What Ascorel does

Ascorel is a French SME founded in 1988 and headquartered in Pont-Évêque, near Lyon, that designs, manufactures, and services embedded and connected electronic systems for industrial mobile equipment. The company operates as a subsidiary of the Ascotronics Group alongside sister entities Annecy Electronique and Ascolab. Ascorel reports three product pillars: (i) on-board weighing systems (the MC 403 family with Access/Advance/HTC variants, plus MC 222+ and the Maxtruck truck range), (ii) anti-collision and zoning systems for cranes (MC 603, supplemented by the ALIZÉ 3 anemometer and SUPERVISOR 3 remote-monitoring tool), and (iii) mobile automation controllers (MC 803) for complex vehicles such as aerial work platforms, fire-fighting equipment, mobile/harbor/railway cranes, and special machines. Hardware is developed and assembled in-house and integrates with the MyAscorel Premium IoT platform, which transmits loading and operational data via USB, Wi-Fi, GSM, and Internet into customer ERPs and partner management software.

The company's commercial motion combines direct enterprise sales — supported by a 60+ person organization including a 15-person R&D department — with an extensive international distributor network that accounts for more than one-third of revenue from exports. Ascorel has installed 15,000+ systems across 500+ clients in 35+ years of operation and reports 92%+ user satisfaction. Differentiators include end-to-end in-house design and manufacturing, regulatory certifications (ISO9001 MID, OIML R51/2006, MID for commercial transactions, EN 17076/EN 14439/EN 13849-1 PL-c and PLd Category 3), and proprietary safety/automation IP protected through the registered Ascorel® trademark. Key OEM and channel relationships include Manitowoc (global crane anti-collision), MAX TRUCK (national French distribution), ARCON (exclusive remote-control dealership), and ifm electronic (MAXVIEW camera co-development).

Revenue is generated through three streams: hardware system sales, subscription/connected-services via the MyAscorel Premium platform, and professional services including technical support, legal-metrology certification, after-sales maintenance, and training under fixed-cost full-service contracts. Customer concentration sits across construction, crane operators, mobile-equipment OEMs, rental/distribution, and mining/quarrying. Notable flagship projects include anti-collision systems on the Stavros Niarchos Foundation cranes in Greece, the world's highest aerial platform (>110m) for Bronto Skylift with custom robotic movements, and the Grimsel Project in Switzerland. Pricing is quote-based and not publicly disclosed. Share capital is €2,200,000 and the company is privately held with no disclosed funding rounds or M&A activity in the input data.

Name

Ascorel

Legal name

ASCOREL SAS

Website

https://ascorel.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Ascorel is a French SME that designs, manufactures, and services embedded and connected electronic safety, weighing, and automation systems for industrial mobile equipment including cranes, loaders, trucks, and aerial work platforms, serving 500+ enterprise clients globally via direct sales and an international distributor network.

Ownership category

akta.pro rank

Product category

Industrial Mobile Equipment Electronics

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

General Industrial Machinery & Equipment, Nec (3569), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Embedded & Compute Modules (SoMs, COM Express/SMARC, industrial SBC modules) (IMAGAJAK)

akta.pro secondary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

Keywords

• On-board weighing systems
• Anti-collision systems
• Mobile automation
• Industrial electronics
• Crane safety systems

Headquarters

HQ city

Pont-Évêque

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Systems Sales: Development, assembly and commercialization of embedded electronic systems including anti-collision systems, on-board weighing systems, and mobile automation controllers. Products sold directly and through distributor network.
2. Connected Services (IoT): Subscription-based connected platform my.ascorel.com enabling data synchronization, remote monitoring, and ERP integration. Near real-time data transmission via USB, Wi-Fi, GSM, and Internet.
3. Professional Services: Full service offerings including technical support, legal metrology, after-sales service, international interventions, hotline, installations, repairs, and training. Service contracts with fixed costs for guaranteed lifetime weighing experience.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ascorel develops, assembles, and markets embedded and connected electronic systems for industrial mobile equipment. Its core offerings include on-board weighing systems for loaders, forklifts, and trucks (MC 403 family, MC 222+, Maxtruck), anti-collision and zoning systems for cranes (MC 603 with SUPERVISOR 3 and ALIZÉ 3 anemometer), and mobile automation controllers for complex vehicles such as aerial work platforms and fire-fighting equipment (MC 803). The company complements its hardware with the my.ascorel.com IoT platform for real-time data synchronization and ERP integration, plus installation, maintenance, and legal metrology services.

Product overview

Ascorel develops, assembles, and markets embedded and connected solutions for industrial equipment. The product portfolio centers on three core offerings: (1) On-board weighing systems (MC 403 family - Access, Advance, HTC/Legal for Trade versions, plus MC 222+ and Maxtruck for trucks) that serve as loading assistants with optional connectivity via MyAscorel Premium IoT platform; (2) Anti-collision systems (MC 603 with SUPERVISOR 3 remote supervision and ALIZÉ 3 anemometer) for tower, mobile, harbor, and gantry cranes; and (3) Mobile automation solutions (MC 803 OEM system with robotic movements, plus ARCON remote controls) for aerial work platforms and complex vehicles. The company also offers MAXVIEW 3D camera for pedestrian/obstacle detection and comprehensive service packages including legal metrology certification support.

Differentiator

Problem solved

Functional benefit

Products and services

• MC 603 Anti-collision System
• MC 403 Legal for Trade (HTC)
• MC 403 Access & Advance
• MC 222+ Dynamic On-board Scale
• Maxtruck On-board Weighing System
• MC 803 Mobile Automation System
• ALIZÉ 3 Anemometer
• SUPERVISOR 3
• MAXVIEW Camera System
• ARCON Remote Control
• MyAscorel Premium (Connected IoT Platform)
• Full Service Contract

Quantifiable outcome

• Eliminate return trips to weighbridges, saving time and reducing fuel consumption
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• EcosystemminorOthers · 14 June 2022Eco-organization for recycling of electronic equipment. Ascorel joined Ecosystem to fulfill administrative obligations for reporting to ADEME and organizing collection system for end-of-life products.
• Ascotronics GroupcoreOthersParent group that includes Ascorel along with Annecy Electronique and Ascolab. The group pools complementary skills in electronic equipment manufacturing, strengthening market position for safe electronic equipment.
• Annecy ElectroniqueminorOthersSister company within the Ascotronics Group, part of the shared expertise network.
• AscolabminorOthersInnovation laboratory within the Ascotronics Group, contributing to research and development activities.
• Worldwide DistributorscoreChannel Partner/ Reseller/ DistributorExtensive international distributor network around the world enabling more than a third of sales from exports.
• Highly Qualified PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of qualified partners providing installation, support, and maintenance services for Ascorel products.
• ManitowoccoreChannel Partner/ Reseller/ DistributorInternational crane manufacturer network. Ascorel in charge of development commercial of anticollision systems through Manitowoc network worldwide.
• MAX TRUCKcoreChannel Partner/ Reseller/ DistributorAscorel is the national distributor of MAX TRUCK range for on-board weighing systems for trucks, equipped with alphanumeric display or application for weight data visualization.
• ARCONcoreChannel Partner/ Reseller/ DistributorExclusive dealer of ARCON remote controls that can be designed to specific needs. Ascorel supports from design to industrialization and provides after-sales service for remote controls.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascorel