ALERRT

What ALERRT does

ALERRT (Advanced Law Enforcement Rapid Response Training) is a research-based active shooter response training center housed within Texas State University's School of Criminal Justice in San Marcos, Texas. Founded in 2002 as a partnership between Texas State, the San Marcos Police Department, and the Hays County Sheriff's Office, ALERRT delivers a 14-course catalog covering tactical response (Level I, SORD, ERASE, Breaching), integrated multi-discipline response (AAIR, AAIM, ASIM), medical and casualty care (FRM, MASC, CRCC), and civilian preparedness (CRASE, ADD). The technical platform combines instructor-led in-person courses (16-40 hours, often delivered at host agencies nationwide) with an ALERRT eLearning platform built on a learning management system that supports TCOLE and SB1852 compliance tracking, recertification, and on-demand webinars. A dedicated research team (Director, Research Scientists, and Associates) produces after-action reports, including the Robb Elementary assessment, that feed back into curriculum updates.

ALERRT's business model is grant-funded non-profit delivery, not commercial sales: the majority of operations are financed by state and federal grants (US DOJ BJA, COPS Office, FBI, DHS/FEMA, Texas Office of the Governor CJD, TX Adjutant General's DOD), with cumulative funding of more than $136 million since 2002. Standard training is delivered at no cost to officers or agencies, while a recently introduced $99 online recertification tier (Level 1 and AAIR) and ancillary revenue from ALERRT Gear merchandise and KDL Solutions equipment kits represent small incremental monetization streams. ALERRT serves state, local, and tribal law enforcement, fire, EMS, telecommunicators, command staff, and civilians, with approximately 303,928 first responders trained across all 50 states plus Puerto Rico, Guam, Saipan, and seven international countries. The 2013 FBI "National Standard" designation, TCOLE Contractual Training Provider status, and Texas SB1852 mandate (16 hours per two-year cycle) anchor demand, while a train-the-trainer model with regional managers across four US regions and six Texas regions enables broad geographic reach from a ~50-person staff.

Name

ALERRT

Legal name

Advanced Law Enforcement Rapid Response Training (ALERRT) at Texas State University

Website

https://alerrt.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ALERRT (Advanced Law Enforcement Rapid Response Training) is a Texas State University-based non-profit that delivers research-based active shooter response training to law enforcement, fire, EMS, and civilians across all 50 US states and internationally via in-person courses and an eLearning platform, funded primarily by federal and state grants.

Ownership category

akta.pro rank

Product category

Public Safety Training (Active Shooter Response)

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

akta.pro secondary industries

Firefighter & Fire Service Training (EDAOAMAB), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

Keywords

• Active shooter response training
• Law enforcement training
• First responder training
• Tactical casualty care
• Active attack incident management

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Grant Funding: ALERRT receives the majority of its funding through state and federal grants. Since 2002, over $136 million has been awarded in federal and state funding. Major funding sources include DOJ COPS Office, FBI, Department of Homeland Security, Texas Office of the Governor - CJD, TX Adjutant General's DOD, and others. Training is delivered at no cost to officers or agencies.
2. Recertification Course Fees: Online recertification courses cost $99 per course. Level 1 Train-the-Trainer Instructor Recertification and AAIR Train-the-Trainer Instructor Recertification both carry $99 fees. Payment must be submitted prior to gaining access to the course.
3. Training Equipment Sales: ALERRT Gear merchandise sold through alerrtgear.com. Equipment kits available through KDL Solutions, the contracted sole-source provider for ALERRT-approved training kits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ALERRT is a research-based active shooter response training program that delivers in-person courses and an eLearning curriculum to law enforcement, fire, EMS, telecommunicators, and civilians. The core catalog includes Level I, AAIR, AAIM, SORD, ERASE, CRASE, CRCC, FRM, Breaching, MASC, and ASIM courses (plus Train-the-Trainer variants) covering tactics, integrated multi-agency response, tactical casualty care, and incident command. Courses are delivered free to officers/agencies via direct ALERRT instructors, certified local instructors, and the online eLearning platform, with $99 fees only for online recertification courses.

Product overview

ALERRT (Advanced Law Enforcement Rapid Response Training) is a training center at Texas State University providing research-based active shooter response training. The portfolio consists of instructor-led in-person courses and an eLearning platform. In-person courses include Level I (Basic Active Shooter Response), AAIR (Active Attack Integrated Response), AAIM (Active Attack Incident Management), SORD (Solo Officer Rapid Deployment), ERASE (Exterior Response), CRASE (Civilian Response), CRCC (Civilian Response and Casualty Care), FRM (First Responder Medical), Breaching, MASC (Medical Advanced Skills), and ASIM (Active Shooter Incident Management). Most courses are offered as user-level or Train-the-Trainer instructor certifications. The eLearning platform delivers online self-paced courses including AIRC, AAIM, FAAW, AAEL, AAEC, and CRASE. ALERRT also offers recertification courses and webinars for continuing education.

