offices in London, New York, LA, and Shanghai, known for unconventional creative work for global brands. Comparable to Socialmood in boutique independent positioning and lateral-thinking creative philosophy, but with substantially greater scale.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Socialmood social profiles
Digital presenceSocialmood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socialmood leadership team
Management profileNumber of profiles
Profiles1 record
Socialmood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socialmood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socialmood
What does Socialmood do?
Socialmood is a Spain-based creative agency operating under a "Social First" philosophy that delivers creative strategy, social media content creation, brand strategy, social listening and analytics, social branding, and AI-augmented creative services to enterprise brands. It also publishes the weekly Substack newsletter "Cosas y Casos" (3,000+ subscribers) and periodic trend reports called "Riports" as content-led marketing assets.
Is Socialmood a public or private company?
Socialmood is a private company. It is classified as corporate owned and is currently operating.
When was Socialmood founded?
Socialmood was founded in 2008. It employs 11 to 50 people.
Where is Socialmood based?
Socialmood is headquartered in Madrid, Spain, in the Europe region.
How does Socialmood make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are newsletter Subscription (Cosas y Casos).
Who are Socialmood's main competitors?
Direct peers on record are LOLA MullenLowe, El Cuartel, Sra. Rushmore, Contrapunto BBDO, The Cocktail and Kitchen. Broad incumbents are Ogilvy Spain, DDB Spain, Wieden+Kennedy and Mother London.
Does Socialmood have an API?
No public API is recorded for Socialmood.
What industry is Socialmood in?
Socialmood's product category is Creative Agency Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 5418 and its SIC code is 7311.