Ethic Advertising Agency

What Ethic Advertising Agency does

Ethic Advertising Agency (operating primarily under the public-facing identity of Blink Advertising) is a privately held, full-service B2B and B2C marketing and communications agency headquartered in Pittsburgh, Pennsylvania with a secondary office in Bellefonte, Pennsylvania. The firm was founded in 2014 (per firmographic records; secondary sources place founding in 2012) and operates with a staff of 11-50 employees, providing integrated marketing campaigns across seven core capabilities: integrated marketing communication, strategy, creative services, digital advertising and marketing, media planning and buying, video and audio production, and web design and development.

The company generates revenue through professional services fees on a project and retainer basis, with quote-based custom pricing tailored to client scope; no proprietary technology platform, SaaS product, mobile application, or API surface is disclosed. Distribution is consultative and direct: clients engage via phone (844-321-2565), email ([email protected]), or a website inquiry form that captures industry context, and the firm supplements this with active organic social channels (Facebook, Instagram, LinkedIn, YouTube) and a content blog.

The customer base is enterprise- and mid-market-leaning and spans a wide horizontal set of verticals including healthcare (UPMC), industrial and manufacturing (Westinghouse, Mitsubishi Electric Power Products, Ro-Flo, Sloan Lubrication, MSA Safety), retail and consumer (Giant Eagle, GetGo, Peachey Hardwood Flooring), tourism (VisitPITTSBURGH, Happy Valley Adventure Bureau), non-profit (Westmoreland Food Bank, Centre Foundation), legal (Berger and Green), insurance (Senior Life), storage (Guardian Storage), water management (HWM Global), automotive (Riverview Auto), education (Bidwell Training Center), and government (Ohio Means Jobs). The firm is founder-led (Jeff Swartz, CEO) with no disclosed outside investment, no M&A activity, no public listing, and no patents or certifications in the source material.

Name

Ethic Advertising Agency

Legal name

Blink Advertising

Website

https://ethic-ads.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ethic Advertising Agency is a privately held, full-service B2B and B2C marketing and communications firm headquartered in Pittsburgh with a secondary office in Bellefonte, PA, serving enterprise and mid-market clients across healthcare, industrial, retail, tourism, and government through integrated marketing, creative, digital, media, video/audio, and web services on a project and retainer basis.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Integrated marketing services
• Digital advertising
• Creative agency services
• Media planning buying
• Web design development

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Services: Full-service marketing and communication agency providing integrated marketing campaigns, creative services, digital advertising, media planning, video and audio production, and web design and development. Revenue is generated through professional service fees, project-based work, and ongoing retainer arrangements with B2B and B2C clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ethic Advertising Agency is a full-service B2B and B2C marketing and communication agency delivering integrated marketing campaigns, strategic planning, creative services, digital advertising, media planning and buying, video and audio production, and web design and development. Revenue is generated through professional service fees, project-based work, and ongoing retainer arrangements across multiple industries including industrial, healthcare, retail, tourism, non-profit, automotive, education, and government.

Product overview

Blink Advertising is a full-service B2B and B2C marketing and communication agency offering a comprehensive portfolio of integrated services. The agency operates as a unified service model with seven core capabilities that work together: Integrated Marketing Communication serves as the coordinating hub, supported by Strategy, Creative Services, Digital Advertising & Marketing, Media, Video & Audio, and Web Design & Development. For more than a decade, the agency has delivered these coordinated services to help clients build brands, engage audiences, and advance business objectives through campaigns that leverage evolving media types and strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communication Coordinated marketing and communication campaigns that unify messaging across multiple channels to deliver consistent brand experiences and drive business objectives for B2B and B2C clients.
• Strategy Strategic planning services that help clients define marketing objectives, target audiences, and positioning to advance business goals.
• Creative Services Creative design and development solutions including graphic design, branding, copywriting, and visual storytelling to tell client stories and move audiences.
• Digital Advertising & Marketing Digital marketing services encompassing online advertising, search engine marketing, social media marketing, and programmatic advertising to reach target audiences digitally.
• Media Planning and Buying Media planning and buying services to strategically place advertising across traditional and digital media channels.
• Video & Audio Production Video and audio production services including commercial production, brand videos, and multimedia content creation.
• Web Design & Development Website design, development, and hosting services providing full-cycle web solutions for clients.

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Brunner: Brunner is a Pittsburgh-headquartered full-service advertising and marketing agency offering integrated strategy, creative, media, and digital capabilities to B2B and B2C clients—directly comparable to Blink's positioning, size band, and regional footprint.
• Power Stack Creative: Power Stack is a Pittsburgh-area creative and digital marketing agency offering similar integrated B2B/B2C services, making it a comparable boutique competitor to Blink.
• Gatesman: Gatesman is a Pittsburgh-based independent full-service ad agency providing creative, media, digital, and PR services to enterprise and mid-market clients; its integrated model and regional concentration make it a close analog to Blink.
• BVK: BVK is a mid-size independent full-service advertising agency serving B2B and B2C clients across healthcare, tourism, and consumer verticals—comparable in integrated service breadth and client type to Blink.
• The Mx Group: The Mx Group is a B2B-focused integrated marketing agency offering strategy, content, digital, and creative services to industrial and technology clients—comparable to Blink's B2B-heavy mix and service portfolio.
• Padilla: Padilla is an integrated communications and marketing agency with B2B and consumer practice areas; its mid-size full-service offering and emphasis on integrated campaigns position it as a strong peer to Blink.
• MARC USA: MARC USA is a Pittsburgh-headquartered full-service marketing agency operating across media, creative, digital, and analytics; its size, market, and integrated capabilities position it as a head-to-head regional competitor to Blink.

Others

• HubSpot Solutions Partners (agency tier): Tech-vendor-affiliated agencies that bundle inbound marketing software with creative and digital services; only thematically adjacent to Blink as a non-traditional competitor for SMB and mid-market integrated marketing budgets.
• Gannett Co. / USA Today advertising solutions: A national media company that increasingly sells integrated advertising and marketing services to regional brands; relevant to Blink only as an adjacent competitor in the local advertiser services space.

Regional players

• Deering + Downton (now part of Gatesman): A Pittsburgh-area independent creative and brand agency serving regional B2B and nonprofit clients; comparable to Blink in scale and service mix though now folded into the Gatesman network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EthicAd
• YouTubeyoutube.com/@321Blink
• Facebookfacebook.com/321Blink
• LinkedInlinkedin.com/company/321blink
• Instagraminstagram.com/blink_adagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethic Advertising Agency