Differentiator

Problem solved

Functional benefit

Brands

• Avoid. Deny. Defend. A civilian response strategy developed by ALERRT in 2004 for surviving active shooter events. This is a registered trademark owned by Texas State University and the Texas State University System.
• ALERRT eLearning
• CRASE

Quantifiable outcome

• 303,928+ first responders trained since 2002
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• Texas A&M Engineering Extension Service (TEEX)coreStrategic or Co-development PartnerTEEX hosts and reports the ASIM course and offers CRASE Train-the-Trainer online. Developed AAEL and AAEC courses in conjunction with ALERRT.
• National Fire Protection Association (NFPA)strategicStrategic or Co-development PartnerPartnered with ALERRT to develop Fire as a Weapon (FAAW) eLearning program for training fire and law enforcement personnel on FAAW incidents.
• C3 PathwaysstrategicStrategic or Co-development PartnerProvides ASIM hosting and handles ASIM class certificate processing. Partner in integrated response training ecosystem.
• Committee for Tactical Emergency Casualty Care (C-TECC)strategicStrategic or Co-development PartnerALERRT's medical training incorporates TECC guidelines for tactical emergency casualty care in active attack response.
• International Association of Fire Chiefs (IAFC)strategicStrategic or Co-development PartnerProfessional partner supporting integrated response training for fire and EMS personnel alongside law enforcement.
• International Association of Fire Fighters (IAFF)strategicStrategic or Co-development PartnerProfessional partner for integrated response training and rescue task force concepts in active attack events.
• KDL SolutionsminorChannel Partner/ Reseller/ DistributorContracted as sole-source provider for ALERRT-approved training kits including all required equipment for active shooter training programs.
• Texas State UniversitycoreOthersALERRT Center is housed within Texas State University's School of Criminal Justice in the College of Applied Arts and Science. Partnership with Office of Research and Federal Relations.
• San Marcos Police DepartmentstrategicOthersOriginal founding partner alongside Hays County Sheriff's Office in creating ALERRT Center in 2002.
• Hays County Sheriff's OfficestrategicOthersOriginal founding partner alongside San Marcos Police Department in creating ALERRT Center in 2002.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Texas A&M Engineering Extension Service (TEEX): TEEX is ALERRT's strategic partner that hosts and reports ASIM courses and delivers CRASE Train-the-Trainer online, but is also an independent provider of emergency response training for first responders, public works, and industry. It is comparable because it operates the same train-the-trainer and online emergency training model with overlapping audience and content.
• C3 Pathways: C3 Pathways provides active shooter incident management hosting and certificate processing for ASIM classes and is a partner in the integrated response training ecosystem. It is comparable because it directly competes in the active attack incident management training space and shares instructor/customer overlap with ALERRT.
• National Tactical Officers Association (NTOA): NTOA is a national association that sets standards, provides training, and certifies tactical law enforcement officers, including SWAT and active threat response. It is comparable because it serves the same law enforcement tactical training customer base and competes for the same training hours and certifications.

Broad incumbents

• Federal Law Enforcement Training Centers (FLETC): FLETC is the federal government's primary law enforcement training organization serving 90+ federal agencies with broad curricula including tactics, firearms, and response. It is comparable as a publicly funded, large-scale provider of law enforcement training that overlaps with ALERRT's curriculum but at federal agency scale rather than state/local.
• Center for Domestic Preparedness (DHS/FEMA): The Center for Domestic Preparedness is the DHS/FEMA-operated federal training facility for emergency responders, including active shooter and mass casualty response. It is comparable as a federally funded, broad-scope provider of emergency preparedness training that overlaps with ALERRT's incident management and integrated response content.
• Police Executive Research Forum (PERF): PERF is a nonprofit police research and policy organization that conducts studies, publishes guidance, and delivers executive-level training for law enforcement leaders. It is comparable because it operates as a research-driven, grant-supported entity shaping national standards on critical incidents — including active shooter response — for the same executive customer segment.

Emerging players

• Lexipol: Lexipol provides policy, training, and wellness content for public safety agencies, including online learning for law enforcement, fire, and EMS. It is comparable because it sells recurring online training subscriptions to the same law enforcement customer base that ALERRT serves via TCOLE reporting and competes for training hour allocations.
• Vector Solutions: Vector Solutions operates a large online training management platform used by public safety agencies for compliance and continuing education. It is comparable because it competes for the same online training hours and certification tracking that ALERRT delivers via its eLearning platform and TCOLE reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alerrtcenter
• YouTubeyoutube.com/channel/UCx0Z-KpvHqC8l23x-X946KQ
• Facebookfacebook.com/ALERRT
• LinkedInlinkedin.com/company/advanced-law-enforcement-rapid-response-training-alerrt
• Instagraminstagram.com/alerrtcenter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALERRT