What Kitchen does

Kitchen, rebranded to Publicis Leo on January 5, 2025, is a creative advertising agency headquartered at Apotekergata 12, Oslo, Norway, operating as one of five agencies within the Publicis Norway house (alongside MSL, Starcom, Performics, Publicis Foundry, and Publicis Nucleus). The firm was founded in 2002 and is wholly owned by Publicis Groupe, the Paris-listed global advertising holding company (Euronext: PUB). It operates under a 'Power of One' model in which the five agencies pool talent into tailored cross-functional client teams, offering integrated marketing services spanning advertising, media planning and buying, performance marketing, public relations, design, content marketing, film production, technology, insights and analysis, and customer experience/CRM. No proprietary technology platform is disclosed; the agency's product is professional creative and marketing services delivered by human teams.

The business model is professional services, project-based and quote-driven, with pricing not publicly disclosed. Kitchen/Publicis Leo serves 109 small and large Norwegian customers across diverse verticals, with disclosed logos including JCDecaux (outdoor advertising), Helsedirektoratet (Norwegian Health Directorate), Burger King, and Naturhistorisk museum (Natural History Museum). The broader Publicis Norway house employs 180 people. Distribution is direct-to-client via enterprise field sales within Norway only; no international operations are operated from this entity. The agency has received industry recognition, including creation of the official profile/artwork for Gullblyanten 2024, Norway's most prestigious advertising award.

Strategically, the agency is positioned within Publicis Groupe's Norway consolidation, leveraging global group resources (trends, technology, expertise) for a domestic client base. The October 2024 launch of Publicis Performics expanded the house's focus into the SMB segment. Recent thought-leadership output covers AI in marketing and AI-driven search, though no proprietary AI products or platforms have been disclosed. The rebrand to Publicis Leo integrates the Norwegian creative shop with Publicis Groupe's global Leo network, tightening cross-border coordination while preserving local market execution.

Name

Kitchen

Legal name

Kitchen

Website

https://kitchen.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Kitchen (rebranded to Publicis Leo in January 2025) is an Oslo-based creative advertising agency and part of the five-agency Publicis Norway house owned by Publicis Groupe. It serves 109 Norwegian clients with integrated advertising, media, PR, performance, design, and customer experience services via a cross-functional 'Power of One' model.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Kitchen generates revenue through professional services including advertising, media planning and buying, performance marketing, PR, design, content marketing, technology, film production, insights and analysis, and customer experience solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kitchen (now rebranded to Publicis Leo) is a full-service creative advertising agency based in Oslo, Norway, operating under Publicis Norway's 'Power of One' model. It delivers integrated marketing communications services spanning advertising, media planning and buying, performance marketing, public relations, design, content marketing, technology, film production, insights and analytics, and customer experience for Norwegian businesses.

Product overview

Kitchen (now operating as Publicis Leo) is a creative advertising agency brand within the Publicis Norway multi-agency house. The company operates as a platform-plus-specialists model, offering integrated marketing services across 15+ disciplines including content marketing, design, technology, analytics, performance marketing, film production, media, PR, and advertising. Kitchen/Publicis Leo functions alongside other Publicis sub-brands (Publicis Performics, Publicis Starcom, Publicis Nucleus, Publicis Foundry) under the unified 'Power of One' strategy, enabling cross-disciplinary solutions tailored to client needs. The agency employs 180 people serving 109 clients, leveraging the global Publicis network for trends, expertise, and technology access.

Differentiator

Problem solved

Functional benefit

Products and services

• Reklame (Advertising) Traditional and digital advertising services across multiple channels and formats for Norwegian brands and organizations.
• Media Media planning and buying services across traditional and digital channels, delivered via Publicis Starcom within the Publicis Norway house.
• Performance (Digital Marketing) Performance marketing services focused on measurable results, ROI optimization, and data-driven digital campaign management.
• PR (Public Relations) Public relations services including media relations, communications strategy, and reputation management, delivered via Publicis Nucleus within the Publicis Norway house.
• Design Design services including visual identity, graphic design, and creative design solutions for brand and marketing materials.
• Innholdsmarkedsføring (Content Marketing) Content marketing services including social media and influencer marketing, focused on creating and distributing valuable content to attract and engage target audiences.
• Teknologi (Technology) Technology services supporting digital marketing and customer experience solutions.
• Innsikt & analyse (Insights & Analysis) Analytics and insight services to measure marketing performance and derive actionable data-driven recommendations.
• Filmproduksjon (Film Production) Video and film production services for marketing and advertising campaigns.
• CRM / Kundeopplevelse (Customer Experience) Customer relationship management and customer experience optimization services, delivered via Publicis Foundry within the Publicis Norway house.
• Strategi og forretningsutvikling (Strategy and Business Development) Marketing and business strategy services supporting client growth, brand positioning, and commercial development.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PublicisflagshipStrategic or Co-development PartnerKitchen is owned by Publicis and operates as part of the Publicis house in Norway alongside MSL, Starcom, Performics, Publicis Foundry, Publicis Nucleus, and Publicis Leo. This global network provides access to the latest trends, expertise, and technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TRY Apt: Leading Norwegian creative advertising agency historically positioned as one of the top independent shops in Oslo, competing directly with Kitchen/Publicis Leo for the same Norwegian brand and government clients.
• Pol: Independent Norwegian creative agency known for high-profile creative campaigns, competing directly with Kitchen/Publicis Leo on Norwegian brand-building and cultural-sector engagements.
• McCann Norway: Norwegian office of McCann Worldgroup, providing advertising and communications services to Norwegian enterprise and consumer brands, competing for the same client budgets as Kitchen/Publicis Leo.
• Nord DDB: Norwegian arm of DDB Worldwide, offering creative, media and brand strategy services to Norwegian enterprise clients in direct competition with Kitchen/Publicis Leo's integrated offering.
• Antenna: Norwegian creative and design agency serving Scandinavian clients, comparable to Kitchen/Publicis Leo in scale and service breadth with a focus on integrated creative output.
• Ogilvy Norway: Norwegian presence of Ogilvy, offering creative, PR and customer experience capabilities backed by a global WPP network — competing with Publicis Norway's 'Power of One' integrated model.

Emerging players

• Anomaly: Globally recognized independent creative agency with a reputation for integrated, brand-building work comparable to Kitchen/Publicis Leo's creative output and multi-discipline service model.

Broad incumbents

• Wieden+Kennedy: Independently owned global creative network known for high-profile campaigns; comparable to Kitchen/Publicis Leo as a creative-led, brand-building peer competing for the same international brand mandates through network partners.
• Saatchi & Saatchi: Publicis network sibling agency with global scale, operating as a fellow Publicis creative brand that shares resources, pitches and clients with Kitchen/Publicis Leo within the parent house.
• Leo Burnett: Global creative network within Publicis Groupe under which Publicis Leo operates; directly comparable as the parent/global counterpart of Kitchen's rebrand and a source of shared clients and methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KitchenOslo
• Facebookfacebook.com/kitchenoslo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchen